Corporations Have Learned Their Lesson From Taking Sides on Politics: Consumer Research Expert

Corporations Have Learned Their Lesson From Taking Sides on Politics: Consumer Research Expert

N
NTD
40 Video Views·Jan 28, 2026

A coalition of Minnesota’s largest employers issued a joint appeal calling for de-escalation amid protests. The CEOs of 60 corporations, including Best Buy, Target, and General Mills, representing billions in market cap, are coming together. What does this signal? NTD spoke with Will Hild, executive director of Consumers' Research, for insight.
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