How One of the Most Vibrant Spices Is Made — Vendors

How One of the Most Vibrant Spices Is Made — Vendors

3 Video Views·Mar 22, 2026

Hungary produces some of the most high-quality paprika in the world, both sweet and semisweet variations. Farmer Peter Szabo and his team at Szabio handpick the paprika pepper from their acres of land and oversee the process of turning it into a powder, without adding or removing anything from the pepper itself. Szabio exports the spice all over, with 60% going to Central Europe and America, to restaurants like Agi’s Counter in Brooklyn, New York. The rest goes to Hungarian restaurants and stores.

Credits:
Series Lead: Carla Francescutti
Producer: Guillermo Riveros
Field Producers: Anna Muckerman, Mohamed Ahmed
Director: Guillermo Riveros
Camera: Anna Muckerman, Mohamed Ahmed, Murilo Ferreira
Editors: Anna Muckerman, Mohamed Ahmed

Executive Producer: Stephen Pelletteri
Director of Production: Stefania Orrù
Supervising Producer, Development: Gabriella Lewis
Post-Production Supervisor: Lucy Morales Carlisle
Audience Engagement: Frances Dumlao