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Welcome to County Office, your ultimate guide to local government services and public records. Let's get started. All real estate ads must contain which of the following. So you're wondering what must be included in all real estate ads to make them compliant with the rules. Let's break it down. First, every real estate ad must clearly display the licensee's name and the name of their brokerage. This is not just a suggestion, it's a requirement. The brokerage name has to be prominent and easily readable in all advertising materials. Next, if the ad identifies a managing broker, associate broker, or representative, it must use their licensee name. If it's a personal real estate corporation, the ad should use the licensee name of that corporation. The ad must also include the address of the related brokerage office if an office address is provided. This ensures transparency and helps consumers know who they are dealing with. Another crucial aspect is the prohibition on false or misleading advertising. Licensees must ensure that all statements in their ads are accurate and verifiable. If a promise or offer is made, any conditions or limitations must be clearly indicated and full written details of these terms must be available. For specific real estate listings, the owner or an authorized agent of the owner must have given consent for the advertising. This means you can't just list a property without the owner's permission. Additionally, licensees must keep listing information current and accurate. If a listing expires or property information changes, the ad must be updated immediately. You also can't advertise another licensee's listings without their permission, and if you do, you can't alter the listing information without approval. Finally, any comparative claims such as business volume or awards need to be supported with the source, date, and qualifying information to avoid misleading the audience. By following these guidelines, real estate professionals can ensure their ads are compliant and protect the public interest by providing accurate and transparent information. To learn more, check out these links which you can click in the description below, and feel free to comment your questions. We're here to help. Go on, get your Snoop on!