Lanseringen av Swatch klockor utlöser global kö-hysteri | NTD NYHETER

And from Paris to Kuala Lumpur, long lines formed outside Swatch stores ahead of Saturday's launch of Royal Pop. It's a series of colorful pocket watches. The hype required police mobilization at multiple stores around the world. Many had to shut down and cancel the release events for the weekend. NDD's Sean Marshall has more on the story. The watch released by Swatch has been causing some global chaos for the past couple of days. The new Royal Pop collaboration with Audemars Piguet is a pocket watch that costs around $420, but is resold instantly for $1,500. A full set of the eight Royal Pop models fetched more than $25,000 on Live Marketplace StockX on Sunday. In the U.S., 19 Swatch outlets were closed over safety concerns on release day. The hyped-up launches caused fights at multiple stores, and there was even a drug overdose. People camped out for days, some as long as seven days, to get the watch. People at the Spring Street store in Soho were disappointed when the store never opened on drop day due to unsafe crowds. They allowed customers in on Monday, but the NYPD had to secure the area for crowd control. Jeffrey had to wait seven days for the release. Stores in several European cities were also temporarily shuttered, while Swatch preemptively canceled launch events in India and Dubai. Police in both the U.K. and U.S. reportedly made arrests after crowds failed to disperse. On Saturday, police in Paris, France, and Long Island, New York had to use tear gas on crowds, and many stores stayed closed. Swatch posted an announcement to social media stating, we kindly ask you not to rush our stores in large numbers to acquire this product. The Royal Pup collection will remain available for seven months. Sean Marshall, NTD News.