Mapping Africa's Representation in Global Media 2010 to 2025 - ICA Conference 2026

How is Africa being represented in global media, and how has that conversation evolved?
I am pleased to share a paper I recently co-authored with Dr. John Aliu titled, “Mapping Africa’s Representation in Global Media: A Bibliometric Analysis (2010–2025).”
This paper explores how scholarly research has examined Africa’s portrayal in global media over the past 15 years. It contributes to a clearer understanding of how this discourse shapes global narratives about Africa, and why diverse, locally grounded perspectives matter now more than ever.

📍 Presented at the International Communication Association Conference at Nile University of Nigeria.
Conference theme: Global Communication Shifts and Implications for Africa.

🎥 The full presentation is available here: https://lnkd.in/dfBbgs39

By analysing 201 academic publications using VOSviewer and Biblioshiny, the study maps:
📊 Publication trends
👥 Influential authors and institutions
🌍 Geographic research contributions
⭐️ Dominant and emerging themes

🔍 Key insights:
• Research output is growing rapidly (+11% annually).
• The United States, South Africa, and the United Kingdom dominate knowledge production with increasing participation from other regions.
• International collaborations are increasing but remain uneven.

📌 The field is currently shaped by five core themes:
• Conflict and crisis reporting
• Social identity and inequality
• Media framing and discourse
• Geopolitics and regional narratives
• Migration and representation

🚨 One major shift:
Research is moving away from one-dimensional, crisis-focused portrayals toward more nuanced conversations about identity, power, and global media systems.

📌 Why this matters:
Media narratives influence global perception, policy, and engagement with Africa and its people so understanding who produces these narratives and how is critical.

💡 There’s still work to do, especially around digital media and amplifying African-centred perspectives.

If you work in media, research, or global communication, I’d love to hear your thoughts.

#Africa #GlobalMedia #MediaRepresentation #Research #AcademicResearch #CommunicationStudies #Journalism #DigitalMedia #GlobalSouth #DataAnalysis #ResearchImpact #ThoughtLeadership #KnowledgeProduction #MediaStudies #storytelling #publicspeaker



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