How To Market Your Services Correctly in 2026

Most creatives market to the wrong people - and it’s quietly killing their business.

In this talk, Chris Do reveals the #1 mindset shift and strategy behind attracting high-value clients who can afford you.

You’ll learn why so many creatives get stuck working with broke, misaligned customers - and how to flip the script by building a hyper-specific customer profile that speaks directly to the people you actually want to serve.

This video is for you if...
🔁 You’re tired of chasing low-budget clients
😩 You feel underpaid for the value you deliver
🎯 You want to attract clients who get it and pay well
🚫 You’re unclear on who your services are really for
💸 You’re ready to raise your prices — but don’t know how

In this episode:
0:00 Intro
0:44 The Shift That Changes Everything
1:32 The Ideal Client
5:40 The Lesson That Hurts
9:06 Money Math Trap
12:37 Magnetic Positioning
14:14 Outro

This isn’t just about marketing. It’s about charging what you're worth, building trust faster, and becoming magnetic to the right people in 2026 and beyond.


📚 Resources Mentioned
The Brand Gap by Marty Neumeier
The Hero’s Journey by Joseph Campbell
Everything is a Remix by Kirby Ferguson


#business #entrepreneur #marketing #success #smallbusiness #motivation #money #businessowner #entrepreneurship #digitalmarketing #startup #branding #mindset #investment