What To Expect Your First 90 Days As An Insurance Agent!

Liability Insurance
3 followers
7 Video Views·Apr 22, 2026
I've been thinking about what video should we shoot.
And this one's all about
what to expect your first 90 days as an agent.
Because I really believe
that if you're thinking about getting in the industry,
or if you're currently in it,
or you're in your 90 days,
or you're after your 90 days,
and you can relate to this,
that a lot of people are getting in the industry.
They're thinking it's gonna be a cakewalk.
They're getting sold the dream.
Some MLM recruiters like,
dude, this is freaking phenomenal.
You're gonna make so much money.
Oh my gosh, it's insane.
I'm here to tell you, it is difficult.
It is not easy.
Now, it can be easy, okay?
But if I just say, dude, this industry's easy,
like, I'm lying.
Because 92% of insurance agents fail.
Even when I got out and made 117,
nine grand my first full month,
117K my first eight months,
it still wasn't easy.
Because I had to work my butt off, right?
So I'm gonna kind of go through like the psychology
of how you can succeed your first 90 days.
Also too though, I want you thinking about like,
as an example,
a lot of people get in the industry,
and they become really overwhelmed
by all of the companies available, right?
All the carriers, all the different products,
all the different commission levels,
all the different ways to get in front of people,
all the different terminology, right?
And different product specifics,
and the ins and outs of like,
all the riders and benefits,
and all the stuff that like,
maybe you didn't, maybe it wasn't on your test.
And it's funny, when you take your insurance test,
you end up using very little.
Full transparency, shoot the messenger,
freaking obliterate me in comments if I'm wrong.
You end up using very little of what you studied for,
what you memorized, and what you took a test on.
You know what I mean?
Like they're not like, you know,
all this money laundering stuff.
Yeah, it's good.
Freaking don't, you know, launder money.
Dude, people know that.
Like that's common sense, right?
But you don't end up encountering that a lot as an agent.
You don't.
And if you're out there like,
dude, I encounter that all the time.
People are constantly wanting to launder money with me,
and put it in life policies,
and then take it out, and like scam people.
And I'm like, this is not true.
Okay, so a lot of this stuff that you're studying for,
you don't end up using.
But here's one thing I can tell you this.
The people that succeed the best in the first 90 days,
the first 180 days, the first 365 days,
first two and three years,
they become less worried about all of the intricate details.
Because what happens is, you begin analysis paralysis.
You wanna know everything before you do anything.
And I can tell you what,
if you're being honest with yourself,
and you have that personality style,
and a lot of people do,
I'm not saying you can't succeed in insurance,
but I am saying it's gonna be more difficult,
because you're gonna wanna know stuff before you do stuff.
And the answer for succeeding in insurance
is just getting in front of people.
It's just activity.
It's just doing more.
And I'm just keeping it real when I say that, right?
So when we talk through being overwhelmed,
that's common, happens to a lot of people.
We get really like foggy,
and we get paralyzed because we don't know what to do.
We're like, well, crap, I wanna make calls, Cody.
I wanna make calls, man.
But what if they say, how much does it cost?
What if they say, how long have you been selling insurance?
What if they say, I'm not interested?
It's like, really?
What's funny is we think, you think, a lot of people think,
maybe not you, I don't know,
think that you need to know the specifics.
You gotta understand all the intricate details,
and that you need this like perfect phrasing,
and this super secret ninja phrase.
Like a lot more of this to this business
is a lot more than just sales training, by the way, right?
Yeah, it's important.
My book, Zero to Six Figures,
talks a lot about sales training.
You can get it at Amazon.
But it's a lot more than just sales training.
Like as an example,
finding the right company to work with is super important
because I believe in niching down.
I believe in learning a product.
I believe in mastering and becoming an expert
at something at some point.
But I also believe in doing a lot
and getting in front of people.
And so if you're ever like, man,
I don't know if I'm at the right home.
I'm thinking about leaving the industry.
I want a new agency to work with.
I wanna meet some other people in the space
that Cody, that you trust.
Because I get a lot of questions, man,
who should I work with, whatever.
We have a new program available.
You can go to agentplacementprogram.com.
The link's in the description below already by default.
And you can click on that and go and read more,
watch the video, put your information in,
and then we can refer you to an agency to work with, right?
I'm not personally recruiting for me,
but I am trying to play matchmaker
and help agents and agencies and keep you from leaving
because I don't want you to leave, okay, right?
But the people that wanna analyze everything
are gonna have it a little tougher
because you just need to know.
You feel like you need to know stuff, right?
But the people that just go at this thing
and focus on getting in front of people
and winning and doing the activity.
And if a mentor or a coach tells you to do something,
now, if they tell you to do something,
but I'm telling you to do the opposite,
dude, that's a tough scenario
because if they believe something but I believe something,
you know what I mean, that's tough.
If you're working with them every day in their office,
dude, try whatever they're saying.
If it doesn't work, do it my way, probably work, right?
But you've gotta take action no matter what, okay?
Second thing is the niche.
Yes, you can be overwhelmed,
but then you gotta pick a niche, man.
Like, you've got to get really good at owning a lane.
I sold life insurance my first year
and I did it by cold calling and cold door knocking
people that were between the ages of 50 and 85.
I just did, about burial and final expenses
and all that kind of stuff, right?
And it was through, it was cold calling,
cold door knocking, it was,
I used to have call nights at the office
and I'd bring people in.
We also used to do, work the warm market.
I didn't work a lot of leads, you know,
my first couple years, full transparency, I did not.
I saw the benefits of doing that at some point
and just hadn't yet, right?
But the second is the niche.
You need to own a niche because you can get good at,
you can learn a lot in a niche,
you can say the same things over and over again,
you can get in a cycle and a consistency and a rhythm
so that you can start making money every week.
I was talking to someone earlier and they're like,
man, I've made like five grand so far
these first several months, you know?
I'm like, you should be thinking, dude,
how do I do what I did but do it in a week?
Every week, how to make five grand?
Which leads me to the next piece, which is prospecting.
This is the part that is overlooked the most
because you think I need product knowledge.
You think I gotta know everything about the carriers.
You think, dude, I got no sales and closing
and if they say, you know, this stuff,
it's like, dude, none of these other things matter
if you cannot get in front of someone.
I believe in getting in front of at least 10 people
and you can do that part time, by the way.
I got in front of 10 people a week, part time.
You gotta get in front of 10 people a week,
every single week to succeed in this business
and if you're not asking 10 people minimum
to do business with you, you will 1,000% fail
and so I wanna get these 90 days started off right.
This is what you can expect.
Your first 90 days as an agent.
You can succeed.
You can have a ton of fun.
Most don't.
Most do not do well.
Most do not make a bunch of money
but that doesn't mean you can't.
Welcome back to the CA Power Players podcast.
We've had the Mr. David Dufour
back in Springfield Mall in the studio.
Dave, welcome back.
Greetings and salutations.
Dude, I love spending time with you, man.
Well, thank you.
I do too. I really do.
It's fun.
You're such a great host.
We've had such a nice time at Chipotle a couple times.
Yeah, man.
