Human Will and the Future of Ethical Persuasion | Chase Hughes & Adam Schell

Human Will and the Future of Ethical Persuasion | Chase Hughes & Adam Schell

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The Behavior Lens
Feb 7, 2026  #1

Chase Hughes, the world’s #1 expert on behavior profiling, breaks down in 101-style how influence and brainwashing actually work beneath the surface. We unpack why control doesn’t come from force, but from tapping into fear, shame, and our deep need to belong.

Chase explains what makes us blind to what’s real, and we explore how to recognize these patterns and use influence in a healthy, ethical way that supports healing instead of manipulation.