The Men who Built India | Untold Story of Tata | Dhruv Rathee

Pick up any part of your life and see No, no, no. No, no. No, no. No, no. No, no. No, no. No, no. When you travel by car Tata Motors, there are many cars of theirs. If you travel by plane, there is also Vishtara Air Lines and now Air India. If you stay in hotels, Taj Hotels are Tata's When you wear clothes, Tata's fashion brand is West Side When you wear jewelry, Tanishk is Tata's When you drink tea, Tata tea Even in food that is salty, Tata salted You won't believe this, my friend. No wonder that Tata is one of the most famous and successful companies in India today. But did you know, this company didn't become so big overnight, it took 200 years Right heard you, 200 years In today's video, friends, today you know the heartwarming story of India's oldest business family. Our story begins 200 years ago in 1822, exactly 200 years ago today. A boy is born in the house of a Parsi priest in a village in Gujarat. Nasrwan ji Tata, from childhood he was restless, he had to sell something big It is said that there were only men in their village who were very strongly convinced that I had to leave my village and do something. Soon after, he started his own cotton export business. Whatever money comes from business, they ensure that they spend on their son's education They didn't want to compromise on this thing, so they gave their son Jamshed ji the best education At that time it meant to give education in English so now Nasser Wan Ji's cotton business was going well And a few years later when Jamshed ji is 18-19 years old, his education will be over So his father decided that now he sends him to Hong Kong for business expansion In today's time, it seems very common that a businessman sends his son to another country for business expansion. But remember, this year was 18-59. Air travel was still 55 years away from being invented in those days a big and long journey had to be made. So in 18-59 Jamshed ji when he was just 20 years old his father himself sent him on this mission that he had gone to Hong Kong and set up an office So it was not an easy decision to take my whole family and move to another country to try to do business there. But Jamshed ji was also very enthusiastic and he was very successful. In his 65 years of life, Jamshed ji worked in three different continents. With this, the construction of India's first steel factory will begin and India's first 5-star hotel will be opened. This hotel was the first hotel in India in Akshuli which had electricity, which electricity came in. Can you guess what this hotel video is about? The answer is correct. The Taj Mahal Hotel in Mumbai is one of the most prestigious hotels in India. In the year 1904 when Jamshed ji Tata's death, he left behind a legacy which is very difficult to match till today. And I'm not just saying this in the business sense, in today's world, making a profitable business has become a big thing. Here you will find businesses that work for money But Jamshed ji left a wonderful legacy of principles and ethics too Let me explain with some examples. In the year 1874 Jamshed ji opened his first cotton mill factory in Nakpur This was his first experience of moving from cotton trading business to cotton production business. Whenever you do a new business, you encounter new problems. They saw that their workers are working in this cotton mill in Nakpur They are very lazy, they get absent with little excuses And there is not a single day where there is 100% attendance of all the workers who are working in this mill. Now what normally a boss does in such a situation, he scares his workers, says come on time, or else I will fire you They saw that there must be a reason why these workers are so lazy, if I have to make them more motivated, then I have to think of some long-term humane solution. They created a general provident fund for them, to ensure that even after retirement these workers continue to get pension If any accident occurs with any worker, then his medical cost will be covered by the company. Not only this, but they also kept family days, sports days, so that all the workers bring their families, are close to each other, and in them a sense of community is created. All these things you will hear that today is a big common thing, but remember that it was happening in which era In the rest of the world, in the 1800s, working conditions were very bad, I talked about it in detail in the videos, Communism and Capitalism. And the amazing thing here was that they were spending themselves on all these things Well then in the year 1861 what happened, the beginning of the American Civil War got started, indirectly it was a good news for Jamshed ji's business England used to import most of its cotton raw materials from America, but when the Cuban Civil War began, the supply had stopped. Jamshed ji took full advantage of this opportunity and doubled the cotton prices on his behalf Cuba was studying England importing cotton from India During this time he moved to London and set up his own office and started working For four years they made a lot of profit, but four years later the American Civil War ended and supplies from America started coming back. Because of this, Tata's business suffered a lot and it started to go into losses. Investors started running after them to give us our return so we invested the money Jamshed ji is standing here he said he will make sure that all investors get their return Investors saw his honesty and let him keep working. But the investors said that Jamshed ji will have to work at a monthly salary of 20 pounds He's the owner of the company. The big thing was that he was the owner of the company. Start working in your company as a fixed salary employee But still they are stubborn It shows how dedicated Jamshed ji was to his business but Nasrwan ji's cotton business when it wasn't going well Their investors were demanding their money back. So he sold his house The investors have to pay back the money. And in both cases this decision was successful Nasrwan ji and Jamshed ji both Saved your business. And along with your reputation too It teaches us that if you have passion in you You have dedication and skills. So your chances of being successful Somewhere more grow Dosto Jamshed ji had many dreams Who were revolutionary for their time Opening a hydroelectric power plant A world class in India Establishing an educational institution Opening a steel plant To build a five-star hotel where Any color can go There was a lot of racism in those days. In his lifetime he only opened one hotel But the other three Dream projects were in the works. It had already begun before his death. Later on, these were his sons. Dorabji Tata who ensured that His other three dreams will also become reality. Until 1910 Tata steel is used To make the Bhartiesh Tanks To make weapons, to railroad tracks To lay these facts a big famous statement There is a man here who is a politician. Tata Steel has saved us Their steel was so good. Even when the bombs fell on the tanks They couldn't penetrate these tanks. And from then on Tata Steel name And even more popular became Great Britain after the end of World War I I had a great strong reputation Tata Steel's and the year 1914 till Tata Group had become so big That inside of him 14 different There were companies but it was only the beginning Doorabji Tata has company The activities of the Society up to 1938 Then they will follow them to a distant place. The name of the company is Jharkhand. The company has taken over In short we're J.R.D. Tata by name I know one more full of enthusiasm Young men who had very big dreams J.R.D. Tata was actually raised in And there was also a pilot He had a great passion for flying. That is why they have launched India's first airline Set up the Tata Airlines. Which was later renamed Air India as The story of Air India is very long and interesting. So far whatever story I told you guys this It was before independence. India gains independence in the year 1947 In those days, it was the era of socialism. Our freedom fighters like Gandhiji, Bhagat Singh Swami, and Vijaya Kananj They all believed in socialist principles. So obviously it was when the country got independence Jawaharlal Nehru's economic policies also She was quite a socialist. He decided that all the big ones in the country and institutions are, them The government will be nationalized. It was a decision. Which is to say, in a positive sense. It is seen that its socialism In the video I was talking, but Tata's This was bad news for the government. TATA airlines have also been nationalized. JRD Tata's heart was broken. From the beginning, but from the beginning. Tata's believed that business Not just for profit, but It is also for nation building Nehru government after nationalization JRD Tata also offered, that he Come and lead Air India And JRD Tata has gladly accepted this offer That's why I'm here. Air India in the 1970s and 80s One of the world's most prestigious airlines. In addition, JRD has been active in other sectors. Started expanding business In 1945, Tata Motors was founded. The first product made Locomotive engines running on sheets In 1968, they TATA Consulting Services, which is The Commission will set up a TCS, which will be electronically provides data processing services Today, TCS The country's second largest employer After Indian Railways. Lava, Cancer Research and Treatment Center, Salt business, electronics manufacturing, JRD TATA He was chairman of Tata for 52 years. And between this time Under the Tata group now 95 Companies have been. years In 1969, the government banned monopolies and The restrictive trade practices act passed And its most impact TATA The government's main purpose is to protect the people. Even though such rules are passed JRD TATA is under the TATA group And growing up. What did they do? The number of subsidiaries under the TATA group was increasing. This is the property of Tata Sons. They were fucking them. From these new companies, monopolies But over the course of Many years, this approach actually I'm bad at business. People have to handle business Started Tata, so always he For example, Their electronics business, NELCO He used to make radios. The market share of NELCO in 1971 It was only 2% and it was coming in. Now if specifically If you talk about NELCO, then Jamshed ji TATA had a grandson, There were grandchildren, who were called NELCO to get back on track. And this is no man, but Ratan Tata was. Family business since 1962 But they were working for years. In 1971 he was appointed to NELCO. Ratan Tata said, We stop manufacturing radios, If we have to revive NELCO, So we invest in new technologies. Such as satellite communications. And within three years, The business turned around and 1975 market share of NELCO Unfortunately, during this time of emergency The company has been incorporated and is a subsidiary of NELCO. But back had a bad effect. Eventually, it had to be shut down because of him. But you know what, guys, something like this story is That cotton mill of Nathpur which Jamshedji's door was set up. Ratan Tata was given responsibility That we can revive him and this mission They were also successful. But up to this point, senior management comes and comes. I had seen how capable Ratan Tata is. That's why in 1991 They were announced. as the successor of JRD Tata And created them. the chairman of Tata group. 1991 was the same year. When India's Finance Minister Manmohan Singh He had announced that India The Commission is now in the process of liberalizing its market. Opening up to the rest of the world. Suddenly, India has changed to a socialist model. Left and towards the capitalist model It is said that at that time The way was. See if this happens. Ratan Tata has done the opposite. That's what JRD Tata did. They have increased the ownership of Tata Sons Started all Tata group In subsidiaries. Any international company now coming And this decision also so successful turned out That not only Tata group is saving In this period. The acquisition of foreign companies I'm going to England for a Tetley tea. There was a company. Tata Group bought it. There was a steel giant in Europe. There is another interesting story The Jaguar Land Rover company. The car manufacturing company was from the UK. But when we were talking about this company So this company The workers said that we Let's see if Tata company can help us. The Jaguar Land Rover has been taken over by the company. Of these 3-4 companies this company The workers chose Tata. It was a luxury brand but it didn't mean that Tata I forgot about my grassroots customers. In November 2003 it was said that Ratan Tata has a family I saw you traveling on a scooter. Four people on the same scooter It's a big, hard way. I was able to manage. Five years later Ratan Tata has Tata Nano car He launched and launched on A story has been told. That's the core philosophy of their business. Social upliftment. So that They wanted to give the lower middle class a chance. Only one lakh rupees is the world's The cheapest car. That's the marketing of this car. They used this strategy. Look at the way it's marketed. The cheapest car is. Only one lakh rupees. But I didn't think that People will have a perception of this when they see this thing. Who is this car? If someone buys this car So what will the students around say? Look at these people. The cheapest car they ever bought. There was a big marketing flaw here. Tata's focus is on branding strategies. No. This thing you can see in this fact too That many such institutions and businesses opened by Tata Such as the Indian Institute of Science And who was talking about the Cotton Mill in Nagpur She was called Empress Mill. And it was named Queen Victoria To commemorate the coronation of Taj Hotel which is brand Even in it, Tata's name does not come anywhere. And the city which is the city of the gathering. It's in the name of Tata. That's not what Tata kept in his own house. But who was the British Viceroy of India at that time He kept this name So this was a very sweet story friends Tata group Where I told the whole story Air India in this interesting way See you in the next video. Thank you very much.