0:00 - Intro 2:41 - The 24 to 48 hour secret that changes everything 4:02 - Sponsorship break 5:02 - Community tab traffic hack for instant views 8:10 - Why A/B testing thumbnails destroys new channels 9:12 - Comment timing strategy that creates events 10:48 - ChatGPT SEO description automation method 12:51 - Pinned comment strategy boosting revenue 50% 15:01 - File naming trick worth 20 million views 16:24 - Phone vs TV viewing optimization secrets 17:45 - Deep link playlist algorithm manipulation 19:35 - Personal brand automation opportunity 21:00 - Monetization secret YouTube doesn't want you to know 22:13 - Split-test revelation about algorithm favoritism 23:07 - Client transformation: $30K to $500K monthly ---------- SALARY DISCLAIMER: All income figures presented in this video are sourced from Glassdoor reports as of 2025. These represent reported salary ranges for full-time positions, which may differ from freelance, contract, or part-time opportunities discussed. Actual earnings vary significantly based on experience, location, skills, hours worked, and current market conditions. The figures presented represent potential earnings according to third-party sources, not guaranteed results.
These videos are for entertainment purposes only and they are just Shane's opinion based off of his own life experience and the research that he's done. Shane is not an attorney, CPA, insurance, or financial advisor and the information presented shall not be construed as tax, legal, insurance, safety or financial advice. If stocks or companies are mentioned, Shane might have an ownership interest in them. Affiliate links may be present, the offers and numbers presented may change over time so please make sure to confirm that the offer is still valid. Some offers mentioned may no longer be available or they have been changed. Please don’t make buying or selling decisions based on Shane’s videos. If you need such advice, please contact the qualified legal or financial professionals, don't just trust the opinion of a stranger on the internet and always make sure to do your own research and enjoy this family friendly content.
Sources and further readings for jobs and college degrees: bls.gov(bureau of labor statistics) nces.ed.gov(national center for educational statistics) payscale(provides information on jobs and degrees)
So, there are certain things that smart
YouTubers like myself do that almost
every beginner YouTuber messes up on.
And this just gives us an unfair
advantage. And this is coming from
someone who owns a YouTube channel with
over a million subscribers. And last
year, I made $477,000
just from AdSense alone. And what you do
after you upload in many cases can be
just as important as what you do before
you upload. And these are the things
that I do every single time. and it's a
winning content strategy that just gives
an unfair advantage. So, I'm going to
show you these things and I'm literally
going to take you through my analytics
as well to show you exactly what I do.
But before I do that, I want to say
something important cuz I didn't want to
make a video on this because I thought
other channels had already covered this
topic. But then something happened that
made me realize that I have to cover
this topic. My brother, who just started
a channel on YouTube, messaged me
panicking, saying that he enabled this
thing called Player for Education
because he heard it was a good idea from
a YouTube video. And he noticed that his
AdSense revenue started to drop right
afterwards. Now, Player for Education is
basically a setting that highly academic
teaching videos might use because people
would be watching it in the classroom.
But his channel isn't really designed to
be watched in the classroom. And the
AdSense for player education is
extremely low because as you can
imagine, there's not that many ads that
are played in a classroom setting. So
turning this setting on can actually
hurt the channel if it's done in the
wrong way. And so I started watching
some of these videos and I noticed them
giving some of the dumbest advice that
no actual experienced YouTubers would
care about. But some of the advice can
actually hurt your channel. And it was
clear a lot of these YouTubers were just
doing this content as clickbait and they
would just give random advice to newbies
that didn't know any better just to
stand out. For instance, one YouTuber
said that you need to be AB testing
thumbnails when you're a beginner to
give your video the best chance of
success. This is probably the worst
advice you could ever give to a new
YouTuber. AB testing thumbnails is
something you do after you already have
a successful channel and you're trying
to make it even more successful. AB
testing thumbnails when you first start
a channel makes absolutely no sense. It
would probably take months to even get
enough impressions to do the AB test
when you first start your channel. Oh,
not to mention that AB testing isn't
even available for brand new channels
anyways. So, it just makes no sense
whatsoever to give this advice. So, I
decided to make a video talking about
the things that actually matter after
uploading a video that can actually make
a huge difference and will make sure
that you aren't hurting your channel's
chances of success. So, make sure you
watch this video until the very end. And
also, if you appreciate me doing this
type of content, let me know by gently
tapping that like button. And let's dive
into it right now. All right. So, the
first thing that you should almost
always do, with few exceptions, is wait
24 to 48 hours after uploading your
video before you publish it. And this is
especially important for a brand new
channel. Now, why do you do this? Well,
you can check out this video right here.
Uh, five free online courses that are
replacing college degrees. We have not
made this video live and you can see
that we have it on private and it's
going to be on private for at least 24
to 48 hours before we consider
publishing it. And the reason for that
is because it takes YouTube's AI around
24 to 48 hours to read your video. And
once it does that, as long as it doesn't
find any bad things in the video that it
doesn't like, it's going to trust your
video more. And so therefore, it's going
to be much more likely to show your
video to people. Now, this is especially
important for a brand new channel
because the rules for new channels are
different than the rules for older
channels, right? So, if you have a
established channel, they basically
crawl or the AI reads your video
relatively quickly. But if you have a
brand new channel, they're not going to
dedicate as many resources to your
channel because they don't know if
you're even going to be successful or
you're even taking it seriously or
you're even going to be consistently
uploaded. And so they're not going to
dedicate nearly as many resources to
your channel. And so it's especially
important that you wait 24 to 48 hours
before you publish those videos. Quick
break. This video is sponsored by me.
Most of you don't know that I actually
have my own coaching program on personal
branding and then growing and making
money on YouTube. And this is good for
complete beginners, maybe even people
who just want to get a job by growing
their personal brand, all the way up to
people who are very advanced on YouTube.
And they get to work directly with
myself and my team to help them reach
their goals. Now, we are opening up
three to five spots. And this is pretty
rare. We usually don't have these open.
We usually only limit them to select
people, but we're opening up three to
five spots, and you can check those out
down in the description and the pen
comment below. And in this program,
you'll get to work directly with myself
and other people who are highly
successful on YouTube. Just as an
example, Shawn was able to go all the
way from being stuck, not making very
much money on his channel to making over
$500,000 a month. Now, that's an example
of one of my more advanced students, but
there's lots of examples of people who
started off from scratch and they got to
5K a month, 10K a month, etc. So, check
that out down in the description and the
pin comment below. All right, so the
next hack is using the community tab or
other social medias to promote your
video right after you upload it. Okay,
so right after your video goes live, you
can use the community tab on YouTube,
assuming you have access to it and now
they call it the post tab, so I guess
they changed the name. But you can use
this community tab on YouTube to upload
your video and you can actually get a
decent amount of traffic from YouTube to
your video right when it uploads. Now,
you can do this for your main channel or
if you have other channels, you can
actually promote your content on the
community tab for those other channels.
Now, this is actually especially
effective for a brand new channel. Now,
you'll notice I actually don't usually
do this on my main channel anymore. And
that's simply because I just I have
enough people who initially watch the
videos, so it doesn't really matter. And
if anything, I want to drive people from
my main channel to my other stuff. So,
for instance, my email list or
potentially to buy something. So, it
doesn't make sense to promote my videos
when I'm already getting a massive
amount of views. However, if I start
another channel, I'm probably going to
be using the community tab to promote
it. Additionally, if you're friends with
a YouTuber, you could ask them to
promote your video on their community
tab as well. Now, you can also promote
videos on other social media platforms,
etc. And YouTube loves that. YouTube
loves it when you send traffic from
other social media platforms to them.
Even if it's just a little bit of
traffic, they absolutely love that. And
they're going to send more impressions
out once you do that. And it's
especially a good sign if people are
watching it right when it gets
published. So, this is a hack for new
channels. It's going to grow your
channel significantly faster if you do
this. So, just as an example, let's just
pretend that this video right here uh
just went live. You would go share. You
would copy it right here. Now, it does
have an actual like create post
function. So, you can do that as well.
But, let's just assume you might be
sharing it to for a different channel,
right? So, you have a second channel or
you know you have somebody who's sharing
it for you. This is what you do. You
create post. You would go to the
community tab and you're going to go
ahead and paste it. And then you'd go
ahead and copy that image. You would
drop it here. And then you'd probably
want to, you know, edit the preview a
little bit, like, you know, 85K per
year, something like that. That kind of
looks somewhat attractive. And then you
would literally just copy the title and
put it there.
Put the title there. And then you'd
maybe say something like
new upload just to make it, you know,
make it people know that, you know, it's
new. So it's like it's almost like news,
right? New upload. Give them a little
bit of urgency. And then you would post
it and that's it. You just post it right
here and that's it. I'm not going to do
it cuz this video isn't brand new, but
yeah, that's exactly what you do. And
this can actually drive a lot of people
to your content. Honestly, it's actually
like super effective, especially for a
brand new channel. So, this is a piece
of advice that I would highly recommend
you do. And I did this exact thing uh
for a long time on my channel. Now, by
the way, it used to be that you needed
10,000 subscribers to use the community
tab. Then, in 2021, they changed it to
500 subscribers, and now you don't
actually have to have any subscribers to
use the community tab. So, you have to
be doing this. This is an absolute
no-brainer. Now, additionally, my next
tip is instead of AB testing thumbnails,
especially when you have a brand new
channel, do not AB test thumbnails. It
makes absolutely no sense. If you do
want to kind of figure out which
thumbnail is more attractive, what you
can do is again use the community tab to
ask people which thumbnail they like the
most. So, in this example, what you do
is you would just use an image poll. You
drop one thumbnail here, another
thumbnail there, and then you just ask
them uh you just say, "Hey, here's the
title of the video. Which thumbnail do
you like the most? Now, that's if you
want to make the right thumbnails.
Because my philosophy on YouTube is all
about just choosing the right video
ideas. If you choose the right video
ideas, everything else doesn't matter
that much. You can have a mediocre
thumbnail and the video is still going
to do well. So, you really don't have to
do this, but if you have the time to
kind of test out different thumbnails,
even if it's just a tiny little test,
right? Like, let's just say you make
your thumbnail and then you just test
like yellow text versus white text,
right? Even just little tests like that
can be super useful. And if you want to
do that in a way where it's not going to
take like two months to get the results
back, you can do that using your
community tab. All right, the next tip
that I always recommend doing right
after you upload is to respond to a
bunch of comments right when the video
posts. And here's the trick. You can
respond to comments on that video, but
you can also respond to comments on
other videos, right? So, it can be
overwhelming to respond to all the
comments. It's literally impossible to
respond to all the comments on my main
channel, for instance. there's just way
too many comments. I would literally be
responding all day long. However, if you
are going to respond to comments, a
really smart time to do it is right when
the video uploads. Why? Because all of
those people that you're responding to
are going to get a notification in the
top right corner of the screen. It's
going to be a little bell notification
and it's going to be red. So, they're
probably going to see it and they're
going to click on it. It's going to take
them to the past video and then they
might respond to you, but then they
might check your channel out and be
like, "Oh, he just uploaded a video."
And over time, people are going to
realize Shane uploads videos at a
certain time. And right when he uploads
the videos, that's when he likes to
respond to comments. So it almost turns
your comment section and videos being
uploaded into an event. It's almost like
it's a social hour, right? So this
person uploads XYZ time, maybe like you
know 4:00 for instance, Monday,
Wednesday, Friday, and they're always
going to be available to chat during
those times. So people will actually put
that on their calendar and they'll start
showing up to your videos right when
they go live almost like it's a show
that they're watching. Okay? So right
after you upload your video for the hour
after you upload, try to respond to
every comment definitely on that video.
But if there's no comments yet on the
video, respond to comments on older
videos. All right. Next thing you should
do is have an SEO optimized description.
Okay. So this is super easy to do and
I'm literally going to take you through
the process to do this. So you go to
chatgbt. You can use the free version of
ChatGBT. It's totally fine. And then
you're going to go to your video and you
know the video has been uploaded. You're
going to go down to the very bottom of
the description and you're going to look
at show transcript. Then you are going
to copy the entire transcript. So you
can just do this. Copy it. There's also
some tools where you can copy it with a
click of a button, but you don't need
those tools. But yeah, you're going to
copy the entire transcript and you are
going to paste it into chat GPT. And
then you're going to type something like
this. Okay. So, create an optimized SEO
description for the YouTube video
transcript I pasted above titled AI
skills that employers are desperate for.
Obviously, that would be whatever your
title is. And then make the description
short, engaging. Tell them what the
video is about and what they can expect
from it. And make sure it's SEOfriendly
to attract the right people to the
video. Then you're going to click enter.
Then you just wait a moment. And there
you go. You got an SEO optimized
description. It's that simple. And all
you got to do is go to your video, go to
edit video, and then what you want to do
is you want to put it just under your
most important link. So, this is the
area that you'd put it right here. So,
you don't want to put it uh above um
your most important links, like these
ones here, cuz obviously these are links
that you want people to click on, and
you want this to be above the fold. So,
you'd put it just below uh these right
here. So, so it's still super helpful
when it comes to SEO and people might
actually read it, but it's not going to
affect your click-through rate for these
links that you actually want people to
click. And then you would go save. So,
yeah, that's exactly how you create an
SEO optimized description. It's super
simple. You can also do the same thing
with timestamps. Timestamps on the other
hand are hit or miss. It kind of depends
on your channel. Sometimes timestamps
might actually hurt the performance of
your video and sometimes it helps. So,
it really just depends on the channel.
the SEO optimized description. That's
basically always going to help. Again,
if you're a super big channel, it
doesn't make that much of a difference,
but this really helps for small
channels. All right, next strategy is
the pinned comment strategy. And this is
both for engagement and also for links.
So, we do this in every single video,
every single time. We pin the most
important links. Sometimes we'll also
pin a question or maybe a little joke or
something like that. You can kind of
just look back at my most popular videos
and you'll see exactly what I mean. But
we always do this strategy and we also
always pin the comment directly after
the video posts. And this is going to
dramatically increase your clickthrough
rate because the truth is not everyone
looks at the description, but almost
everyone looks at the comments. And so
there's a much higher chance they're
going to see this and they're going to
click it. Now, additionally, there's a
good chance that people are actually
going to comment on your pinned comment.
So this is going to increase the
engagement for your video. And then you
can even respond to those comments and
that'll increase the engagement even
more and then they'll respond to you etc
etc. So this can be extremely effective
and it's probably going to increase the
amount of people that click links on
your video by a good 50%. Plus you
commenting on your own video, believe it
or not, does count as engagement. So you
get engagement literally directly after
the video posts. And this is actually
something I've done for my clients from
time to time where I'll actually just
like share their channels and it can
give a really good boost to a new
channel. So, book a call in the
description in the pin comment below if
you want to become one of my clients.
Now, this pin comment strategy is super
effective. I've worked with a lot of
channels that weren't doing this and
they almost immediately boosted their
revenue by simply doing this. Just as an
example, one of my clients, Shawn, was
stuck making about $10 to $30,000 a
month. And after 9 months of working
with me, we scaled him all the way up to
over $500,000 a month. And by the way,
if you don't want to work with me
directly, I actually compiled thousands
of hours of my coaching sessions as well
as my content, put it all in one GPT,
and then trained it to answer questions
exactly the same way that I would. So,
it's the closest you're going to get to
being able to work directly with me. And
you can check out that GPT by clicking
the link in the description and the pin
comment below. And there's actually
three different GPTs. They focus on
picking your niche, picking the right
video idea, and properly monetizing your
channel. Now, additionally, and this one
is super important for SEO, so many
people mess this up. What you want to do
is you want to make the title of your
video the file name. Okay, so right
here, AI skills that employers are
desperate for, no coding required. MP4.
That is the file name, and it's also the
title of my video. This helps
tremendously when it comes to SEO. Now,
in order for it to help, you do also
have to make your titles SEOfriendly. So
when you are making your titles, which
again you can use AI to help you make
the titles, make sure that you make the
title somewhat SEOfriendly. So an
example of an SEOfriendly title is right
here, AI skills. Your main keyword, try
to have it as close to the beginning of
your title as possible. And you'll see
that I do this almost every time. There
are a few exceptions. Just because I
really want to make a title that sounds
really good, I'll put the main keyword a
little bit further down. But usually the
main keyword is either at the beginning
or very close to the beginning of my
title. And that's important. I want to
rank for AI skills. But at the same
time, I want my title to be attractive
so that people actually click it because
some people will actually just keyword
stuff a bunch of SEO words in the title
and that is not effective. So AI skills
that employers are desperate for. No
coding required, right? So I make it
super attractive to click. But yeah,
make the title your file name. Super
super helpful tip. This tip alone has
probably gotten me an extra, I don't
know, 10 or 20 million views over the
years. Okay, next tip is super important
and that is watch your own video on your
phone and also your TV. And this is
right after you upload the video and
it's both for watch time and also to see
how the viewing experience is on both
devices. The two most common devices for
viewing experience right now in 2025 are
number one, the TV. Yeah, literally more
people are watching YouTube on their TV
than any other device. And that changed
early in 2025. It used to be phones. But
number two is phones. So, it's still
super important for it to look good on a
phone as well. Now, you want to make
sure that the viewing experience is good
both on a big screen like a TV and also
on a tiny screen like a phone. I've seen
this a million times where people will,
for instance, be showing something on
their screen and they showed the whole
screen to the point where when people
view it on their phone, they can't even
see the words, right? So, you'll notice
in this video, I zoomed in on the things
that actually mattered because I want
people, even people that are watching it
on their phone, to be able to see.
Additionally, you might watch your video
on a TV and you notice that like pimples
are showing or your hair looks really
bad. like you you wouldn't have noticed
it if you just watched it on your phone,
but when you watch it on TV, it becomes
super obvious. So that's something that
you can improve on in the future as
well, right? So super important to do
this and I recommend doing it right
after the video goes live. Now, next tip
is to deep link playlist versus regular
links. So you will notice that a lot of
the time at the end of my videos, I will
tell people to watch another video. And
that's something you should always be
doing every single time. But a few
things you can do to actually
dramatically increase the amount of
times that people watch one video and
then end up watching a bunch of videos
on your channel is one, put other videos
in the description of your video that
you think would be relevant and you
think people would actually enjoy
watching if they watch that video. And
then two, when you link the videos at
the end of your video in the cards or
the end screen, link it to a playlist.
Right? So don't just link it to another
video. link it to a video that's
embedded within a playlist. Now, don't
just throw all of your videos into these
playlists, right? So, just as an
example, here is my Corsera certificate
playlist. It's got about 63 videos. And
if I was doing a Corsera certificate
video and I wanted to recommend a
different Corsera certificate. I would
link to the playlist to the video,
right? So, I would go to the playlist
and let's just say I wanted to share the
Google certificate tier list. I would go
share right here and then I'd go copy
and then I'd put that video in the end
screen. Right? So it wouldn't just link
to this. It would actually link to this
and the entire uh Google Corsera
certificate playlist. And this is going
to make your videos get recommended way
more. So for instance, people would be
watching this Google Certificate tier
list video and then a lot of these other
videos would be popping up as suggested
on the side because of the fact they're
watching it in a playlist. And if for
whatever reason they just left the video
playing, it would literally just keep
cycling all the way through all of these
videos in your playlist. It would just
keep playing through all the videos. And
that sends a lot of super positive
messages to the algorithm that your
channel is high quality because people
are binging your content. What's
happening guys in the editing process of
this video and I have an opportunity for
a select group of people. So these are
people who are serious about growing
their personal brand on YouTube. So
basically, we figured out recently how
to grow a personal brand and combine all
the upsides of a personal brand with the
upsides of automation, right? Using AI,
using things like this to basically grow
your personal brand 10 times faster,
which in the past used to take decades
to do. And now you can do it
significantly faster. And you can do
this to get a better job. You know, we
work with beginners that just want to
get a better job with their personal
brand. You can do this to make money as
a side hustle. We work with a lot of
people like that. We can do this to make
more money. If you already have a side
hustle or a small business or if you're
already crushing it on YouTube, we can
help you crush it 10 times more. We've
worked with people like that as well. I
mean, I literally can show clients at
each level. People that we've gotten
from zero to over 10K, zero to like over
30K, uh, from like 1K per month all the
way up to 185K per month, from around
30K per month, all the way up to over
500K per month. So, literally at every
single level, and it works for everyone
in every situation. With that being
said, we are only working with three to
five people and they have to be people
who are very serious, right? People who
are dedicated to making this work. So,
if you think you're that type of person,
go ahead and apply down the description
and the pin comment below and you can be
part of our group of 35 that we help.
So, see you there. Have a good one. Now,
additionally, another thing I do on my
channel is I enable all monetization
options and I also add midroll ads every
90 to 120 seconds. Now, YouTube has been
kind of messing around with this
recently. Um, so actually what you see
on your end might not even be the same
as what I see on my end because
sometimes I'll look in my client's
YouTube studio and it actually looks
different in their studio than what it
looks in my studio. So, they've been
kind of AB testing and messing around
with this. But basically, you need to
add a lot of ads to your videos and you
should definitely enable all options
including midroll ads. Now, the
exception would be, let's just say
you're doing like, I don't know, like a
music video or something like that. you
probably don't want to interrupt the
music video with midroll ads, but just
about every other type of content, you
absolutely want to enable midroll ads.
And you can either have it automatically
do it or you can manually put the
midroll ads every 90 to 120 seconds.
Now, if you place the midroll ad and
then it says for whatever reason there's
like a little red check mark and it says
don't do this, then you want to delete
that midroll ad and try to place it
somewhere else until there's no red
check mark. But yeah, enabling all
monetization options and also adding
midroll ads is going to significantly
boost your AdSense revenue. And this is
going to be good for YouTube, right?
Because they're going to make more
money. And so when they make more money,
they're going to promote your videos
more. So this is actually a dirty little
secret of the YouTube algorithm. And
this is something I've actually talked
about in other videos. If YouTube is
making more money from your videos,
they're going to be more likely to
promote your videos more. And I've
actually AB tested. I've literally split
tested keywords that are very similar,
but for some reason, companies pay more
in cost per click for one keyword over
another. And what do you know? The
keyword that gets more money is the one
that YouTube promotes more. So, just as
an example, I split tested college
degrees versus college majors years ago.
And college degrees got way more views.
Why? Because companies were running more
ads to college degrees versus college
majors, even though in the context of
the video, it was the exact same thing,
right? So, YouTube absolutely does send
more traffic to videos that make more
money. Duh. They're a big company and
they want to make more money. Of course,
they do that. So, yeah, enable
monetization options because when
YouTube makes more money from your
videos, they're going to be more likely
to show your videos to more people. It's
just that simple. So, when you're
uploading, just have all monetization
options enabled and just put as many ads
as you can. So, like I said before, I
work with a bunch of different clients
and I've helped them properly monetize
their channel. I've helped them get way
more views, pick the right niche, and
just streamlined their content creation
process so that their channel works for
them and they don't have to work for
their channel. Sean, for instance, was
one channel that I completely overhauled
and helped. He was spending way too much
time, only able to post one video every
1 to two weeks, and he was stuck making
$10 to $30,000 a month. And we scaled
him all the way up to over $500,000 a
month. And you can check out an
interview in a case study I did with
Sean where we broke down everything we
did to scale his channel to that level
by clicking right here.