For Business Inquiries: [email protected] Timestamps: 0:00 - Intro 1:10 - The boring channel nobody talks about that's hiding in plain sight 1:52 - Hidden opportunities most creators completely overlook 2:38 - The audience secret that changes how you think about content 3:30 - Why the smallest slice of your viewers matters most 4:49 - The content strategy quietly outperforming viral videos 6:32 - Tiny niche, surprisingly massive reach (this one surprises people) 7:53 - How positioning yourself as an expert unlocks unexpected doors 8:10 - The "boring" Excel channel with a jaw-dropping hidden strategy 9:55 - Why solving the right problems matters more than getting views 10:24 - How to get the same results for your own channel ---------- SALARY DISCLAIMER: All income figures presented in this video are sourced from Glassdoor reports at the time of editing. These represent reported salary ranges for full-time positions, which may differ from freelance, contract, or part-time opportunities discussed. Actual earnings vary significantly based on experience, location, skills, hours worked, and current market conditions. The figures presented represent potential earnings according to third-party sources, not guaranteed results.
These videos are for entertainment purposes only and they are just Shane's opinion based off of his own life experience and the research that he's done. Shane is not an attorney, CPA, insurance, or financial advisor and the information presented shall not be construed as tax, legal, insurance, safety or financial advice. If stocks or companies are mentioned, Shane might have an ownership interest in them. Affiliate links may be present, the offers and numbers presented may change over time so please make sure to confirm that the offer is still valid. Some offers mentioned may no longer be available or they have been changed. Please don’t make buying or selling decisions based on Shane’s videos. If you need such advice, please contact the qualified legal or financial professionals, don't just trust the opinion of a stranger on the internet and always make sure to do your own research and enjoy this family friendly content.
Sources and further readings for jobs and college degrees: bls.gov(bureau of labor statistics) nces.ed.gov(national center for educational statistics) payscale(provides information on jobs and degrees)
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Video Summary
AI Generated
This video explains why niche, \"boring\" educational content can be more profitable than viral videos. By focusing on solving specific problems and establishing expert authority, creators can attract high-ticket clients and diversify income through courses and services, proving that financial success on YouTube depends more on the value provided than on total view counts.
When it comes to starting a successful YouTube channel,
everyone thinks that they need to focus on attention,
getting views, and going viral, standing out, being louder.
But attention isn't the same as income.
Some of the highest earning channels right now
are actually doing the opposite.
They're uploading calm, predictable, evergreen content,
Excel systems, step-by-step tutorials,
helping people get a job, or slow documentaries.
And they're pulling in five
or even six figures per month doing it.
And today I'm gonna be showing you a boring YouTube channel
that is quietly making much more money than you think.
And then I'm even gonna show you some other ones
because once you go down this rabbit hole,
you pretty much can't stop because it's unbelievable
how much money these boring channels are making.
And it's gonna be very interesting for you to see
what patterns are making this model work.
So this is gonna be super valuable for you,
whether you're a beginner
trying to figure out what niche to do,
you're already starting to make content
and you want ideas for other types of niches
or other types of video ideas that you can make,
or even if you're a business owner or a marketer
that just wants to figure out
what types of content you can make
in order to get more leads for your business.
So if you appreciate me doing this type of content,
let me know by gently tapping that like button.
And let's jump into it with number one on the list,
which is Baumgartner Restoration.
So according to view stats,
this channel is making about five to $15,000 a month
just from AdSense alone.
They've also had videos like this one right here,
the Restoration of Ave Maria, which made about $35,000.
And they show exactly how they restore this painting.
And then they show you the end result.
And the before and after here is pretty incredible.
Retouching all complete
is to apply a new ultraviolet state.
So this is obviously very educational content.
So just from AdSense alone,
this channel is easily making like six figures a year.
They also have a Patreon.
They also have their own website.
And of course, they are likely getting clients from this
because people who want to actually restore paintings
would likely see this and be like,
oh, this person's really good at it.
Maybe I can have them restore my painting.
So they're probably getting a lot of very high-end,
high-ticket clients from this channel as well,
which is pretty cool.
Now that's something I actually specialize in
is helping businesses grow on YouTube.
So either helping people treat YouTube like a business
or helping businesses grow on YouTube.
So if that's something you're interested in,
I am gonna be doing a live training this week.
So click the link in the description
and the pinned comment below to attend that.
And if you wanna skip the live training
or you don't have time to do it,
you can also click the second link in the description
or the link in the about section on my channel
to book a one-on-one call
to see if we're a good fit to work together.
But yeah, very boring niche.
But the point that I wanna make with this specific niche
is that you're actually attracting
two different types of people.
You are attracting a more mass market audience
that's just interested in seeing the restoration.
And so you're getting a lot of views
from that part of the audience.
And you're also making money from the views
that you're getting from AdSense
and people being a part of your Patreon
and all that kind of thing.
So you're making money from that part of the audience,
but you're also attracting a very tiny sliver
of ultra high net worth clients, right?
So obviously this person is going to be working
with people who are art collectors.
Generally speaking, art collectors
are going to be high net worth people, right?
They're gonna be people who buy pieces
that are worth 100,000 or maybe even millions of dollars.
And that's probably only about 1% of the audience
that sees this channel falls into that category.
But when they see that you have this channel
and you make really good content
and you're really good at what you do,
they're gonna be much more likely
to actually work with you, right?
So 99% of people that watch my channel,
just as an example, at least my main channel
that has 1.5 million subscribers,
are people that are interested in YouTube
or interested in making money online
and that kind of thing.
And we do have products and services
that we recommend to them,
but there's always that 1% of people
that are attracted to this channel as well
that just see how good I am at YouTube
and how good I am at helping other people
get results on YouTube.
Because at this point I've helped over 40 people
get to seven figures on YouTube.
And those are the types of people
that are gonna end up working directly with me, right?
So it's kind of a two prong strategy
where you're attracting more of a mass market audience
for a certain type of your content,
maybe people that are inspired by this type of thing,
for instance.
But you're also attracting a very tiny part of the audience,
probably less than 1%,
that are willing to pay a high ticket price
in order for you to make the entire experience
of, for instance, starting a YouTube channel
as easy as humanly possible,
where you do as much of the work for them as possible,
and they learn the skills that they need to know
in order to have success on YouTube
as quickly as possible as well.
Or in some cases,
I literally just work with the person's team.
I don't even work with them directly.
So this is a boring, quote unquote,
but incredibly effective way
of growing your business or making money on YouTube.
And this is why it's really important to understand
that people might watch your content for one reason,
but certain people buy stuff from you
for a completely different reason.
And the content out there that's doing the best right now,
at least for normal people,
for people who actually want to monetize on YouTube
and they don't wanna have to be like one in a million,
basically like it's winning a lottery,
is educational content,
specifically niche educational content.
All right, quick break.
This week, I'm doing a one-time only workshop
where I talk about how to finally make money
from youtube.com in 2026.
And you can check it out down in the description
and the pinned comment below.
At this workshop,
I'm gonna be giving away
the Niche Validator Pro completely free.
This is a GPT powered by a piece of software
that I've been working on for a long time now.
And it's been trained on thousands of hours
of my teaching, coaching sessions and more.
So you don't have to spend years to pick a profitable niche.
You can do it in a matter of minutes.
Heck, it's even possible to do it in seconds sometimes.
And I'm gonna be giving this away at the workshop.
So make sure you click the link in the description
and then show up to the workshop.
And the best way to do that
is to make sure you add it to your calendar
once you've signed up for it.
So you basically just click add this to your calendar
once you're on the thank you page after you've registered.
And it'll show up as either Google, Apple
or Outlook calendar, whatever calendar you have.
So you can make sure you won't miss the chance
to grab the Niche Validator Pro completely free.
And you'll also be able to ask me questions live.
So I look forward to meeting you.
Can't wait to see you there.
I'm gonna be showing you this new opportunity.
It's completely free.
And it's amazing whether you basically want to use it
to get a better job, use it to network,
use it to make some passive income,
start a side hustle, make a full-time income
or even start a full-on business.
It works incredibly well with all of those
and it's completely free.
So make sure you click the link in the description
and then show up to the workshop.
And now back to your regularly scheduled content.
So another channel that does this is Worchester Terrariums.
And if you look at their channel,
it says that they're not making that much money.
They're only making a few hundred bucks a month
from AdSense alone.
With that being said,
they have gotten millions and millions of views
with their content here.
And basically what they do is they create
tiny little terrarium worlds for very, very tiny animals.
And they actually started this channel very recently too.
Now, if you were to stumble upon this channel,
you'd probably think, oh, they're not making any money.
What are you talking about?
You know, ViewStats says they're making
about 600 to $1.9 thousand a month.
And vidIQ says they're only making about $300 a month.
However, they are monetizing in many other ways.
For instance, they have affiliate links in the description,
but he also, if you look on his website, has a book, right?
So hello, tiny world,
venture into the tiny world of terrariums.
And if you look on his website,
you can see that he actually gives speeches at conferences.
So there are people that are really into this type of thing
and he's actually giving speeches at conferences.
And typically you will get paid to give those speeches,
but it's not just that, you can also contact him.
So he's basically an expert on making these terrariums
and he's likely gonna be able to sell the terrariums
and just basically make money from all different aspects
of monetizing this very niche educational skillset, right?
He is positioning himself as an expert in this niche.
And there are people that are spending
hundreds of millions of dollars a year,
specifically on tiny terrariums
and stuff related to this niche.
And he's gonna position himself as the expert on it
and he's gonna get a percentage of that market share.
Same with this girl right here,
Leila Gharani.
She is basically going over all kinds of different
Microsoft Office or Excel related content.
Like that is what her entire channel is about,
is either Microsoft Office related stuff
or Excel related content.
The first thing you need to do
before you insert a pivot table.
Now, again, it says she's making $3,700 a month here,
according to vidIQ.
And according to view stats,
she's only making about 1.1 to $3,400 a month, right?
So most people would look at this and be like,
why is she even wasting her time?
She's not making enough money from this.
But actually she's making money in many other ways.
For instance, she has this website called Excel Plus
and it says she has over 500,000 happy course members.
Now the course is $997
and each individual course has a minimum of $149.
So let's do the math, 500,000 people, $149.
Yeah, she's made a lot of money from this channel.
So she probably raised the price.
It probably wasn't always $149,
but I would estimate she's probably made
at least $10 million from this channel.
And that would assume that those 500,000 people
paid her on average $20 each.
So she's likely made at least $10 million from the channel.
And that does not count the amount of money
that she's made just from views on her channel
or from other monetization methods.
For instance, she could be doing
high ticket consulting with companies, right?
She has gotten 307 million total views.
So she's almost certainly made millions of dollars
just from her views alone.
So I think you get the point here.
She's made a ton of money.
She did it teaching something very boring, very basic,
something that's very tedious, monotonous, et cetera,
but she gave a ton of value
because she was solving other people's problems.
And this is something I have taught a ton of other people
how to do because it's honestly relatively easy
to make money, even if you're not getting that many views,
if you're solving the right problems for people.
And I'm so confident this works
that I even had my own brother who's in his 50s,
not tech savvy, he's never made a video in his life,
start on YouTube, and less than one month
after posting his first video, he had a $214 day.
This is exactly what I'm gonna teach you how to do
in this live training this week.
So click that link in the description
and the pinned comment below to attend.
And also for a select group of people,
if you are part of that 1%
that really wants a hand-holding experience
when it comes to growing and making money on YouTube.
So we're talking business owners
who wanna grow and make money on YouTube,
marketers who want to use YouTube to build authority,
build your brand and get more leads,
YouTubers who wanna crush it,
get more views and monetize a lot better,
or people who want to treat YouTube like a business,
then go ahead and click the link in the description
to book a consultation call with us
to see if we're a good fit to work together.
Right, on this call, we'll see where you are right now,
where you wanna be, make a plan to get there,
and we'll see if we're a good fit to work together or not.
Do not book a call if you're a freebie seeker,
only book a call if you're serious
about working very closely with professionals
who've helped over 40 people
get to seven figures on YouTube.
Now, it'll be the second link in the description
or it'll be in the About section of our channel.
And also check out this video right here
of someone that we ended up working with
and exactly how we helped them to grow
and make money on YouTube.