Why Shopping Local Matters | National Small Business Week 2026

National Small Business Week is here, and in Ventura, that means more than just commerce—it’s about the dreamers and doers who turn our streets into a community. From the perfect vintage find at Poppies to a celebratory pour at Bright Spark Brewing, every purchase tells a story.

Did you know that for every dollar spent at a local business, an average of 67 cents stays right here in Ventura? That money goes directly toward supporting local jobs, essential services, and the families who call this coast home.

Whether you’re a lifelong local or just visiting for the weekend, thank you for supporting the shops, restaurants, and makers that keep our community thriving.

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