I've Made $1,000,000+ With Content - Here Is My Strategy

I'm pissed off because over the past couple weeks, I've seen more than enough people trying to teach other people how to create content when they have less than 10,000 followers to their name and no credibility to actually be in a position of where they should be teaching other people. And as a result, they give out the most BS advice, which ends up damaging you more than anything because you start implementing the wrong tactics, the wrong strategies, the wrong methods when it comes to creating content, which ends up keeping you trapped with no followers and stagnant, wondering why it doesn't work for you. But lucky for you, I come from a position where I've been creating content for the past five years of my life. And over that time frame, I've developed a pretty good understanding of not only how to create content, how to build a brand, how to get followers, but also how to actually grow a business. And I built up my following to over 800,000 followers across a few different platforms. I have a pretty good idea of what a good content strategy does and doesn't look like, especially if your focus is on selling a service and not just building a following to become an influencer. So in this video, I'm going to break down a $50,000 per month content strategy that I personally use myself and make over seven figures a year with. And this is going to be an absolute banger. So treat this video like you've just paid $10,000 for it and let's dive in. In fact, before we dive into the actual strategy, something that's just popped into my mind that I think is worth going through. It's actually what not to do. Because there's so much ---- content creation advice out there, your brain is probably full to the brim with the wrong idea of what you should be focusing on and what you shouldn't be focusing on. So let me quickly run you through a kill list of what not to be worrying about. The first thing being, do not by any means worry about posting times. Because it honestly doesn't matter. It absolutely does my head in when people are using excuses for why they're not posting content because they can't find the right posting times. Posting times doesn't matter. Volume and quality matters. Posting times doesn't. Because the beautiful thing is that whenever you post a video, someone in the world is going to be awake. People are going to see it. Yes, there are optimal times for you to post content depending on the audience you're trying to reach. For example, if you're trying to reach a US-based audience, you would post in optimal US times. But it's not going to be the end of the world if your posting times aren't consistent. The second thing I don't need to worry about is the algorithm bias. A lot of people seem to think that the algorithm has them in their targets for some reason and they want them to lose, all this kind of stuff. And the algorithm's against me. And it's not working. The algorithm hates me. No, it doesn't. You're just making ---- content. Don't worry about algorithm bias. If anything, blaming the algorithm is you actually directing the blame away from you, which is most definitely the core problem. The third thing is captions, hashtags, and ----. This stuff also doesn't matter. I've grown a massive following and all my captions are typically one or two words, depending whether or not I'm actually doing a CCA in my videos. Captions, I promise you, do not have the effect that you think they do on your content. Hashtags, I promise you, also do not have the effect that you think they do on your content. And any other ---- around that level, where it's like individual, you know, small, tiny, minute things posting on my stories. Should I do that? Should I not? How long after I post a video should I then look at the video and reply to comments? It doesn't matter. The thing you need to understand, so the thing that you should be worrying about, which is what the algorithm actually cares about, is keeping people on the platform. The thing you have to realize, whether it's TikTok, whether it's Instagram, whether it's Facebook, whether it's YouTube, is that these platforms' objective is to keep people on the platform. That's quite literally it. Because the longer time that people spend on platforms, the more content they see. But more importantly, the more ads they see. And that is how a lot of these platforms make their money, through advertisements. So if your video is keeping someone on the platform because they're watching through it and then they scroll to the next, that is a bonus. That is a benefit. The platform sees you as a good person. They're going to push your videos out to more people. Because if you are keeping them on the platform for whatever reason, the viewer is then worth more to the platform itself because they are basically a robot that will buy anything they see. And that's what the platforms want. So don't worry about all of this ----. Worry about keeping people on the platform. That is your job as a creator, okay? So let's talk about what you actually should be worrying about. If you're someone who's making content for the first time, you've done it for a little while, or you're just trying to grow your business as a result. So let's go through the $50,000 per month content strategy. And more than anything, primarily here, I'm going to be focusing on the actual content that you're creating, as that is what makes up the content strategy. And then later on, you can then worry about the objectives of different pieces of content, stories, frequency, all this kind of stuff. Let me talk about the actual type of content. And I'm going to refer to successful businesses who make content to grow their businesses for this. So this is personal brands. It's people selling information online. It's people selling service-based businesses. And I'm going to use them as kind of like a pedestal example of what makes a good content strategy and kind of break it down from them. So the thing you have to understand is that with an incredible content strategy, your content has to be broken down into three different categories. Or in other words, three different purposes, if you like. Purpose one is to sell. Purpose two is to nurture. And purpose three is proof. These three categories are what allows you to make a content strategy that will print you money on demand as long as you're willing to put in the work. And the reason being is because each of these categories together allows you to build a formula. And that formula allows you to build a following whilst also growing your business at the same time. So let me break down the purpose behind them. Now, obviously, the purpose of content that sells is to actually make you money. That is the entire purpose. The purpose of content that nurtures is to allow people to start to trust and know you. And the purpose of content that provides proof, again, is for people to trust you and see you as an authority figure, which we're just going to represent with AF. And together, this allows people to trust and know you, which actually gives them reason to buy from you. Trust and see you as an authority figure, which positions you as someone that they want to learn from. And of course, the actual selling aspect of things is what actually allows them to take action. Now, whenever I make content, whenever I teach other people how to make content, I always see it breaking down to one of these three categories. Whenever you post a video, and we're talking about videos more here because that's what's actually going to allow you to build a following and grow your business. Whenever you post a video, they should fall down into one of these three categories. The purpose of that piece of content should either be to sell someone on the thing that you want to sell. It should either be to nurture someone or it should be to provide proof to somebody. And because of those things, they have knock-on effects in which I've illustrated here. And when you're able to build together a consistency of where you're making content that sells, that nurtures and proves to people that you're good at what you're talking about, it allows you to have this kind of formula of content creation, this strategy behind you that allows you to just grow a following and sell people on demand, which is really, really cool. And I guarantee for you watching this, for any single person that you look at online who is selling some kind of service or building a business, whether it's information-based, whether it's service-based, after seeing this and going through this, you'll be able to identify their content. And I promise you that for every single piece of content you see from them, they will fall into one of these three categories. So an example of selling content would be value-based content where you are teaching someone a lesson. You are aiming for them to walk away from watching your video with something that they didn't know previously. You can also integrate these into lead magnets because if someone has learned something from you and then you are saying, hey, grab this thing to learn more from me, they are going to be willing to grab that thing and that thing could be positioned as a lead magnet, which is then going to get them in your ecosystem where you can then sell them things going forward. So selling-based content is typically value-focused content, I would say is primary. And it's also what I like to call CTA-type content, where basically you create a piece of content that's potentially shocking, it's potentially impressive, it's potentially unique, and at the end, you're able to position a call to action there incredibly naturally that will prompt them to buy whatever you're selling. And selling-based content doesn't only work on video. Selling-based content typically works through story posts incredibly well as well because you can do direct call to actions on your stories where you say, hey, I'm taking on two more people for this month for my service for whatever reason. That is call to action content. That is selling content where the whole primary focus of that piece of content is to get somebody to buy your thing. So it's also where you can show off use cases. You can do demos or whatever it may be, content that positions them to want to buy your thing because they are impressed with what they have seen or they see the value in it directly. Nurture-focused content, again, with the primary objective to get them to trust and to know you, can look like a variety of different things. Typically with nurture-based content, this can be viral content. It's probably the main one that people post. It can be story-telling content. It can be lessons. The whole idea, however, is that the content is about you because the goal of the content is to nurture your audience. You're not trying to sell to them directly. You're not trying to pitch them on something. The whole idea is that they can walk away with your video either being more entertained, more informed, more inspired, or something along those lines, but it's not necessarily where they're trying to buy something from you. So again, viral-type content is a very common example of nurture content because what viral content does is it allows people to start to know you. Whether they had no idea who you were previously and now they've discovered you because it was a viral video. And more commonly than not, viral-type content gets you in front of new eyeballs, which obviously allows you to grow your following. Story-focused content allows you to really build trust with your audience. And again, that is nurturing them then. It is getting them familiar with you. It's making almost them develop a parasocial relationship where they feel like they know you. You don't know them, but it works incredibly well because, well, you have the upper hand. Lessons, again, allows people to both know you and start to trust you because they are learning directly from you. And then just content about you, whether it's something that's happened. It's, I don't know, something shocking, something funny, something surprising, whatever it may be. Or in other words, you know, showing your journey and how you did what you did and all this kind of stuff. And then proof-focused content, again, is to get people to trust you and to position you as an authority figure. And this is where you can make content a bit more tailored towards your service as per to you as a person. But it's more like things such as case studies. For example, if you look at people online who are selling information, in fact, I do it myself. If you look at my YouTube channel, you will see that every now and then I post a case study video where I am running through an example of how we did something for someone. Typically, it's an interview-style video. That piece of content, the whole purpose of that piece of content is to provide proof to the viewer that I am an authority figure to them. Demos is a good one if you have like a service-based business. I've seen demos be used a lot in like the AI automation space where people will be like, here's how I built this, that automatically does this, that does this, that achieves this result. And it's a demo. They're not necessarily trying to sell something, like demos can be when you are trying to sell something. But it's more so just to showcase your work and what you've done. Or in other words, I suppose it could be examples of results, whatever it may be. For example, I'm also using proof-based content at the moment because I'm currently doing a speedrun with one of my followers where I'm helping them go from $0 to $10,000 in 90 days or less with a brand new skill. Now that content, the entire purpose of that content isn't to sell to anybody, isn't to nurture anybody because it's not about me. It's not a story. It's not a lesson. It's not going viral. It's just proof. I'm trying to provide proof to people to show them that I am an authority figure and also to get them to trust me because I know what I'm talking about. That is the whole idea. And when my follower ends up producing the results, which is already halfway there, by the way, 57 days in, he's made over $6,500, which is very cool. When he gets to that point of $10,000, people will see all of that content and go, wow, that is proof that this guy knows what he's talking about. What he's selling is legit. It's validated because clearly it's proven here. And just to be crystal clear when I say this, the whole goal of selling type content is to come across as valuable. That's your mission. You're not trying to come across as a sellout. You're not trying to come across as someone who's trying to squeeze every amount of penny that they can out of their audience. That's not the mission. The goal of selling type content is to come across as valuable so that selling becomes natural, so that people naturally want to convert. They naturally want to buy into whatever you're offering because the value that you've provided is so good. Now, the outcome that you're trying to get out of the nurture content or the kind of vibe that you're trying to push is all about authenticity, right? You want to come across as a real human where you can share some insights. You can relate to people. This is the whole idea because through the nurturing, that's where you're really, really, really going to identify and kind of pull in your target audience. So you actually end up wanting or want to end up converting because you could only nurture them if they trust and know you. And they're only going to trust and know you if they feel like they resonate with you and they feel like you're someone who understands their situation. So depending on what you're selling, you know, if you're selling a service based business to other agencies, you would still make nurture and authentic type content. But you need to be talking thoroughly to agency owners. If you're making content trying to teach people how to get into high ticket sales, it's still going to be nurture content where you're trying to get them to trust and know you. And it's going to be authentic, but it's going to be talking directly to your target customer. And then with proof type content, the kind of vibe that you're looking for is all about authority. That's it. You literally just want to make sure that people are viewing you as the authority, someone they should learn from, someone they should trust and listen to. Ideally, you know, you grow your way up to an industry leader, but it doesn't really matter. Proof is for authority. Nurture content is to be authentic. And selling is done by providing value. And this is essentially what the actual type of the content strategy looks like. Selling content, nurture content, proof content, all together, it allows you to build trust and build a following and gain an audience and gain a reputation. And more importantly than anything else, build an actual community. The proof type content actually adds on to the selling type content because by providing proof, by showing case studies, demos, examples to show authority actually helps when you actually come to sell. Through providing value, they know you from your authority. They know that you're the person they should listen to. They also trust you from your nurture content and therefore it's going to make it much easier for them to actually convert to whatever you're trying to sell. So the best next step I can give you here is that whenever you make a piece of content, whether it's video, whether it's written, whatever it may be, run it through this criteria. Does it fit into one of these three categories? And if it doesn't, it's probably not going to actually be an added benefit to your overall content strategy, right? It's not going to help you achieve that end goal that you want to achieve, which I'm assuming is to build a following and grow your business. So make sure that every single piece of content you make falls into one of these three buckets. And if it doesn't, discard it. But when it comes to ideating content and trying to piece together something that you can post, you can, again, run it through these three buckets, right? Ideally, you kind of want a balance. I mean, to be honest, it will probably look a bit more like, in terms of the ratio and the kind of proportion of what you're going to be posting more or less of, selling type content, you should probably be looking at around 30%. 30% of everything you post shouldn't be directly to sell, but the end goal is to obviously sell. So it's not saying, hey, buy my thing. That's not the idea. But it's providing value 30% of the time, for example, right? You can even increase that in substitute because I honestly think that with nurturing content, I would also argue that also includes value type content because you start to nurture people when they trust you because you're providing value. So let's say that selling content exclusively through value, through lead magnets, through CTAs, using case studies, showing demos, is about 30% of the content that you post. Now, nurture type content should literally be about 50% of the content you post on average. Again, these numbers aren't too specific, but this is what I found to work pretty well for me. And again, this is content that shows your authentic side. It's viral content. It's storytelling content. It's lessons focused content. It's about you. It's valuable content. And then proof type content should be about give or take 20%. And obviously, all together, this makes up 100% of your content. But that is the rough kind of percentage that I would say for someone like yourself, someone watching this, it's going to be a really good place to get started. And then you can just adjust and tweak it depending on what you see working really well or what you feel like is lacking. You know, if you feel like you're not growing your business and you're struggling to sell, it may not just be because of your selling bucket of content. It may actually be because of your nurture type content. You're not actually posting enough of that, or it's not impactful enough, or it's not punchful enough. Or it actually may just be the case of where, cool, you're building an audience. They trust and know you. You're selling. You're throwing CTAs out there, but they don't see why they should buy from you, which is where the proof content comes in. So it's almost like you're, you know, you're putting a bunch of things into a mixing pot, and it's your job to keep adding different ingredients until you find that perfect flavor that makes sense. And just to give you an idea of ways that you can actually troubleshoot this, if you feel like you're selling enough and you're doing enough CTAs, but they're not buying from you, it's going to be one of these two things, guaranteed, right? Either you're not showing yourself as an authority, or no one trusts you and feels like they know you, right? If you're not building much of an audience, you know, you're posting a lot, and you get a decent amount of views, but the engagement's very poor, likely chances is that your nurture type content, your authentic type content isn't high enough. People aren't relating with you. They don't feel like they know you. They don't feel like they're having that parasocial relationship with you, which is a massive problem. You know, you can still have a really core audience, and an audience that really loves you for who you are, but they don't see you as someone that they should buy from because you're not positioning yourself as an authority figure. Same thing goes, if you are positioning yourself as an authority figure, and people know you and trust you and like you, and you feel like you have a really good audience, you may just not be selling enough. So you can kind of tweak and, you know, adjust these depending on what outcome that you're looking for and what you're trying to get. It may be in your case, where your focus is just on building the best core audience you possibly can, because you don't have anything to sell yet. Amazing, focus on these two things, nurturing and providing proof. When you're ready to sell, you can include this as well in your content strategy. So again, these are kind of the levers that you can adjust and pull and tweak and do what you want with, but they're going to produce the outcome that you want. And once you really understand how this all formulates together and how it makes up your content strategy, you kind of just have full free brain to just play the game to whatever, however you want to play it. You know, again, whether you want to focus on selling for that particular month, or you want to focus on audience building, or you just want to focus on becoming an authority within the space. They all work, but each of your content should fall into one of these three buckets. Doing that successfully massively helps you build up a following, a business, and an authority presence that will run for months, years potentially. But this is literally what I help people do. I help people monetize their skills, turn their skills into cashflow in businesses. And a lot of that is through content, through, you know, selling your service through content, through whether that's info, whether it's a service-based business, whether it's local, whether it's global, it doesn't matter. Content is going to be one of the main ways that you can do that, to position yourself as someone in the space who deserves to be paid, basically. And if you want to learn how to do that in excruciating detail, click the top link in the description down below. I promise you, you're going to say, well, that was worth it. Anyway, hope you enjoyed. See you in the next one.