Everything you've been taught about confidence is built on a single mistake. You've done the thing: stood in the bathroom before the big meeting, hands on hips, chest out, whispering an affirmation off a sticky note, then walked in feeling exactly the same, or worse. Here's what nobody tells you. The modern idea of confidence was invented by an anxious 1940s preacher named Norman Vincent Peale, who took a personal coping mechanism and sold it to the world as a universal cure. In this first chapter, Drew and I trace where all of it came from, the affirmations, the power poses, the positive thinking, and why it rests on the error I call the Peel Fallacy: the belief that you have to feel confident before you can perform. We get into the power pose study that collapsed when nobody could replicate it, the research showing that vividly fantasizing about success can sap your motivation, and the strange lineage that runs from Ralph Waldo Emerson straight to The Secret. On this topic, the self-help advice and the actual psychology might be further apart than on anything else we've covered. Get your free PDF guide: https://solvedpodcast.com/confidence
This is chapter 1 of our episode on Confidence. New chapters drop every few days. Watch the full episode now on Spotify: https://tinyurl.com/a2fhww9a
Chapters 00:00 Why Confidence Advice Doesn't Work 06:23 Norman Vincent Peale and the Birth of Positive Thinking 11:01 The Peale Fallacy: Why Feeling Confident First Is Backwards 21:13 Do Affirmations and Pump-Up Rituals Work? 24:40 The Secret and the Roots of Positive Thinking 31:27 Does Visualization Work? The WOOP Method 37:01 Do Power Poses Work? The Study That Failed 40:06 How Confidence Is Actually Built
⇨ Get clarity on what actually matters. Try Purpose, Mark's AI mentor app that learns your patterns, challenges your blind spots, and helps you take action. Get started at https://bit.ly/4w46FM #Confidence#SelfImprovement#markmanson
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Video Summary
AI Generated
Mark Manson and Drew Birney debunk the \"confidence industry,\" arguing that confidence is not a prerequisite for success but a byproduct of competence. They critique common self-help tools like affirmations and power posing, asserting that genuine confidence is built through action, evidence, and the successful navigation of real-world challenges.
This is an interesting one, Drew, because I feel like maybe I'm overconfident about this episode.
I've not worried about this episode one bit.
I know.
In the entire month we've been prepping for it.
I got that sense.
Zero, zero concerns.
Yet, I've been surprised that you have seemed quite underconfident.
Yeah, I think that's what makes it work, though, too.
Does my overconfidence merge with your underconfidence?
We somehow form a balance.
Okay.
I think so.
There's a balance in the force.
I think so.
I'm not confident about a lot of things, to be honest with you.
What?
Just anything?
I don't know.
I've never put a whole lot of stock in confidence anyway, so I don't know.
Well, you might be ahead of the curve on that one.
I just feel like this is such a bread and butter topic,
and I have been writing about this and talking about it for my entire career.
It's a bread and butter topic since we've been working together.
I mean, the last 14 years, we've discussed confidence so many times.
We've researched it so many times.
I just feel like, why worry, man?
What do you like?
Hang loose.
See what I'm doing with my hands here?
This is what we do in LA here.
We hang loose.
It's like Hakuna Matata.
Yeah.
This is a great intro.
People are going to love this.
Why don't we get into it?
You've done the thing.
You know which thing I'm talking about.
You stood in the bathroom before the meeting, the interview, the date,
and you did the pose, the hands on hips, the chest out.
Maybe you whispered to yourself, I am confident.
I'm capable.
I deserve this.
Maybe you read a book.
Maybe you wrote an affirmation on a sticky note and put it on the mirror.
Maybe you visualized the promotion so vividly you could feel the handshake.
And then, of course, you walk into the room and you felt exactly the same.
Or worse, because now there was an expectation that you told yourself
you should feel confident, and then what you actually felt made that gap even harder.
So you tried it again.
You did another book.
You did a different mantra.
You watched another TED talk.
You've been doing this ---- for years, maybe decades.
And here's the thing you've never said out loud to anybody.
It has never worked, or at least not in the way that they promised.
So here's what nobody tells you about confidence.
The entire concept, the way that you understand it,
the way it's been sold to you since childhood,
was invented by a preacher with an inferiority complex.
Before that, for centuries, confidence was an insult.
It was vanity.
It was a lack of trustworthiness.
It was sin.
And the research, it's even worse.
The most popular confidence technique in history was based on a study of 42 people
that the lead author themselves had to eventually abandon.
Positive affirmations make insecure people feel less secure.
Visualizing success decreases motivation.
The entire confidence industry is built on the same error repeated for decades.
And that error is exactly what we're going to explain to you in this episode.
Today, we're going to tell you the story of a minister so crippled by his own insecurity
that he built an empire around overcoming it.
We'll tell you about a singer that sold out Carnegie Hall
without being able to sing a single note.
We'll talk about the Stanford psychologist
who discovered how to cure lifelong phobias in a matter of just a few hours.
So here are just a few of the things that you're going to learn in this episode.
You're going to learn why everything you've been told about confidence,
from the affirmations to the power poses to the positive thinking,
is built on a single fundamental error that's been repackaged and resold for 70 years.
You're going to learn the accidental discovery in a room full of snakes
that revealed how confidence actually works in people
and why the sequence runs exactly backwards from everything you've been taught.
You're going to learn why affirmations reliably make people who need them the most feel worse.
You're going to learn why you can't think or visualize your way into confidence
and what the science actually says about the only thing that builds it.
We're going to talk about the cult-like psychological movement
that convinced an entire generation of parents, teachers, and school systems
to do something that research quietly showed was not working from the beginning.
We're going to talk about why the most psychologically healthy people
are slightly delusional about themselves
and the precise reason that same trick fails for the rest of us.
We're going to talk about why some people seem unshakable
in every situation that they walk into
and why it has nothing to do with what they believe they can accomplish.
We'll also cover the 2,000-year-old framework that turns out to be empirically correct,
confirmed by studies on spider-phobic women,
Air Force cadets, and a basketball player who vomited before every game.
This and much, much more.
So before we take a deep dive into this subject,
I just want you, the listener, to sit with a question.
What if confidence isn't something that you actually build?
What if it's not a feeling that you generate
or a mindset that you adopt or muscle that you strengthen?
What if the entire framework, the books, the seminars, the affirmations, the poses,
is based on a fundamental misunderstanding of what confidence is,
where it comes from, and what it's actually good for?
My name is Mark Manson.
I'm a three times New York Times bestselling author,
and this is Drew Birney, my co-host, producer, lead researcher,
and a man whose entire life has been one never-ending power pose.
Look at you.
So confident over there.
So confident.
And this is the Solve podcast.
We aim to be the most comprehensive podcast in the entire world,
where every episode, we try to solve one practical life problem for you once and for all.
And today, we are solving confidence.
I'm pumped, Drew, not only because this is just a classic topic
that we've been addressing our entire careers.
I love these episodes where we get to do the little switcheroo,
where it's like, oh, you think you want to be confident?
Actually, the research shows that you probably shouldn't want to be that.
I think out of all the topics we've done so far on the Solve podcast,
this is probably the topic where the self-help advice
in the actual psychological research are the most diametrically opposed to one another.
Oh, yeah.
We're going to see that.
This is one area that the industry just flat out gets wrong repeatedly.
Yeah.
Astonishingly, repeatedly over a long, long period of time.
Over many decades.
Many decades, many culprits.
We will name names and we will correct the factual errors.
All of the confidence advice that you and I have ever heard started in the same place,
came from a preacher in the 1940s who was terrified of everything.
So his name was Norman Vincent Peale.
And when he was young, he was just absolutely freaked out and anxious about everything.
He couldn't sleep at night.
He couldn't stop comparing himself to the other preachers and seminary school.
He was constantly afraid that he was failing to live up to his father's
enormous expectations of him.
He genuinely believed that he had what Alfred Adler called an inferiority complex.
He just felt bad about himself all the time.
And every time he had to go up to the pulpit to speak,
he was just so overrun by anxiety and nerves that he could barely function.
So eventually Peale developed kind of a system for himself.
He called these thought conditioners.
And really what they were was just a series of affirmations, positive visualizations,
and some prayer techniques that he kind of cobbled together for himself.
And he essentially just used them to kind of pump himself up enough
to get up and deliver a sermon.
And he found that the more he was able to do this,
the more likely he was to get up in front of people and have a good sermon and,
you know, perform really well.
Now, the critical point here is that this was a personal coping mechanism
that he developed for a very specific context and situation that was unique to him.
Most people don't have a profession where they're
forced to speak publicly on a regular basis.
But Peale did.
And so because he was a highly neurotic, anxious person,
he had to find some sort of system for himself.
He found that thing.
All of that is great.
That's all like everything up until now, I think, is like pretty normal and OK.
Here's where things changed.
Because he decided that his little personal coping mechanism
was the solution to everybody's problem in the entire world.
In 1948, he wrote a book called A Guide to Confident Living that became a bestseller.
And then in 1952, he followed that up with a book called The Power of Positive Thinking,
which a lot of our listeners have probably heard of.
Maybe they've even read it.
It's been 186 consecutive weeks on the New York Times bestseller list.
Not bad.
Not a 325.
OK, OK.
You know, it's it's a good.
Yeah, yeah, yeah.
A respectable showing.
It's been 48 weeks at number one, sold over 5 million copies,
has been translated in over 40 languages, on and on and on.
It's been a massive hit.
It's a self-help classic.
It gets recommended all sorts of places.
And inside The Power of Positive Thinking,
he recommended 10 simple rules for developing confidence in your everyday life.
The promise of the book was essentially that confidence is a feeling or a belief
that you can generate through consistent mental habits.
And the implication of the message of the book
was that you feel confident first and then you act or perform second.
That is kind of the chain of events that happens around confidence.
For the purposes of our episode here,
I would like to call this the peel fallacy.
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Okay, jumping back in.
We're going to spend most of this episode digging into why this is wrong
and why this leads people astray.
So the Peel Fallacy is essentially the belief that to be successful at anything,
you must feel confident.
And then because you feel confident, you will perform better.
And I think this fallacy has persisted across the decades because I think it,
A, it feels intuitively true.
Let's say I'm really nervous about coming in here and shooting this podcast.
In that moment that I feel nervous, I am looking for something to solve that anxiety.
And there is an erroneous belief that if that anxiety gets solved,
then the podcast will go well, right?
We want it to be true, right?
Right.
Whereas like that is actually not necessarily true.
The research is borne out over and over again that that is not always the case.
I think the other reason this has persisted for so long
is that it's extremely marketable to people, right?
Like people look at high performers and they perceive that high performers
don't seem to be very worried or anxious about their performance.
And they assume that that high performer was confident
and that's what made them a high performer.
Whereas the causation is completely backwards.
The high performer is a high performer.
And because they're a high performer,
they don't really worry about the performance a whole lot.
The other aspect of the Peel Fallacy that we're going to
come back to in the next chapter quite a bit
is that there is a tendency both with us as individuals,
but also in the self-help industry just as a market
to take something that works in a specific context
and then generalize that across the population, right?
So it's like I have found things in my life that ease my anxiety,
that make me feel a little bit better about myself,
that help me get through the day.
And it's human nature to assume that because it worked for me,
it must also work for you.
And it must work for everybody else in the studio.
And it must work for everybody listening to this.
And that is just not true.
A vast majority of personal advice that works is personal.
It is very specific to our personality, our history,
our environment, our goals, our dreams, ambitions, all those things.
So again, we're going to see this aspect of the fallacy
crop up time and time again.
And again, I think this persists because as consumers,
we want to believe that there's a trick.
We want to believe that there's a one-size-fits-all solution
to all of our confidence issues, to ease our anxieties,
to make us feel good in high-pressure situations,
to improve our beliefs about ourselves.
And it's a very seductive thing to buy into,
but it's just not the case.
You've come right out and said, okay, this is wrong.
Yes.
And you've been harboring against this.
My whole career.
15, 20 years at this point, right?
Yeah.
What I found shocking a little bit was that,
oh, we kind of figured out along the way that, oh, this isn't right.
People were like, no, this isn't right.
Right away.
I didn't know this either.
There were harsh critics right out of the gate.
We kind of take it for granted now.
It was like, oh yeah, of course you want to be confident
and then you can act and you can perform better and all this.
We kind of just assumed that, or I assumed that when I was a kid anyway,
for sure, when I was younger.
This is the water we, you and I grew up.
Absolutely.
It's like my teachers and parents told me when I was a kid,
just think positive, just believe in yourself.
But this was actually kind of a crazy idea at the time.
For instance, there's this guy, R.C. Murphy, who came right out the same year
or maybe a couple of years after the book was published,
The Power of Positive Thinking was published.
And he pointed out right away, he's like,
people was exaggerating the fears of the readers, right?
Like when you're taught that negative thoughts are going to ruin your life,
you're not going to tolerate those at all in yourself, right?
And then not only that though, his big point that he wanted to make
was that you're not going to tolerate the other people
who point that out to you either, right?
There's like a whole social aspect to it.
And we saw this as like those self-help movements grew and grew,
you know, through the 70s, 80s, 90s.
If you came into some self-help movement and you try to point out,
hey, this probably is a little bit toxic, you guys,
you would get this huge backlash from it, right?
That was happening right away.
So Peale had all these fans, like these fanatic fans.
Murphy came and pointed out, he's like,
these people, if you come and point out something realistic
and some fault with this, they just double down back at you,
which we see this all the time now too, right?
Your favorite method or whatever,
somebody who criticizes it, you just double down on.
Yeah, well, and you see this also just, I guess,
kind of in the therapy culture of Instagram and TikTok, right?
It's like just block out the haters, cut people out of your life,
don't tolerate any sort of like negative people.
You call someone a narcissist and somebody's like,
well, I don't know if they are.
And then you get like, oh, you're enabling the narcissist.
Yes, it's a total incapacity to tolerate criticism.
That was already present right after this book came out,
which kind of shocked me.
I just thought it was kind of like this big cultural thing
and everybody hopped on board and it was a big bandwagon
and there wasn't a lot.
There was some real pushback against this.
Another guy, Donald Meyer,
he wrote this piece in a New Republic
and he called it the confidence man.
And it was a critique against Peale.
That is not a compliment, okay?
That is not a compliment.
This is actually where the term con man.
I didn't know this until we researched this episode,
but yes, con man comes from confidence.
Con man comes from confidence man.
Meyer pointed it out.
It was a specific American archetype.
And this is a little bit of foreshadowing
we're going to get to later,
but this was a very American thing at the time.
The con artist or the con man was somebody
who sold you a belief in something that wasn't real.
And so it was very much an insult to Peale.
He said that he was more of a grifter
that you're trying to manufacture something in yourself
that isn't real, that isn't there,
that isn't actually based in anything.
His real indictment though was that these Peale fans,
these fanboys and fangirls that signed up for this,
they don't actually trust ability.
They don't trust competence.
They don't trust work.
They don't trust talent, right?
They trust the chant.
They trust the mantra that Peale was peddling, right?
In older traditions or in traditions up to this point,
or even maybe a few decades before this,
this had a name that he pointed to, okay?
And it wasn't faith.
It wasn't an undying belief in yourself
or anything like that.
It was actually an appeal to a lower power at this point.
Like in Christian theology,
let's just take that for example, up to this point.
Claiming some sort of mastery
through like ritual or incantation,
because that's what Peale was saying.
It's like, if you just repeat this enough
and if you just have the right set of words and mindset
and you can overcome anything.
Up to that point, like bypassing genuine effort and faith,
especially like in the Protestant tradition,
you know, the Protestant work ethic,
that was kind of seen as sinful, right?
That wasn't an innovation.
This was heresy.
This was like black magic almost.
And there was a real backlash against this,
a small but vocal group of people led by this,
like people like Donald Meyer,
who pointed this out and said,
it's almost like a cult that you're selling here.
So this was very,
I just found this really interesting
that this was actually very present right away.
It's interesting to me that this backlash existed in the 50s
because you don't really see this backlash show up
in the preceding decades.
By the time the 60s and 70s come around,
you're into all the free love, hippy-dippy,
Esalen Institute, you know, human potential movement.
It seemed to be just the whole culture
was moving towards that.
Right. It's just, if it feels good, it is good.
These people, there was a small group of people like,
hey, hold on.
We haven't thought this for a long time
for a very good reason.
And they just weren't listened to.
Not to jump ahead too much.
I mean, and not to toot my own horn too.
I promise I will not like *******
self-congratulate myself this entire episode.
I will hold you to that.
So like I said earlier,
like you and I grew up in this water
and like all of our teachers told us this stuff.
Our parents told us this stuff.
You turn on TV and like Oprah and Geraldo
were like telling you this stuff.
It was mainstream that you should always
just think positive and believe in yourself.
And, you know, it's if you can dream it,
you can do it, all this stuff.
I think our generation, because we grew up in this,
we became very cynical about it.
If I was to do kind of like an objective assessment
of my own career, I like,
I think the first five or 10 years of my career,
I really made my name on being kind of the millennial
who calls out a lot of this bullshit.
If you just like blindly tell yourself positive stuff,
you're going to become untethered to reality
and you're not going to be able to deal with consequences
and you're not going to be able to accept feedback
or criticism, so you're not going to grow, right?
All this stuff that sounds pretty obvious on the surface
and especially now in 2026, it sounds very obvious.
But like back in 2012, 2013,
like this was pretty transgressive, right?
Especially in the self-help space.
But it's been interesting because I do feel like
the self-help industry has gotten much healthier
and more realistic over the last 10 or 15 years.
It is interesting to see like these sorts of critiques
have become quite commonplace now.
Like, you know, not just us,
but like there's plenty of podcasters and authors
and people on YouTube and seminars and stuff
that like openly talk about this now.
So it's interesting that we've kind of come back to this
after a few generations.
Okay, so how much credit can we give ourselves here though?
Because was it just kind of like that youth rebellion
that we had too?
Because I remember this too, growing up like in the 90s
and like watching Geraldo or Oprah or something like that.
And I'd just be like, what the hell are these old people?
I think some of it is just like youthful rebellion too, right?
A little bit of it.
I mean, it didn't sit right with me either.
I was just like, this doesn't make any sense to me.
And like, you know, I read Think and Grow Rich
when I was like in my late teens, early 20s.
And I'm just like, what the **** is this guy talking about?
I remember my mom and all of her friends
became obsessed with The Secret when it came out.
Okay, yeah, yeah, that's a good one, yeah.
And I remember reading that in high school
and just being like, what the actual **** is going on here?
The youthful rebellion piece like opens you up to kind of, right?
Like you always want to look for the counter-argument
to whatever your parents believe when you're young.
Now it would be called cringe.
Like that's what I felt back then.
It's like, oh, this is cringey.
Well, what's interesting too is that you're seeing a return
to these sorts of beliefs and mindsets with Gen Z, right?
So if you go on self-help TikTok
and you like watch all these Gen Zers
who were posting stuff, it's all this ----.
It's like manifestation and like,
don't let anybody kill your vibe.
And cause I asked myself, I'm like,
do I do any of this stuff in my life?
Like any of it?
There is one thing I do.
Oh, what is it? Okay.
There is one thing I do.
It's actually ironically quite similar
to what Vincent Peale used to do.
So when I go on speaking tours,
obviously like when you're going to get up
in a theater in front of 2000 people,
like ******* nerve wracking.
There's something too about being a solo speaker.
You're backstage in the green room,
like by yourself in the dressing room alone.
And it's just you, the whole show is you.
So it is a lot of pressure
and it is like pretty ******* nerve wracking.
And so I remember on my first big speaking tour
back in 2018, 2019,
I developed a ritual,
which is music has always been kind of my state pump.
You know, it's like always the thing
that makes me feel better.
So I found a song.
It's so cheesy, dude.
I feel I'm like so embarrassed to say.
No, you gotta say it.
So Oasis has this song on their first album
called Rock and Roll Star.
Okay, okay.
And I just started playing that backstage
on repeat before my shows
and it became like my pump up.
It's like, yeah, dude,
you're ******* rock and roll star.
You know, like it would just get me over the hump
to get me on stage.
And then I was fine.
Well, I'm not saying like none of this stuff
like doesn't change the way you feel necessarily
in the moment, right?
No, but that's the whole thing, right?
It's like, what if imagine if I came on this podcast
and I like looked into the camera
and I told a million people watching this,
you need to download Rock and Roll Star by Oasis
because that's what's going to make you confident.
Like that is essentially what Norman Mintz and Peele did.
I see.
Okay, you're saying you're taking that specific thing
and generalizing it.
Yes, and we will cover this
once we get into all the confidence research
about how domain specific confidence is
and how domain specific interventions are.
But that is essentially what is happening
is that Norman Mintz and Peele found a handful of
his version of Oasis' Rock and Roll Star
and then wrote a bestselling book
and sold it to millions of people
and it's still around today.
I was racking my brain.
I'm like, do I do any of these things?
I think the one thing I might do
is if I don't feel confident about something,
I just avoid it.
I'll say that, but I don't like,
I don't think there's a lot of things I don't try.
I really don't try to give myself a pep talk
before anything.
I'm just like, no, just throw yourself into it.
I've noticed if I hesitate that, you know,
yeah, that sucks.
Like, I guess my method is just jump into it and go,
which we'll kind of get to that too.
But I wonder if some of it was like,
I grew up in a small town
in the middle of nowhere, right?
And in the nineties,
and it always seemed like we were
a decade or two behind everybody else.
I don't know.
The people around me were never like,
they were just like, just do it.
Just go, just work.
That's what, that's all it was.
Maybe that's just in my head
what was going on there.
Have you heard about this new thing
called retard maxing?
Nope.
What is that?
Maybe we should do a retard maxing solved episode.
What is this?
So apparently it's just some random guy on YouTube.
His life advice is literally what you just said.
It's like, don't think about it.
Just do it.
Like it's, you know, the midwit meme, right?
Or it's like the Jedi on one side
and the mid and the idiot on the other side.
And then the midwits like freaking out
and obsessing about all this
complicated stuff in the middle.
His argument is basically like,
just be the idiot as much as possible
because in a lot of cases,
you're going to end up doing the same thing
the Jedi does.
Right?
So it's like, if you want to be confident,
it's just like, don't worry about confidence.
Just go do the thing
and not to spoil this four hour episode.
There's the episode, we're done.
But maybe we should just go home.
I do want to talk on just kind of the lineage
of this strain of thought
through the industry over the years.
I don't want to spend too much time on this
because it's like,
I could do a whole podcast
just on the history of the self-help industry.
But it is, you do see this lineage
show up again and again and again.
You know, Tony Robbins in the 90s and 2000s.
Tony has a more nuanced approach
to the positive thinking angle.
I think what I appreciate about Tony's work
is that he does implement
a lot of legitimate psychological principles
and recognizing your emotions
and working with your emotions
and the powers of your, you know,
your belief and challenging beliefs
and dealing with trauma.
There is a lot of soundness
to the advice that he gives,
even though it's often packaged
in kind of the same like rah-rah,
just believe in yourself type packaging.
The worst culprits of this
are very much kind of the manifestation.
Whatever thoughts you put into the universe,
that's what the universe
sends back to you, crowd.
We already mentioned The Secret by Rhonda Burns.
The most recent iteration of this is Joe Dispenza.
It is just an ever present segment of this market.
Well, it goes back to the think and grow rich.
Yeah, that's basically just The Secret, right?
Yeah.
I mean, and this strain of thought goes,
it goes well back into the 19th century.
Like there was a movement in the early 1800s
called New Thought that actually emerged
out of the transcendentalists.
If we wanted to go back in time
and murder somebody in the cradle
to get rid of this, it would, ironically,
it'd actually probably be Ralph Waldo Emerson.
Oh no, really?
Which sucks because Emerson is awesome.
Emerson is awesome.
You planted the seeds though, I see what you're saying.
Emerson really spearheaded transcendentalism,
which transcendentalism was kind of this idea
of we have a capacity to kind of evolve
beyond who we are when we're born
and we can control the direction
that our lives grow in.
And then that got kind of perverted
in the mid 19th century
into this concept called New Thought,
which was that whatever you believe
is going to be true about yourself
will become true about yourself.
And then that's kind of where that strain began.
The whole point is that this is still alive and well.
It is alive and well
because of what I mentioned earlier.
A, it is in the moment
that we are feeling in crisis
when we are feeling most unconfident.
This intuitively feels like the problem
that needs to be solved, even though it's not.
And then B, you have that fallacy
of people look at high performers
and they see that they appear confident.
And so they erroneously assume
that the confidence preceded the high performance
when it's actually the other way around.
It's the high performance generates the confidence.
There's other modern renditions of this too,
that like certain techniques or whatever
that get peddled in those circles, I think.
And there's some interesting research
around some of these as well.
So we have things like affirmations,
visualizations, power posing even too.
So if we want to real quick,
just run through some of this research
because it's kind of interesting, actually.
Let's start with affirmations.
Okay.
So there's a study in 2009
that was the first to really seriously
kind of test if affirmations work or not.
And so they gathered these participants
and had them repeat,
I am a lovable person every 15 seconds.
And they had them do this 16 times, I guess.
Okay.
What happens is that the exact kind of people
who need this actually,
it doesn't work for them, right?
Basically.
So if you have already have kind of a low self-esteem
and you repeat to yourself,
I'm a lovable person.
I can do this.
I'm going to be okay.
I'm awesome.
While you have low self-esteem,
it actually makes it worse.
Because you sit there and you're like,
wow, I'm such a loser.
I have to repeat to myself that I'm lovable.
Exactly.
Over and over and over again.
Exactly.
Which just makes you feel worse.
And then if you do feel good about yourself,
you're like, wow,
I don't really need to do this
because I feel good about myself.
It's exactly what they found.
It's just cognitive dissonance is all it is, right?
Yeah.
If you have beliefs about yourself that you are,
you're not a worthy person or whatever,
and you're telling yourself,
I am a worthy person or I am lovable,
all it's doing is highlighting that gap.
And it creates that cognitive dissonance.
And you have to resolve that cognitive dissonance in some way.
And usually what it is,
is making yourself feel worse.
Your self has to be aligned in some way.
You know, it has to be consistent.
There's been some other studies around this.
There's like a 2020 study that didn't quite replicate that,
but they also just found no effect on it.
So it's either no effect or a bad effect on this.
If you are somebody who has a high level of self-competence
and self-advocacy and all of that,
like your example,
when you go and speak,
right?
Like you've done it before,
you know, you can do it.
You throw the tunes on,
you say you're a rock star and it helps a little bit
just to get you over the hump.
That's fine.
Because there's not a huge gap between that
and what you've already done.
There are techniques to pump up your emotional state
in the short term, right?
So I listen to that song or Norman Vincent Peale,
like does his affirmations or whatever.
Like the ending result of that is that
it improves your mood very temporarily.
And once your mood is improved,
that can make you feel a little bit better
about what you're about to do.
Where things go amiss is this assumption
that anything permanent is happening.
I've met a lot of people who swear by affirmations
and it's funny.
I've been on a number of podcasts
where people have like come at me
and they're like,
I do affirmations every morning.
Like, why do you tell people they don't work?
And I'm like, well, I hate to break it to you.
It gives them that little mood boost,
makes them feel better.
Maybe, you know, at the beginning of the day
for a minute, five minutes.
And then they just kind of falsely think
that that is carrying on through
in a more permanent way throughout their lives
when it's actually not.
The podcasters or whatever come at you,
they probably have a good track record of,
you know, doing well.
And so telling themselves they're going to do well,
they're like, oh yeah, I'm going to do well.
It's fine.
It works out.
And then they move on.
Yeah.
Like that's fine.
But if you're telling yourself I'm going to do well
and you're just a wreck,
no, that's not going to help you.
Just telling yourself it's going to work out
is not going to help you.
Okay?
Clip that.
Put it on repeat.
Okay. Okay.
Anyway. Anyway.
Okay.
Let's go on to the next one.
A very related one though, too,
is the visualizations, right?
This is a big one, you know,
vision boarding or whatever.
There's this psychologist from NYU,
Gabrielle Oettingen,
I think is how you say her name,
has been testing this for like decades.
And it's like really got into the weeds on this.
Basically, what she's found is that
like positive visualization on its own,
it's really interesting.
It actually reduces the energy
you want to put towards whatever goal.
If you're visualizing a goal you have
and you put a lot of positive visualization
of you attaining that goal,
it reduces the motivation you have for that goal.
It's like you've already consumed part of that goal.
You get a small hit of satisfaction from the fantasy.
So your motivation is decreased from it.
Your brain kind of almost treats it as like,
oh, you've already got the goal,
so I don't need to be as motivated towards it.
Why bother?
So why bother at that point, right?
One of the studies she found,
women who fantasize more positively
about losing weight
actually lose fewer pounds.
Like they don't lose as much weight.
Another one she did on hip replacement patients.
And those who have these rosy recovery,
like goals are like,
oh no, I'm going to be fine by next week or whatever.
They did worse.
Students who fantasize about job offers,
like, oh, I'm going to get this job offer.
You know, I can see myself getting and all that.
They end up doing worse in their interviews
and everything like that.
Exam grades, all that.
She did this in all these different situations
and found the same thing over and over again.
So this is where we run into the manifestation crowd
because you get a lot of people who are like,
I manifested this, right?
And it's like, I dreamed about this
and then I made it happen.
When you do visualize something you want in your life,
there's a usefulness in that it orients you
towards, I guess, thinking more critically
about how to attain that thing.
You leverage your perceptual biases
to like help you get it.
But so maybe there's like a fine line
between simply like explicitly defining a goal for yourself
and then like actively fantasizing,
visualizing about it on a regular basis.
She actually found kind of where that boundary is.
Visualization isn't all bad,
but the thing is, is that just like
only visualizing the end goal,
only visualizing having done the thing,
that's what's back.
Interesting.
So visualizing the process of getting there.
She calls it WOOP, W-O-O-P.
First is the wish, okay?
This is something you want to attain.
So that's the thing you want, right?
Then the outcome.
So you do have to visualize the outcome,
getting the outcome and all that.
But then importantly, the next two,
I think are the most important, obstacle.
Visualize the obstacles that you're going to encounter
along the way, okay?
And really see like, okay,
this is probably gonna come up.
It's kind of like that stoic negative visualization.
Something wrong is gonna happen, right?
And I need to be ready for it.
And then the last one is to have a,
actually create a plan around it.
So it's a whole visualization arc that you can use,
but it's not really a visualization necessarily.
It's more engaging in a process.
So most people just, they stop at, whoa,
which is the wish and the wish and the outcome.
And that's essentially just fantasizing.
I wish it was woo, because that would be so perfect.
But yeah, the obstacle and the plan that like,
that's actually where the rubber meets the road.
That's what generates, I guess,
the momentum or the velocity towards the outcome.
That's a very active engagement with,
I don't even know if I would call that
a visualization necessarily,
but I mean, there's visualization elements to it,
but it's more just like an approach to something.
Because you're creating a plan,
you're envisioning the obstacles,
you're getting ready for them,
and it's just a lot more realistic then.
Do you visualize like outcomes you want in your life?
Because like I do, and it's funny,
I don't do it intentionally.
I just kind of like, I'll just daydream about stuff I want.
No, I don't.
I guess I don't really do a whole lot of that.
Take me through your process.
I've always done this naturally.
I've never did it.
I remember when I read visualization stuff,
I was like, well, yeah, sure, whatever.
You know, like it just seemed like very obvious
and kind of dumb to me.
Like if I have a certain goal or something,
I will just think about not only the outcome,
but like the process of attaining that goal, right?
So it's like, I just kind of will mentally rehearse
what it will take to get there.
And also like some of the benefits of having it,
like how cool it'll be if I, you know,
I don't know, whatever.
I actually have started doing this more recently.
One of them, I was just talking with you about this earlier.
I've been getting into running like longer distances
and more endurance stuff.
And I have a good friend who does like crazy endurance stuff.
And he's kind of taken me under his wing a little bit.
I started, I guess I did start kind of doing this
a little bit with that.
Oh, that'd be so cool to do these like crazy trail runs.
These guys are up in the mountains, you know,
middle of nowhere and like you're running overnight
and stuff like that.
I'm like, oh, that'd be crazy.
So there's kind of the wish and the outcome
to crossing that finish line or whatever.
But what I really started doing lately
was more of the, okay, the obstacles.
The training is rigorous.
And so I have to like really plan for that.
So he got me signed up for like a coaching app
and stuff like that.
From that, you get a plan out of it too.
But the obstacles I've really been thinking more around
like almost like visualizing the process around it.
Running by myself and the heat in the mountains
or the cold in the mountains even too.
I guess kind of when I visualize or fantasize about stuff.
Yeah, it is both the positive and the negative are present.
I guess it's worth noting that Ottingen's entire findings
are essentially that visualization is only useful
if you include the negative thoughts as well.
Yeah, you have to be realistic about it.
Right, like if you block the negative thoughts
and you're just focused on the-
As soon as they come in,
those are going to wreck the fantasy, right?
It's a rehearsal for action is what it is.
It's not a rehearsal for like,
oh, I get to sit back and just enjoy all this
because that's what the demotivating part.
It's not a rehearsal for being awesome.
It's rehearsal for accomplishing things.
Yeah, putting work in for sure.
Okay, okay.
Last one that I'm going to cover this time.
Power posing.
Oh, yeah.
Okay.
I remember this.
Have you ever tried this?
No.
We'll get into this.
Okay.
So in 2010, again, not that long ago,
a study comes up.
I remember this TED Talk.
It was massive.
It was one of the most viewed TED Talks.
But what it was based on-
Tens of millions of views.
Yeah, what it was based on was this 2010 study they did, okay?
42 people.
So already a small-
Not many, yeah.
As you see, right?
They had the high power pose and a low power pose.
So basically, you know, the high power, like-
Should we demonstrate?
You should demonstrate this.
Is this the high power pose?
I don't know where you're sitting down if it's very-
Is this-
Chest out, hands on the hip.
Like, that's the power pose, right?
Wait, I got to suck my stomach in.
Okay, now I'm calm.
You look powerful, Mark.
You look so powerful.
I'm so confident right now.
Their claim in this study, though,
was that just doing that,
that you would have measurable increases in certain hormones.
Like, raise testosterone, lower cortisol, which is a stress hormone, right?
Not only that, but then they took more risks after this, too.
So they had them perform, you know, tasks that involved some risk.
And the people who power pose would take more risks.
That culminated in 2012 in this huge TED Talk.
And it was, again, one of the most viewed TED Talks out there.
It was kind of just one of those fake-it-till-you-make-it data points.
Problem was, it didn't replicate.
In 2015, there was another set of researchers who did a pre-registered study of 200 people.
They found no effect on testosterone, no effect on cortisol, no effect on risk-taking.
The only thing that survived was that people did report feeling a little bit more powerful,
a little bit better, a little bit more confident in themselves.
State pump.
Just like before you go on stage, right?
Same type of thing.
This is not confidence, people.
This is a momentary state pump.
The lead researcher, I think the senior researcher on this in 2016, finally
Gave up.
Retracted.
And she said, this was Dana Carney.
She said that she doesn't believe that the power pose effects are real.
She even walked through all the flaws in this study.
Good credit on her.
I'm sure she had a lot of pressure.
Good for her.
Good for her, though.
Honestly, more researchers should do this.
She noted the tiny sample.
There was participants who they didn't include in this.
They had a whole bunch of measures that they took that they didn't report even to.
So they were cherry-picking big time out of this.
And it was just this one small study and outlier effects that they saw.
So, you know what this reminds me of?
I remember, uh, back in, uh, like back when I was like 20 years old,
I read this, but there was a book.
I think it was called the book of body language.
And it had all this research in it.
Like, I remember there was one study supposedly where people in an audience,
if they cross their arms, they're less likely to agree with the lecture or something.
Where it's like people who like put their arms by their side and opened up their body
All of it turned out to be bullshit.
And, and I actually think the lead researcher, I think it was a Dutch guy.
It turned out he was just like making up a lot of data.
All this is to say is that this sort of nothing burger has been around for a long time.
This is kind of pointed at as one of the poster childs of the replication crisis
that happened in psychology that I think we're kind of starting to come out of a
little bit like people were aware of it.
The late 2000s, mid 2010s, there was just this whole like, oh ----, we can't.
Nothing's replicated.
And this was one of them.
And it had a TED talk behind it, right?
That blew up at everybody.
I mean, people still probably watch it today and believe it.
This was the poster child for the replication crisis.
Affirmations.
Bullshit.
Visualizations, mixed bag.
You need to visualize the obstacles and the problem solving.
Which I would argue isn't really isn't visualization.
But anyway, yeah.
News alert, everybody.
Planning works.
Power posing, body language, embodiment stuff.
Right.
Bullshit.
Have you tried?
Do you?
Have you ever tried?
Like, I tried all this ----.
Yeah.
I tried all this ----.
Yeah.
I mean, I got really into all this stuff in my teens and in early 20s.
I remember doing the whole thing,
like looking at myself in the mirror and telling myself things.
I felt ridiculous.
I was like, this is so stupid, right?
Like, if I actually felt these things, I wouldn't have to look in the mirror and say them.
You know, the visualization stuff, like I have a very active imagination
and I visualize a lot of things very easily.
So like, I never understood that.
And then the power posing thing.
It's funny because I remember back when I was a day in relationships coach,
a huge emphasis was put on body language.
Body language.
Yeah, sure.
And it was interesting because it was body language was, first of all,
a huge component of just physical attractiveness is body language and posture and,
you know, standing up tall.
It was interesting because it's like when you do correct people's posture and body language,
like you do, there is a noticeable kind of.
Oh, there's a state change for sure.
There's a little emotional pump that happens.
Right.
And they do feel a little bit like, yeah.
Yeah, I got this.
Right.
A useful question is like, is there anything from this that is salvageable from.
Okay.
Yeah.
Let's call it the mainstream corpus of self-help advice.
You've tried it all.
So you tell me.
The only person that I will like give a little bit of credit here is Tony.
What most classic self-help people do is they just state pump you endlessly.
Right.
Like you just go to one of these seminars or you read the secret and it's just like
you are just getting bathed.
You're getting showered in positive affirmation and just being like told that you are
******* amazing in the center of the universe for, for hours.
And that feels really good for a short period of time.
I think Tony's a little bit more sophisticated in what he does.
He still does the state pumping.
Like a lot of his methodology is really like if you look at what he does in his seminars,
it's like very driven by like state pumping people.
He's a little bit smarter in that he recognizes that people are a little bit more open and
suggestible when they're in a good mood.
So like when you're feeling like ----, when you haven't slept, when you're cranky and
you're angry, you had a big fight with your mom or your sister or whatever, like you don't
want to listen to anybody's advice.
Your focus is very narrow.
Yeah.
You're like, dude, don't tell me.
Right.
What my morning routine should be like, **** you.
Right.
But like if you're in a great mood and you're just like vibing and you're having a great
time and you're meeting all these cool people.
Right.
And then you get hit with a piece of life advice of like, hey, you should try this.
Like you're going to be much more receptive to that advice.
And so I think he uses it as a tool.
He still sells it as like, we're going to make you confident.
We're going to make you feel good about yourself.
We're going to unleash the giant within.
Right.
That's his whole, that's his whole thing.
It is a means to an end in his program, at least.
So like, so I'll give, I'll give a like a half, like, I guess, half credit there.
Yeah.
I, I just think a lot, most of this stuff is feel good.
Bullshit.
What do you think about anything though?
Like, uh, like limiting beliefs or anything like that?
I don't know if this is in the same category or not, but.
You know, we just did the episode on change and I get, I think you could,
you could kind of think of limiting beliefs as adaptations that we talked about in that
episode where it's like a layer of your identity almost that you buy into.
I don't know if that's a different category though.
Maybe.
Yeah.
We're going to talk about beliefs quite a bit in the next chapter.
I, I, I do think there is a lot more credit around the belief stuff because you, you do
beliefs really do create kind of a self-fulfilling prophecy, right?
Like that's further downstream and you're, it takes some work to get to them and.
Yeah.
Well, and it is tricky, right?
So.
I mean, we will talk about this, but like, if you go back to the example of like me backstage
about to go on, you know, talk in front of a bunch of people, my belief about myself
in that moment and my ability to deliver a good talk matters a lot.
If I believe I'm not capable of delivering a good talk, I'm, I'm going to be, I'm going
to struggle and suffer a lot more than if I do believe I'm able to give a good talk.
This is where maybe a little bit of moderate delusional thinking can sometimes be beneficial.
You're not going to change a belief with an affirmation necessarily.
That's what you're saying or a visualization or anything like that or a power pose.
Yeah.
The sum up everything we've been told about confidence from affirmations, the body language,
the positive thinking, the raw, raw stuff.
It's essentially been built on a mistake, which we call the appeal fallacy, which is
this idea that you need to feel a certain way in order to perform a certain way.
And that is not the case.
Not only is that not the case, but it's also not useful because you can't really just gin
up confidence out of thin air.
Ultimately, confidence is built by evidence.
It's built by experience.
It's built by being in situations and coming out the other end.
Okay.
And therefore knowing that you can handle other situations like that one in the future.
In a way, confidence is actually not very complicated at all.
It's this is one of those topics where the research in some ways is kind of just obvious,
but it's all the narratives and stories and beliefs and things that we tell ourselves
that make it complicated around it.
So we're going to spend most of next chapter dispelling a lot of those narratives and false
beliefs around confidence.
We're going to get into the actual nitty gritty of what confidence is, how do you actually
build it, what the research actually says about it.
The interesting thing is that the most successful confidence researcher ever, A, you've probably
never heard of him, and B, he figured it out on accident, and C, it involved a room full
of snakes.
Stick around for chapter two.
Hey, everybody.
Thank you for watching.
This chapter is part of a much larger episode.
You can get that entire episode right now on Spotify.
Check it out there.
And if you want to consume it chapter by chapter here on YouTube, we release them every few
days.
And if you want to get a full PDF guide with all of our citations, resources, and full
summary of the entire episode, you can go to solvepodcast.com slash confidence and get
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Check it out.
I'll see you again soon.