Fashion Industry Overview - Brand Landscape
In this video, you will explore how the Fashion industry works and more specifically, the brand landscape. If you like this content don't forget to subscribe to our channel / @primerli
Key Sections:
0:15 - Brands for differentiation
0:31 - Brand pyramid
0:45 - Value brands
1:00 - Mass Market brands
1:20 - Premium brands
1:50 - Luxury brands
1:54 - Accessible luxury
2:02 - Aspirational luxury
2:05 - Supreme luxury
2:19 - Fast fashion & speed to market
3:00 - Standalone brands
3:07 - Brand groups - multi brand holding companies (MBHC)
The video is an excerpt from the Fashion Industry Learning Primer produced by the world class, digital e-learning content provider Primerli (https://www.primerli.com). The full module contains 10 bitesized pieces of video content, with additional quick quizzes designed to help professionals learn about the industry in under an hour.
Free videos in the series include:
✅ Fashion Industry Overview, introduction, • Fashion Industry Overview - Introduction
The learning concepts are created by a team of former top tier strategy consultants, in collaboration with industry veterans with decades of experience. Together, they collaborate with a production team to create highly engaging, entertainment-quality content.
The complete e-learning modules are being used by many of the top global consulting and professional services firms - subscriptions to the full content library are available ✅https://www.primerli.com/schedule-a-demo
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