Creating Income Streams & Financial Freedom: Insights from Rachel Ngom of 'She's Making an Impact

just freaking go for it get out of your head and stop thinking and stop or thinking and stop over analyzing stop waiting for it to be perfect take messy action nothing I do in my business is perfect and that's why we've been able to grow as quickly as we have so write that down take messy action and then just literally just do it don't wait for things to be perfect just go [Music] super welcome to Super entrepreneurs podcast today we have with us Rachel and Gom is the founder of she's making an impact where she is helping purpose-driven entrepreneurs create multiple income streams Financial Freedom and generate wealth that will serve their families without sacrificing what matters the most I love it how are you I'm so good how are you like it's us I'm great I'm great thank you so much for coming on our show yeah it's an honor to be here with you yeah that's amazing can you just start with kind of sharing how you got into this yeah so I became an accidental entrepreneur I lived in Africa for a little bit it's where my husband and got my Master's in social work the plan is working for a non-profit we moved to Florida and I couldn't find a job even with my masters from the number one college and university in the country basically so we ended up on food stamps with negative 400 in our checking account and I was a part of a network marketing company at the time and that was my only option really so I just focused on building that network marketing company I created a six-figure business with that company life was great until the company restructured and my income was cut in half and that's when I realized I wasn't really in control and I had to create another income stream so that's when I started she's making an impact in 2017. what I was doing in network marketing I was doing a lot of lead generation through Pinterest and I was teaching other people in my network marketing company how I was doing that so when I started this business it was natural to start teaching Pinterest marketing so we launched a course that now has over 3 000 students that have gone through that program we launched different coaching and all kinds of stuff while we've been living in France and Senegal starting different businesses and it's been a whole world so that was that's that's definitely inspirational how you got into this and the fact that you're actually helping other people do the same so basically what you're doing is you're teaching people how to utilize Pinterest to grow their business or do you also provide the actual products or services to sell so that's like Pinterest is how it started that's what I became known for but then as I was working with my students and helping them with Pinterest a lot of other things came up and they're like Rachel how did you create a course how did you do this like how did this happen so then we launched a coaching program that basically teaches our students how to become the go-to expert in their industry um and then we launched higher level Mastermind as I'm working with higher level entrepreneurs that are doing six figures but they're working 24 7 of how we created a million dollar business working 20 hours a week or less so what are the biggest challenges that purpose-driven entrepreneurs face when trying to create multiple streams they're not intentional about what they want to create so they just think I'm going to do this and it's going to make me money but they're not thinking about the overall Vision that they have for their life and how their business fits into their life so they end up doing something that ends up requiring them trading a lot of time for money and then they miss out on things that are really important to them and then the other thing is they try to do all the things themselves instead of looking at how can they really focus on their leadership in building a team and actually delegating some tasks to their team instead of being the Martyr of doing all the things and then they end up just working insane hours so those are the two main things what strategies do you suggest for balancing business building with things that matter the most I would definitely look at what's the vision what do you want to create with your life and with your business so for me I'm like I have two kids my son is nine my daughter's two and I want to make sure I'm there for them like when they're done with school I want to be there I don't want to be traveling all the time I don't want to be working into the evenings that kind of thing and so I'm really structured in how I operate my business and I work usually from ten to three and then take Fridays off so at three o'clock when the kids are done with school I'm there and I'm I put on my mom hat right so that's one of the big things is knowing like what you actually want and then creating the structure and some boundaries around like client communication and that kind of thing if people are like emailing we have autoresponders in place we have a team in place that's taking care of those automations my clients yeah our clients understand I tell them as soon as we start working together okay you get access to me via Voxer but it's between nine and three after three o'clock you can still Vox me but just don't expect a response and I think a lot of times people don't set up those boundaries in terms of communication and so then people are expecting a response instantaneously and then they're feeling guilty and overwhelmed and all these things so having those boundaries in place is really important you know Clarity providing that Clarity ahead of time people respect that and totally if anybody yeah if you're clear and you tell them what to expect on both ends it just makes things more cleaner as well yeah definitely yeah can you share some of the streams of income ideas yeah so within this business we have online courses and that we have affiliate marketing so we're an affiliate for things that we use we love different offers that would really complement what we do we have a group coaching program that requires like three months or three hours a month of my time the way that we have it set up and structured so we brought in like other experts and other coaches to help with the coaching of our students so it's not all reliant on me um I like the leader of the ship and then we have the other people that come in to support it so group coaching is great because you you get maxed out with one-on-ones like you can only take so many things if you didn't have a group model then that's great through our business those are the main ones but then we have other income streams that kind of come in randomly but what we're focused on is taking the money from this business and then funneling it into other Investments so like we bought an equestrian property here in Orlando my husband operates businesses in Senegal where he's from um so we actually moved there in 2021 to set up some businesses so we bought land we're building a chicken coop we do car rentals as well which is great because we get to provide jobs for people in Senegal yeah amazing wherever we can help this is awesome so yeah group coaching it provides better results I feel as well because every individual is supporting each other as well and they can see who someone basically is struggling with an idea and that resolving that idea in a group setting someone may not be I guess bold enough to come up and bring it up and they could actually get the help without even coming in front yeah one of the big things with group coaching we don't want our people to feel like they're just a number and we try to make it as Hands-On and as much as we possibly can so we actually have our students so like we have calls with me where I'm leading those calls and I try to make sure every single person gets touched but then we break them up into pods with their own activate coach so they meet twice per month with their activate coach and there's no more than five students in that pod and then we have other experts within the program too and that way like they're getting it's very much like handheld and they're not feeling like a number yeah I don't know for sure and the students the people that sign up with you guys so basically you're teaching them to go out there and bring clients for the services and products that you offer is it like is it somewhat like a network marketing under your umbrella activate specifically that's six month program the goal is for them to come in and they're feeling that like invisible like they're the best kept secret on the internet and some of them don't even understand like their Niche and their messaging yet so we really help them with their positioning and how to position themselves as the go-to expert in their industry so a lot of them they'll start a podcast they'll start a blog they'll start a YouTube channel and we help them with the content creation and then lead generation and list building so that way they have people that they can actually make an offer to that'll actually buy from them oh very good so it's basically geared around their own business yes exactly and where do you see yourself in the next five years with this are you planning something in the future yeah we're actually hosting our first Retreat to France yeah because we lived there for two years and I was growing this business while we were living there and it's so fun so doing more like adventure retreats as we grow like that to me is super fun doing a higher level Mastermind that we're launching this year where I get to support entrepreneurs that are doing six figures multiple six figures and help them get to Seven without burning out and feeling massively overwhelmed and then a lot of investing so we're getting heavily like into real estate a little bit in America but more so in Senegal of buying more land doing more development over there that's wonderful and do you guys actually help individuals set up their own world as you did if someone is out there they have products they don't have the organized structure as you do you actually hold their hand and help them develop something the way that you did for yourself exactly so a lot of our students they come in to activate and they don't even know what their thing is going to be yet they just know like they love doing something and they love helping people and so we help them figure out what is their god-given gifts that they can share with the world and how they can actually set it up in a way that they can monetize it excellent do you guys cover mindset as well 100 you have to you can't have a coaching program without covering mindset because honestly that's like the number one thing that you have to work on if you want to get to the next level because we all have something that's kind of holding ourselves back like we have a limiting belief or something like we can get to maybe six figures but then we're stuck at six figures until we figure out what's that next level what's that limiting belief that's keeping me here that I need to break through to get me to the next yeah there's always that ceiling right yep yeah and then to bring that onto the surface and find out what that is and go past it it is that it's a structure of growth right the mindset is everything like without mindset sometimes we don't even take action yep absolutely yes we do a lot of that yeah we have so many dreams we have so many ideas and there's some most of them they just sit in planning stage and we just don't take those steps and that's great that you have that incorporated it's very important right we need to figure out like if they're not taking action what's underneath that yeah so is it like a fear of success is it a fear of failure do they have like procrastination issues what's underneath that why are they procrastinating so it's like you got to go deep to figure that stuff out and a lot of times we're too close to it to figure it out so we need the coach aim to actually get there yes no for sure so can you share with us what you feel your innermost superpower is that got you to this point in your life authenticity just being relatable with my people being really authentic but also consistency those are the two I would say I'm ridiculously consistent we haven't missed a podcast being uploaded in five years or an email to our list we email our list every week in five years regardless if covet is happening if I'm moving we've moved overseas four times since I started this business I had a baby even with taking five months off we still had a podcast uploaded every single week an email address every week so consistency really that's awesome can you share some strategy or some suggestions to entrepreneurs to help with consistency because you know that is a there's a big gap there right yeah you got to have a system in place so we use Asana and that way I can clearly see like we have an email marketing board we have a podcast board and I can clearly see the calendar of like how many emails do we have going out what are our next podcast but also like I have a team that's holding me accountable so Lizzie's our Podcast manager and she'll message me and be like Rachel we only have one more episode in the queue I need you to get to work in creating some so it's not all my responsibility of my team telling me what to do but yeah the Ashana yeah Asana and then just team communication yeah so what is the name of the podcast the she's making an impact podcast oh it is okay very good that's excellent and do you basically interview other entrepreneurs that are involved in similar niches depends I do solo episodes where I'm just riffing on something that my people need in that moment so we might be talking about confidence on mindset on consistency on setting up your work week so I do I usually keep the episodes pretty short because my people are busy and I I know like I was listening to One of Joe Rogan's episodes and it's two and a half hours I'm like this is taking me a week to get through um so I like to give my people like 10 to 15 minutes if it's solo episode with me and then if it's an interview we usually do 25 to 30 minutes yeah with us we found a sweet spot at 20 minutes yeah interview style is just in and out 20 minutes to get to work or 20 minutes to do dishes to go to the gym so it's like a ideal number because people feel confident they'll be able to finish it yeah yeah I think that's great yeah yeah so when it comes to your morning routine can you share anything that that you do in the mornings yeah it starts the night before so making sure I'm going to bed early enough so I can wake up early enough so I've usually in bed 8 30 9 o'clock because I like to wake up around 5 5 30 and so I reverse engineer how much sleep does my body require because I don't set an alarm I want to wake up when my body says I'm good I've had enough rest so I go to bed early and then wake up and I know in the morning what's on my agenda what are my top one to three things that need to happen that day in order for me to move the needle forward in my business so it might be like creating content writing an email something like that first thing when I wake up I'll actually while I'm sleeping I do something a little different I listen to meditations while I'm sleeping and that way you can actually train your subconscious mind while you're sleeping yeah so right now there's a YouTube channel called Silk stream that I listen to and then in the morning I caffeinate and hydrate and then I'm going through the One Year Bible so I read that and then right behind me I actually have a prayer closet and that's where and at the same time while I have my prayer time and My Worship time I have a red light therapy panel in there too so I get to do like double duty and then once I've done prayer worship red light therapy I come out and do like my one thing that needs to happen which usually takes 15 to 30 minutes and then by that time depends on my husband's in Senegal right now so I can't leave the house to go for a walk so I have to wait until the kids are off to school but usually when he's here I would go for a walk around 6 15 to 7 and that time the kids are up and then I can put on my mom hat the moment when you decided to create this course right from Pinterest and create this into a business do you remember what triggered it what did you feel exactly because there's so much going on online right there's so many options it gets overwhelming for people trying to add another source of income and they don't they just don't want to pick the wrong things that fomo yeah so what was it for you yeah I actually hired a business coach because I had no idea what I would do I told you I wanted to do something else excellent and it was a scary expensive investment of course it was like half of what I came here in Beachbody but that investment helped me do 430 000 my first year in business that never would have happened if I didn't have a coach with clear direction of this is your this is what we're doing and like creating an actual plan for me so that's honestly like the best investment you could make in yourself yeah yeah always invest in yourself 100 and can you share your go-to platform now when you do any social media marketing or social media content yeah so Pinterest is a great platform and then we have a little bit of a different strategy that we set up over this past year so I do my solo podcast episodes live in our Facebook group and that way I'm promoting it to our email list so we get a lot of Facebook group leads and then we have people on our team that are actually reaching out to all those new people that are joining the Facebook group and getting them on like Discovery calls or strategy calls with them and that way instead of sending people directly to the podcast to listen where they're Anonymous and you have no idea who they are we're able to get a better grasp and build connection relationship with those people so sending them to the Facebook group where we have almost 20 000 people in there right now has been a good strategy for us this past year excellent so what would your number one advice you could give to an entrepreneur starting off just freaking go for it get out of your head nice and stop thinking and stop yourself thinking and stop over analyzing stop waiting for it to be perfect take messy action nothing I do in my business is perfect and that's why we've been able to grow as quickly as we have so write that down take messy action and then just literally just do it don't wait for things to be perfect just go I appreciate that so much that's great and I'm sure the audience loved that as well just go for it or just sit on the idea just take action take a step and once you take that step the other step will may be more clear so that's great thank you so much for that reassure I appreciate your time today it was great chatting with you and learning what you're doing the best part is about all this is the fact that you're helping others helping others grow and the energy the prayers all that you get for those people that are finding success is there's no you can't put a price tag on that so I appreciate you for what you do thank you for taking the time to come on our show it was great and the audience thanks once again for joining us you heard Rachel all the information she shared she has some great Concepts and plays that you could take advantage of so just check out her show notes all the information will be there get in touch with her and see if she can help you even take that first step if you need help and make things more clear for the idea that you have so either way thank you again glad you're part of this show glad you're part of the family and thanks again and Rachel thank you for having me [Music]