For Business Inquiries: [email protected] Timestamps: 0:00 - Intro 0:38 - The analytics trap destroying small channels 4:42 - Why successful videos get deleted before they blow up 7:24 - The sharing mistake that kills video performance 8:56 - The perfectionism curse blocking your growth 10:48 - The fake growth strategy that tanks entire channels 13:00 - Personal brand acceleration opportunity revealed 14:22 - The timing myth wasting creators' energy 15:00 - The retention secret hiding in your end screens 16:08 - Next steps for serious creators ---------- SALARY DISCLAIMER: All income figures presented in this video are sourced from Glassdoor reports as of 2025. These represent reported salary ranges for full-time positions, which may differ from freelance, contract, or part-time opportunities discussed. Actual earnings vary significantly based on experience, location, skills, hours worked, and current market conditions. The figures presented represent potential earnings according to third-party sources, not guaranteed results.
These videos are for entertainment purposes only and they are just Shane's opinion based off of his own life experience and the research that he's done. Shane is not an attorney, CPA, insurance, or financial advisor and the information presented shall not be construed as tax, legal, insurance, safety or financial advice. If stocks or companies are mentioned, Shane might have an ownership interest in them. Affiliate links may be present, the offers and numbers presented may change over time so please make sure to confirm that the offer is still valid. Some offers mentioned may no longer be available or they have been changed. Please don’t make buying or selling decisions based on Shane’s videos. If you need such advice, please contact the qualified legal or financial professionals, don't just trust the opinion of a stranger on the internet and always make sure to do your own research and enjoy this family friendly content.
Sources and further readings for jobs and college degrees: bls.gov(bureau of labor statistics) nces.ed.gov(national center for educational statistics) payscale(provides information on jobs and degrees)
Most YouTubers have no idea what they're
doing after they upload a video. They
think, "Hey, the hard work is over and
there's nothing else I can do." But
that's actually not true. There's
actually a lot you can do that can help
the video after you upload. And there's
a few things you can do that could
destroy its chances of success. And I've
seen creators destroy their channel with
simple mistakes in the first 24 hours.
And I've also seen channels explode
because they did these things right. So
today, I'm going to be sharing seven
things that you should never do after
uploading a video. And these are
mistakes that could be costing you
views. and most creators don't even
realize that they're making them. And if
you appreciate me making this type of
content, all I ask in return is that you
gently tap that like button. And let's
jump into it right now. All right, so
the first mistake is checking your
analytics right away. And I'm actually
going to show examples of this because I
see these mistakes everywhere. You know,
creators will upload a video, then they
immediately open YouTube Studio, then
they refresh the page every 30 seconds,
and they're looking for new views.
They're checking for impressions.
They're obsessing over click-through
rates, and this creates unnecessary
stress, and it distracts you from what
actually matters, which is creating your
next piece of content. One creator on
Reddit perfectly described this problem.
They said that they refresh YouTube
Studio a million times just to see one
new view. And they admitted it was
driving them crazy, and they couldn't
focus on anything else. And here's what
happens when you do this. You start
making decisions based on incomplete
data. And your video might be performing
perfectly fine, but YouTube needs time
to gather data. And the algorithm needs
time to test your content with different
audiences. Now, sometimes I'll do free
live trainings, and this is the type of
question that I'll get from people all
the time in these trainings. They'll say
that they obsess over the analytics, and
I'm just like, "Okay, how many
subscribers do you have?" And they'll be
like, "Oh, I have like 20 subscribers."
And I'll be like, "Okay, well, you
shouldn't be obsessing over analytics
until you have enough numbers to
actually analyze." Because that that's
the word is analyze, right? Analytics
comes from analyze. And you have to
actually have something to analyze
first. You have to have a statistically
significant amount of data or
information for you to analyze. And a
lot of the time, the people that makes
this mistake, by the way, are very smart
people. But they'll try to optimize
something that doesn't even exist yet.
Right? If you don't have enough data to
analyze, then you definitely don't have
enough data to optimize something,
right? So, YouTube at first, when you
first upload a video, it doesn't know
who to show your video to. So, of
course, your click-through rate is
probably going to be a bit low, and your
average view duration is going to be a
bit low, and it might change over time.
And the opposite can be true as well.
Sometimes your clickthrough rate or your
average view duration might be really
high, but it still doesn't find the
right audience to show your content to.
And so what you should be focusing on
when you're first starting on YouTube is
finding those ideas that have a lot of
demand and very little supply and then
consistently uploading content on those
ideas until one of your videos takes
off. Then when that video takes off, you
drop everything. You analyze what it was
about that video that got people really
excited and then you try to recreate the
magic from that video. And that is when
you would start to look at your
analytics a little bit. But yeah, stop
obsessing over early numbers. just use
that time for productivity. I can't tell
you how many times I've seen people
wasting hundreds, if not thousands of
hours looking at their analytics, and it
just doesn't do them any good if they
look at it too soon. And in that same
amount of time, they probably could have
made a couple new extra videos rather
than just looking at the analytics on
one of their older ones, which would
have been 100 times more helpful when it
comes to actually blowing up their
channel. All right, quick break, guys.
This Tuesday at 9:00 p.m. Eastern time,
I'm going to show you how I got this
little YouTube 1 million subscriber
plaque right here. I'm doing a one-time
only workshop where I talk about how you
can finally profit from YouTube.com with
the help of AI. And you can check it out
down in the description and the pin
comment below. And at this workshop
only, I'm going to be giving away my
voice command script writer AI. With
this tool, you can make a script without
having to type anything. All you have to
do is tell AI what you want to write and
you can even have a conversation with it
like as if it's your friend and it can
take as little as 30 seconds to write
you a script. It's that simple to use,
right? No typing, no dragging stuff,
just talking with AI. And this is a GPT
powered piece of software that I've been
working on and it's been trained on
thousands of hours of my teaching, my
scripts, coaching sessions, and more.
And I'm giving it away completely free
this one time only at the workshop. And
it's a completely free workshop. So make
sure you show up, click the link in the
description or the pin comment below.
And when you're done registering, make
sure you click on add this to your
calendar so it'll show up on your
Google, Apple, or Outlook calendar so
you can make sure you won't miss the
chance to grab the voice command script
writer AI. And you'll also be able to
ask me questions live. So I look forward
to meeting you. It'll be a Zoom call
where we can just talk to each other.
And I'll see you Tuesday, 9:00 p.m.
Eastern Standard Time. Click the link in
the description, the pin comment below.
And now back to your regularly scheduled
programming. Now, the second thing I
want to talk about, which actually ties
into the over obsession with analytics,
is deleting videos that aren't
performing well at first. And this is
another massive problem that I see so
many people have. So, check out this
video right here. This is one of the
highest performing videos on my channel.
It's the most useless degrees. And the
crazy thing is, when I first uploaded
this video, it didn't do that well. And
an even more extreme example, one of the
other highest viewed videos on my
channel, top five college degrees that
are actually worth it. This video took
about 7 months before it took off. So,
if I would have freaked out about these
videos not doing well right when I
upload them, and I would have deleted
them, it could have literally changed
the direction of my entire channel. I
might have 50,000 subscribers now
instead of like 1.3 or 1.4 million,
whatever I have. I don't even pay
attention anymore. But yeah, do not ever
delete a video when your channel is
still small, right? You can always
delete the videos later on. And the
funny thing is, there's literally no
reason whatsoever to delete a video that
doesn't do well. Because if it didn't do
well, that means people aren't going to
see it. And if people don't see it, then
who cares, right? So if you upload it
and no one sees it, then no one sees it.
So who cares? It's not a big deal. But
if you upload it and it blows up, then
your channel blows up. So there's
literally no reason for you to delete
the video. And I've seen people do this
many times. Like they just I don't know
why. They get in their head. They think
I don't know like their family's judging
them or someone's going to see the video
didn't do well and they just start
freaking out and they delete it. It's
even crazy just to think about this.
Like how many videos that would have
gotten a 100 thousand or a million views
have been deleted before they even have
the opportunity to blow up. Probably
thousands if not tens of thousands of
videos that could have helped so many
people out there, but the creator just
decided to delete them because they
didn't do well right off the bat. Right?
So, it's actually very rare that a video
just blows up right away. Now, I helped
my brother start a channel recently and
his very first video blew up, but that's
because he worked directly with me and
it was probably a little bit of luck as
well. So, he basically made it from zero
to monetized and making $214 in a single
day in 29 days. So, that's super rare,
but he was working directly with me,
someone who basically lives and breathes
YouTube. And I've been living and
breathing YouTube for like 15 years now.
So, I can kind of see the matrix and I
can make these things blow up. But if
you're just starting on YouTube and you
don't have a mentor like me, the chances
of your very first video or even your
very first few videos blowing up right
away is very, very low. Give some time
for YouTube to find the right audience
for the video. And it might take a
month, it might take 6 months or even 7
months in the case of my video, but a
lot of the time they will find the right
audience eventually, especially when
you're sending them more views from
other videos that you upload in the
future. All right. Another big mistake
people make is sharing their video with
friends and family or just trying to
like spam their video across the
internet. And this is an example right
here from a Reddit user. I think this is
in the newtubers uh subreddit, which is
a pretty good subreddit for new
YouTubers. And this person basically
said, "I used to share all over Reddit,
much to the annoyance of people on here,
which did me no favors, and share it to
friends and family. And the lesson I
learned, don't share it with anyone, and
I mean no one. Don't tell anyone that
you've uploaded a video." I stopped
focusing on getting views and started
focusing on the quality of my videos.
and my views have surpassed anything I
had before when I was sharing. And not
only is it a mistake to share with
friends and family from a logical
perspective in that chances are they're
not your target demographic, they're not
the types of people that would be
interested in that particular niche or
that particular subject of video. And so
therefore, even if you do share it with
them, and even if they do watch all of
it, which they probably won't, YouTube
will then show it to more people that
are like them, and those people will not
watch it, right? So YouTube will just
think that the video is really bad and
they'll stop promoting it. But on top of
that, I think it's really bad from a
mindset perspective. It shows that
you're in this mindset where you think
that, you know, oh, YouTube videos
success is because they get shared
across the internet or something like
that. When in reality, it has much more
to do with the idea of the video, the
thumbnail, the title, the intro, and
whether the video is actually useful and
good. So yeah, don't bother sharing it
with a bunch of friends and family and
just annoying them unless they are
actually your target demographic. If
they are your target demographic, then
go ahead and share with them. That's
totally fine. Okay. Another common
mistake that I notice when I do my lives
and when I look at subreddits like
YouTubers is obsessing over perfection,
right? You need to ignore minor editing
flaws or minor mistakes. In fact,
sometimes if I make a mistake, I'll just
purposely keep it in the video. Why?
Because I'm a human. Okay? And human
beings make mistakes and it's not that
big of a deal if you do make a mistake.
So, here's an example of a YouTuber. Uh,
they said, "I uploaded my first video.
60 views later, I noticed a mistake in
editing and I want to die." Right? And
they said, "I really want to take it
down and fix it. It's like 2 seconds,
but it bothers me so much more." Anyone
experienced this? So, besides not
uploading, right? Because not uploading
is the biggest mistake and it's the
number one reason why people don't get
results because if you don't upload
videos, it's impossible for you to get
results. And a lot of people overthink
things and they don't upload or they
don't upload consistently. So besides
not uploading and not uploading
consistently, the number one mistake I
see people make is perfectionism, right?
Perfectionism absolutely destroys your
chances of success, right? If I could,
let's just say, you know, there were a
bunch of YouTubers, bunch of new people
who started on YouTube out there and I
could invest in them like a stock, you
know, like you invest in companies. I
will invest in the person who just
commits to consistently uploading, even
if they're way less talented than the
person who's a perfectionist, but they
can only upload like one video per month
or maybe one video every few months
because they have to just make the video
perfect. I guarantee you 99 out of 100
times the person who just consistently
uploads and just tries different stuff
out is going to beat the perfectionist,
right? So, do not obsess over little
mistakes. Do not try to make your
content absolutely perfect. I think
people actually kind of enjoy uh when
content has a little bit of mistakes and
it's not perfect and it's a little bit
more raw and off the cuff, right? So, I
have a script for this video for
instance, but I follow it maybe 20% of
the time, right? The other 80% of the
time I'm kind of just going off the cuff
talking off the top of my head and
people really like that. All right, the
next big mistake that people make, and
this is one uh that people have made a
lot of times, and that is buying fake
views and just really buying views in
general. So, if you didn't know, there's
all these websites out there that
promise to give you like totally real
views, bro. And of course, what they'll
do is they'll just send you like botted
views or in some cases, they might pay
somebody from India or something like
that to watch your video for like 2
seconds and that's like technically a
view. Either way, whether it's a fake
view or a real view, it's a terrible
view to have. And this person found that
out the hard way because they bought
some views and they found that it tanked
their entire channel. Now, recently you
might have noticed that you can actually
promote your videos inside of YouTube.
And people that are really advanced
might have noticed that you can actually
run YouTube ads to your video by using
the Google ads platform. Right? So,
there are ways to buy real views by
either promoting your video in the
promotions tab or to actually buy
YouTube views from Google. Now, the
question is, should you do this? And the
answer is at least for 95% of you, no,
you shouldn't. And the reason for that
is because even though they are real
people that subscribe to your channel
and watch your videos, they're always
doing it from an ad. And so they're not
going to view you the same way as if
they just discovered you organically.
Now, in very rare cases, I think this
might help just a little bit. There's
certain niches where you might have a
little bit of trouble getting some
initial traction. And just having that
social proof of having a few thousand
subscribers might help people to
actually decide to watch your videos
when they come up on your channel. And
so it might help a tiny little bit to
buy some views. For instance, I have one
person I work with who has kind of like
a very B2B channel where they recruit
for certain positions. And in their
case, it kind of makes sense to promote
their videos a little bit just because
the type of person that would be looking
up their videos has a very specific
problem and they can help with that
problem. So yeah, uh when it comes to
buying views from these random websites,
absolutely do not ever do it. Terrible
idea. Don't ever do it. when it comes to
promoting your channel either with
Google ads or the promotions tab inside
of YouTube, 95% of the time, not a good
idea as well. However, if that changes
in the future, I will let you know. So,
make sure you subscribe to the channel
and I'll keep you updated on that.
What's happening, guys? In the editing
process of this video, and I have an
opportunity for a select group of
people. So, these are people who are
serious about growing their personal
brand on YouTube. So basically, we
figured out recently how to grow a
personal brand and combine all the
upsides of a personal brand with the
upsides of automation, right? Using AI,
using things like this to basically grow
your personal brand 10 times faster,
which in the past used to take decades
to do. And now you can do it
significantly faster. And you can do
this to get a better job. You know, we
work with beginners that just want to
get a better job with their personal
brand. You can do this to make money as
a side hustle. We work with a lot of
people like that. We can do this to make
more money. If you already have a side
hustle or a small business or if you're
already crushing it on YouTube, we can
help you crush it 10 times more. We've
worked with people like that as well. I
mean, I literally can show clients at
each level. People that we've gotten
from zero to over 10K, zero to like over
30K, uh from like 1K per month all the
way up to 185K per month, from around
30K per month, all the way up to over
500K per month. So, literally at every
single level, and it works for everyone
in every situation. With that being
said, we are only working with three to
five people and they have to be people
who are very serious, right? People who
are dedicated to making this work. So,
if you think you're that type of person,
go ahead and apply down the description
and the pin comment below and you can be
part of our group of 35 that we help.
So, see you there. Have a good one. All
right. The next thing is obsessing over
upload time. Upload time is pretty
simple. Just make sure that you upload
around the time that most of your
audience is on YouTube. If you're in the
US, it's probably going to be like early
afternoon, maybe early morning or maybe
evening. The biggest thing is just don't
upload in the middle of the night. And
the problem is you're not going to be
able to tell exactly when your audience
is online until you actually get an
audience. So just choose either morning,
early afternoon, or evening. And then
just upload consistently at that same
time. That's the biggest thing. Upload
consistently at the same time so your
audience knows that that's when you're
going to upload. And other than that, it
doesn't matter. It makes a negligible
difference. So don't obsess over it. And
the last thing is do not ignore your end
screen. The end screen is a super
powerful tool cuz the person who makes
it to the end screen watched your entire
video. That means they must have enjoyed
it. And so if they're able to make it to
that end screen, you need to send them
to another video cuz those are the types
of people that you want binge watching
your channel. The types of people who
can actually watch an entire video
without getting too bored or whatever
and clicking off. So you need to make
sure you send them to another video that
they're actually likely to enjoy. Okay,
so on my channel, for instance, I talk
about college degrees. Sometimes if
someone makes it to the end of a college
degree video, I'm probably not going to
send them to a video about the best
investment platforms or something like
that, right? Cuz it doesn't really have
anything to do with what they initially
clicked, right? So, send them to another
video about college degrees, you know?
Oh, you liked the top five best college
degrees? Well, check out this other
video, the top five worst college
degrees. Or check out this video, how to
pick your favorite college degree.
Something like that. So, for this video,
for instance, I'm going to recommend a
video to you at the end of this one. And
it'll be a really good one where chances
are if you're interested in this one,
you're also going to like that one, too.
But I'm not going to do that until I one
remind you to attend the live training
this Tuesday, 9:00 p.m. Eastern Standard
Time. Links in the description and
below. And also say that for 99.9% of
you, you're just going to enjoy my free
content. But there's always that 0.1% of
you out there that would actually like
to work directly with me or my team. And
if that's you, go ahead and book a
clarity call down in the description and
the pin comment below. On this call,
we'll figure out where you are right
now, where you want to be, make a plan
to get there, and we'll see if we're a
good fit to work together. We will make
sure that the call is valuable whether
or not we end up working together. So,
definitely check it out. Links in the
description in the pen comment below.
And also check out this video on what
you absolutely need to do after you
upload a video by clicking right here.