For Business Inquiries: [email protected] Timestamps: 0:00 - Intro 0:08 - The unusual niche blending two writing styles 0:36 - The reality most new creators aren’t prepared for 1:17 - The channel-building blueprint many beginners overlook 1:46 - The calligraphy channel with a surprisingly addictive format 2:23 - The simple video style attracting massive attention 3:26 - The overlooked strategy many creators completely ignore 4:32 - The sarcastic movie review formula viewers can’t stop watching 5:57 - The creator who turned a YouTube audience into something much bigger 7:37 - The platform shift quietly changing the media landscape 8:01 - The ultra-simple video style anyone can start 8:54 - The audience trend YouTube may be favoring right now 10:18 - The first video moment that completely changed a creator’s path 11:28 - The creator types serious YouTube mentors look for 12:21 - The mindset shift needed to take YouTube seriously ---------- SALARY DISCLAIMER: All income figures presented in this video are sourced from Glassdoor reports at the time of editing. These represent reported salary ranges for full-time positions, which may differ from freelance, contract, or part-time opportunities discussed. Actual earnings vary significantly based on experience, location, skills, hours worked, and current market conditions. The figures presented represent potential earnings according to third-party sources, not guaranteed results.
These videos are for entertainment purposes only and they are just Shane's opinion based off of his own life experience and the research that he's done. Shane is not an attorney, CPA, insurance, or financial advisor and the information presented shall not be construed as tax, legal, insurance, safety or financial advice. If stocks or companies are mentioned, Shane might have an ownership interest in them. Affiliate links may be present, the offers and numbers presented may change over time so please make sure to confirm that the offer is still valid. Some offers mentioned may no longer be available or they have been changed. Please don’t make buying or selling decisions based on Shane’s videos. If you need such advice, please contact the qualified legal or financial professionals, don't just trust the opinion of a stranger on the internet and always make sure to do your own research and enjoy this family friendly content.
Sources and further readings for jobs and college degrees: bls.gov(bureau of labor statistics) nces.ed.gov(national center for educational statistics) payscale(provides information on jobs and degrees)
AI Generated·May contain errors
This channel right here blends English
and Japanese calligraphy,
so his videos are literally back and forth
between English and Japanese,
and sometimes he even blends them together,
and he makes 53 to $158,000 a month.
This channel, in my opinion, is a bit weird,
but they're still absolutely crushing it.
And today I'm gonna be going over this channel
and other channels and how they're getting views,
what video ideas they're picking,
what niches they're picking,
and how they're monetizing their channel.
And this is meant to be educational,
but also motivational and inspirational to you.
With that being said, I do want to always preface this
and have a disclaimer that most YouTubers
do not make money,
just like any other business out there, right?
Most people who try just about any business out there
do not make money, most businesses fail.
And that's why I make these videos
to give you examples and case studies
of successful YouTube businesses
from somebody who's grown my own successful YouTube business
to eight figures,
and I've also taught over 1,000 people how to do the same.
And not only do I teach you for free on this channel
and give you all kinds of awesome,
amazing education completely free,
but I also do completely free live workshops.
And my next one is happening this week.
So click the link in the description
and the pinned comment below.
And on this workshop, I'll tell you exactly what to do
to build a sustainable channel,
what not to do, which is probably even more important.
I'll give you a step-by-step guide to get started.
I'll help you to pick your niche and pick your video ideas.
And then at the very end,
I'm going to answer any question you have about YouTube
for as long as necessary.
It's literally like a workshop.
It's a Zoom call where you will see me.
It will be a live workshop.
Super excited to have you there.
So click that link in the description
and the pinned comment below.
Do not miss out on it.
Okay, so back to the Japanese calligrapher, Takumi.
He's making about 50 to $150,000 a month,
according to vidIQ.
And his most viewed video, which was a very short video,
only about five minutes long,
and it was called
Print Incursive Handwriting with Pencil, Neat and Clean.
It was about four years ago.
That video got 55 million views and made $42,000.
Now, his channel probably had its heyday
quite some time ago.
It's probably on the decline a little bit,
but that still doesn't mean
he's not making a ton of money from it
because he has nearly 3 billion views, guys.
I cannot describe, like,
3 billion views is an insane amount of views.
So he has likely made tens of millions of dollars
from this channel.
And if you look in his About section,
as well as his description,
he does have a lot of affiliate links as well.
So he's likely making a lot more
than just from AdSense alone.
With that being said,
I have found time and time again
that most YouTubers are terrible
when it comes to monetizing their channel.
They're literally leaving, like,
millions and millions of dollars on the table
every single year.
And I've helped so many YouTubers.
For instance, Sean,
he was making about $30,000 a month.
I helped him get to over $500,000 a month
just by properly monetizing his audience.
And just to give an example of this,
I make about $20 per 1,000 views
from AdSense on this channel.
AdSense are the ads that show up on the channel.
And that is the primary way
that most people think that YouTubers monetize.
But I make about $400 per 1,000 views
from all other sources of income.
And this is a mass market channel,
meaning it does get millions of views a month.
And it's designed to appeal
to a bit of a broader audience.
However, I have a second channel
that's designed to appeal to a very niche audience,
basically just business owners
or advanced YouTubers
who are trying to scale their YouTube channel.
And that channel makes over $4,000 per 1,000 views.
So if you're monetizing correctly,
whether you have a big channel or a small channel,
you should be making way more money
than just AdSense alone.
And that's something I see
a lot of YouTubers messing up on.
The aggregate, like,
YouTubers are leaving billions of dollars on the table
by not monetizing correctly.
And you could actually monetize
with a very small channel
if you do it correctly as well.
And that is something we will be covering
in the live workshop called
Make Money With YouTube,
YouTube Secrets.
That's this week.
So click that link in the description
in the pinned comment below to attend.
Oh, and by the way,
this is a one-time live workshop
and we're also gonna be giving away an AI
that makes the entire process significantly easier
called the Niche Validator Pro 2.3.
So click that link in the description
in the pinned comment below to check that out too.
And if you see this in the future,
still click the link
because there's a good chance
that we'll be doing workshops in the future as well.
And it'll tell you exactly when the next one is.
All right, next channel is The Critical Drinker.
And this is a very sort of sarcastic movie review channel.
And he makes about 23 to $70,000 a month.
Now this channel came up
when I was checking out the Iron Lung movie review.
So well done, Markiplier.
You took a gamble and it paid off.
Big congrats to Markiplier for launching Iron Lung.
It was a massive success.
I think that is absolutely amazing
how YouTubers are basically
kind of taking on Hollywood right now
because in my opinion,
Hollywood movies have not been very good lately as well.
With the exception of Sinners.
Sinners was excellent.
And a few others here and there.
But yeah, Critical Drinker,
you know, I agree with some of the stuff
he says on his channel.
Basically just Hollywood movies kind of suck these days.
I think a lot of people would agree
and that's why the movie industry
is kind of on a massive decline right now.
And decentralized media like random YouTubers
are able to make movies that are disrupting Hollywood.
But yeah, he's making about 23 to $70,000 a month.
According to ViewStats, he's making even more,
about 35 to $98,000 a month.
And his most popular video
was why Ghostbusters 2016 failed, a scene comparison.
It tries and fails to improve on the original
without really understanding
what made it so effective in the first place.
That got about 8 million views and made about $42,000.
All right, so speaking of Markiplier,
he's always been a bit weird, let's be honest.
I love him, but he's definitely a bit weird.
He doesn't post as much as he used to.
He probably doesn't take YouTube nearly as seriously
as he used to as well.
But he's still making about 70 to $200,000 a month.
Basically just semi-passively from his YouTube channel.
It's not even his main focus.
He's also launched a bunch of businesses
from YouTube as well.
For instance, Cloak Brand.
I'm sure he's got lots of sponsorships
and lots of other stuff going on as well.
So he's crushing it on his channel.
But the most interesting thing
is that he was able to launch this movie, Iron Lung.
And it launched on January 30th
and it was actually number one in the box office
for a short period of time.
I think it ended up being number two after a little bit,
but still it had an unbelievable amount of success.
And they say that it made at least seven times
what it costs to produce,
which is pretty insane in a world full of movies
that are actually losing money when they launch.
And he's just getting started.
This is just the launch,
so I'm sure a lot of people are gonna end up
buying it on DVD and all that kind of stuff too.
But yeah, what a massive W for Markiplier.
Big shout out to him.
What a talented guy, first of all.
One of the goats of YouTube undoubtedly.
And also someone just paving the way for other YouTubers.
Imagine being able to have such a big audience
that you can actually launch a movie,
make it a really good movie,
and then it ends up being like number one
or number two in the box office
and make seven times more than what it costs to produce.
Unreal.
So huge shout out to Markiplier, awesome stuff.
And this just shows the power of YouTube.
YouTube is totally taking over traditional media.
It's just completely disrupting it
and it's not stopping anytime soon.
So this is one of the things
we'll talk about in the live training.
Attend that live training,
click the link in the description
in the pinned comment below.
Completely free, just lots and lots of value,
completely free, so attend the live training.
Now, if you're watching this and you're thinking,
Shane, this is only for channels that get millions of views
and it's only for young people.
Actually, you're totally wrong.
Let me give you an example.
Retirement Survival, this channel started very recently.
Oldest video was about seven months ago.
And they're making about seven to $21,000 a month.
They're not getting a million views a month.
Their most popular video was about one month ago.
It was 1.8 million views,
but typically they don't get a million views a month.
Today I'm gonna talk about how much YouTube paid me
for my small channel.
And he's absolutely crushing it, making a ton of money.
And he's making these super, super simple videos as well.
Literally just probably recorded with the phone,
no extra fancy stuff, maybe a mic,
a phone and a mic, that's it.
No scripting, no editing,
just record with the phone for six minutes,
10 minutes, nine minutes, et cetera.
Post that video up and he's making seven
to $21,000 a month.
Now, one of the big reasons for this
is because that YouTube is currently having
basically a renaissance right now,
where either artificially or just naturally,
they're recommending older people, right?
They're recommending an older demographic
likely because they want to attract an older demographic
that advertisers will spend more money to get in front of.
And so we're seeing this very simple,
very basic content blow up
from older creators again and again.
Let me give you some more examples.
RJ the Unretired is one of my clients.
One month after starting his YouTube channel
in his second month or so, he made $28,000.
And the reason for this is because YouTube
tends to pay more money to get in front of older audiences
and older creators tend to attract an older audience.
So he's absolutely crushing it.
You know, 1.3 million views was his most viewed video.
That was about four months ago.
Know this, 64% of retirees file early.
And if you look at his view stats profile,
it says that he made about 6,000 from that video,
but I actually have access to his profile
and I know he made far, far more than that.
So these tools are always guessing
how much people are making,
but for educational content, you make a higher amount.
For older audiences, you also make a higher amount.
So he's making far, far more than this.
And like I said, in the second month on his channel,
he made around 20 to $30,000.
And if that wasn't enough, Zach of all trades,
my own brother, 50 years old.
The other channels I showed you,
one of them was about 70, 80 years old.
RJ is around 60 something years old.
Zach is 50 years old.
He started on YouTube.
Basically he spent his whole life in the trades,
made a really good income,
but it was starting to get really tough on his body.
So he came to me, he's like,
Shane, how can I make money without sacrificing my body?
He thought I was gonna tell him to do a remote job
or something like that.
And I was just like, no, do YouTube.
He was very skeptical because he's not tech savvy.
He's never made a video in his life.
He just doesn't know how to do YouTube at all.
He's not even really a YouTube person,
but he listened to me.
His very first video that he posted,
blew up, got over 800,000 views.
Everyone out here is talking about the same damn trades.
Completely changed the game for his channel.
One month after posting his first video,
he was already making $214 in a single day,
just from AdSense alone.
Plus he's making money from affiliate marketing, et cetera.
Less than six months after starting his channel,
he was making like 500 something dollars a day,
just from AdSense alone.
So yeah, absolutely crushing it with his channel.
He's gonna end up making a ton of money
in his first year on YouTube.
And he might even show up to the live workshop
we're doing this week.
So click that link in the description
in the pinned comment below,
if you wanna see him,
or if you just wanna see an update on how he's doing.
Now, additionally, Zack of course worked directly with us
and that is how he got results.
We have a select type of client that we will work with
one-on-one to get results for,
but we only accept about 18% of people who apply.
So listen very carefully to see
if you're the right type of person.
One, business owners who want to grow
and make money on their YouTube channel.
So they wanna get more leads
and they wanna scale their business with YouTube.
These are people who wanna start right now
and they're long-term focused.
If you're somebody who wants to get rich overnight,
or just like you expect to just go from zero
to doubling or tripling your business overnight,
we do not wanna work with you.
But business owners who are long-term focused
and they wanna start right now
and they wanna use YouTube as a way to get more leads,
that's the type of person we like to work with.
Two, YouTubers who are getting a lot of views,
they're making some money,
but they're not monetizing correctly
and they want our help with monetization.
Three, YouTubers who are absolutely crushing it already
and they wanna crush it 10 times harder.
They wanna scale their YouTube channel.
That's the type of person we love to work with as well.
And then four, people who really
want to take YouTube seriously.
Usually these are people who have skills in their life,
they're kind of professionals already
and they just want to share those skills on YouTube
and they're willing to treat it like a business
and they wanna take it seriously
and they want to start right now.
So if you're any of those types of people,
go ahead, apply directly to book a call with us
in the description, in the pinned comment below.
If it's not down there,
it'll also be in the About section of the channel.
On this call, we'll figure out where you are right now,
where you wanna be, we'll make a plan to get there
and we'll see if we're a good fit to work together or not.
The call will be valuable whether or not
we end up working together.
Oftentimes we help people really dial their niche in
on the call, but only book it if you're very serious.
This is an example of one of our clients
who did book that call and did work with us
and he ended up absolutely crushing it.
Click right here to check out more.