Psychology: The Halo Effect - How our Decisions can be Influenced by Radiant Beauty (part 1)

In the 1920s Edward Thorndike discovered that when people were asked to rate another person, their ratings were strongly influenced by single personality traits (e.g. appearance).
He called this phenomenon the "halo effect"...

www.learningpsychology.net

Author: Eskil Burck (degreed psychologist)