Inside 'It's a 10 Haircare' Billionaire Founder Carolyn Aronson’s Waterfront Mansion

Hi, Luxury Home Show. My name is Carolyn Aronson, and I'm the founder and CEO of It's a 10 Hair Care. Today, I'm gonna be showing you my home in Fort Lauderdale, Florida. Come on in. One of my all-time favorite rooms in the house is our movie theater. This is my 1967 customized Corvette. We sell over 11 million bottles a year of our Miracle Lehman product alone. So we are heading over to Pier 66. That's where we keep the boat. So welcome aboard She's a 10. Bit of a hybrid boat. It actually goes 32 knots. So this particular home was built in the 1980s and was totally remodeled, finished in 2019. It was a four-year-long project that took the house down to the cinder block. It is completely different than how it used to look. While they were remodeling, this amazing piece of art created by Hassam was actually moved around and covered as they remodeled because it is so large, they could not remove it from the home. The home is approximately 12,600 feet with 38 feet ceilings throughout it. It's a three-story home that was grandfathered in and no longer can be built in this fashion. The atrium to the home is an incredibly unique feature to it. It used to have a spiral staircase that led up to it. And then when they remodeled, they actually created glass staircases to make it modern. So as you see, the openness of the great room is absolutely incredible. The lighting is spectacular in here. The beauty of it is, is it has a light airy feeling and a lot of glass. The entire back of the house is glass, as well as glass throughout the center of the house. It is the starlight glass, the clearest glass you can buy. And it just makes everything open and airy and crystal-like. The 30-foot custom ceiling light is obviously a beautiful piece throughout the house. We have a nice Yamaha piano here that can play itself. The sound is absolutely impeccable. It just literally echoes through the entire house when it plays. There are a total of three bars in this home. It's quite the entertainer's home. This is a marble, blue marble that was imported from Italy. There's a total of 10 slabs that were used throughout the house. It has an incredible fish tank, 400 gallon. And this is a step-down bar with refrigerators and all of the amenities you ever need. And of course, this beautiful wine cellar that is extremely large. And next I'm gonna show you one of our favorite parts of the home. It's our movie theater. One of my all-time favorite rooms in the house is our movie theater. It is completely soundproof as well as having a massive screen. Carolyn, I've gotta ask, what industry did you make your money in and what inspired you to get started in it? So I made my money in the beauty industry and I have been a hairdresser for 42 years. So I really started behind the chair and creating products about 22 years ago. Let me take you into the family room as well as the kitchen now. Another great area of the home that we spend a lot of time. So this dining table was actually the original 1980 dining table that was with the house and was completely refurbished, covered in a beautiful veneer and the chairs are refurbished as well. And we have a beautiful view of the canal, but also we have this waterfall feature here that we really enjoy the sound of while we're eating. The wonderful thing about this house is all of the glass on the lower level slides completely open as well as the mid-level and you can actually have a completely open environment when you're enjoying the home. So I currently have about four homes that I'm building. When I started in my 20s, I really loved to fix up condos and apartments and flip them. And that real estate venture really helped me fund my entire entrepreneurial life. I was able to take the money from my real estate investments and open companies. So that's really how I started a lot of my businesses. So my very first real estate venture was, I think I was 22 years old. I actually bought a condominium that were converted apartments. So they were very kind of plain and drab on the inside. I borrowed $10,000 from my father and I actually had to pay him back with 8% interest. So I ended up remodeling that and making it fun and young. I sold it for a profit, paid him back and still walked away with some money. Amazing. And what are you working on currently? Are you building any new houses? I'm currently building a total of four different homes right now. I have a personal home in Miami that's on a private island, 1.8 acres. I have a home in Costa Rica that's part of the Ritz-Carlton that just opened in Costa Rica. And it's in the actual top of the mountain. That home's about 20,000 square feet. And then I have a home in downtown Miami. It's a condominium. It's in the St. Regis. That's about two story, 10,000 square feet home. And then I have one more small little condo. It's called the Aria, which is off of Biscayne Bay. And that's about a 3,000 square foot condo with four bedrooms. So I love to always take things, make them more beautiful and invest in them. I've even done it with yachts. Later in the video, I'll actually take you and show you. She's a 10, my second yacht, my first yacht I remodeled and sold for a profit as well. But really this one is more for personal use. So this particular home has a lot of custom cabinetry, really did an amazing job on creating these built-ins. The actual lighting is key as well. There's amazing lighting throughout the home. And as you can see, the detail on these cupboards are very, very unique. This is titanium. As you can see, it really is a beautiful way to house your delicates. The kitchen has multiple custom bars to it. And this is a unique, very robust marble throughout the kitchen as well, which I absolutely just love. It has Miele appliances throughout the entire kitchen. It has two separate dishwashers, an ice machine. And my favorite part of the kitchen is my Miele coffee machine that's built in. So that's a must in every home. Oh, there was one more thing I forgot to mention. This particular industrial strength hood over the stove is actually made from nickel. And when I purchased the home, the way the owner actually described this to me was that it was pretty much the price of a Mini Cooper. Carolyn, have you had any business ventures in the past that you've started that may necessarily not have worked out? Yeah, I have had business ventures that have not succeeded, of course. One of them was the very first haircare brand I ever started completely failed and we lost everything. So we had taken real estate money to actually start that business, but we lost hundreds of thousands of dollars and had to start over. So sometimes things don't work out the way you initially respect, but you have to keep going and believing in your dreams. The lessons really, I think, were that we were green at manufacturing and we really tried to do everything a la carte. So we kind of had, we were trying to do everything ourselves. We had too many areas broken up and we didn't actually have the entire project flow seamlessly. So we had sprayers that didn't spray. We had labels that bubbled. We had products that shot out of the bottles. And so really learning some hard lessons on how to create manufacturing that is seamless, it flows well, and really partnering with vendors that can help you make your dream come true. So this particular cupboard is one of my favorite things in the kitchen. We actually have two of these areas where you can display your Baccarat, your Louis Vuitton, your crystals. It's just a beautiful attribute to the kitchen. So this beautiful powder room has floor-to-ceiling exotic marbles, as well as nickel accents. Next to here is a wonderful laundry room. Two washers, two dryers, a huge freezer, a huge refrigerator, and tons of storage. But next I'm gonna show you the garage. So this is my garage. It's a three-car garage, but you can actually stack cars in it. It's high enough. This is my car. It's a Timbaloo. This is my 1967 customized Corvette. Took a few years to rebuild it, but she's a beast. And next I'd love to show you our front living room. The beauty of this home is it has multiple sitting areas throughout it to enjoy. This particular one has a fireplace in it. We really love to just sit here and enjoy not only the beautiful Florida view, but obviously this beautiful fireplace. Next, I'd love to show you the beautiful outdoor patio area to the home. As you can see, I mentioned before, these particular doors all open up and slide open to create a beautiful open area, but also it leads to this. So this particular beautiful area has a hot tub, an infinity pool, an area to lay out as well as a barbecue. But what's really special about it, it's 110 feet long. So you can put a nice big yacht here as well as deep water. So this particular area of Fort Lauderdale is really considering the yachting capital of the world. And it is what inspired me to get into boating. My very first boat was named She's a 10. It was a 50 meter boat. And this is Tiny 10. The tender to my larger boat. This particular dock area, you can put jet skis. It's an amazing deep water dockage area for any yacht. Now let me show you upstairs. Behind this large mirrored glass is our commercial elevator, which I love. Let's go take a ride. So one of the great things about this elevator, as you can see, not only is the incredible view, but it is grandfathered in. So now I'm gonna show you the master suite. It's obviously extensive, very large and beautiful. Follow me. So the master suite has a lot of custom veneer that is actually throughout the entire house as well. It has custom fireplace to it with the exotic marble that actually is on the end tables to match. It has a vaulted ceiling that has an upstairs area here that leads you to a book reading area. Not only is it spacious, but it has a beautiful terrace to overlook the water as well as the door walls that completely open up. Now I'm gonna show you the master bath. So this is the large spacious bathroom. It has his and her capabilities throughout it as well as the beautiful veneer. Of course, we have to have an amazing makeup area, beautiful plunge tub and an incredible rain shower. And from here, we have his and her closet, his and her toilet rooms. And this is my side of the closet. What I love about this closet is each side has these custom armoires in them, which is beautiful storage for all the little things. The other side is my husband's side and his shoe collection's almost as big as mine. There we go. Once again, another beautiful armoire. These are custom armoires that are really amazing. They'll stay with the house as well. And they just have the ability to hold all the ties and all the little innuendos in life. Come on, let's go to the office now, a place where I spend a lot of time. I work from home a lot because I have a four-year-old daughter, but one of the best parts of this is not only my view, but the brightness. We tend to film a tremendous amount of content in this office. As you can see by the way the products are set up, we actually get the lights in here and just zoom away. You've had incredible success with It's a 10. And have you recently expanded into men's products? So recently, I created a haircare line for men that's actually a beard and hair dye. It's called Rewinded 10. I'm partners with Fat Joe, as well as Jeff Aaronson. And it's doing absolutely amazing. We've raised the bar within men's hair color. And it is in CVS, it's in Sally Beauty, and expanding every day and blowing up. We're really excited about that. But as you can see, we obviously have other products, other collections that I've created over the years. We sell over 11 million bottles a year of our Miracle Lehman product alone. And really from there, we branch out to other collections. One thing that's very, very important to me is giving back. So this particular bottle is an example of us giving back. We do a special edition bottle almost every year where we actually give a portion of proceeds to a particular cause. And recently, we donated a half a million dollars worth of product for the fires in California. They actually were a men's three-in-one, but they're amazing. Women can use it as well. Shampoo, conditioner, body wash, simple, all-in-one to help the people in California. Some of the other philanthropy that we've also done, we created a national holiday called National of Your Hair Day. It's on October 10th. We call it 1010 Day for short. We give back every single year. So this year, we gave $100,000 to Beauty Changes Lives, giving scholarships to people, inspiring them to go into the beauty industry. But also, during the coronavirus, we gave $5 million worth of product to people within the industry as well as out of the industry, people within the medical field, all different people and walks of life. But not that we're busy enough. These are a few of the other brands that I've recently created. Cloud Hair Care, Affordable Hair Care, $1,199 price point in CVS and in Walmart. We're super excited about this launch that recently just happened. And we're also launching this April a product line called Fast to Grow Hair Faster. It's the first ever in its industry, and I'm really excited about that one as well. So throughout the home, it's really interesting. The previous owner actually used some of the kind of very retro-y 80s furniture throughout the home, and these particular chairs are an example of it. I really like the chairs. I may get them refinished, but they're actually even relevant in today's world. And from here, you can have an amazing view of mega yachts, as well as another bar and our pool room. One of the best things is obviously being able to look at your boat from inside of the home. The views here are absolutely incredible. As well as you come to this room, we have a large bar area. Ice makers, sinks, everything you need. And of course, while you're having fun playing pool, you have a view of the entire city. The bar area here also has a beautiful Italian marble sink, ice maker, and plenty of room to store the alcohol. This particular pool table has been refurbished as well and is vintage. The entire sides are copper, and the entire pool table is made of a metal. All of the furniture throughout the home really has that bit of a retro vibe to it. These are original bar stools from the 80s. They have been refurbished, as well as this unique 1980 glass table here. So here's one of our six bedrooms. This particular bedroom has high vaulted ceilings, its own balcony with amazing views, but also all of the bathrooms throughout the home have very unique tile and lighting to them. Even the showers are lit to display products. So last but not least of our six bedrooms that I'm going to be showing you is the VIP suite. Follow me. This particular third level has not only another little mini bar, but some of the most amazing views in all of Fort Lauderdale. This particular balcony is one of our favorite places to not only watch the fireworks from every new year, but also an amazing lightning storm since we're in lighting capital of the world. Come follow me. We're going to see the VIP suite. So the elevator obviously goes to the third floor, and this is the VIP suite. It's virtually almost two separate rooms with a hallway. This is an extremely large bedroom, completely surrounded in glass with incredible views and its own private balcony. The VIP bathroom is beautiful. The book matching and the details within the bathroom are exquisite, all custom made as well as a private toilet room. The shower has a handheld, but also a rain shower to it with a beautiful bench. So we are heading over to Pier 66 in Fort Lauderdale, Florida. It's literally like five minutes from my house. That's where we keep the boat. So welcome aboard Chisa 10. It's 178 foot Mangusta built in 2024. It has four MTUs. It's a bit of a hybrid boat. It actually goes 32 knots, which is very unique for a boat this large. So come on in, I'll show you around a little bit. The boat itself is really one that they consider their queenship. I custom designed the entire inside. Everything is the best and the finest of Italy. It has six state rooms. It has a full size infinity pool on the front and the bow of the boat. And it has the finest Italian marbles throughout the entire boat. So this particular area I completely redesigned. Originally the dining room was here. I created a larger living room. I created a huge bar and sitting area and these side glass doors actually open up. So you get ventilation through if you're actually just anchored, it's beautiful. We have a walk-in closet to the main bedroom. We have an amazing balcony that hydraulically opens up and railings come up and has a glass floor to it. So as you're actually enjoying at anchor, you'll be able to have coffee on your balcony. His and hers bathrooms. And one of the things I made sure of is that they put a tub within the shower, the walk-in shower, because there's nothing better than floating in water while you're floating on water. We even made sure that of course we had an incredible beauty area with all of the finest available at your fingertips. Follow me upstairs to what they called the Sky Lounge, but I turned it into the main dining room. It's absolutely beautiful. There's nothing better than floating on the water, having an incredible, impeccable meal. You even have a TV within the glass here, but obviously being surrounded by glass. So you have incredible views, incredible lighting as you're enjoying your meals. It's beautiful. Of course, there's another bar. This is the entertainment area. My friend, Captain Sandy actually was even married here from below deck. So this can be an incredible party area. Hey, my name is Samra. I'm the chief stewardess of motor yacht, She's a 10-2. I'd love to show you around and show you her features. Welcome to the bridge. As you can see, it's quite beautiful. We are ran by four cat engines with a top cruising speed of 31 knots. We normally cruise around 20. Here we have our main dining salon. It's where all of our friends, family, and guests gather around, enjoy nice meals and themed events. Carolyn put a lot of thought and detail into the designing of this boat. For example, this headboard is inspired by a Rolex wristwatch. This is our VIP stateroom. We also call it the Versace room. It's got its own dressing quarter area along with an en suite. Now I'm gonna take you into two of our twin staterooms, which also convert to king beds. We've got our queen with a beautiful en suite. We've also got our blue room. Also with its en suite. And here at the end of our corridor, we have our last two staterooms of six, both of them being king with en suites. Carolyn is absolutely a lovely person to work for. We do a lot of charters. For example, we just got back from St. Bart's for New Year's. There's always something interesting and fun and they appreciate all we do, which makes it that much better. What do you think to the boat overall and the design in comparison to others that you've maybe worked on? Oh, well, the design is, this is by far one of the prettiest boats I've ever worked on and we can get everywhere we wanna go quickly. So you add those two together and she's a 10 for sure. I hope you enjoyed the video. Like and subscribe and be sure to watch my next house. It's in Miami. The billion dollar brand builder. Welcome to my home.