2026 New Year Greeting/ FUJIFILM

Happy New Year, everyone! This is Yuji Igarashi from Fujifilm. I hope you had a wonderful New Year with your family and friends. Last year, we introduced a total of 5 cameras and 3 lenses. We announced GFX100RF in March, followed by X-HALF in May, X-E5, and XF23mmF2.8 in June. We announced our first ever filmmaking camera and lens, GFX ETERNA 55 and GF32-90mm in September, followed by X-T30 III and X-C13-33mm in October. With sensor size varying from 1 inch up to large format, from everyday carry camera to filmmaking camera, we have expanded our lineup with introduction of broader range of products. We hope you found something for you from our new range. 2026 marks a special year for all of us. 200 years since photograph was invented by Joseph-Nicéphore Niems from France. Many commemorative events are being scheduled, and Fujifilm, as a photographic company, will bring new products and news to add to the excitement. So please do look forward to them. Today, we'd like to bring the latest news on GFX Challenge Grant Program. In October last year, we showcased the completed works from GFX Challenge Grant Program 2024 at Fujifilm Square in Roppongi, Tokyo. In December, the exhibition was relocated to Osaka. We were delighted to welcome many visitors to the galleries in two big cities. The events were no doubt a huge success. We plan to hold the exhibitions in other countries as well. Location and dates will be announced at fujifilm-x.com. So please stay tuned. As for the GFX Challenge Grant Program 2025, we are celebrating the 5th anniversary. We received tremendous interest and enthusiasm from many of you, resulting in over 2,800 applications, making the selection exceptionally interesting and challenging at the same time. Finally, the 15 grand winners have been selected, and we are pleased to announce them here. First, here are the 10 regional grant award winners. Congratulations! They will receive $5,000 grant and complimentary loaner of GFX system camera body and two lenses for the duration of the project. They will be working on unique projects such as documentary, fine art, narrative short film, and so forth. Now, here are the five global grant award winners. Congratulations! They will receive $10,000 grant and complimentary loaner of GFX system camera body and two lenses for the duration of the project. Let's hear the voices from the five global grant award winners. Hi, my name is Xu Haohan, an architectural photographer from Taiwan. With Fujifilm's support, my upcoming project, Urban Additions, will explore the contradictory existence of rooftop additions, reflecting on urban impact and habitability within Taiwan's unique urban landscape. Hi, I'm Julia Niao, a filmmaker with a background in science, and I'm based in New York City. Hello, my name is Rebecca Basaure, and I'm a Bolivian-American filmmaker focused on environmental stories. We're working on a photo book with an Asheninka community in Peru, and this book will document the medicinal plants and indigenous traditions of the community. And this is part of a larger documentary film project that we're working on to safeguard the Amazon rainforest and all the medicinal species that live within there. Hi, I'm Liane Orwache from South Africa, and I'll be working on my project called Weaving Stars and Palm Leaves. For generations, the Amazigh women from the Atlas Mountains in Morocco have woven together personal narratives and collective histories into traditional rugs. Like a coded feminine language, this art form is passed down from mother to daughter and is deeply rooted in spiritual and ancestral connections to the land. In this story, weaving becomes a thread that connects humans and nature. In the face of climate change, the Amazigh remind us of the importance of our connection to nature, sustainable practices, and environmental stewardship. Hi, I'm Wang Jiayi from China. I'm a PhD student in geography. My project will record the deepest gold mines and the highest mountains to witness the history of human survival under the vertical line. Hi, I'm Yasutaka Seki from Japan. Seventy years ago, my relatives moved to Bolivia. Four generations have grown there, and cultures have blended. What does self mean to them now? Destination is a project that follows that question. The 15 grant award winners are currently preparing for their creative projects and have five months to complete. We will be updating you on the progress of the projects, so make sure you check our YouTube channel, Fujifilm X-Series, and our website, fujifilm-x.com. We have one more important announcement today. In recent years, we have held X Summit to unveil new products and features. However, there are still many stories we have yet to fully cover within the products already announced. X mount lenses, for example, has a broad lineup, as many as over 40 lenses today. And there are many untold stories. So aside from the new product announcement of X Summit, we want to create an opportunity to dive deep into the existing lens lineup. The details are here. We will publish it on this YouTube channel. In this program, in addition to presenting the philosophy and distinctive features of existing X mount lenses, our product planning team will participate to share new lens ideas that they want to bring to life sometime in the future. While none of the ideas are currently under development, the talk will indicate what the future may hold for X mount lenses. We are considering a webpage where you can vote for your favorite lens idea while the program takes place. We truly look forward to engaging with you as we are eager to hear your feedback. So until then, please make sure to subscribe to our YouTube channel, Fujifilm X-Series, and stay tuned. We hope 2026 brings you health and happiness. Thank you for watching. Bye-bye.