Timestamps: 0:00 - Intro 1:34 - The weird channel strategy that nobody takes seriously 2:36 - The hidden second channel technique that multiplies your reach 4:36 - The overlooked prepping niche secretly dominating YouTube right now 5:47 - The product-selling secret that beats AdSense every time 7:04 - The niche hack that cracks one of YouTube's most saturated categories 8:32 - The differentiation blueprint that separates winners from the crowd 9:10 - The combat sports niche that's quietly exploding on YouTube 10:54 - The calligraphy channel secret hiding in plain sight 11:44 - The recovery niche strategy most creators completely ignore 12:19 - Who this YouTube growth method actually work for ---------- SALARY DISCLAIMER: All income figures presented in this video are sourced from Glassdoor reports at the time of editing. These represent reported salary ranges for full-time positions, which may differ from freelance, contract, or part-time opportunities discussed. Actual earnings vary significantly based on experience, location, skills, hours worked, and current market conditions. The figures presented represent potential earnings according to third-party sources, not guaranteed results.
These videos are for entertainment purposes only and they are just Shane's opinion based off of his own life experience and the research that he's done. Shane is not an attorney, CPA, insurance, or financial advisor and the information presented shall not be construed as tax, legal, insurance, safety or financial advice. If stocks or companies are mentioned, Shane might have an ownership interest in them. Affiliate links may be present, the offers and numbers presented may change over time so please make sure to confirm that the offer is still valid. Some offers mentioned may no longer be available or they have been changed. Please don’t make buying or selling decisions based on Shane’s videos. If you need such advice, please contact the qualified legal or financial professionals, don't just trust the opinion of a stranger on the internet and always make sure to do your own research and enjoy this family friendly content.
Sources and further readings for jobs and college degrees: bls.gov(bureau of labor statistics) nces.ed.gov(national center for educational statistics) payscale(provides information on jobs and degrees)
This weird and somehow boring YouTube channel made a video that got 92 million views and made
$463,000. And this video was called What's Inside a Rattlesnake's Rattle? And they literally just
cut open the rattle and saw what was inside of a rattlesnake's rattle. We're going to be going over
this channel idea and a bunch of other weird but boring channel ideas that are working incredibly
well. So if you appreciate this type of content, let me know by gently tapping that like button.
And as always, we do these videos to inspire, to motivate and to educate you. But with that being
said, I always like to include the disclaimer that YouTube, just like any other business out there,
has a very high failure rate. And that's why I make these videos to educate you,
to give you the best chance of success and show you the channels that are doing really well.
With that being said, if you want to have a much higher chance of success,
I highly recommend that you attend my free live training, my free live workshop that I'm doing
this week. And you can find that by clicking the link in the description in the pinned comment
below. In this workshop, I will tell you everything that you should do, everything that you shouldn't
do, which is probably even more important. I'll help you get views, pick your niche,
pick video ideas, and most importantly, monetize your channel correctly from the beginning. And
I'll give you a step-by-step process to actually get started. And then at the very end, I'm going
Additionally, I'm giving away an AI that makes this entire process significantly easier. So do
not miss out on this. Click that link in the description in the pinned comment below, and I
look forward to seeing you there. It's completely free, so there's no reason that you shouldn't
attend. And with that being said, let's check out this channel, What's Inside. Now, in this channel,
the biggest thing they do is they literally just cut things open and see what is inside of them.
Now, the most viewed video, like I said before, is What's Inside a Rattlesnake's Rattle.
And that video made $463,000. Now, that might seem like a lot, but the truth is this channel has
gotten 1.2, almost 1.3 billion views. And so there's a good chance they probably made $10
million just from the views alone on this channel. And that doesn't count other methods of monetization
because we're just talking about the ads that pop up on their channel when we're talking about
this money. And they made it all by doing videos, just opening things up. Now, this one especially
I like because it has a RuneScape Rune Pickaxe, which I think is pretty epic. And it's What's
Inside Diamond Ore. And what do they do? They open up Diamond Ore and see what's inside.
Yeah, I don't think so. Now, on top of that channel, they have a second channel called
What's Inside Family. Now, according to view stats, this first channel is making about $3,000
to $9,500 a month. And they've got a second channel called What's Inside Family that's
making about $23,000 to $69,000 a month. So they're still crushing it all these years later.
Oh, and that second channel has gotten 1.2 billion views. So almost as much as the first channel. So
they've likely made $10 million from two different channels. Now, the second channel is a little bit
different. You know, they do different stuff other than just opening things up. It's more
about technology and other just random interesting things that they want to make content on. But yeah,
really cool that this family has been able to basically make a ton of money making really
interesting, educational and entertaining videos. All right, quick break right now sitting here with
my brother Zach, he had never made a single YouTube video before in his life. And he made
$214 in a single day on YouTube. And I just wanted to let you know that this week on Sunday at 9pm
Eastern Time, we're hosting a free one time live workshop. So one thing that people struggle with
the most is finding their niche. And that is why we actually created an AI called the niche
validator that's going to help you find your niche or help you dial in your niche if you already have
one. And we're going to be giving away this niche validator this week at a live workshop. And it's
called the YouTube content advantage for making money in 2026. And it's happening on April 12,
2026. So make sure you mark that down. If you're struggling to find your niche, or you don't want
to commit months or even years to a niche that ends up not being profitable, then this is for you.
So click the link in the description in the pin comment below. And once you register, hit add to
calendar so it shows up on your Google, Apple or Outlook calendar. And if for whatever reason
you're watching this in the future, still check the link in the description, the pin comment below,
because we may be doing another live workshop in the future. And it'll tell you when now you'll
also be able to ask me questions live. So I look forward to meeting you. And you'll also get an
update on how this guy is doing on YouTube as well. So see you this week and back to your regularly
scheduled programming. All right, second channel is called city prepping. And this is not just a
channel. It's not just a YouTube channel idea. It's really an entire niche. And there's a lot
of sub niches within this niche. So this is in the prepping niche, which is kind of a community of
people that want to get prepared for apocalyptic situations, basically. So they want to feel like
they're always super prepared in case something happens. And this particular part of the niche
is all about being prepared inside of a city. So this is city prepping. A lot of normal prepping
involves kind of going out into the country. And this channel makes about three to $9,000 a month.
And by the way, there's a lot of different prepping and survival type channels out there.
And many of them are making way more than this. But one of the points that I want to make is the
last channel that we looked at what's inside mostly makes their money from AdSense alone.
They probably have some sponsorships and some affiliate marketing here and there, maybe some
merch. But for the most part, they're making their money from AdSense. This channel is likely
making the majority of their money by far from actually selling stuff on their channel. And
there's really a lot of different types of channels out there. Some of them, usually the
ones that are more entertainment based, have to make their money from AdSense. But the ones that
are a bit more educational oftentimes will make far more money actually selling stuff. So just as
an example, this channel that you're watching right now, Shane Hummus, I make about $20 per
1,000 views from AdSense and I make over $400 per 1,000 views from all other methods of monetization.
Now that is pretty exceptional. And that is because I know how to monetize really well on
this channel. And I've learned it over years of doing it. That's something that we'll be teaching
in the workshop that we're doing. So click that link in the description in the pinned comment
below. It also comes down to kind of choosing your niche in the beginning. So it's like setting the
right foundation from the very beginning and choosing the right niche and monetization method
is incredibly important, which again is something we'll talk about. Click the link to attend the
workshop. But if you check out Citi Prepping and you go to their website, you will see that they
are selling a ton of different stuff. And that is, of course, on top of the AdSense money that
they're making. I would be willing to bet they're probably making like 10 times more than just
AdSense alone selling stuff on their website. But the AdSense is pretty good. For instance,
in their most viewed video, could you be invisible? Could you be the gray man? They got 5 million
views and made $26,000. So that's really good money. And the way I like to think about it is
YouTube is essentially paying you to market your products and services. Pretty much any other
platform out there, you have to pay them to market your products or services. But YouTube's different.
They pay you, which is awesome. All right. Next one is Max, the Meat Guy. And he is basically a
channel that talks all about meat and obviously cooking meat and making meals from it. And one
thing I really love about his channel is he always rates the different things that he cooks. So a lot
of the time you'll get the feeling that they're kind of overhyping it and it's not actually as
good as they think it is or as good as they're saying that it is. But what I love about Max's
channel is he actually rates these different things that he cooks, which is epic. Now,
he's making about $130,000 to $391,000 a month from this channel. Now, his most popular video
came from seven months ago, and it's I rated every outdoor boys meal. And this is actually when I
discovered the channel myself because I'm a big fan of outdoor boys. And this video got 18 million
views and made over $90,000. And that is just from views alone. And since this channel is educational,
he can definitely make money beyond just the views. For instance, he's got this product,
Max Jerky, that he sells on his website, maxjerky.com. And I'm sure he's making a ton of
money selling it. I'm sure he does sponsorships and affiliate marketing and maybe does merch and
other stuff like that. We can make more money from the channel. So yeah, kind of a weird channel.
I'm sure he gets tired of cooking stuff all the time, but I bet it tastes good. And he's definitely
making a lot of money doing it. Now, in a niche like cooking that is extremely saturated, there's
like so many cooking channels out there. You really have to figure out how to differentiate
yourself. And there's a few really smart ways that Max does this. One of them is the rating of the
dishes. That is actually a huge thing that differentiates him. Another one is, of course,
the fact that he focuses on meat only, and it's literally even in his name. And also just his
content style in general and his sort of dry, sarcastic, suave personality. And if you want to
learn how to differentiate yourself on YouTube as well, again, attend the live training this week.
Click that link in the description in the pinned comment below. Do not miss out on it because it's
a one-time live training. All right, next channel and really channel type I'm going to go over is
Josh Saunders. And specifically, I'm going to be talking about Brazilian Jiu-Jitsu or Jiu-Jitsu
channels. Now, this is a category that has gotten extremely popular recently. Brazilian Jiu-Jitsu
and Jiu-Jitsu in general has gotten extremely popular in the last five years or so. It's really
exploded. I even tried Jiu-Jitsu for the first time myself, which I thought was really fun.
And I picked Josh Saunders specifically because he's got a relatively small channel and he started
it relatively recently. So basically, if you look at vidIQ, it'll say that he's only making
about $600 to $2,000 a month. So you might be thinking, Shane, why in the world did you pick
this channel? He's clearly not making a full-time income. Well, first of all, this is an educational
channel. And so the money he's making from AdSense is probably a tiny fraction of the actual money
he's making from the channel. And if you look, just as an example, he does have a school group
where he's charging about $50 a month and he has about 500 members, which means he's making about
$25,000 a month from this school group. Additionally, he likely does one-on-one
coaching. He probably has some sort of high ticket coaching product that costs thousands
of dollars. And I'm sure he could get sponsorships, affiliate marketing. He could
probably even sell physical products. One of the most common ways of monetizing this niche is to
sell instructionals. And instructionals are kind of like courses that teach you how to do jujitsu
better. And there are people like Craig Jones, for instance, that are making millions and millions
of dollars a year from instructionals. So yeah, a very interesting niche. The reason that I say
that this might be boring is because Josh Saunders is a world-level competitor. And I'm sure most of
people who join his program are probably kind of beginner or intermediates. But at the same time,
I guess it doesn't really matter if you really love it, but it could get a bit boring to him
explaining the same things to people. Wrestling for jujitsu often sucks.
And the reason- But yeah, really good niche, a lot of money in the niche as well. All right,
next one is the Japanese calligrapher, Takumi. And he basically does Japanese and English
calligraphy. And according to VidIQ, he's making 53 to $158,000 a month. And he's doing it with
some of the simplest videos ever. For instance, this one right here,
Print and Cursive Handwriting with Pencil, Neat and Clean Calligraphy, got 56 million views.
And it made at least $42,000. And he's gotten over 3 billion views overall. And he's not the
only calligraphy channel. There's a lot of other ones out there. And many of these channels are
doing videos where they get millions of views as well. And they're making a ton of money doing it
too. And the last one is my student who just started with us, which is Second Act Recovery,
which is all about recovering from alcoholism. He started very recently. He posted a video
after having no luck on his channel, and it blew up and got over 60,000 views.
Every single person who stops drinking wonders-
Now, I happen to know that there's somebody in this exact niche helping with alcohol recovery
that makes millions of dollars a month. So you might not think that that's a lot of views,
but it can be if you're monetizing in the correct way. And the other great thing is you're helping
other people overcome a serious addiction. Now, we are super picky about who we accept
into our coaching program. We only accept about 18% of the people who apply. And the types of
people we work with are people who really want to take YouTube seriously, and they have something
valuable to share with the world. And they want to start right now. Business owners who want to
use YouTube as a way to get more leads and grow their brand. YouTubers who are getting views,
but they're having trouble monetizing, and they need our help with that. Or YouTubers who are
already crushing it, and they want to crush it a lot more. Those are the types of people that we
like to work with. So if that sounds like you, go ahead and apply by clicking the link in the
description or the About section on our channel. If you get accepted for a strategy call, we'll
figure out where you are right now, where you want to be. We'll make a plan to get there, and
we'll see if we're a good fit to work together or not. Only book the call if you are very serious
about growing and making money on YouTube. And if you want to check out a student who just joined
the program and already is getting crazy good results, check out this video right here where
I interview Isaiah.