Aishwarya Rai News | Aishwarya Rai Bachchan Gets High Court Relief Over Personality Rights

I'm switching tracks from Aishwarya Jain to Aishwarya Rai now. Delhi court has in fact ruled in favour of actor Aishwarya Rai Bachchan during a hearing that took place today in the High Court, stating that unauthorised use of a name stands in violation of the actor's right to privacy and of dignity, restraining several entities from misusing the actress's name, her image and likeness through technology tools. This is including AI, artificial intelligence and that is what the court has gone on to say. That such misuse not only causes financial loss as far as the actor is concerned but also harms her dignity, reputation as well as her goodwill. My colleague Nupur joining us. Nupur, take us through a big reprieve and big relief coming about Aishwarya Rai's way and this is also going to encourage other celebrities to come forward in the same regard because a lot of them have been facing this issue when it comes to their morphed images that are prevalent as far as social media sites are concerned using AI technology. Well yes, Divya Aishwarya Rai had moved Delhi High Court seeking removal of such images which also included AI generated images and videos of hers on several websites across the internet as well as some YouTube channels were using AI generated videos of Aishwarya Rai. In fact, some of the websites were selling t-shirts with pictures of Aishwarya Rai and other products. So the Delhi High Court for now has given an interim injunction in favour of the actress and it does come as a big relief as the Delhi High Court has itself noted that Aishwarya Rai in itself is a very big personality. She has been a brand ambassador for top brands and in fact if her image is used without her consent to promote any of such activities without her consent and knowledge it can harm her reputation and brand value. And remember her husband Abhishek Bachchan has also filed a similar petition in the Delhi High Court and an order on that is also awaited on similar lines. So this today is in fact a very big relief for Aishwarya Rai.