【4K中字】【紀錄片】費迪南德▪皮耶希--大眾集團商業版圖的締造者,這位天選“汽車人”是怎樣把這家普通的汽車公司送上行業之巔的!

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2 次觀看·2025年10月15日
50年來 整個自動車行業
都被一個人的技術成就所定義
一個名字從來沒有在一輛車上出現
所以你可能從來沒聽過他
但是你肯定知道他創造的那些車
因為他們的技術進步
傳遞到我們每天駕駛的車
然後傳遞到我們放在海報上的車
再傳遞到我們幾乎不存在的車
這是一個人的故事
他的車是擁有整個自動車宇宙的
從250公里小時
到250公里每公斤
和所有之間的東西
本集是由哈格迪駕駛俱樂部贊助
包括贊助我們的獎牌雜誌
24小時的平躺座駕駛助手
以及更多
請參加或獲得更多資訊
在下面的連結中
這是Bentley Continental GT Speed
Bentley的標誌代表它的內部
塞滿了豐富的皮革和美麗的木材
而Speed的標誌代表它沒有這些東西
但它不只是一個漂亮的臉
和一個399萬的窗簾
不,它其實是一輛Porsche Panamera
在Bentley駕駛中
真是令人難以置信
太瘋狂了
它可以在2.99秒的0-60公里
帶來650匹馬力
來自一部引擎的奇蹟
實際上,它是世界上最有力量的引擎
是一輛聰明的12檔
比V8還需要更少的空間
但它快要結束了
Bentley宣佈
這是Bentley的最後一輛W12引擎
就像Bentley的姐妹公司Bugatti
宣佈了W16引擎結束
引擎是Bugatti Chiron的引擎
但這不是W12的結束
這不是引擎的結束
這是一輩子的結束
在這輛車的歷史中
有一些非常清楚的章節
其中一個人或一個人的公司
清晰地定義了當時的汽車
既然你是一位汽車迷
你會大喊名字
例如Enzo Ferrari
Attori Bugatti
或Ferruccio Lamborghini
這不是我在說的
這些人都建立了
對億萬人來說的少數玩偶
當然,我們都夢寐以求
某天可能會擁有它們
但今天我們要討論的是
人們影響了
億萬輛車
就像我和你每天駕駛的那種
當時還有Gottlieb Daimler的章節
那是當時汽車被創造的時代
還有Henry Ford的章節
在這章節中,人們或幾乎所有人
都可以擁有一輛汽車
還有一章節是關於Toyota的
專注於不斷進步
以發展生產效率
不僅讓汽車更加便宜
更加確保它們實際上有效
還有一位人物
他拯救了一輛廢棄的汽車
一輛又一輛
組合了它們
創造了世界上最大
最強勁的汽車公司
他的名字是
Ferdinand
Pique
Pike
Piche
Pierre
它是一個
算了
你根本不喜歡人
我不懂
你為什麼要拍一集
關於行政總裁的
這裏有一個Pierre
我不想談論一些
愚蠢的人物
我看到了
首先
沒有人批評Ferdinand Piche
作為一個人物
第二
他是個不聰明的行政總裁
因為他沒有發言
關於投資價值
他只在乎的是
製造出優秀的汽車
你會欣賞到
他們在賽車上
現在你引起了我的注意
你看
Piche
這是傳說中的
傳統冷氣911的聖地牙
Carrera 2.7 RS
是的
你能告訴觀眾
Carrera是什麼意思嗎
在電影《汽車》中
Carrera的名字是Sally
她的後車輪
有一個TRIUMPH標籤
A.我怎麼沒注意到
B.也許更重要一點
Carrera是Italian for race
Race makes sense
因為Porsche
是史上最有成績的賽車廠
對於這項運動的歷史
是的
從那時開始
直到現在
如果不是Ferdinand Piche
911可能不會成為賽車
等一下
我以為Porsche會贏911
Porsche贏了
他是Ferdinand Piche的第一口子
他已經兩歲了
他在Porsche讀大學的時候
Ferdinand Piche畢業後
來到Porsche工作
6個月前911正在進行製造
他就停止了整個運動
他說
等一下
不要忘記
如果我們要賣這臺車
我們必須在這臺車上競賽
為了讓911成為一臺競賽車
這臺全新的Hans Metzger設計的
Flat 6需要乾濕油漆
只要幾個月
Porsche就成為了他的第一份工作
不過
Piche成功勸服Metzger
和整個管理團隊
重新設計911的油漆系統
如果他只是六個月年輕
他可能沒有去求乾濕油漆
而Porsche 911
這臺賽車的定義
60年來
可能沒有在賽道上存活過
那是那個人的
第一次成功
在自動車行業上
確保911能夠競賽
911只是剛開始
Piche並沒有按照
Less is More的哲學
他利用了更多是更多的方式
來幫助Porsche
掌握摩托車
從小型四缸車
到六缸車
八缸車
十二缸車
甚至是一臺
十六缸的模型車
Piche不斷地追求更多
直到他最終
搶下了917
可能是全球最強的
賽車機器
雙渦輪在Flat 12上
917的1,100hp
是如此猛烈
讓它殺死了
自己的賽車系列
即使沒有渦輪
自然吸引力的917
贏得了Lemans
擊敗了Porsche的
世界上最強的賽車
而公司謝謝
Ferdinand Piche
為了他的成功
他們開槍了他
但這和他的工作
看看
小小的資訊
當Ferdinand Piche
打電話給銀行
為了安全的原因
他們需要知道
他的母親的名字
他沒有選擇
只能告訴他們
它是Porsche
你喜歡這家賽車公司嗎
歡迎來到Porsche家族樹
Ferdinand Porsche
是一個天才創造者
創立了整個奇蹟
他的兒子
也叫Ferdinand Porsche
是Ferdinand
創建了我們今天
所知的賽車公司
他的兒子
另一個Ferdinand Porsche
是Ferdinand
創造了911
這個Ferdinand
年齡差不多
和我們的Ferdinand
Mr. Piche
而他們的世代
超過半數
都是Porsche的
管理職位
你可以想像
他們是在殺死對方
並且在騷擾對方
或至少對方的妻子
就像那段時間
Piche打敗了
他的妻子
和她的三個孩子
然後把她留給教師
和她的三個孩子
說不定
他和他的第一妻子
和他和他的妻子
和他的妻子
總共有13個妻子
以防萬一
你看
這傢伙肯定是肥胖
但他也沒有工作
他們都是
Ferdinand的父母
同意了
唯一的方法
阻止戰爭
雖然不一定是
殺死對方
是禁止
但是他也阻止了
所有Porsche的子女
從公司的高級管理員
而Piche
開始了一個
顧問會
並立即被
Mercedes-Benz聘請
從它原有的四缸
汽油引擎
只需要六個月
Pieche
加入了另一個引擎
創造了世界上第一部
產業車五缸引擎
它是Goldilocks的汽油
比四缸的表現更好
比六缸的經濟更好
我猜你沒意識到
它是Pieche
這臺引擎已經成為了
五缸輪胎的傳奇
四缸輪胎的
不可摧毀性
Mercedes-Benz
對Pieche的工作
他們提出了
讓他擔任
下一任發展部長
因為他認為
Mercedes-Benz的
工程預算太小了
什麼?
在世界歷史中
這些話
從來沒有說過
或是從來沒有說過
然而
立即後來
奧迪學會了
怎麼說五缸輪胎
當它聘請了Pieche
操縱它的特別項目時
他在那裡
發明瞭五缸輪胎
用了不同的語言
它燃燒了汽油
在歷史的這一刻
奧迪並沒有身份
這家公司
正在努力
在市場上
使用五缸輪胎引擎
Pieche卻沒有
事實上
他內在被稱為
五缸輪胎殺手
因為他反而
想要五缸輪胎和汽油
你知道的
引擎實際上是有效的
當然
他贏得了這場戰鬥
獲得了城堡的鑰匙
城堡
是一個正確的名詞
Pieche是如此有影響力
讓奧迪的內部人士
稱呼R&D中心為
Palazzo Pieche
這纔是他
真正想要給奧迪
一個身份的方式
記住
這已經是
Porsche 917的
Pieche的心
仍然在摩托車運動中
當他的工程師
出了一個奇怪的計劃
為奧迪
帶來競爭性的優勢
四輪驅動
這實在是不可思議
當時的四輪驅動系統
基本上是
讓你把卡住的摩托車
滾出來
然後阻止
那輛摩托車轉動
奧迪發明瞭
一個永續的四輪驅動系統
並沒有傷害
轉動幾乎
事實上
當奧迪測試了
它的第一型號時
它可以在
Hockenheim輪胎周圍
快速地
像前輪驅動奧迪一樣
提升50%的力量
那是在乾燥的地面上
如果是雪地
或是濕地
讓四輪驅動
成為奧迪的勝利工具
奧迪要做的
就是勸告
Volkswagen的上層管理
要付錢
你可能看過
這個電視廣告
但這並不是廣告
這根據了
奧迪的真實驚喜
沒有提醒任何人
奧迪出席了
Volkswagen的經理人會議
在澳大利亞的山頂上
去到他們那裡
他駕駛了一輛
Prototype Quattro
駕駛到歐洲
最陡峭的山頂
23%的高度
在雪地
穿著夏天鞋
在其他經理人面前
他們估計
非常驚訝
重點來了
PX原本的計劃
是隻製造400輛Quattro
只是為了
競賽勸告
但後來
整個山頂的驚喜
變得明顯
對所有人來說
四輪驅動車
可以給奧迪一個身份
更重要的是
它可以給BMW
和Mercedes的客戶
一個真正的理由
去考慮購買奧迪
當然
Quattro進入了摩托車運動
它的主導性
是完整的
它不斷地擊敗
兩輪驅動的競賽車
它被視為
如此不公平的優勢
讓它被禁止
很多種類的賽車
包括SCCA Trans Am
更重要的是
Quattro證明瞭
四輪驅動車的
今天
沒有一個廠商
在美國
沒有在美國
出售四輪驅動車
這就開始了
就在這裡
你知道這裡也開始了嗎
沒錯
TDI
這是Ferdinand PX
混合了渦輪變速器
和直接輸入
這終於
讓汽車引擎
變成了
汽油引擎的可靠選擇
它的力量足夠
它的順暢度足夠
它的安靜度足夠
但是它確實
在MPG上發揮了作用
聽著
那堵塞的聲音
可能會是
在美國的比賽玩家
但是它改變了
世界汽車市場的面貌
在TDI的
半個在歐洲售賣的汽車
都是汽油
而PX博士
獲得了什麼獎勵
他被開除了
JK
他給了整個Volkswagen Group
控制權
Volkswagen Group的
小型堵塞車
據說已經
三個月
沒有失業了
PX博士的
第一份生意
他開玩笑
他說
Volkswagen will build a car
that is better than
a Mercedes-Benz
That's really funny, right?
Exactly what he did
When the Mk4 Golf came out
It sent Mercedes-Benz
back to school
to learn how to make an interior
This was a
miniature hatchback luxury car
And it came with a
six-cylinder that was so smooth
and so sonorous
that Mercedes bought it
to put in its own cars
The VR6 is to this day
acoustically unmatched
by just about
every other six-cylinder ever made
You'd have to buy a 911 GT3
from PX's uncle
to get a better noise
out of a six-cylinder
The R32 came with
PX's trademark all-wheel drive
But it was also
the first car ever
put in production
with a dual-clutch
automatic transmission
DSG in Volkswagen speak
And that's another
PX-era invention
that has spread like wildfire
throughout the entire
automotive industry
But thank God
in the US
we got a manual
The Mark IV range
went from fuel-sipping
clattering TDI
to the screaming R32
To the outside world
it seemed Piëch
could do no wrong
But internally
he was ruthless
He accepted nothing
but the best from everyone
You couldn't deliver
You're out
Stand in his way
Well, that's when
things got scary
Whenever there's a war
there's less at the end
And there are always
winners and losers
And I have the intention
to be the winner
with our partners
the VW in the whole world
Oh my God
I hope that works
with the subtitles
Because in German
that is the scariest thing
ever recorded
All the ticks
and the facial twitches
That is disturbing
It would have sent
a Bond villain
home to his mommy
But Volkswagen needed
a ruthless fix-it man
and they found one
Piëch wasn't just scary
He must have also been
at least a little bit self-aware
Because years later
he said only when a company
is in severe difficulty
will it let in someone like me
In normal, calmer times
I would have never
gotten a chance
That chance wasn't just
the opportunity to build a Golf
that would irritate Mercedes
like a mosquito bite
but a full-on attempt
to slash their throat
by making a luxury car
better than the S-Class
The Phaeton is the embodiment
of Piëch's obsessions
It was engineered to be the best
at all times, for all people
with no excuses or exceptions
Simply put, this was to be
the best car in the world
And when Piëch listed out
his requirements for it
half of his team quit on the spot
And then the other half
delivered
This is a 12-cylinder
that's physically smaller
than a V8
And that's because it consists
of two of Volkswagen's
ingeniously compact VR6s
joined at the crank
6 liters and 420 horsepower
means it's not just smaller
than a V8
It's more powerful than one, too
And of course, it's married
to quattro all-wheel drive
For safety and for quietness
the Phaeton's body was so stiff
that it made a contemporary
Mercedes feel like undercooked
Spätzle, by comparison
It was a technological showpiece
It even had an air-conditioning
system that provided cool air
without blowing directly at you
Because Germans believe
that moving air will make you sick
You gotta be kidding me, Jason
I'm not kidding, it's a thing
Look it up
Andy Popes, es zieht
There's wind moving, I will get sick
What about all those Germans
hiking and in the woods
and the hills are alive
with the sound of music
I mean, I know that's Austrian
Yeah, but Ferdinand Piech
was Austrian, too
I don't understand
what it is about the Germans
They're outside, the wind moves
It's fine
But if that air should happen
to come through a vent
or an open window
It's f***ing lethal
I'll tell you what
I'll kill that vent right now
Please do, can't risk it
Wow
The thing that made
Volkswagen's platform-sharing cars
so good is ironically
the thing that makes
most badge-engineered cars so bad
It's part-sharing
Badge-engineered
Like when you take a crap car
Put some leather in it
Double the price
And slap a luxury brand on it
Yep, hold on
I'm turning the A.C. back on
It's getting a little stuffy in here
However, I am applying a scarf
Lest I catch Cervicale
What the hell is that?
Oh, Cervicale
Is the Italian version of es zieht
The Italians believe
That if wind is moving
And touches your neck
It'll make you sick
Wow
Speaking of crazy Italians
Let's talk about Lamborghini
Yet another brand
That Piëch bought
And saved from bankruptcy
Badge-engineering
Is how he made an Audi R8
And a Lamborghini Gallardo
Out of the same car
Piëch did part-sharing
In the opposite direction
As everyone else, though
He started at the top
Always engineering a car
For the highest possible brand
And then allowing it to trickle down
And be rebadged as something cheaper
The Gallardo was made
To be a real Lamborghini
Which made it an incredible Audi
Not the other way around
Which would have resulted
In a good Audi
But an embarrassment of a Lamborghini
Like the Urus is today
You're not wrong
Ferdinand Piëch
Is probably rolling over
In his grave over that thing
The Urus is not up to the standards
Of a Lamborghini
It is very clearly an Audi Q8
With a Lamborghini badge on it
And here's the thing
Piëch's way was cheaper
All he did
Was make a really good set
Of expensive parts
And then take advantage
Of economy of scales
By producing a ton of them
So you can build a cheap car
With high volume of expensive parts
And it'll still be inexpensive
Yeah
And that's how you wind up
With a Golf
As a little bitty luxury car
Although I think we can all agree
That the Volkswagen Phaeton
Was probably one step too far
A $100,000 VW people's car
That just did not fly in the showrooms
I think Piëch's ego
Was getting a little bit the best of him
It really should have been an Audi
How dumb
Or how smart
Because don't forget
The Volkswagen Phaeton
Was good enough
That it could be sold
For two decades
As a Bentley
At two and three times that price
Phaeton Bentley
I didn't even know that
I guess it didn't really matter
That the Phaeton
Was a disaster in the showrooms
Piëch still had the last laugh
I take over the world
We put a Bentley badge
On a Volkswagen
And they buy it
Turn the air conditioner down please
This time
Nobody was laughing
You already know
That the Bugatti Veyron
Was the fastest car in the world
What you probably don't realize
Is that Dr. Piëch
Didn't care about that
If he did
The Veyron wouldn't have been
Nearly that fast
It didn't just reclaim
The road car record
From a certain McLaren
It utterly destroyed
The McLaren F1
Which as delivered
Only did 350ish kilometers an hour
Piëch set this car's top speed
At a very precise
407 kilometers an hour
Not an even marketing friendly 400
But 407
Out of the showroom
No mods
And the reason why
Because winning the top speed battle
Had nothing to do
With other road cars
This was about race cars
And the Veyron's target
Was to avenge the loss
Of his all-conquering Porsche 917
That had been taken away from him
When he and all the cousins
Were kicked out of Porsche management
In the intervening years
A crucial racing record
Had been taken from the 917
The Peugeot WMP88
Now held the record
For the highest speed
Ever achieved
On the Mulsanne Street at Le Mans
That speed
Was 407 kilometers an hour
That was the Veyron's target
And it's kind of hard
To think of a bigger middle finger
To a race car
Than building a road car
That's just as fast
But also happens to be
An exquisitely crafted luxury car
That your grandmother
Could drive to church
When it comes to showing off
A company's technical prowess
There are three main yardsticks
That's power
Acceleration
And top speed
And the Veyron
Held the record for all three
However
There's another yardstick
That's of no less
Sex appeal to engineers
And that's efficiency
250 miles an hour
Wasn't enough for Dr. Pieck
He also wanted 250 miles per gallon
And he got it
This is a mid-engined two-seater
Like the Veyron
The whole car is carbon fiber
Like the Veyron
It has carbon ceramic brakes
And a seven-speed DSG
Like the Veyron
Its door hinges and gas struts
Are works of industrial art
Even better than the Veyron's
And like the Veyron
It's turbocharged
And what the hell is it
Well, if you'd let me
Finish my voice over
I was just about to say
It is the Bugatti Veyron of MPGs
The Volkswagen XL1
All right, the Volkswagen XL1
Should have been
A cardboard rolling science experiment
With wires hanging everywhere
And parts falling off
They only made 200 of these things
Bugatti made more than
Twice that many Veyrons
When it comes down to
Low volume experimental cars
It doesn't get any more
Low volume than this
And yet the car is
Staggeringly well built
This is a real complete car
A complete car with
One-eighth as many cylinders
As a Veyron
But two is clearly enough
Because we are doing
One hundred miles an hour
In the world's first car
To ever be government rated
At less than one liter
Per hundred kilometers
This used 0.9
That is 261 miles per gallon
Though probably not at these speeds
And at the end of this video
We'll link to our
Revelations episode on it
Because the XL1 story
Is really, really, really cool
And key point
Literally
Its key was identical
To the Golf's key
Which was identical
To the Phaeton's key
Which was identical
To the Veyron's key
Because this one part
Was good enough for all of them
PX part sharing strategy
Had won him
The game of the automobile
He owned everything
Volkswagen, Audi, Porsche
Bentley, Bugatti
To say nothing of Lamborghini
Seat and Skoda
VW had everything
From the bottom of the market
To the absolute top
And so
In April 2015
At the age of 78
Dr. Ferdinand Carl Piëch
Tendered his resignation
To the Volkswagen Supervisory Board
Knowing he'd done it all
Or maybe he just knew
What was coming next
Just five months later
Volkswagen was in big trouble
German automaker Volkswagen
Is in court today
Facing a class action lawsuit
Over an emissions cheating scandal
The so-called Dieselgate
They actively, very scientifically
And very thoroughly planned
How they were going to defraud
The U.S. government
And at the core of it all
Piëch's beloved TDI engine
After installing a defeat device
That would allow noxious emissions
In the real world
While appearing to be clean
On government tests
Dieselgate has now cost
Volkswagen almost 40 billion dollars
And it killed off
The diesel passenger car
Completely in the U.S.
Mortally wounded it in Europe, too
Last year, Europeans
Bought more electric cars
Than they did diesels
Piëch maintained
He had no knowledge
Of the defeat devices
And that might well be true
Because they were all engineered
And implemented
After his mandatory retirement age
Where he sat on
The supervisory board
Ossensibly just watching
Over the company
Or he could have
Just killed people
No one knows
What we do know
Is that Piëch's named successor
Maarten Vindelkorn
Is now a fugitive of U.S. law
And he's about to start
His own trial in Germany
Maybe then we'll find out
Whether he ever told Dr. Piëch
About the defeat device
That he approved for use
When for once
Volkswagen's engineers
Couldn't pull off the impossible
It's not just diesel
And Dr. Piëch
That are both gone
Like Dr. Piëch himself
This Bentley is 50% Porsche DNA
But this will be
The last Bentley ever
To use a Piëch-era W engine
And it doesn't end there
Bugatti didn't just confirm
The end of the W16
The whole brand was so lost
Without Dr. Piëch
That it turned over the keys
To a Croatian upstart
The VR6 engine is dead
The Audi 5-cylinder is on death watch
Installed in only one car
Even the Golf
The centerpiece of Volkswagen's lineup
For 50 years
Is on life support
Dieselgate spelled the sudden end of TDI
And it should have set Volkswagen up
To dominate the EV market
By forcing it to pivot more quickly
Than any other traditional carmaker
But instead we got an ID disaster
Without Piëch at the helm
Volkswagen was just lost
And so now
Looking back on that 30-year period
Where Volkswagen was on top of the world
We know
That chapter didn't belong to Volkswagen
That chapter belonged to just one man
What a chapter it was
An example of just how stout
Piëch-era engineering was
This Veyron was driven into a saltwater lagoon
Thanks to Piëch
It's here
Thanks to Huston Crosta
This very Veyron is here
He chronicled resurrecting the Scubati
Like a hero
And then sent it to us to abuse
It's pretty amazing
There's a link to his videos below
You should watch them
Also don't forget to click on the link
At the top of your screen
To see our whole episode
On the absolutely astonishing
Volkswagen XL1
The super car, super mileage, super thing
That you've never even heard of
Thank you
