For Business Inquiries: [email protected] Timestamps: 0:00 - Intro 0:46 - The channel launch strategy that beats the traditional approach 1:38 - The naming mistake that attracted unexpected competition 2:11 - The expertise selection method that skips years of learning 2:32 - The minimalist video blueprint for non-tech-savvy creators 2:55 - The video idea discovery technique that guarantees viral potential 4:24 - The first video results that shocked everyone 4:36 - The posting frequency formula for rapid monetization 4:49 - The subscriber explosion day that changes everything 5:30 - The revenue milestone most creators dream about 6:14 - The devastating mistake that tanked the channel's earnings 7:29 - The channel keyword strategy that saved advertising revenue 8:24 - The plateau period and growth recovery secrets 9:36 - Month three explosion that tripled daily earnings 10:08 - The first-year income projection that exceeded all goals 11:18 - The arch nemesis showdown and new challenger revealed 12:14 - The one-on-one coaching opportunity for serious creators ---------- SALARY DISCLAIMER: All income figures presented in this video are sourced from Glassdoor reports as of 2025. These represent reported salary ranges for full-time positions, which may differ from freelance, contract, or part-time opportunities discussed. Actual earnings vary significantly based on experience, location, skills, hours worked, and current market conditions. The figures presented represent potential earnings according to third-party sources, not guaranteed results.
These videos are for entertainment purposes only and they are just Shane's opinion based off of his own life experience and the research that he's done. Shane is not an attorney, CPA, insurance, or financial advisor and the information presented shall not be construed as tax, legal, insurance, safety or financial advice. If stocks or companies are mentioned, Shane might have an ownership interest in them. Affiliate links may be present, the offers and numbers presented may change over time so please make sure to confirm that the offer is still valid. Some offers mentioned may no longer be available or they have been changed. Please don’t make buying or selling decisions based on Shane’s videos. If you need such advice, please contact the qualified legal or financial professionals, don't just trust the opinion of a stranger on the internet and always make sure to do your own research and enjoy this family friendly content.
Sources and further readings for jobs and college degrees: bls.gov(bureau of labor statistics) nces.ed.gov(national center for educational statistics) payscale(provides information on jobs and degrees)
My brother Zach is 50 years old and he's
been working in the trades for 29 years
and his body was starting to break down
from all that hard work. And he asked
me, "Bro, how can I make money without
straining my body anymore?" And of
course, I suggested YouTube. And he
looked at me like I was crazy. Shane,
that's for kids and influencers only. I
work with my hands, not cameras. I'm not
techsavvy. I don't know how to make
videos. I've never even used a camera. I
barely even watch YouTube. But I
convinced them to do it anyways. And
guess what happened? 21 days after
posting his first video, he got
monetized and he became the Zach of all
trades. And today, I'm breaking down
exactly what happened in his first 90
days. Now, if you appreciate me doing
this type of content and keeping you
updated on this, let me know by gently
tapping that like button. And let's jump
into it right now. All right, so just as
a quick backstory before we jump into
getting started, I usually launch a new
channel every single year just to
basically test to see if there's
anything new when it comes to growing a
small channel because growing a big
channel is different than growing a
small channel. So I like to launch a new
channel every single year. And this year
I was thinking about launching like a
finance channel or an investing channel
kind of just sharing how I invest. But
when my brother came to me saying how he
wanted to make money online so that he
didn't have to work with his hands and
kind of like break his back anymore, I
decided I was going to help him launch
his channel instead. And I was going to
document the entire process just like I
did last year when I launched a B2B
channel which is called Shane Hummus the
content growth engine where I talk about
advanced strategies on how to grow and
make money on YouTube. And that channel
made it to $30,000 a month in the very
first month. And I documented the whole
process. So with that as a backstory,
let's talk about launching this channel.
And first, let me tell you about our
competition. So, we thought we were so
clever picking the name Zack of All
Trades. It's kind of like Jack of All
Trades, but instead of Jack, it's Zach.
Very clever, right? Well, the only
problem is there's literally dozens of
other channels with the exact same name,
possibly even hundreds. But one of those
channels caught our attention, and that
was this one right here, Zack of All
Trades, with 7,000 subscribers. And we
basically jokingly decided that we were
going to be the Zack of All Trades. And
to do that, we'd have to beat this guy.
So, strategy one is to pick what you
already know. So, our first strategy was
picking Zach's niche correctly. And this
was actually the easiest decision that
we made. We picked what Zach already
knew best, which is the trades industry.
And why did we do that? Because he's
worked in the trades for 29 years. And
when you pick your expertise, you skip
years of learning. And this gave him
instant credibility with viewers. Now,
the next problem is that Zach was not
very technically savvy. So, we basically
had to make his videos as minimalist as
possible. And so, that's exactly what we
did. We basically designed his videos to
be as simple as possible. No fancy
editing, no fancy camera needed.
Anything that could possibly mess him up
on a technical level, we completely
discarded it because keeping things
simple is absolutely key when it comes
to consistently posting content. Now,
the next thing that we focused on in
month one was finding the right video
ideas. And if you've been watching this
channel, you know that the video idea is
the single most important thing that
will make or break your video. So for
Zach's first video, I was the one who
looked for the video idea. And I found
this one right here. Highest paying
trade jobs that nobody's talking about.
This was from Adam Zwingler. He had
about 44,000 subscribers. And the video
at the time had about 1.7 million views.
So this is a method of finding videos
that are very likely to succeed that
I've talked about many times before. I
call it the icon method or I've recently
started calling it the hot dog method.
And by the way, if you want to know how
to find the right video ideas, if you
want help picking your niche, attend my
live training this Tuesday, 9:00 p.m.
Eastern Standard Time, down in the
description and the pin comment below.
On this live training, we'll go over
exactly how we grew Zach's channel.
We'll give you an update on how his
channel's doing. We'll be going over the
most important things when it comes to
growing and making money on YouTube. And
we'll only do this presentation one
time. It is a one time only
presentation. If you miss out on this,
you'll probably never see it again.
Plus, we'll be giving away an AI that
makes YouTube content creation
significantly easier that we've been
working on for a long time. And on top
of that, I will answer every single
question you have on growing and making
money on YouTube. So, definitely don't
miss out on it. Click the link in the
description and the pin comment below.
Make sure you put it on your calendar,
and I look forward to seeing you there.
Oh, and by the way, it's completely
free. So, there's literally no reason
why you shouldn't attend. But anyways,
we took this video right here and we
created our own version of the video,
highest paying trade jobs that no one is
talking about. And 3 weeks later, this
video had 74,000 views. Yes, literally
the very first video that we posted on
his channel blew up. And he was able to
get his channel monetized in 21 days.
Now, in the first 30 days, Zach posted
about 12 to 15 videos. And that's about
one video every 2 days or three videos
per week. And some days, we'd only
gained 2 to 10 subscribers. And by the
way, the very first day we posted this
video was May 26th. But on June 14th, he
gained 349
subscribers in a single day. Aka, the
video blew up. And it is one of the most
exciting things the first time this
happens to you, right? Your channel's
getting a little bit of subscribers here
and there. It's getting maybe a few
hundred views a day, but it's nothing
crazy. And maybe you're making like a
few dollars a day, and it's it's nice,
but nothing compares to the feeling of
that first video taking off. And then on
June 15th, Zach hit his first milestone.
He hit 1.3,000
subscribers and then 4,000 watch hours a
day after that. He applied for the
YouTube partner program, got accepted,
and on June 25th, 29 days after posting
his first video on the channel, he had a
$214
AdSense day. And that is a $78,000 a
year run rate. Now, for the first month
after uploading his first video, he made
about $577 from AdSense and he got 5,000
subscribers. And on top of that, he
started making money from affiliate
marketing as well. He was basically
putting an affiliate link to a course
that is really good at helping people
land trade jobs. And every time that
course would make a sale, he would get a
large percentage of that. So, he'd
actually make a few hundred. So, he was
making money from that, too. But this is
where Zach made a massive mistake. He
called me panicking and he was basically
saying that his views had dropped into
the ground and also his AdSense had
dropped as well. See what happened is
for some reason Zach started watching
YouTube content and started watching
YouTube guru videos and some YouTube
guru told him to enable player for
education. Right? They told him to turn
on player for education which is a
monetization option and this was a
terrible mistake. Right? This feature is
meant for videos to be shown in school.
So, it's meant for grade school, middle
school, high school students, and only
for them to watch academic content while
they are in school. So, those are the
only types of channels that would ever
want to enable this. But some random
guru didn't explain the nuances and said
that, oh, if you make education content,
you should enable player for education.
And so, Zach did that and it absolutely
tanked his views and his revenue. And
you could see that Zach went from making
$214 a day down to making like $10 to
$30 a day. Now, at this point, I
basically had to jump in, take action.
We turned off Player for Education in
all the videos, and we also took some
actions to make sure that advertisers
knew that this is a channel that's safe
to put ads on because not only did the
views drop, but also the revenue per
1,000 views dropped, too. So, we were
getting a revenue of 1,000 views of
around 5 to 10, and it dropped all the
way down to like $3 per 1,000 views or
lower. And so I basically had to jump in
there, put a bunch of channel keywords
in there to make sure that advertisers
knew that this is a channel that they
didn't have to worry about advertising
to kids on. So lesson there is make sure
you're very careful about the YouTube
advice that you listen to. Make sure
you're listening to YouTube advice from
people who actually know what they're
doing. They need to have a verifiable
channel where not only are they getting
views and subscribers, but more
importantly, they're actually making
money, right? And that's something that
I like to be very transparent about on
this channel. Before I ever taught
anybody how to do YouTube, I was making
$300,000 plus dollars a month from
YouTube. And the reason I started
teaching people is because of the fact
that so many people saw the success I
was having and they started coming to me
asking me how I was doing it. So you can
see here May 26 got about 85 subscribers
the very first day the video was
uploaded. And then June 26 got all the
way up to 5,64 subscribers. So got all
the way up over 5,000 subscribers in the
first month. And then you can see a big
plateau here. So from June 26th to
August 26th, yeah, we still did grow
pretty steadily, but there was also a
pretty big plateau, right? It kind of
leveled off here. Now, by the way, if
you're curious about how we kind of
helped him escape the sandbox or being
shadowbanned or basically YouTube not
promoting his channel, that is something
that a lot of people have issues with on
YouTube and there is ways to escape it.
So, if you're curious about how to do
that, again, attend the live training
this Tuesday, 9:00 p.m. Eastern Standard
Time. do not miss out on it. So, we
spent most of month two basically doing
damage control on the mistake that Zach
made here. And the growth definitely did
slow down quite a bit. And so, around
August 26, this is what it was kind of
looking like. Like, he was getting
around 7,000 views a day. He was getting
about 94 subscribers a day and he made
about $73. Now, do keep in mind this is
just from AdSense alone. He's monetizing
in other ways. For instance, he's
getting affiliate sales during this time
as well. And each time he gets an
affiliate sale, it's like a few hundred.
So, it's really good money, but still,
this is not where we want to be,
especially considering that on June
25th, we had a $214 day, right? We
didn't want to be there. All right, so
going into month three, $73 a day was
not going to cut it. We wanted to hit it
big, right? We wanted to make some big
money. And luckily, all the changes that
we made in month two led to a huge
explosion in month three. For instance,
on September 7th, he had a $355 day. And
on September 10th, he had a $447
day. Just to put that in perspective,
that's over $160,000
year run rate. And that's not even
counting his other revenue streams. So
yeah, basically his channel's doing
great. I predict that within the first
year of starting this channel, he's
going to make anywhere between 100 and
$300,000.
And our goal was making $100,000 in the
first year, but I believe he's actually
going to exceed that goal by quite a
bit. All right, quick break. This
Tuesday at 9:00 p.m. Eastern time, I'm
hosting a free live workshop called How
to Finally Profit from YouTube with AI.
It's happening live on November 11th,
2025. So, make sure to mark that down
right now. So, if you've been struggling
to find your niche or you don't want to
spend months or even years creating
videos in a niche that's not profitable,
then this workshop is for you because
for everyone who shows up live, I'll be
giving away my niche validator 2.2. This
is the newest version of my AI powered
niche validation tool that helps you to
instantly test and uncover profitable
YouTube niches before you waste time
creating content that doesn't convert.
And it's been refined and updated based
on real channel data. And I'll be giving
it away completely free, but only during
this live workshop. And just a quick
heads up, I will be turning this into a
full software product at some point in
the future. So, this version may not be
available for free much longer. So, if
you've been waiting to get it, this is a
good time to do it now. So, attend the
free live workshop by clicking that link
down the description in the pin comment
below to grab it. Oh, and by the way,
you'll also be able to ask me questions
live. So, I look forward to meeting you.
See you this Tuesday, 9:00 p.m. Eastern
time. Now, back to your regularly
scheduled programming. Now,
additionally, we passed up our arch
nemesis, Zack of All Trades. And in
fact, we passed him up within a month
and a few days, but a challenger
emerged. All of a sudden, this other
gentleman who didn't pop up before for
some reason started popping up. So, yes,
there was a new Zach of all trades and
he had slightly more subscribers than
us. So, stay tuned for the next episode
to see if we pass him up as well because
now we have a new channel to beat. But
anyways, we will give you updates on
everything that's happening with Zach's
channel and we'll do that on this
channel. But if you want to hear right
away, then go ahead and attend the live
training down in the description and the
pin comment below. Definitely don't want
to miss out on it. It'll be the only
time we do it. Plus, I'll give you
updates on Zach. We have an awesome AI
to give you, have a great presentation.
It's all completely free and I will
answer any question you have on growing
and making money on YouTube. So, don't
miss out on it. Make sure you put it in
your calendar as well. Click that link
in the description in the pin comment
below and I look forward to seeing you
there. And for people that are very
serious about growing and making money
on YouTube, if you want to do one-on-one
coaching with myself and my team, then
go ahead and click that link down the
description. The pin comment below
should be the second link down there,
and you can apply for coaching. We are
very picky about who we work with. We
also have limited slots. We can only
work with so many people one-on-one, but
if you're very serious about growing and
making money on YouTube and you want to
do it faster and easier with more
convenience, then go ahead and apply for
our coaching. And on this call, we'll
figure out where you are right now,
where you want to be. We'll make a plan
to get there, and we'll see if we are a
good fit to work together or not. Also,
check out this video I did talking about
how we helped Josh grow his channel from
basically making no money all the way up
to over $186,000
in a single month. And you can check
that out by clicking right here.