0:00 - Intro 1:14 - A setting that instantly tanks your AdSense revenue 1:40 - A marking mistake that could nuke your entire channel 3:39 - A testing method that kills small channels 5:53 - Why sharing with loved ones destroys your reach 7:01 - A timing strategy that protects new channels 7:55 - Why deleting videos is channel suicide (proof shown) 9:23 - A comment strategy that boosts controversial videos 11:51 - Screen size secrets most creators miss 13:12 - Upload timing myths debunked 14:01 - Link mistakes that trigger shadowbans 14:54 - Description errors that waste SEO potential 15:25 - Success story: $30K to $500K transformation available ---------- SALARY DISCLAIMER: All income figures presented in this video are sourced from Glassdoor reports as of 2025. These represent reported salary ranges for full-time positions, which may differ from freelance, contract, or part-time opportunities discussed. Actual earnings vary significantly based on experience, location, skills, hours worked, and current market conditions. The figures presented represent potential earnings according to third-party sources, not guaranteed results.
These videos are for entertainment purposes only and they are just Shane's opinion based off of his own life experience and the research that he's done. Shane is not an attorney, CPA, insurance, or financial advisor and the information presented shall not be construed as tax, legal, insurance, safety or financial advice. If stocks or companies are mentioned, Shane might have an ownership interest in them. Affiliate links may be present, the offers and numbers presented may change over time so please make sure to confirm that the offer is still valid. Some offers mentioned may no longer be available or they have been changed. Please don’t make buying or selling decisions based on Shane’s videos. If you need such advice, please contact the qualified legal or financial professionals, don't just trust the opinion of a stranger on the internet and always make sure to do your own research and enjoy this family friendly content.
Sources and further readings for jobs and college degrees: bls.gov(bureau of labor statistics) nces.ed.gov(national center for educational statistics) payscale(provides information on jobs and degrees)
What I'm about to teach you in this
video, you can't learn anywhere else. If
you look this stuff up on YouTube or
ChatGpt, it's going to give you the
wrong answers. In fact, that's exactly
why I made this video. And by the way,
guys, this is coming from someone who
actually has successful YouTube
channels. For instance, my main channel
has made over $1.5 million in revenue,
and that's just from AdSense alone.
Right? So, I'm not one of those YouTube
gurus that teaches YouTube, and that's
all they do. They've never actually had
a successful channel outside of teaching
people how to make a successful channel,
which is like 95% of the gurus. You see,
my brother who just started on YouTube
watched some of these videos on what you
should do right after uploading a video.
And one of them said that you should
mark player for education. So, you
should say yes to player for education.
And that is terrible advice for 99% of
channels. But unfortunately, my brother
Mark Yes. and his AdSense immediately
went down. Why? Because Player for
Education is only for educational
content that's designed to be shown in
the classroom. And so therefore, it has
a lot less ads than normal content. And
so when you enable player for education,
your AdSense money is going to be
significantly less. And that's actually
the first thing that you should
absolutely never do after uploading a
video is enable player for education
unless you're a channel that's literally
designed to be shown in the classroom.
But this is the kind of thing where if
you ask AI or maybe just ask somebody
who doesn't know a lot about YouTube,
aka most of the people who make YouTube
content, unfortunately, they might
actually tell you that you should do it.
And that would be terrible advice that
would tank the views and the AdSense
money that you would get from your
channel. Now, the second thing that I've
seen my clients do all the time that's a
huge mistake is marking your content as
made for kids or marking it as not sure.
You see, when you upload a YouTube
video, you have three different options.
made for kids, not made for kids, and
not sure. So, you absolutely should mark
not made for kids unless your content is
specifically made for kids, like Blippy,
Coco Melon, or Miss Rachel, those
channels are specifically made for kids.
But if YouTube sees that you marked your
content made for kids and there's
anything even remotely controversial in
your content, there's a good chance that
your channel is going to get nuked. So,
under no circumstances should you mark
made for kids or even not sure because
YouTube cannot risk another ad
apocalypse. And they will eliminate your
channel without thinking twice. Or they
might just shadowban you, which is
arguably worse. Quick break. If you're
struggling to grow your YouTube channel,
you're spending a lot of time making
videos and it feels like your hard work
isn't going anywhere. I actually have a
free live workshop this Tuesday at 9:00
p.m. Eastern Standard Time via Zoom. You
can check this out down in the
description and the pin comment below.
And during this live workshop, I myself
will be going over how you can grow your
YouTube channel while spending less time
working on your videos. You'll get to
meet me and you get to ask me questions
directly. And it's completely free. And
this is the only time we'll be going
over these YouTube secrets just during
this live training. So, you won't be
able to get this anywhere else. And it's
a one-time event. And for this one time
only, I will be giving away my viral
idea generator GPT for free at the
workshop. Now, this is trained on
thousands of hours of my own video, me
working with clients, my course, my
philosophy, and I actually charge my
corporate clients thousands of dollars
for this software. And honestly, I can't
believe I'm giving this away for free
because my most popular video that got 5
million views is actually an AI
generated idea. So, if that sounds
interesting to you, sign up for the live
workshop down in the description and the
pin comment below, and you'll learn
exactly how to do this. Look forward to
seeing you there. All right, the next
one, and this is advice I hear all the
time from so-called YouTube gurus, and
it's terrible advice, and that is doing
thumbnail AB tests below like 30 to
100,000 subscribers. This is the dumbest
thing you could possibly do if you're a
small YouTuber. So, if you didn't know,
YouTube has this function and various
different YouTube tools like TubeBuddy
also have this function where you can AB
test the thumbnails, meaning you can
have two different thumbnails and you
can basically make them compete against
each other to see which one gets the
most clicks. Now, this is something
where you need a massive amount of
impressions if you want your data to be
statistically significant. And the only
way you're going to get tons of
impressions is if you actually get a
video that takes off and your channel
starts to get a lot of views. So, if you
do an AB test on a brand new channel,
chances are that first video you upload,
when you put the two thumbnails against
each other, it's not going to get enough
impressions for literally months. And
the truth is that is optimization.
There's a difference between what you do
when you first start on YouTube versus
what you do when you're actually getting
traction on YouTube. Those two things
are completely different, right? When
you're first starting on YouTube, you
need to figure out what your niche is.
You need to figure out what your format
is, right? Right? You're going to make
how-to videos, listicicals, case
studies, etc. You also need to figure
out what video ideas resonate with your
audience. And that is a whole process.
And I call this the evolution method,
where you basically just test out a
bunch of different things to see what
works for you and your channel. But if
you start spending a bunch of time AB
testing thumbnails, that's going to take
away from what actually matters, which
is consistently uploading videos and
testing out different ideas for your
channel. Like I cannot stress how bad of
an idea AB testing thumbnails when you
first start your channel is. Like it it
is going to be the death of your
channel. That is the kind of thing that
does not matter when you first start.
The only time you should even consider
AB testing thumbnails is when you're
above like 30 to 100k subscribers. Like
when you first start on YouTube, you
should just be trying out a bunch of
different types of content, a bunch of
different ideas, sometimes even in
different niches, and then just seeing
what sticks, seeing what works for you,
your audience, and what you can actually
monetize as well. So, do not waste your
time AB testing thumbnails. Okay. Next
one that you should never do is sharing
your video with family and friends.
Never do this unless your family and
friends just happen to be similar to
your target demographic, right? So, if
you share your video with family and
friends, it's going to show your video
to more people that are like your family
and friends. And unless your family and
friends is literally the exact target
demographic of the type of person that
you want to attract, then it's not going
to turn out well because you're going to
attract a bunch of people to your
content that aren't actually interested
in your content. That is going to send a
signal to the YouTube algorithm that
your content is lowquality and then
therefore they're not going to promote
your content. And on that same note,
don't buy fake views. Don't buy fake
subscribers. You know, no matter how
real the service tries to make it seem
like they'll always say, "Oh, these are
real views, real subscribers." Yeah,
maybe they are even. If they are
actually real, which 99% of the time
they aren't, they're probably just being
paid to be interested in your content.
And again, because of that, YouTube is
going to show that content to similar
people, which is probably going to be
like someone who lives in India or
something. And chances are that's not
going to be your target demographic. So
do not do this guys. The next one is
don't publish right away. So either put
the videos on unlisted or private. And
this is so that the YouTube algorithm
has time to process the video and make
sure that it's not spam or scammy or
stuff like that. And this is especially
important when you are uploading from a
newer channel, right? Because if you
think about it, there's literally like
AI programs out there that can just mass
upload spammy content onto YouTube. And
so, of course, YouTube does not trust
smaller or newer channels as much as
they trust older, more wellestablished
channels. And so, they're going to have
AI and their systems crawl or read the
content to make sure that it isn't
spammy or scammy. And it usually takes
approximately 24 to 48 hours to do that
with a brand new channel. So once
YouTube determines that you actually
uploaded a highquality video that isn't
AI slop, it's going to be much more
likely to recommend your content. All
right, the sixth thing to never do is to
delete a video. Never ever under any
circumstances delete a video. And I'm
going to show you exactly why. This
video right here ended up getting 1.6
million views. And in the first day,
let's let's look at like the first day,
it's like it got 25 views. second day
or four days in, 500 views. 13 days in,
597 views. It was totally dead. Even
let's see,
171 days in, only 4,800 views. But then
look what happened. Like half a year in,
it hockey stickked. It started getting
views like crazy and it grew to over a
million views and it's still getting
views to this day. So never ever delete
videos, right? I've seen people do this
so many times. This absolutely blows my
mind. I've seen so many of my clients do
this where they'll upload a video, it
doesn't do that well, they get
embarrassed, and they decided to delete
it. Okay, I could show you example after
example after example from my channel
and my client's channels of videos that
didn't do that well right off the bat
that ended up doing really well down the
line. So, never ever delete a video,
especially if it doesn't do that well
right off the bat. So, here are some
examples. I'm just going to pop these
thumbnails on the screen of videos that
didn't do all that well when I first
uploaded them that ended up doing
insanely well later on down the line.
So, yeah, I've seen gurus actually give
this advice before. You know, oh, if the
video doesn't do that well when you
first upload it, delete it. Terrible
advice. All right, the next thing you
should never do is manually deleting
comments or even arguing with comments.
It's a complete waste of time. So,
instead, let the comment section fight
with each other. I've had people that
are like, "Hey, I don't like it when
people leave rude comments on my videos.
It makes me look bad. It's bad for my
brand." Well, the thing is is if you
just leave those comments alone, the
comments, like other people, especially
if you're actually making good content,
other people are going to start arguing
with the people who leave negative
comments. I've seen this time and time
again. And what does that do? It
increases your engagement on your video.
And what does that do? Sends signals to
the algorithm that you have a
highquality video. Right? So, some of my
most popular videos. For instance, the
most useless degrees is one of the most
popular videos on my channel. That video
was super controversial. There were so
many people that left super nasty
comments about me in the comment
section. And then what happened? Other
people defended me and they started kind
of like arguing and debating each other.
And what did that do? It boosted the
video like crazy and I got millions and
millions of views. So, most of the time
it's really a massive waste of time to
delete comments in the first place. But
if you are going to kind of police your
comment section, what you should really
do is just do it automatically. So
basically what you do is you'd go to
settings and then you'd go to upload
defaults and then you'd go to advanced
settings. Then you scroll down to the
bottom and you basically just say
moderation basic. So that is going to
delete super nasty comments
automatically. But comments that are
just, you know, a little bit negative,
it's going to keep those on. And then
you can also go to the community
moderation tab, scroll to the bottom,
and you can add blocked words. So, I
don't personally do this. Like I said, I
don't really care that much if people
comment, but you can add words like, you
know, that are very inflammatory like
scammer or something like that. People
like accusing you uh of scamming or
whatever with absolutely no evidence.
Again, I don't really care that much. I
let people comment whatever. If someone
is super aggressive, sometimes we'll
like hide them or whatever. But yeah, if
you really want to, you can uh put some
blocked words there. I'll even have a
list of blocked words pop up on the
screen and you can just like literally
copy and paste those if you'd like. So
yeah, it's really just a total waste of
time to delete comments. I mean, it's
good for you, right? Engagement is good
and a lot of the time the more
controversial a video is, the better it
does, you know, within reason. You don't
want to get actually banned from the
platform, but generally speaking, like
controversial videos that get people to
kind of argue with each other in the
comment section is a good thing. And if
people disagree with you and it prompts
them to argue in the comment section,
that is a good thing. Why would you
delete it? All right. Next thing is to
not watch your own video. Watch it and
watch it on two different screens. You
want to watch it on a tiny screen and a
huge screen. You want to watch it on
your phone because that's the second
most viewed medium. And you also want to
watch it on your TV because as of Q1
2025, that is the most viewed medium for
YouTube, right? So, you want to watch it
really small and really big. And I
cannot tell you how many people mess up
on this. Sometimes my own editors mess
up on this and I have to remind them
like if people are watching it on their
phone, you need to make sure that you
zoom in enough to where people can read
everything and they can clearly see
everything on the screen. But at the
same time, you also want to make it look
really good on a TV. Just as an example,
I remember I was watching a particular
content creator on a TV for the first
time and I was watching it at my
brother's house and my brother's wife
made the comment that his hair looks
really greasy. Now, this content
creator, I'd never noticed that because
before I would just watch him on the
phone and, you know, you couldn't really
notice his hair, right? It's just like
it's he's really small on the phone, but
I did notice that when you were watching
it on the TV, his hair actually did look
kind of greasy, right? And so, this is a
content creator that, you know, it's not
a huge deal, but little stuff like that,
you can really improve your content just
by watching it on your phone, watching
it on the TV, and you'll see why it
looks good in both of those different
places. And you want to make it look
good in both of those different places.
And then the next thing you don't want
to do is worry about the time that you
upload all that much. Just upload at a
consistent time and pick a time that's
convenient for you. Okay? That's the
most important thing. Upload at a
consistent time. So if you want to
upload at 3 p.m., just always upload
your videos at 3 p.m. because people
will come to expect you to upload around
that time. And then also just upload at
a time that's convenient for you. So if
it's convenient for you to upload in the
morning, upload in the morning. If it's
convenient for you to upload at night,
then upload at night. Now, there's a few
types of channels where there are
exceptions. For instance, if you are
doing a news style channel, you pretty
much want to upload right away, right?
You don't want to wait until like the
next day in the morning to upload your
content because it's news. It's
happening right now. People want to know
about it right away. But generally
speaking, don't worry too much about
this. Just upload consistently at the
same time and on the same days. Now, the
next thing is don't add too many
affiliate links or links in general
initially because YouTube will flag
this, right? If you add too many links
to your description, YouTube is going to
think it's too sketchy. It's going to
think that you're sending too many
people off of the platform. And in some
cases, it actually crawls the links and
reads them. And if it thinks a website
that you're, you know, promoting with
your links is a little bit sketchy, then
it might actually shadowban you or might
send you less traffic, etc., etc. So,
don't mess around with this too much. A
safe option is to just have one link in
every video. Again, especially when you
first start. Now, once you have a big
channel, it doesn't matter nearly as
much, but when you first start, just
have one link in every video. And by the
way, by having one link, you're actually
going to get more people to click that
one link. So, just have one link in
every video. Maybe tell people to get on
your email list, like some sort of lead
magnet or tell people to like book a
call with you or send them straight to
your landing page so they can buy your
product. And the next thing is never use
identical descriptions unless it's a
legal disclaimer at the bottom. So,
you'll notice that I have a legal
disclaimer at the bottom of my
description in every single video and it
is identical. However, if I write stuff
in my videos, it's going to be different
for every single video. I'm not just
going to write the same thing for every
video. I'm going to talk about the video
itself. And it's really easy to do this.
You can literally just get AI to do it.
For instance, you could just upload the
transcript of your video and then get AI
to summarize that transcript in an
SEOfriendly way. And that'll be a great
way to get extra views over time. Now,
by the way, remember my client Shawn,
who I helped scale from $10 to $30,000 a
month all the way up to over $500,000 a
month. Well, he was actually making a
few of the mistakes in this video. And
you would be surprised how many people
make these mistakes and it really holds
them back from getting success. So, if
you want us to look at your channel and
actually do a strategy call telling you
what you're doing right and what you're
doing wrong, making a plan to actually
get to the place that you want to be and
figuring out if we're a good fit to work
together, then go ahead and book that
call down below. Don't waste years of
time trying to figure it out on your
own. Just book a call and talk to actual
experts. And if you want to check out a
case study video that I did breaking
down exactly how we were able to get
Shawn his incredible results, then you
can check that out by clicking right
here.