BEST TIME TO BUY A CAR @ Dealerships (2025) Kevin Hunter The Homework Guy
When is the best time to buy a car in 2025 with Kevin Hunter The Homework Guy, car buying advice expert and automotive news channel. The truth is, while all kinds of click bait and hype is published every day about Trump Tariffs and the Car Market Crash... it's all fake news.
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Learn about dealership tactics and protect yourself with smart shopping advice from The Homework Guy! Discover how to avoid common car buying pitfalls and negotiate effectively, ensuring you get the best possible deal. Check out our website for more negotiation tips!
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The 4 Best Times of Year to Buy a Car
1. Late December (Especially the Last Week)
Why it works:
Dealers have multiple quotas to hit — monthly, quarterly, and yearly. December wraps all three into one, making it the most aggressive discount month of the year. Manufacturer incentives often peak here too, especially on leftover models.
Pro Tip: Shop on December 30 or 31st and go in late in the day. Managers get desperate to hit goals and are far more likely to say "yes" to steep discounts.
🔎 Example: A 2024 vehicle that was stickered at $36,000 in August might sell for under $32,000 with bonus cash and dealer flexing by year-end.
2. End of the Month — Any Month
Why it works:
Salespeople and managers have monthly quotas, often tied to performance bonuses. A dealership 2–3 cars short of its goal will give you far more leverage on the 28th than on the 15th.
🕐 Best time to shop: Last 2–3 days of any month.
📉 Real-world data: According to Edmunds and Cox Automotive, the average discount on vehicles sold during the final days of the month is 5–10% greater than early month sales.
3: End of the Quarter (March, June, September, December)
Why it works:
Just like the end of the month, quarter-end deadlines drive performance-based bonuses — but this time, it's at every level: salespeople, managers, and even the dealership franchise itself.
Many manufacturers (Toyota, Ford, Honda, etc.) offer quarterly performance incentives to dealerships. If a dealer hits their quarterly volume goal, they may unlock:
Higher per-car bonuses
Additional inventory allocations
Factory-paid kickbacks or co-op advertising dollars
🚨 That’s why some of the steepest discounts you’ll ever see happen in the last 3–5 days of March, June, September, and especially December — when quarterly and year-end targets overlap.
How to use it:
Ask the dealership outright:
“Are you close to your quarterly goal? I’m ready to buy today if you’re willing to be aggressive on pricing.”
Even if they dodge the question, the fact that you know how the system works puts pressure on them to offer their best price.
📉 Real-world example:
Clients working with The Homework Guy have reported as much as $1,500–$4,000 off MSRP on mainstream vehicles at quarter-end compared to the middle of the month.
4. Model Year-End Clearance (August–October)
Why it works:
Dealerships want old models gone before new ones arrive. You’ll often find big rebates on the outgoing model year — especially for cars that didn’t sell well.
✅ Perfect time to buy:
If you don’t care about having the “latest” model year.
If you’re buying a reliable vehicle with few major yearly changes.
📌 Example: Buying a 2024 Honda CR-V in September when 2025 models start arriving can net $1,500–$3,000 in savings.
Now, let’s look at the other side of the coin. If there’s a best time for the average car buyer, is there a WORST TIME? Yes!
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1:10 december car deals
1:50 end of the month car deals
3:00 end of quarter car deals
3:40 car clearance sale prices
4:17 worst time to buy a car
4:27 tax season is a bad time to buy a car
4:42 don’t buy a car early in the month
4:54 spring and summer is a bad time to buy a car
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