Bill Abbott: How DEI Killed the Hallmark Channel

Bill Abbott explains why he believes DEI transformed the Hallmark Channel and ultimately led to his departure from the network. Speaking at CPAC, Abbott reflects on Hallmark's rapid growth, its focus on family-friendly programming, and the internal changes he says shifted the company's direction.

Abbott discusses Hallmark's success with its Christmas programming and recalls the network's involvement in televising President Trump's first White House Christmas Tree Lighting. He argues that growing pressure to embrace DEI initiatives conflicted with the values and expectations of Hallmark's core audience, prompting him to eventually launch Great American Media with a renewed focus on faith, family, and traditional values.

Watch more speeches, interviews, and panels from CPAC featuring today's leading voices in conservative politics.

CPAC hosts incredible guests and speakers including Ben Shapiro, Michael Knowles of The Daily Wire, the late Charlie Kirk of Turning Point USA, Steve Bannon of War Room, Donald Trump Jr., Vivek Ramaswamy, Glenn Beck, Mark Levin, Dan Bongino, and many more leading voices in conservative media and politics.