For Business Inquiries: [email protected] Timestamps: 0:00 - Intro 1:16 - The hidden reason 95% of YouTubers struggle with niches 2:06 - Why being "the niche" beats traditional advice 4:07 - The hybrid personal brand secret millionaires use 9:34 - The method that creates viral videos consistently 11:47 - Finding proven video ideas that guarantee success 12:31 - The Holy Trifecta formula for massive click-through rates 16:47 - Why quantity beats quality (counterintuitive strategy) 18:28 - The framework behind all successful content 19:41 - The script system that eliminates writer's block 22:27 - Why AdSense keeps most YouTubers broke 23:01 - The monetization funnel that multiplies income by 10x 25:17 - High-ticket secret that's easier than low-ticket products 27:39 - The complete system breakdown for six-figure channels 28:42 - Final blueprint summary for YouTube success 29:11 - Personal help opportunity for serious entrepreneurs 29:33 - Success story that proves the system works ---------- SALARY DISCLAIMER: All income figures presented in this video are sourced from Glassdoor reports as of 2025. These represent reported salary ranges for full-time positions, which may differ from freelance, contract, or part-time opportunities discussed. Actual earnings vary significantly based on experience, location, skills, hours worked, and current market conditions. The figures presented represent potential earnings according to third-party sources, not guaranteed results.
These videos are for entertainment purposes only and they are just Shane's opinion based off of his own life experience and the research that he's done. Shane is not an attorney, CPA, insurance, or financial advisor and the information presented shall not be construed as tax, legal, insurance, safety or financial advice. If stocks or companies are mentioned, Shane might have an ownership interest in them. Affiliate links may be present, the offers and numbers presented may change over time so please make sure to confirm that the offer is still valid. Some offers mentioned may no longer be available or they have been changed. Please don’t make buying or selling decisions based on Shane’s videos. If you need such advice, please contact the qualified legal or financial professionals, don't just trust the opinion of a stranger on the internet and always make sure to do your own research and enjoy this family friendly content.
Sources and further readings for jobs and college degrees: bls.gov(bureau of labor statistics) nces.ed.gov(national center for educational statistics) payscale(provides information on jobs and degrees)
What if I told you that most YouTube
channels are leaving at least 80% of
their potential revenue on the table? It
sounds crazy, but that's exactly what I
discovered after years of testing
different monetization strategies. And
the system I developed not only built my
channel to over a million subscribers,
but it consistently generates multiple
six figures monthly, and it's
transformed the businesses of dozens of
my clients, too. Take Whiz of Ecom, who
10xed his subscribers and closed over a
100K worth of deals after implementing
this approach. or Felix who went from a
sevenf figureure YouTube channel to
building an eightf figureure business
that does over 1 million in revenue
every month. And the craziest part is
these results came from making simple
but critical adjustments to content
strategy and monetization that anyone
can implement. Yes, even if you're
starting from zero. And look, I get it.
The internet is packed with YouTubers
promising the moon and delivering
nothing. Most advice you can look up on
AI really easily. It's the same advice
you're going to hear in every other
video. And even if the advice does work,
it's probably going to lead to you
getting a channel that gets views and
subscribers but doesn't make money. But
I'm not here to sell you the dream. I'm
here to give you the exact step-by-step
system that's printing money for me and
my clients right now. It's not magic.
It's not complicated, but it is
different from what most experts are
teaching. So, if you appreciate me
making this type of video on how to
actually turn YouTube views into six
figures plus monthly, go ahead and
gently tap that like button and let's
jump into it right now. Now, when I
first started on YouTube, I was all over
the place. One day I'd make videos about
cryptocurrency, the next day it would be
about Mark Cuban's investments, then
saving money, grant writing, college
degrees, just an absolute mess. I had no
focus, and I was what most YouTube
experts would call a total disaster. In
fact, I was way worse than most of the
clients that I work with now. But then
something interesting happened. My
college degree videos suddenly took off.
So, I doubled down on that content and
my channel grew 10 times faster. But
here's what nobody tells you. Yes, you
should double down on the topics that
work and you should select niches that
get a lot of views, but at the end of
the day, you are the niche. Think of it
like being Anthony Bourdain. He wasn't
just a food show host. He covered
culture, politics, travel, and history.
People tuned in for him, not the topic.
He was the niche, right? The show was a
food show technically, but people watch
the show because of him. Think of Joe
Rogan. One day he's interviewing a
physicist, the next day a comedian, then
an MMA fighter. And his audience doesn't
care about the category. They care about
him. And that's the power of being the
niche. Now, most people spend months
agonizing over picking the perfect
niche. And then they'll pick a niche and
they'll end up naming their channel
something incredibly specific. And it's
kind of all the easiest way to choose
your niche is to not choose a niche at
all. Instead, create what I call a
hybrid personal brand. Because when you
create a personal brand, you become the
niche. People watch your videos because
they care about your opinion and what
you have to say. And don't get me wrong,
at first you will have a seasonal focus.
You will be focusing on certain topics
that get more views and certain topics
that your audience actually wants to
see. But it's a seasonal focus. And if
you want to, you can change it. Just
look at PewDiePie. One video is about
video games, the next about his son,
then he talks about Japan, and then even
meme reviews, etc. And he can do this
because he is the niche. And I remember
before I created my Shane Humus channel,
the channel with a million subscribers
that took off, I created a bunch of
other channels that were super specific
because I kept on getting this, you
know, advice to niche down. And so I
created channels about pharmacy because
I was a pharmacy student at the time. I
created channels about studying because
I was spending a lot of time studying.
There's one time where I created a
business about hyperhydrosis, which is
basically where you have excessive
sweating. And this is a problem that I
had when I was younger. And the problem
is your chances of success with any
specific business is actually relatively
low. And even if you do succeed, you're
probably going to get bored with that
business at some point and you're going
to want to pivot. And you are a living
breathing human being that changes over
time. And luckily in the modern day, you
can design your business like that as
well. And that's what the hybrid
personal brand is all about. Your hybrid
personal brand is your golden goose. And
then you lay the golden eggs that are
the businesses that you can sell. All
right, quick break. Quick break. This
Tuesday, 9:00 p.m. Eastern time, I'm
doing a one-time only workshop where I
talk about how to get money quickly with
AI. And you can check it out down in the
description and the pin comment below.
I'm going to be showing you this new
opportunity. It's completely free and
it's amazing. Whether you basically want
to use it to get a better job, use it to
network, use it to make some passive
income, start a side hustle, make a
full-time income, or even start a fullon
business. It works incredibly well with
all of those. And it's completely free.
And at this workshop, I'm going to be
giving away my profitable niche
predictor, GPT. This is a GPT powered
piece of software that I've been working
on for quite some time now. Been trained
on thousands of hours, my teaching,
coaching, consulting sessions, etc. And
so you don't have to spend months or
years trying to figure out how to find a
profitable niche. You can find it in a
matter of minutes or even seconds in
some case because it can literally tell
you right away if a specific niche that
you're thinking about will be profitable
or not. And I'm going to be giving this
away one time only at the workshop. So
make sure you show up. Click the link in
the description or the pen comment
below. And when you're done registering,
make sure to click on add this to your
calendar so it'll show up in your
Google, Apple, or Outlook calendar so
you can make sure that you won't miss
the chance to grab the profitable niche
predictor GPT. and you'll also be able
to ask me questions live. So, I look
forward to meeting you. See you Tuesday,
9:00 p.m. Eastern Standard Time. Click
the link in the description in the pin
comment below. And now, back to your
regularly scheduled programming. Now,
the simplest way to create a hybrid
personal brand is to just simply use
your first and last name. But you might
be thinking, Shane, if I use my name as
my brand, I can't sell it later.
Actually, wrong. You can always build a
business using your hybrid personal
brand, then sell it. And people have
done this a million times. I mean, look
outside of YouTube. Some of the biggest
brands in the world, Ford, that came
from Henry Ford. If you look at YouTube,
big YouTubers like Doug Demiro used his
personal brand to get a ton of views and
then he created a website called
carsandbids.com, promoted it with his
YouTube channel, and then sold it for
$80 million. And look at the richest
person in the world right now, Elon
Musk. He became the richest man in the
world by investing in his personal
brand. He is the golden goose. and then
he has like 17 different companies and
he can always sell parts of those
companies and make money and that's how
he became the richest man in the world.
Now the crazy thing is it isn't just
beginners that have issues with their
niche. I talked to intermediates and
even advanced business owners that are
still struggling with their niche now
and basically 95% of your struggle will
be over if you just simply use a hybrid
personal brand. Now I know you might be
thinking Shane this sounds great but is
my niche actually any good? Right? the
niche that I'm talking about currently
right at this moment. Is it any good?
Now, I get this question all the time.
So, I created something special for you.
I took all of our YouTube principles and
real world examples. And I trained a
custom AI with them and I built what I
call the niche validator GPT. It's a
chatbot that will analyze your niche
idea and rate it from 1 to 10 based on
actual data from successful channels.
So, do you want to know if your niche
has profit potential? Do you want to
know if it's too saturated? Do you want
to know if it has enough search volume?
Well, this tool will tell you pretty
much instantly. So, just click the link
in the description and access the niche
validator GPT for free and use it right
now before you waste months on a niche
that's doomed from the start. So, just
as an example, Kevin submitted his
channel and asked if woodworking was a
valid niche, right? He wanted to know if
he could actually make money in
woodworking. Okay, so we're going to go
ahead and type in woodworking for Kevin
here. And you can see that it says it's
a solid start, but we need to do more.
So, it'll literally prompt you and ask
you all of the information that you need
to type in. And basically, we're going
to tell it that we want to teach people
how to actually make money with
woodworking, right? So, obviously, we're
doing it for fun because woodworking is
a lot of fun, but we also want people to
actually treat it as a side hustle and
be able to make some money with it. And
then you see it asks here, you know,
what type of person this is, right? Are
they a hobbyist? Are they a side
hustler? Are they like a stay-at-home
parent? Are they a retiree? And we're
going to type here that they're already
woodworking hobbyists. So, they already
have some familiarity with woodworking
and or they're a side hustler. So,
they're somebody who wants to make money
with woodworking. And then it's asking
if we want to make like physical
products and sell them online. And we
really don't want to do that. That's
actually quite difficult to do.
Although, that could be an option, but I
just know from Kevin's situation, he
doesn't want to do that. So, instead,
we're going to pick the digital option.
So, essentially selling like digital
woodworking options or tutorials on how
to make certain pieces like chairs, etc.
that people would want to buy. So, he'd
either be selling a course or a coaching
program. So, now the niche GPT has
created what I like to call a niche
hypothesis statement. And it goes like
this. I help X do Y by Z. In this
particular case, it's I help hobbyists
and side hustlers make money with
woodworking by teaching them how to
create and sell digital woodworking
plans for passive income. And it gives
it a niche rating of 9.2 out of 10. And
it tells you the pros and cons of doing
this niche. So, is this the perfect
niche ever? No. But it's a really good
place to start and you can evolve over
time, tweak things, change things, and
then slowly change your niche hypothesis
statement. And by the way, your niche
hypothesis statement should be on your
banner and it should also be in your
about section on your YouTube channel
because this is going to allow people to
immediately see exactly what you do, who
you are, and how you can help them. So
again, check out the niche GPT down in
the description and the pin comment
below. All right, so this is where gets
really good. I call this the icon method
and I named this after the investor Carl
Icon and this method is responsible for
most of the viral videos I've ever made
either directly or indirectly. Now I was
browsing YouTube one day and I found
this video about college degrees and it
had over 700,000 views and it came from
a channel with about 10,000 subscribers.
So that's over a 70 to1 ratio of views
to subscribers. Then I noticed that the
thumbnail was really bad. It was
actually just a still shot of the video.
And then I clicked on the video and it
looked like it was filmed with a potato
from 2007. The sound was terrible. The
guy was just ranting with no script. I
think he was even drinking alcohol. And
the door in the back of the video was in
better focus than his face. But the
video had 700,000 views. And I thought
to myself, wow, it's from a small
channel, so he doesn't have like a big
audience to share the video with that
already know, like, and trust him. And
the video itself is bad. Plus, the
thumbnail, the title, the intro are
either bad or mediocre. So, what made
this video take off? And after thinking
about it for a minute, I realized it's
the idea. There are millions of people
out there that are frustrated with the
education system in the US and college
degrees, especially overly expensive
ones, is something that a lot of people
are pissed off about. And people were so
angry about that topic and they were so
emotional and they felt so strongly
about that topic that they were willing
to click on a video even though the
title, thumbnail, and intro were pretty
bad. and they were willing to watch a
significant amount of the video even
though it was badly made. And so I
thought if I steal one thing from this
video, which is just the idea, and then
I make a good video on it, hopefully
it'll do really well. And so I tried it.
I made a video with a different title,
different thumbnail, different intro,
and completely different information
inside the video. And it became my most
successful video ever. And it now has
over 4 million views. And this is kind
of like finding a house in an amazing
neighborhood that's selling for dirt
cheap because it just looks like the
location or the idea is proven valuable,
but the execution, the condition of the
house sucks. So, you can buy it,
renovate it, and you've got instant
equity without the risk of building in
an unproven area. So, here's how it
works. One, find YouTube videos that are
objectively bad from small channels that
somehow have tons of views. These videos
are proof of concept that the idea
itself is killer even if the execution
sucks. And the idea is the most
important thing that will make or break
your video. Then second, steal only the
idea, not the execution, not the title,
not the thumbnail, and then make it
better. So the magic of this method is
you're never the first person to try an
idea. You're the second after somebody
else has already proven that it works.
And this increases your chances of
success from less than 1% to sometimes
5, 10, or even 30% or more. So don't
waste time being original. Be effective.
Now, let's talk about what I call the
holy trifecta. Your thumbnail, title,
and intro. And this is your first
impression, and most people it up
completely. Now, I once spent hours
creating what I thought was an amazing
video about financial literacy. Deep
research, great points, well edited, and
it got barely any views. And this was
the video right here. I put over a
hundred hours worth of effort into this
video and it bombed. Then I made a quick
video about college degrees that create
the most millionaires. And in this
video, I literally was just reacting to
an article on a website. It took me
about 30 minutes to make and it got
hundreds of thousands of views. Now, I
used the icon method for both of these
videos. So, that's not what the problem
was. The problem was my expression on
the thumbnail. I made a shocked face on
the thumbnail and then the title was
stock market for beginners free course.
And I realized that this shocked face
was completely in congruent with the
title and the intro. Right? Shocked
faces make a lot more sense if the title
or the intro is negative. But because of
the fact that this was a positive video,
it was me basically telling people, you
know, how to invest in the stock market
for beginners, it was inongruent. And
that's one of the main reasons why this
video didn't do well. So keep in mind
that your thumbnail, title, and intro
all need to be congruent to each other.
And they all need to be good on their
own. So the thumbnail, for instance, is
90% emotional, 10% logical. It's the
first thing that people see. So you need
to catch their attention. You need high
quality photos where your eyes are
clearly visible. Specifically, the
whites of your eyes. Now, the three
emotions, generally speaking, that get
the most clicks are the shocked, scared
face, the serious, disappointed face,
and the happy, confident face. Although
this will be different depending on what
niche you're in and probably the time
period as well. So basically, just try
to see what's working in your niche and
then make emotional expressions on your
face that are similar to what's working
and keep it simple. Two to three colors
max, minimal text, two to four words at
most, and never repeat words from your
thumbnail in your title. Now, speaking
of your title, this should be 50%
emotional and 50% logical. So, put
keywords close to the beginning for SEO
purposes, but also make the title
curiosityinducing. Now, if you're not
familiar with what SEO is, it's
basically the keywords that you use in
your title, so that when people search
certain things, your video is likely to
show up. So, for instance, you'll notice
on my main channel, I often use remote
jobs or work from home jobs in my
titles, and they're usually pretty close
to the beginning of the sentence.
However, you also want to make your
title attractive. So, you don't want to
just load it up with keywords. And this
is called the Moneyball method. And this
comes from the movie Moneyball. And it's
basically a way of saying you have a
chance of hitting a home run because
your title is attractive, but if you
don't hit a home run, you'll at least
get on base, aka get views from search.
And this is a way of getting you views
from both browse and search at the same
time. Now, your intro needs to address
the promise of your title and thumbnail
immediately. And you also want to keep
it under 30 seconds. Now, there are four
main types of intros that I like to use.
The first one is the straight into it
intro. This is where you literally just
repeat the title and then you get into
the content. The second is the breaking
common beliefs intro. This is where you
challenge what people think that they
know. The third is the social proof
intro where you either demonstrate that
you're an expert by showing them that
you're good at whatever you're talking
about or you show that other people want
to hear about your opinion. So for
instance, you could show comments from
people on a previous video or you can
show an email from someone asking for
this content. And then fourth is the new
style intro where you tie it to some
type of current event or a recent
statistic or something that just
happened. So, one client started doing
this and this is where they were before
they started doing this. That's where
the arrow is. And then right after they
started doing this is when their channel
started growing and they grew from
getting about 3,000 subscribers a month
all the way to 17,000 subscribers a
month by doing this. So, this is super
powerful stuff. So, what you can do to
make sure that this is good is you can
screenshot your title and your thumbnail
and then screenshot a transcript of your
intro, throw it into chat GPT, and then
use this prompt. And basically, you're
asking it if the thumbnail, title, and
intro are congruent. And you're asking
it to give you a score from 1 to 10. And
listen, it's not going to replace like a
professional YouTube coach, but it's
better than trust me, bro, or just
throwing stuff against the wall until
something sticks. All right, so here's
the part where people waste an insane
amount of time. When I started, I'd
spend 40 plus hours on a single video
trying to make it perfect. Then I made a
video in just 3 hours about useless
college degrees, the one we talked about
before, and it became my biggest hit
ever with millions of views. Quantity
beats quality when you're starting out.
And you have to put in the reps. And
it's kind of like going to the gym. If
you go to the gym consistently three
times a week and somebody else goes to
the gym once a month, even if they put
100% effort into going to the gym and
they just do like the best workout ever,
at the end of a year, you are going to
be in way better shape and you're
probably going to be lifting a lot more
weight than them. Because when you're
first beginning, it's all about
consistency. You just you have to go to
the gym consistently and you have to
just build the muscle of making content
and you're going to get better at making
content. And the funny thing is, after a
year of doing this, if both of you maxed
out, you would be able to lift a heck of
a lot more than them. Heck, even if you
only gave 80% effort, you'd still be
lifting way more than them. So, it's
better to focus on the things that
actually matter and give it 80% effort
and do it consistently than to spend 10
times more time making a single video
and giving a 100% effort. Because at the
end of the day, in any type of business,
there's an element of luck. And you can
think of business almost like trying to
shoot a halfcourt shot in basketball.
Even if you're the best halfcourt
shooter in the world, you're still
probably only going to hit it like 20%
of the time. And if you're just average
or bad at shooting half court shots,
you'll hit it around 5% of the time. But
if you shoot 10 halfcourt shots and the
other person only shoots one of them,
you still have a way higher chance of
actually scoring. So you have to
consistently make content, especially
when you're first beginning. Now, down
the line, once you figured out what
content works really well for your
channel, you can make the decision to
make less videos and make them better.
Now, when it comes to actually making
the content, you really need to
understand that all educational content
is essentially a listicle. Whether you
call it that or not, think about it.
How-tos, step by steps, tutorials,
they're basically just a list of steps
that when you do them, they accomplish
some sort of outcome. Documentaries are
a series of events that you cover
throughout the video. And books are just
a series of chapters. And when you start
thinking of content like a list or a
listicle, it becomes a lot easier to
make. Now, there are basically three
different types of scripts that you can
make. There's opinion-based, fact-based,
and hybridbased scripts. Now,
opinion-based scripts or listicles are
basically your expert opinion. And this
is very hard to outsource, and you can
only do this if you are actually an
expert. Fact-based listicles are
basically research-driven content. And
these are relatively easy to outsource,
but you're probably going to have to
bring something else to the table, like
you're going to have to make the video
more entertaining or present it in a
different way than other people do. Then
you have hybrid scripts that combine
facts with your opinions. And this is
kind of the best of both worlds. And
there's a very quick formula for making
really good scripts that I use. And it's
basically the three-step 30inut script
formula. So, after you've picked your
video idea and you've come up with the
title, you're going to spend about 10
minutes doing research on the actual
script, then you're going to spend
another 10 minutes outlining the script.
So, you're going to put that information
in the order that you want to present it
in. So, just as a joke for the purposes
of this video and for demonstration,
we're going to be choosing a topic of
using memes for marketing. So, the video
will be called how to use memes for
marketing. And of course, if you have
experience with this like I do, it could
come from you, but I'm just going to
assume you don't have any experience. So
you could throw this into an AI like
ChatgBT or Claude and ask it to do some
research on the topic. So we'll go ahead
and do that right now and we'll use this
prompt. So it came up with some research
here and some of the stuff I don't
really like, but some of the stuff I do
like. So I'm going to go ahead and copy
the stuff that I do like and tell it to
make an outline out of that. So I'm
literally just going to copy and paste
it and then tell it to make an outline
using this prompt.
Okay, so it's made the outline here. And
at this point, what I would typically do
is add in anecdotes, stories, analogies,
etc. So things that would basically
personalize it, right? Things that come
from my life that AI can't do. And so I
might tell it to, you know, tell a story
about Bird Box, like the first time I
watched Bird Box because they used meme
marketing uh to market on Bird Box. So
I'm going to just put a little bit of a
note in there. And I'm also going to
tell it to put in an anecdote about how
I've used memes in some of my most
successful videos to make them go viral.
For instance, the most useless degrees
has a few memes in it. And obviously,
I'd usually spend a little bit more time
on this part, but just for the purposes
of this video, we're going a little
fast. So, I'd fill that out until I
think that it's, you know, actually
personalized, so it's not just AI made
up, right? And then we're going to go
ahead and use this prompt to actually
write it. Now, just for the purpose of
this video, we're keeping the prompt
very simple. My students, for instance,
have access to like custom GPTs and
custom prompts, but this prompt is
relatively simple and it'll create a
relatively good output. And then we're
going to see what the output is. So, I'm
going to click go right now.
And done, right? No overthinking, no
perfectionism. That is a relatively good
script that you can present to bring
value to the market. And that is exactly
what one of my students did where they
literally started a business and made
their first $10,000 within 18 days of
launch without even reaching a thousand
subs. They utilized AI right when it
first came out. And in fact, they didn't
even have as good of prompts as we have
now. And they started making content on
that and they made money immediately. So
stop trying to be perfect and start
putting out content consistently. And
yes, I realize that you're probably
going to, you know, change things and
have your own style, but don't overthink
it, right? just get content out there.
And this is the part that everyone gets
wrong. Most creators think AdSense is
the main way to make money on YouTube.
And that's why most YouTubers are broke
as hell. Now, I was making a few
thousand from AdSense, and I thought I
was doing well. Then I realized that top
creators were making a hundred times
more from their channels through
strategic monetization. And I completely
changed my approach, and I started
selling high ticket coaching programs
and other products. And I went from
making like 5 to 10K per month to over a
100K per month with the exact same
channel and almost the same amount of
views as well. And this is all possible
because of the monetization funnel. Now,
at the top of the funnel, you're going
to have what's known as top offunnel
content. And this is going to be more
mass market content where you get a lot
of views, but very few of those views
are going to be your perfect avatar, the
the person that would actually buy a
high ticket product from you. And to
these types of people, that's fine.
those people can still buy affiliate
products for instance, right? So if you
have some type of software that you're
using that would be useful to them,
there's a good chance that they're going
to buy that. So they're not buying from
you per se. They're buying your
affiliate products or your sponsorships
that you put on your channel. And the
conversion rates are going to be very
low, but you just get so many people
that even if a tiny amount of them buy,
you still end up making money. Then
going down the funnel, you've got your
low ticket digital products. So, this
could be something like a low ticket
membership or a low ticket course or
some type of, you know, resume templates
or thumbnail templates, etc. Even a low
ticket course. And you might sell these
for somewhere between $1 and $300. Then
moving down, you've got your medium
ticket courses. And these are typically
going to be anywhere from $3 to $3,000.
And then you've got your high ticket
products. The only people that are going
to buy these are people who are hyper
specific, right? The exact type of
people who you're trying to help. And
this is going to be $3,000 plus and it
can go all the way up to like $300,000.
Now, my two favorite ways to monetize
are all the way at the top, AdSense plus
affiliate marketing, and then all the
way at the bottom, high ticket products.
I think those are the two best ways to
monetize. The reason I like AdSense plus
affiliate marketing is because it's
incredibly passive and there's a very
low barrier to entry. You're simply
recommending products and services that
people are already likely going to use
anyways. Just as an example of that,
some products and services that I've
recommended in the past are using Vid IQ
for YouTube or using GoHighle for your
funnel. And there's a good chance that
most business owners are either already
using those or they're very likely going
to use those in the future. And if they
want to give me a little bit of a thank
you, they can just use my link and click
on it and then I'll get a very small
percentage of the sale. And I'll put
those links down in the description in
the pin comment below if you want to
check them out. But the truth is at any
given time in any given market only
about 3% of people are ready to buy high
ticket products right now. And so you
can monetize the 97% of people that
aren't ready to buy high ticket products
with AdSense and affiliate marketing.
And then those that are ready to buy
your coaching, your service, your
agency, etc. Those people you get on the
phone and you sell them a high ticket
product. Now one thing that I want to
mention here is AdSense alone is never
enough. you should be making anywhere
from five to a hundred times more
through proper monetization. Now, there
are other ways to monetize, of course.
For instance, you could create your own
software. That's pretty complicated and
pretty big brain. I do have a few
clients that have created their own
software and they sell it using YouTube,
but they're super smart and that's
extremely technical and they also have
teams of people. And I'm guessing like
99% of people watching this video don't
want to do that. But the monetization
sources that have worked over and over
again for myself and my clients are
AdSense, affiliate marketing, and high
ticket products and services. Some of my
clients also sell courses, but that's
usually a lifestyle choice. They know
that they're leaving a lot of money on
the table, and they sell courses because
of the fact that they want to have a
passive income or lifestyle business.
And courses are less work than a
coaching program, an agency or a
service. Now, the crazy part is, and
this is the part that a lot of people
don't believe, for beginners, high
ticket is actually easier than low
ticket, and it's better. Think about it
like this. If you sell a $5,000
one-on-one coaching program, you only
need two clients a month to make it to
10K per month. So, if you make super
niche, super specific content, and you
get one client for every,000 views, that
means you only need to get 2,000 views a
month to make $10,000 a month. And
that's exactly what countless amounts of
people are doing on YouTube right now.
Whereas, if you have a low ticket
product, you're probably going to have
to get hundreds of thousands of views
and get hundreds of sales. So, high
ticket is easier than low ticket to make
money. You're solving real problems for
real people with real money. One of my
clients, for instance, makes less than
$1,000 a month from AdSense, but over
$100,000 a month from other revenue
sources. So, they're making over a
hundred times more than AdSense alone.
And you might be thinking, "Well, Shane,
how about I just do all the business
models? I have, you know, affiliate
marketing, sponsorships, I've got a
software, I've got a low ticket product,
a medium ticket product, and a high
ticket product. Won't I make more money
because I'm capturing more of the
market? Not unless you're an absolute
marketing god. It's much better to just
have one main product, which is your
high ticket product, and then maybe also
do some affiliate marketing, and then
once in a while, if you have a sponsor
that you really like, you can do a
sponsorship video. Because chances are
if you have too many products, you're
going to be putting equal amount of
focus into all of them when you should
just be putting all of your focus into
the one that makes the most money. Quick
break. This video is sponsored by me.
Most of you don't know that I actually
have my own coaching program on personal
branding and then growing and making
money on YouTube. And this is good for
complete beginners, maybe even people
who just want to get a job by growing
their personal brand all the way up to
people who are very advanced on YouTube.
and they get to work directly with
myself and my team to help them reach
their goals. Now, we are opening up
three to five spots, and this is pretty
rare. We usually don't have these open.
We usually only limit them to select
people, but we're opening up three to
five spots, and you can check those out
down in the description and the pen
comment below. And in this program,
you'll get to work directly with myself
and other people who are highly
successful on YouTube. Just as an
example, Shawn was able to go all the
way from being stuck, not making very
much money on his channel to making over
$500,000 a month. Now, that's an example
of one of my more advanced students, but
there's lots of examples of people who
started off from scratch and they got to
5K a month, 10K a month, etc. So, check
that out down in the description and the
pin comment below. So, there it is, the
complete system. Niche 2.0 selection,
you are the niche, the icon method, find
proven viral ideas, the holy trifecta,
thumbnail, title, and intros that
actually get clicks, script writing and
content creation, and the cash code
system to monetize strategically beyond
AdSense. This system built my channel to
over a million subscribers and makes me
multiple six figures every month. And
it's not about going viral once. It's
about building a sustainable system that
consistently generates views and
revenue. And look, if you're serious
about actually implementing this system
and you want my personal help, I've
opened up a few spots on my calendar
this week. Now, personally, review your
channel, figure out what your goal is,
figure out a plan to get you from where
you are now to your goal, and see if
we're a good fit to work together or
not. Now, this is not for tire kickers
or people who might take action. This is
for serious entrepreneurs who want to
build a real business around YouTube.
So, if that's you, click the link in the
description to book a call with me or my
team. Now, before you go, you need to
understand that if you try to do YouTube
on your own, it can be fruitful, but
it'll probably take a massive amount of
time. Just as an example, Seth had
uploaded on YouTube for 8 years and had
never gotten a single viral video.
Within a month of working with us, he
got two viral videos, one with over
100,000 views and one with 300,000
views. And you can check out his story
by clicking right here.