How did Howard Schultz engage employees at Starbucks?

How did Howard Schultz engage employees at Starbucks?

May 31, 2026

Did Howard Schultz make a brilliant move at Starbucks?

In 2021, Starbucks was in trouble. The company was making money, but the employees were not happy.

Starbucks asked founder Howard Schultz for help. He said, "YES" and returned in 2022 as Interim CEO.

Then he did what INC Magazine called a "Brilliant Move."

He prioritized the employees. Schultz visited Starbucks outlets around the country and listened to the employees...