Influencers, Al and the evolving risks in media liability insurance

Insurance Business TV speaks with Chris Cooper, SVP, US Head of Media and Professions at QBE North America, to explore the surge in defamation, copyright, privacy, influencer-driven exposures, and the new legal challenges emerging from AI-generated content.

Cooper breaks down the liabilities facing brands, influencers, and content creators, and explains QBE’s new insurance solution designed to address synchronization issues, trade libel, unauthorized use, and gaps created by inexperienced production practices. He also shares guidance for brokers advising clients in a rapidly changing regulatory and technological landscape.