Zero-Kilometer Used Car Scandal: How BYD’s Secrets Sparked a Regulatory Storm
Wei Jianjun, chairman of Great Wall Motor, sparked controversy by accusing BYD of deceptive practices in the electric vehicle industry, drawing parallels to Evergrande. He highlighted five issues: inflating valuations through storytelling, faking sales with zero-kilometer used cars, financial manipulation, aggressive price wars, and supplier exploitation. Rooted in a rivalry intensified by past emissions disputes, Wei’s critique prompted a Ministry of Commerce investigation. BYD’s defensive PR response backfired, escalating public and regulatory scrutiny. With 35 years in the industry, Wei capitalized on national concerns about cutthroat competition, positioning BYD as a risk to the sector. Public frustration, long stifled by BYD’s media influence, erupted. The controversy raises questions about whether BYD’s Di-Chain or sales practices will collapse first under mounting pressure.
0:00 Intro 0:58 The Spark of Controversy 1:49 Wei Jianjun’s Bold Challenge 2:37 The Veteran vs. The New Giant 3:41 A Rivalry Rekindled 4:46 The Five Sins of the EV Industry 6:21 BYD’s Alleged Guilt 7:54 The Zero-Kilometer Scandal 13:19 BYD’s Fall from Grace
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Hi, I'm Dong Seong. Welcome to Digging
into China, where we explore China in
depths to reveal unique
perspectives. On February 7th this year,
I released a video stating that BYD is
the next Ever Grand, sharing a striking
similarity. Both have been accused of
deceiving Xi Jinping. Remarkably, this
prediction has gained widespread
attention across China in recent days.
The spark came from an interview with
Wei Jenin, chairman of Great War Mode,
who spoke candidly, identifying five
major issues plaguing the electric
vehicle industry. He delivered a
statement that ignited the public
discourse. Some companies aren't
profiting from sales, but are inflating
their market value, squandering
investors funds. The ever grand of the
automotive sector, he said, is already
here. It just hasn't collapsed yet.
Although we didn't explicitly name BYD,
it's widely understood he was referring
to them. Why? In China's automotive
landscape, only BYD rivals the dominance
ever grand once held in real estate.
Additionally, Great War and BYD have a
contentious history. Previously clashing
over fuel tank emissions issues.
BYD didn't remain silent. Their PR
general manager Lee Yinf posted the
three social media updates using phrases
like a ghostly whispers and a dogs
biting people. Each seemingly to retort
to we gen. Doesn't this suggest they are
taking it personally? As a result, the
public sentiment online has largely
coalesed around the idea that we
critique targeted BYD. This raises the
question, who is Wei Jening, and why
does he dare challenge BYD? After all,
BYD is a favorite of Xi Jinping in
China's media landscape. BYD often
wields significant influence over the
narratives. Yet this time, they found
themselves under intense scrutiny. More
significantly, ways mention of zero
kilometer used cars prompt the action
from China's Ministry of Commerce, which
has summoned several automakers for a
through thorough investigation. What's
happening behind the scene? Has the
electric vehicle industry's bubble
reached its breaking point? In this
video, we'll unpack the public clash
between Great War and BYD. Let's begin
with Wei Gendering and his motives for
targeting BYD. Weii is the founder and
the chairman of Great War Motor, one of
the few veterans of China's traditional
gas powered car industry still standing
against the tide of electric vehicles.
With 35 years in the sector, starting
from a repair shop, his experience is
extensive. Great war motor, a prominent
domestic brand once dominated China's
SUV market with the HAV H6 sales success
being waste creation. However, the
industry has shifted toward electric
vehicles and BYD has surged ahead in
just a few years leveraging technology,
securing subsidies and investing heavily
in advertising. Meanwhile, Great War has
struggled with a smart technology and a
slow transition to new energy, losing
ground in SUV and the pickup markets to
BYD's alternatives. In plain terms, BYD
is taking Great War's market
share. The rivalry isn't new. In 2023,
Great War publicly accused BYD's hybrid
models of failing emissions standard,
sparking a major controversy. Though the
issue faded, the animosity persisted.
Ways recent criticism aren't driven by
industry altruism, but by a rivals
frustration. He sees clearly and speaks
plainly. The automakers chaos isn't
healthy competition, but a facade of
prosperity. The ever grand of the auto
industry exists. It just hasn't
imploded. We's words aren't aimed at the
industry alone. They are directed at Xi
Jinping. his underlying message. If the
government doesn't curb BYD's practices,
the entire sector could suffer. With the
state addressing cutthroat competition,
we is a spotlighting BYD urging action.
It's reminiscent of traditional real
estate developers in 2018. Outraged by
Everrand's high turnover fabricated
sales tactics, why did we comments
resonate so widely? as an industry
insider. His five accusations about the
electric vehicle sector are precise,
striking at its
vulnerabilities. First, some companies
don't profit from car sales, but rely on
storytelling to boost valuations and
deplete investor funds. Second, they
inflate sales through zero kilometers
used to cost unsold vehicles registered
under someone's name to artificially
boost numbers. Third, they engage in
financial manipulation and cut corners
on materials, producing polished
financial reports while leaving drivers
with unreliable vehicles. Fourth, they
wage relentless price wars. A car priced
at 200,000 yen dropped to 100,000,
raising questions about its quality.
Fifth, the most severe, they exploit
supplies by delaying payments and
forcing price reduction. shifting costs
onto them while suppliers struggle. When
voiced by netizens, these are complaints
from experts. They are recommendations.
But from the head of a legacy automaker
like a great war, locked in competition
with BYD, they are explosive. It's no
surprise that the public reaction was
intense. The Ministry of Commerce
intervened and the zero kilometer used
cars are now under scrutiny. We's words
have begun to tarnish BYD's
reputation. Now, let's examine how many
of Wei's five accusations apply to BYD.
In my view, they align with all of them.
Let's review each one. First, profiting
not from sales, but from storytelling
and valuation inflation. This describes
the BYD perfectly. Their sales are
impressive. Global leader, no
exaggeration, but their valuation is
driven by domestic claims of cuttingedge
technology and international branding as
a symbol of Chinese innovation. They
emphasize independent breakthroughs
while capitalizing on political support,
blade battery safety, smart technology,
luxury branding, global expansion. They
promote every angle to appear
exceptional. The grander the narrative,
the more investors respond, driving
stock prices higher. Between 2022 and
2023, BYD's market value exceeded 1
trillion yen, surpassing Toyota and
approaching Tesla, an inspiring feat.
But do their profits and returns justify
this valuation? Frankly, is BYD's value
built solely on car sales? Not entirely.
It's largely due to their skill in
crafting a narrative of China's new
energy triumph. They have capability,
but their storytelling captivates
investors and shareholders alike. On
this account, BYD is undeniably
implicated.
Second, inflating sales with a zero
kilometer used cars. When Weey raised
this, online discussions erupted with
many immediately pointing to BYD. Zero
kilometer used cars involve unsold
vehicles piling up at dealerships. So,
the company registers them to boost the
sales figures. How does it work?
Manufacturers have dealers register cars
under known individuals, counting them
as sold. The data looks impressive.
These barely driven vehicles then
re-enter the market as a used at at a
discount. On paper, one car is sold
twice, boosting sales and clearing
inventory. But ask owners. Some used
cars have under 50 kilometers still
wrapped in factory plastic. Isn't this
deception? Isn't this falsifying sales
to mislead investors and policy makers?
Wei didn't name BYD, but the Ministry of
Commerce's swift investigation into zero
kilometer used cars the next day raises
eyebrows. Who's the prime suspect? BYD.
Online images of dealership lots show
dozens of BYD gathering dust despite
claims of sold out stock. Some reports
suggest dealers buy their own inventory
to meet targets, then sell at a loss. In
e-commerce, this is a fake transactions.
In real estate, it's a fabricated
contract. In auto industry, it's a zero
kilometer used cars. It's BYD uh
copable. No official confirmation, but
they are the top
suspect. Third, financial manipulation
and a cutting corners. Evidence isn't
necessary. Common experience suggests
that many Chinese companies engage in
such practices. It's almost a tradition.
Opting out is the exception. Fourth,
aggressive price wars in electric
vehicle sector. BYD reigns supreme.
During the recent June 18 sales, there
are not 22 smart driving models saw
subsidies up to
53,000 with a starting price as low as
55,800. Is this generosity? Or consider
if a cost price dropped by tens of
thousands, was it overpriced initially?
Or is quality now compromised? Are they
benefiting customers or undermining
competitors while jeopardizing their own
future? We gendering is outspoken. No
industrial product can lose 100,000 yen
in value without affecting quality. Cars
impact lives. Such practices risk
safety. Recent examples like a Xiaomi
illustrate this. On price wars, BYYD is
the leader, fully implicated. Finally,
exploiting suppliers. BYD's Dchain
supply chain is notorious. My February
video detailed its harsh realities.
Check it out. In essence, being a BYD
supplier is grueling. Extended payment
delays and forced price cuts have driven
many to bankruptcy. Survival is a feat.
While BYD's practice are questionable,
their dominance in China's media
landscape has been formidable. Search
Billy Billy and critical videos about
BYD are scarce. Creators avoid naming
them describing a certain automaker
while clearly meaning BYD. Why? Fear of
lawsuits or online harassment. A misstep
could lead to severe consequences
highlighting BYD's past
influence. This time, however, they are
faltered, losing control and drawing
regulatory attention. Why? three
factors. First, their adversary is
formidable when we way Jenin isn't like
the media, consumers, or suppliers BYD
typically intimidates. As Great War
Motors chairman with 35 years in the
industry, he's a veteran with a strong
connections and no need for caution. He
fears no
retaliation. Moreover, ways timing
aligns with national priorities. The
government is addressing cutthroat
competition as noted in its work report
is ways critic critique of BYD
coincidental or strategic leveraging
state support by isn't facing online
critics but an industry titan backed by
policy that's a tough challenge second
public frustration with BYD has been
brewing ways wars gave it a voice BYD's
rise relied on price wars tech
narratives and patriotic marketing
overwhelming competitors. Dealers face
price pressure, suppliers are drained,
and early owners deal with reduced
features. Yet, media is controlled,
regulators are silent, and the public is
cautious. We's attack was a release for
industry and public discontent. This
wasn't just way, it was everyone
frustrated with BYD's tactics speaking
through him. Third, official support
bolstered way. Previously, accusing BYD
of fake sales could lead to defamation
lawsuits. But when we mentioned a zero
kilometer used cars, the Ministry of
Commerce acted the next day. Launching
investigations, this signaled to the
public that the issue is credible. BYD
now faces not just a PR crisis, but a
triple threat. public opinion,
regulatory scrutiny, and widespread
anger. Worse, they fueled the fire
themselves. Their PR chiefs, three
social media posts referring uh ghostly
whispers and dogs biting people weren't
clarifications, but an emotional
outburst. At the time when regulators
are active, such snoggy response seems
defensive, not strategic, damaging their
reputation.
Further, BY's loss of narrative control
isn't accidental. A strong opponent,
public outrage, policy alignment, and
their own errors have converged.
Reflecting on it, BYD mirrors Everrand,
hyping narratives, falsifying data,
exploiting suppliers, and enjoying media
and investor support until the
collapse. When will BYD's reckoning
come? Will the D chain fail first or
will car sales unravel? Time will tell.
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