PHIL ON MAKING MILLIONS WITH ABEL MUTUA! TAXING CONTENT CREATORS WILL KlLL THE INDUSTRY

What is your name? Where did Mpakani premiere? Hmm, manzi, we're really struggling You guys are really amazing, the support you're giving is incredible Hmm, I really appreciate the support you guys are coming through with I think this product is fake. We have just shown a trailer for the show. And, you know, we Everyone was clapping and Yeah, so, I'menda fiti sana Yeah, so, Imenda fiti sana. And before we start speaking about Suria And before we start talking about Suria TTNT4 was the last one. Wee! TTNT4 is possible MTM had not yet hit the jackpot. Need to hurry up Amen TTNT4 is a dream come true. Your conversations are being reviewed Anza kuhave in The first one was in 2020. So we started having TTNT conversations In 2019 And just the consistency And kusell out kya ACC that's a dream Come true so Amen, I am tired. Feel fit We've been having This conversation Kenyan viewers consume Kenyan content Do you feel like at this time Kenyan people are truly consuming Kenyan content. Oh, absolutely, look at you guys Manzi metuwa mainstream media work The truth of the matter is It's not that Kenyans were not Consuming Kenyan content It's us as producers We were not supplying them with the content. So our content wasn't reaching them. Now they can access our content. Directly on their phone We were not marketing and selling enough. Now we are doing that, we are making noise We are marketing, we are doing everything. So the Kenyans were ready To watch our content We as content creators were not Giving them enough As a producer Have you ever thought About doing a reality show Of the Common Mananchi With an international host Like a Boda Boda driver Or a politician I'll be very honest As Feel It Productions We focus more on fictional shows Creating shows But I have a good friend called Eugene Mbogwa. He does very nice reality shows. He has done Real Houses of Nairobi. He has done What was the name of the show? Something It's a local show. He is really, really good with Reality shows But Whenever in our scripts we attempt to portray Such real characters Our stories won't be about Boda. They won't be about Mbogwa Let's talk a little We have seen The trailer is absolutely amazing. I'm sure you've seen the entire series. But I want to know Looking at the product And what you envisioned Are they in line? What is greater than the other? Is it the product or the vision? From Mpakani in terms of the product I was not part of the process. Of producing Mpakani Mpakani has started to interact now At the distribution point But for us Our vision has been Getting Kenyan stories To the Kenyans To the Kenyan people Talking to the Mpakani team And the Foxton Media team That has produced Mpakani They came up to us and were like No, we are not thinking of looking for International distributors We chose Kenyans And there is no one to talk to, Kenyans. So our visions aligned on that. And from there We watched it, we were like, yes. Finally These movies we have been watching Hollywood when it comes to action sequences These people are lying to us Wait, wait, wait With Mpakani They worked with security forces. And they were told The thing you saw in the movie The ring on the grenade It will stay for a few minutes. Before it explodes People are firing a machine gun. But they are still talking Machine guns are so loud. If you fire a proper machine gun In front of you You go deaf for a few seconds I would like to know Are you feeling it in production? The people who are going to be distributing it What strategy are you using? Making noise means you make noise Across all major platforms Digital is huge. So definitely Working in partnership with you guys Online media Our online social media pages We are going to have a media tour. For the cast and crew of Mpakani We are going to do Branding You might start seeing bus branding Hopefully some billboards Even if we want to go out into the streets With billboards we will go The budget is enormous. In Kenya we don't say You have enough budget; just make it work. There is no one who has An okay budget But we cannot keep Making excuses You call in favors Like you guys We just talked to Kido. He told me not to worry. We will be there. You have been in the industry Even before digital And right now, digital is the main thing. How would you say The industry has changed. In terms of content creation And content consumption Because you've been there before digital And right now during digital First of all I feel like I'm getting old. But I'm okay. Before digital And I will begin with digital migration. When we were in Tahiti There were only about 7 TV stations. In this entire country Now I think we have more than 200 TV stations. In this country And then there's the internet and social media So what has happened is Our audience is spoiled for choice. Back then when we were in Tahiti You would get viewership. Like 98% 98% of homes in this country Those had TVs during our time. On Tuesday at 7:30 we were watching Tahiti Hive. You will never get that again. Ever In terms of content creation I think we should just create a niche now. Find a way to survive with them Targeting the entire country It will be difficult. As far as money is concerned as well Back then, the money was channeled To specific stations Now the money is in the hands of the people. Corporations are spending more money on influencers. Than they were spending on television So for us as filmmakers Find a way to create that balance Where and how can we work with actors? Who has good numbers online? And we mesh And find ways now What we are doing with Philly TV selling directly to Kenyans Because waiting for a take From a corporate Now that is over I would like to know What does it take for a content creator To get a job in Philly Productions Conversations There are no established criteria You have a good piece of content Schedule a meeting with us Let's have a seat Let's watch the content first From there A video on Philly TV Does not guarantee that it will sell You need an entire strategy. You need a whole budget You need a complete marketing plan. Those are the things I am most interested in. You have a good piece of content Let's have a seat What's your plan? You want to sell it to 50,000 Kenyans So how do we sell it to 50,000 Kenyans? What's your plan? What's your budget? It's not a short-term thing. It's conversations over a period of time We have seen this story. Content creators might be taxed What are your thoughts on that? I feel like content creation Is such a young industry Our government Unfortunately, if they do this They are going to destroy the industry. Before it grows A good example is the Nairobi Securities Exchange It used to thrive Then the government began imposing taxes The earnings from Stock sales That's how investors gave up That's how Nairobi Stock Exchange Dipped So I feel It might affect us because We are already struggling to make A little money from content creation If it starts getting taxed Then how do I reinvest in the business? I think Content creation can generate Billions of dollars If we give it time And if the government gives us room to expand And explode Maybe I can add The government can also Create content If you want to make money from content creation Rather than taxing The president can also Create his own content One interesting thing I'd love to know Have you been working with Abel? For a very long time Right now we're looking at you guys. As friends, working together And probably making millions How does it feel? What are some of the characters? That you are like Working with Abel is not easy. I'll be very honest I've been very lucky to work with Abel. Because our visions Have always been aligned We met in college. And from college Our visions synced We wanted the same goals. We wanted to achieve the same things So it hasn't been a hassle. We have been On brand So we've been on brand I think the hardest thing Working with Abel is Mukuru Genzy is a major brand. If not the biggest brand in this country So his schedule is crazy. Even I I have to work on a schedule. How we work with Abel I have to book him in advance. He is my son. And it's a beautiful thing That's exactly why we worked so hard. We wanted to get To this point where We are generating revenue. And income from all sources You did ClickBang Which was very successful Can you tell us What are you all working on right now? I think there's a prize I assume I think Abel On his channel He said People guessing which movie will be next And there's a price tag So I won't tell you There's KSh 10,000 On the line My son I have signed the NDA. It's in the works The first draft is out So I am working on the premiere Amazing Thank you so much Thank you Good job Thank you