Timestamps: 0:00 - Intro 1:08 - The hidden reason most side hustles fail 4:51 - The method built for busy nights 5:22 - The interview technique 5:57 - The prompt to try tonight 7:24 - Why “I have nothing to say” is a myth 11:01 - The scars secret behind great stories 12:25 - The truth about AI slop 13:19 - The hack that changes everything 14:15 - Are you already too late? 16:02 - The narrow niche blueprint 17:39 - The small channel advantage nobody talks about 19:28 - The 15-minute nightly choice ---------- SALARY DISCLAIMER: All income figures presented in this video are sourced from Glassdoor reports at the time of editing. These represent reported salary ranges for full-time positions, which may differ from freelance, contract, or part-time opportunities discussed. Actual earnings vary significantly based on experience, location, skills, hours worked, and current market conditions. The figures presented represent potential earnings according to third-party sources, not guaranteed results.
These videos are for entertainment purposes only and they are just Shane's opinion based off of his own life experience and the research that he's done. Shane is not an attorney, CPA, insurance, or financial advisor and the information presented shall not be construed as tax, legal, insurance, safety or financial advice. If stocks or companies are mentioned, Shane might have an ownership interest in them. Affiliate links may be present, the offers and numbers presented may change over time so please make sure to confirm that the offer is still valid. Some offers mentioned may no longer be available or they have been changed. Please don’t make buying or selling decisions based on Shane’s videos. If you need such advice, please contact the qualified legal or financial professionals, don't just trust the opinion of a stranger on the internet and always make sure to do your own research and enjoy this family friendly content.
Sources and further readings for jobs and college degrees: bls.gov(bureau of labor statistics) nces.ed.gov(national center for educational statistics) payscale(provides information on jobs and degrees)
AI Generated·May contain errors
Video Summary
AI Generated
This video outlines a low-friction AI side hustle that leverages AI as a creative partner to build a \"hybrid personal brand\" on YouTube. Instead of creating generic content, the method uses AI to interview the creator, extracting unique life experiences and professional \"scars\" to produce authentic, high-value scripts that attract clients and generate income without requiring extensive technical skills.
Let me make one promise for this video.
I'm going to show you the best Claude AI
side hustle that you can do at night,
and I promise to respect your time.
But most AI side hustles won't, and that's why they fail.
They ask you to do more work, learn more skills, do more prompting,
and spend more hours,
and they ask for it exactly when you barely have energy left.
But I believe the best Claude AI side hustle is the opposite.
You make nothing, you build nothing,
you don't have to learn anything new,
and you spend 15 minutes on it, and Claude does the rest.
And if you don't believe me, well, let me just show you how.
So if you're gonna remember only one idea from this video,
let it be this.
A side hustle only works if it fits the life
that you already have, not the life you wish you had,
your actual life, the one with the long days,
the tired evenings, and an hour of free time tops.
So that's exactly what I'm giving you.
The exact side hustle, the 15 minute nightly routine,
the first prompt to use tonight,
and I'll show you how it works even better,
even though everyone else has access to Claude.
And I'll also show you the receipts of what's possible.
So if you appreciate me making this
type of content and you want to see me make more
of it in the future, then let me know by
gently cheering that like button.
Let's go ahead and jump into it right now.
But first, let's go ahead
and talk about why every other side hustle sucks and it doesn't
work. Because here's the problem with almost every side hustle
that you've ever seen. It's a second
job. Where's the side in that side hustle?
And this is what I hear a lot in the side hustle space.
You have to learn the tool. You have to find the clients.
You have to send the invoices. Then you
have to chase the invoices.
And you are supposed to do all of this at night after working all day
at your day job? A job that probably doesn't pay you enough. Or else.
Why would you be watching a video about side hustles?
But what actually happens if you try this?
Well, maybe you get a couple of weeks in and things are going OK,
but then you get one of those crazy Tuesdays at work.
You come home exhausted from your day job.
Are you seriously going to dive right into your side hustle?
No way.
You pour a glass of wine, order some takeout and veg out on your couch.
And that's not you being lazy.
That side hustle was never designed for someone with your lifestyle.
And the AI side hustles?
A lot of them look promising, but they have that Steve Jobs moment.
You know what I'm talking about.
Steve would get up on stage, promote this new product,
and you think that's all there is.
Then he says, oh, and there's one more thing.
And then they reveal something else.
And there's always one more thing.
You know, a lot of side hustlers like that.
Oh, just do this or that, bro.
The cash will start flowing.
And then you think it's so easy.
But then they hit you with, oh, and one more thing.
You got to learn this workflow.
Oh, and one more thing.
You need to get good at coding.
Oh, and one more thing, you got to build this app
and you got to download and master this
skill and you got to do all this extra
stuff to make this actually work.
Now, let me ask you this.
Do you have the time or the brainpower to do all
of that at eight o'clock on a Wednesday
night?
Probably not.
Right. Just learning a new skill is oftentimes going to take hundreds
or even thousands of hours.
Quick break. I'm going to be doing a live training
on how to start YouTube step by step
for beginners this week.
It is a completely free training, no strings attached. In fact,
I'm giving away even more bonuses at the training.
Just as an example, I'm going to be giving away
my niche validator, and this is going
to be available for both Claude as well as ChatGPT,
which is a super valuable piece
of software where you can finally figure out what the best
That's niche for you is so.
So, do not miss out on this training.
Make sure you sign up for it down in the
description and the pinned comment below
because you only get it if you join the training.
So, if you don't join now, you might miss it.
But, that being said, in the workshop, you'll get to meet me.
You'll get to ask me questions directly.
So, I look forward to meeting you.
So, click the link in the description and the pinned comment below.
Make sure you put it on your calendar.
And, if for whatever reason you missed out
on it, you weren't able to attend,
make sure you still click that link
because we might be having workshops in the future as well.
And, you'll be the first to know about it.
So, yeah.
Hope to see you there.
And now back to your regularly scheduled programming.
But let's talk about the cost of doing nothing.
Because you might be thinking,
but Shane, isn't there an easy way
that I can find an easy AI side hustle
that makes money without me doing anything?
The short answer is no.
And believe me, I've checked.
And I would tell you if there was.
Because I was just like you.
I was hundreds of thousands of dollars in student loan debt,
overworked in a job that didn't value me.
And I barely had any time after my long shifts to myself.
I was a pharmacist working in the medical field.
And I tried just about any hustle I could do to make a quick buck.
But back then, every hustle took so much time.
Weekends? Gone.
Nights out? Forget about it.
Lunch breaks? I even hustled during those as well.
Sure, it was a lot, but let's picture
the next 12 months if nothing changes.
Because if nothing changes, well, then nothing changes.
Same morning alarm, same commute, same paycheck, same problems.
And in the meantime, everything you ever wanted stays on hold.
Thing that you wanted to do gets further away.
The house, the day you finally tell your boss to shove it,
those are just dreams.
And let me be real with you
because I don't want to fill your head with promises.
A side hustle takes time,
but the time is something
that you don't have a lot of to spare.
So we have to find a side hustle
that uses that one free hour at night to the max.
And you have two advantages
that the young Shane didn't have.
And the first one is you've got Claude.
But you might be thinking,
but Shane, everyone has Claude.
How does this side hustle work?
Glad you asked.
So let's not tiptoe around it.
The side hustle is that you use Claude AI
to build your own YouTube channel,
specifically with the hybrid personal brand method.
But wait, it's not what you're picturing.
You don't need a studio, you don't need to spend hours editing,
and you're not up until midnight
every night writing and planning out your videos.
Like I said, I'm showing you everything in this
video, so here goes. This is exactly how it works.
You open Claude and you tell it about yourself,
and Claude is going to interview you.
It's going to ask you questions, it's going to pull out stories,
it's going to get context,
and it's going to find the lessons and things that you did without
And then it turns what you said into video ideas,
titles, and scripts in your voice from your life.
So you don't need special tech.
You don't need anything more than your laptop.
And I promise this takes as much energy
as it takes to watch a show on Netflix.
So you really have no excuse.
Your whole job is to talk,
or what I like to call yap, for 10 minutes.
Right, so here's a prompt.
I'm gonna tell you about my day.
Interview me like a podcast host.
Ask one question at a time.
When something I say sounds like it could matter
to someone else, stop and dig into it.
But Shane, why should I start a YouTube channel?
Why not a TikTok or an Instagram or a LinkedIn?
Yeah, those platforms work as well.
But a YouTube channel doesn't ask you to chase anyone.
People find you.
They watch you explain something
and then they learn to trust you.
The ones who really trust you, they hire you.
They buy from you and they join whatever you have to offer.
Don't believe me?
I'll show you what I mean with real examples.
And you can look them up on YouTube yourself.
Okay, here's one.
So Adam's a member of my community,
so I know his stuff pretty well.
He's a real estate agent in Austin.
But you know what Adam hated?
How much time it took to do the part of the job
that sucked the most.
The cold calling, the door knocking, the open houses.
This was all after-hour stuff that paid him nothing.
So instead, I showed him how to use Claude
to build his own channel instead at night.
And now he gets 15 to 20 inbound leads a month
from his channel, and he's closed deals from it
with no cold calls at all.
And I can tell you, it's a heck of a lot easier
to make a YouTube video where you're just yapping
off the top of your head at a camera
than it is to cold call people or door knock.
Now, I'll say a bit more about this later,
but I talk about all of this on my live training,
which you can join by clicking the link
in the description in the pinned comment below.
And I'm doing it this week, and it's a one-time live training,
and it's completely new information.
Plus, we're giving away a brand new AI tool
that helps you pick your niche if you don't have one,
or if you already have one, it helps you make it 10 times better.
So click that first link in the description
in the pinned comment below to check it out.
But Shane, I can't start a channel. I have nothing to say.
Well, this is the second advantage that you have.
If you're watching this and you're a busy person,
that is because you have experience doing things
that are valuable on the market.
That's why you have a job.
And chances are you're busy with other things as well.
You've had a lot of life experiences,
you have skills that you've gotten good at,
and you have problems that you've been able to overcome.
Well, what if I told you that all of that is experience
that you can talk about on camera?
So many people think that they have nothing to say,
and those are the exact people
that usually have a ton of experience
that they can help other people with.
And I like to say that people who say that, you know,
I have nothing to say are kind of like fish.
Fish don't know that they're wet.
Let me tell you what I mean.
No parent thinks, I've got this amazing system
to get a three-year-old to eat their dinner.
No, they just think it's a normal Tuesday night,
and their toddler has to eat what's in front of them.
No plumber thinks, I've got a really cool process
to get clients to pay on time.
They just know what to say when they pick up the phone.
You've done it hundreds of times, maybe 500 times.
It's your whole world, and it's common sense to you.
So it might feel ordinary to you, but to a new parent,
Frustrated that their screaming child won't eat
their broccoli, your dinner secrets are
like magic.
To a new tradesman trying to get by,
your phone skills are life-changing.
Everything you do on a normal Tuesday to someone
not a part of your world, it's like an undiscovered
treasure that feels incredibly valuable.
It's like this.
You think of your life like a library.
Your career is like the books on the shelf,
and it's full of your own experience, your
mistakes, your weird little systems, and these are the chapters.
You don't just have one book.
You have lots, your passion, that's a book,
your hobby, another book, your dark days,
your memories, your challenges, your successes.
The problem is nobody has ever published these books.
You didn't even know that someone else wanted to read them.
And that's why Claude matters.
It asks questions that you would never think to ask yourself.
Wait, why do you chop up the carrots really small
when you're cooking for the kids?
And you say, oh, I don't know.
I just do.
And Claude says, well, tell me more about that.
10 minutes later.
Claude points out that you're hiding
the veggies in the dish so that your kids can't
complain about it.
Then it digs deeper.
What other foods are good to hide veggies in?
What do your kids really like that you make?
What do they complain about the most?
Claude hears you talk about your ordinary Tuesday,
and it pulls patterns and secrets
that you didn't know that you had.
Basically, it finds everything that's fascinating,
and that's your first video.
Alright, so you need a real example.
I can feel it.
Let me show you my brother Zach.
He's 50 years old, and a couple years ago he came
to me asking what he could do that
that won't destroy his back.
Being in the trades was a young man's game,
so he wanted to figure out how to make side income,
like a side hustle.
And he also doesn't have a lot of time,
so he needs to do it at night, in his free time,
and I told him exactly what I'm telling you.
I told him to open up Claude
and talk about his experience in the trades,
his ordinary Tuesday.
From that, Claude made Zach his first script,
which became his first video,
which now has over 800,000 views.
Which made Zach $214 a day within 30 days of uploading it.
And even if you think your Ordinary Tuesday is so boring,
I promise that someone out there wants to hear it.
To prove it, here's Stephen, another member of my community.
Stephen teaches a piece of very rare engineering software
that honestly sounds like the most boring topic on earth.
He opens up Claude, records his normal experiences
using this highly technical software,
and boom, he's got people just like him
clamoring to hear about his Ordinary Tuesday.
And Stephen teaches other people how to use this software as well.
And he did over $12,000 in course sales
almost immediately after joining the program.
And one buyer, $1,100 in one sale,
was a Facebook engineer that he'd never spoken to.
And he started getting invited
to Fortune 50 companies to teach this software.
But you might be thinking, well, Shane, I don't have a career.
I've got a boring job.
I don't work with a fancy software.
Okay, well, start with your scars.
I know someone with a scar across one finger.
He got it chopping wood with a chop saw.
He was careless.
The spinning blade got too close to his finger
and he cut himself.
Not bad, but enough to really scare him
and enough to leave a scar.
Ask him now how to chop wood safely
and he'll tell you the right way to do it.
He's never forgotten any of it.
And that's what a scar is.
It's a lesson that cost you something.
So what have you spent years figuring out the hard way?
What did you get wrong?
What did you survive?
Those are your scars.
And scars are valuable to you,
but they're also valuable to other people as well.
Why?
Because information is cheap.
Every fact is available online for free.
But knowledge that you earned by going through something is rare.
And people can feel the difference.
And it doesn't have to be your job.
It can be a divorce.
How did you survive a messy breakup and come out feeling happy?
Or maybe a fitness change?
How did you finally lose 60 pounds and keep it off?
Anything that you came out of on the other side.
That experience gives you a perspective
that generic AI content can't copy.
Here's an example from my community.
Donald talks about sobriety.
And that's a huge scar.
And I'm proud that he's brave enough to talk about his own journey.
A lot of people need to hear his story.
In my community, we helped him figure out how
to talk to Claude and clarify his message.
After that, his channel got monetized,
and one video hit 41,000 views in a single month.
On each video, Donald talks about his scars.
And they become massive hits,
resonating with hundreds of thousands of viewers.
Okay, so I know what some of you are thinking.
You're probably thinking, wait, what, Shane?
Isn't AI content AI slop?
Slop images, slop videos, slop generic writing.
It's so cheap and everyone knows it.
You know what?
I'm going to agree with you.
There is a lot of AI slop out there,
and that makes people think that all AI is slop.
But here's what you don't see.
People get slop when they ask AI for generic content.
Here's Judd, a member of my community.
And Judd actually teaches AI, so he knows what he's doing.
And I was worried at first that I couldn't teach him anything,
but these were his words.
The greatest thing that I now have is a very clear plan for using AI.
Using Shane's methods of writing scripts in the past 90 days,
my watch time has gone up almost 80%.
My AdSense has doubled.
My digital product sales, affiliate sales have gone up.
Literally, it's like night and day.
And then he sent me this.
He landed his first high ticket coaching client.
Judd did not believe that he could sell anything high ticket.
And of course, that was a limiting belief and we helped him do it.
So let me show you what I mean.
I'll open up a fresh chat here in Claude.
Watch what happens when I type this.
Give me 10 YouTube ideas about personal finance.
It's so uninspired.
Anyone could have made it.
It's slop.
Everybody knows it.
And if you put this out as your content, it ruins your reputation.
But what if I do this?
I spent 15 years learning to budget.
I'm no expert, but I think I've got a good system.
Ask me about what I tried, what failed and what finally worked.
Interview me and give me video ideas that only I could make.
The results are completely different.
It's not slop, it's you.
These ideas can't exist without you.
Nobody else has your 15 years of experience.
Notice what happened in both examples.
I used AI, but which result had more value?
The one where you entered quality content,
i.e. you used content from your life.
You were the source.
If you put garbage in, you get garbage out.
But if you put valuable information in,
You're going to get valuable results.
Same tools, but completely different product.
The point isn't to use Claude to make content.
It's to use Claude to make your content.
But you might be thinking, well, Shane,
if everyone else is using Claude, aren't I too late?
Fair question.
I mean, if everyone has the same exact tool,
doesn't that make the market crowded?
Well, it kind of reminds me of Syndrome,
the bad guy in the Pixar movie The Incredibles.
His plan was to give everyone superpowers
because if everyone's super, then no one will be.
And that's the fear.
Everyone has Claude, so nobody stands out.
But think about it this way.
It's not like they say, coming up on Kimmel, it's Jimmy Kimmel.
No one would tune in.
No, you watch Jimmy Kimmel because of the guest that's on that night.
Same with SNL.
The host is the same, but the value of those shows,
the reason that people watch, is because
of the guest.
Everyone has Claude, but Claude isn't the value.
Who Claude puts in the spotlight has the value.
And if you didn't figure it out yet, that's you.
Your experiences, your stories, your opinions, your mistakes.
Your personality.
You are what gives Claude its value and what makes it stand out.
So how many chatbots are there?
Three, seven, 20?
Doesn't matter.
The beauty is that the market can't get saturated.
Everyone has the tool, but nobody has your life.
But you might be thinking, well, Shane,
nobody's going to care what I have to say.
Really?
Tell that to this ramen restaurant.
Sorry, I'm not even going to try to pronounce
the name because I'll probably mess it up.
But this is a restaurant that we saw in Japan.
It's got a Michelin star.
It doesn't do delivery.
You can't order takeout.
You can only dine in.
Oh.
And only two people work in the kitchen.
The menu is only one page,
but everyone just goes for one type of ramen.
Other ramen shops on the same block
offer dozens of options.
This place doesn't bother with that.
They do one very specific type of ramen
and they do it really well.
And it's so popular that you need to line up
just to book a table.
Now, have you ever been in a restaurant
with a menu that has like 15 pages
and all these options, right?
They have hot dogs and sushi.
I mean, really, how good do you think
that sushi is gonna be?
It's the same thing in the YouTube world.
Narrow does really well, like really, really well.
I know it's almost counterintuitive, but it works.
Just check out this channel, Malene Lacoste.
She teaches people how to play rock on the keyboard.
Good niche, but still kind of broad.
So when she offered a paid course to teach people rock keyboard,
it didn't really go anywhere.
So what did she do?
She got super narrow, super focused.
She only targeted older musicians
who wanted to learn to play the keyboard
good enough to play in a band.
Super narrow, right?
And when she launched that offer, it sold out.
When she closed her course launch,
she had students paying her deposits to get in on the
next one, even before she planned it.
People were literally begging her to pay her money. They were
lined up around the block to give her their money.
And I saw the same exact thing inside of our
community. Isaiah is a vocal coach and he didn't go after singers.
He became the go-to expert for
singers over 50 who want to take their voice seriously
and record an album. And after learning
the system that I'm teaching you,
he brought in more than $32,000 in two months, pure profit.
dozens of new customers with no paid advertising.
Nathan Rose in our community teaches chess and
not chess in general. He went after chess software
and hidden features inside of the
apps that people already use.
His video on hidden features in chess.com has 32,000 views and his
channel was monetized within about a month
and he signed his first $1,000 a month coaching client.
So specific beats big every single time.
And if you have questions about which specific audience
you should focus on, that's the exact topic
that I cover in my live training. And I'll be honest,
It's the biggest predictor of success
with this side hustle, finding your niche.
But it's also the hardest to get right.
And I have developed a free tool that identifies
the most profitable niche that you can target,
and I'm giving it away to everyone who attends the free training.
So if that's something that you'd like,
find that link below, and I'll see you at the live training.
Now, what's even better is you do not need
a big channel for this to pay.
Carla, another community member of ours,
had a small channel, about 1,400 subscribers,
most of her videos getting under 200 views,
and she closed a six-figure client from YouTube.
A $106,200 a year contract.
And that's just to start.
Laura is a project manager in Germany.
Five months in, she had a little over 600 subscribers
and her first 10 coaching clients
had come from her channel.
And in her words,
within five months of consistently posting
using the method,
I actually gained more than 600 subscribers
and had my first 10 coaching clients
come through my YouTube channel.
And Cheryl Campbell had 50 subscribers for years
and she was basically spinning her wheels,
wasting her time posting content
that was getting no views.
And after joining our community,
she grew 9,000 more subscribers
Got monetized in two months,
and one of her videos crossed 100,000 views.
And even back to my brother, he started with zero subscribers.
He was a complete beginner,
had never made a dollar outside of his career,
wasn't tech savvy, wasn't that charismatic,
and didn't have much time as well.
And all he did was to ask Claude
to interview him about what he already knew.
And Claude pulled out all these patterns
and specific views about Zach's industry.
And he gets Claude to write him a script that sounds exactly like him.
The first script he wrote took him about 15 minutes.
He posted that video.
That video blew up, got over 800,000 views.
He went from zero to a full-time income
in less than one month.
So these are all small starts, but real money.
All because Claude did all the heavy lifting for you
because you are too busy for another job, right?
You're too busy to have to learn
a bunch of different skills.
It takes hundreds or even thousands of hours
to learn all these new skills.
But with this, all you have to do is talk about stuff
that you already know to Claude at first,
but then you can just talk about the same stuff.
It'll write you a script
and you can talk about that same stuff.
On camera and then post it online.
So you're literally just sharing what you already know.
You don't have to learn any new skills.
And again, if you want to learn more about how this works,
attend the live training.
Click that first link in the description
in the pinned comment below
and I'll be revealing everything this week.
So let's go back to the couch.
It's 8.47 PM.
You've got about 15 minutes left before you crash.
Option A, you can scroll and in a year,
you'll be on that couch again with the same job,
same paycheck and the same plan that you keep putting off.
Or option B, you can open Claude and talk about your day.
You're just being interviewed and the
interview turns into something that pays.
And a year from now, I'll let you imagine it.
Same 15 minutes, two completely different years.
Oh, and it's not just when you're on the couch at night.
This could be while you're on your lunch break.
This could even be while you're going to the bathroom.
You can write your scripts during those times.
And then you can record a quick video whenever you have the time.
And look, I teach this exact system at my live training,
including the prompt that you need to get started,
plus some bonus tools to get started as well.
And I show you what the next step looks like to take that interview.
Turn it into a script and use it to get paid.
Plus, everyone that attends gets free bonus tools
to help find your perfect narrow niche,
the one that pays well by using
what you're already good at.
And these are live trainings.
I will be there, live.
I'll be answering all of your questions as well,
interacting with you guys.
And I really look forward,
and it's gonna be a great time
and I'm looking forward to it.
So make sure that you have them ready
because before, during, and after,
I will be answering all of your questions.
So find that link button below
by clicking the first link in the description
in the pinned comment below.
And I will see you at the live training.
And if you're curious about working with us,
we don't accept that many people
for a one-on-one mentorship.
We're very limited in the amount of people
that we can accept.
And I'll be honest, 99.5% of you
are just gonna watch our free content,
get a ton of value out of it,
download our free resources, which we give away,
get a ton of value out of that,
attend our live trainings
and get a ton of value out of that.
And we are never gonna end up working together
and that is completely fine.
But for the 0.5% of you out there
that are very serious about growing
and making money on YouTube,
We do have an elite one-on-one mentorship program
that is very expensive, but it is the absolute
best of the best where we will literally handhold you one-on-one
to get you across the finish line
when it comes to getting results on YouTube.
And that will be the second link in the description
in the pinned comment below. You can click that down there,
but only click it if you're very
serious about growing and making money on YouTube,
because again, we don't accept that many people
into it. And it's only for people who
are very serious about growing and making money on YouTube,
and it is very expensive.
Only book if you're serious. The types
of people we typically work with are going to be people who
are a bit on the older side. We like working
with people that are on the older side because they
automatically pretty much have experience.
High-level professionals are people that are
close to retirement or retired.
We also work with business owners that want to grow their
YouTube channels. YouTubers who had already have a YouTube channel
and maybe it took off a little
bit and then it died down. Basically,
they have a dead YouTube channel. YouTubers that have started
YouTube, but they're not really getting results from it
and they really want to get results.
YouTubers that are getting a lot of views,
but they're struggling with monetization.
YouTubers who are crushing it
but they want to crush it even harder
and beginners who really want to treat this like a business
and take it seriously.
So if that sounds like you,
click that second link in the description
in the pinned comment below and book a call.
And also check out this video right here
to see exactly how I helped my brother Zach
go from zero to a full-time income on YouTube
in less than one month.