Harley Davidson Business Plan 2021 (MotoVlog 006 - They're doing WHAT???)

What is going on everybody it is the full throttle hog coming back to you with another video where today We are gonna go over Harley Davidson the motor company and its new Direction is it the right one? I don't know. We'll see stay tuned if this is your first time here like say welcome Thank you for stopping by Thank you for taking the time out of your day to watch this video if you haven't already go ahead and hit subscribe down below Hit that Bell icon So, you know every single time we release the video and if you like the content go ahead and give this video a like As it will help this channel grow on this channel. We talked about everything motorcycle related We do bike review product review and we dabble into a little cinematic sequence to help your viewing pleasure So this video I'm gonna try to see if I can get all the information and everything that I've researched done in 10 minutes just trying to give you a heads up on where the motor company is heading and What it ultimately means to you make sure you stay tuned to the end of this video where I will go over my thoughts How this will maybe positively affect you as Somebody who enjoys Harley Davidson and what to expect. So let's get into that right now. So Harley Davidson earlier this year introduced a new CEO Jokin Zeiss and Jokin is gonna take Harley on a new path and So far from quarter three, you know His new ideas seem to be helping the organization and the company as a whole, but there was some new announcements I think y'all should know about as we finish out 2020 and enter in to 2021 first things first today are kind of stopping production on Five bikes two of them I'm pretty shocked about but Harley Davidson has decided that they are going to just scrap the idea of the Harley Davidson Bronx which was kind of like that naked Style bike. It's supposed to kind of appeal to the younger generation as they try to Up their base a little bit. So the Harley Davidson Bronx is no more. It's not gonna happen Well, at least in the immediate future. They've scrapped everything about it. They are getting rid of the Harley Davidson FXCR model that was more in the European market. So it doesn't really affect people here in the US But that one is gonna be just done. They're pulling the plug on it They are also going to get rid of the sport glide As the sport glide was was a bust like it just it did nothing for them They saw no return. So that has been scrapped from the lineup They're also the one that's really kind of shocking to me is gotta be getting rid of the breakout I to be honest with you. I mean the breakout for me 63 so it wasn't that comfortable when I sat on it at the dealership, but you know, I did like the look of the bike I thought the breakout was pretty cool looking. I don't know Let me know what you guys think Harley Davidson is also going to be scrapping the Harley Davidson deluxe Same kind of deal just did not produce the numbers. They wanted it to it's kind of a flop So they are scrapping that from all future production. I know an effort to save some shekels and last but not least Harley Davidson is getting rid of the HD streets also was more of a European Style bike. I didn't really do anything here in the US So it's not going to affect us much but you know That's kind of their their lineup of how they're gonna make changes to get the company itself a little bit more profitable Harley in itself is going to be focusing on the US market as it is their biggest market so I don't blame them there and Kind of pay attention to the needs and wants here at home Which is not all a bad thing, but some of the direction that they're gonna be going in I will tell you right now. They are making a huge push for the adventure bikes right that dual Sport kind of an on-road off-road bike, you know, that's that's gonna be their big their big seller They hope me personally. I mean, I haven't really rode an adventure bike so I don't have too much of a thought on it I'm not necessarily a fan if I'm gonna go ride Street I just want to be comfortable to ride Street and if I want to go ride dirt I want a legitimate dirt bike, but that's just me Maybe once I got on one it'd be a little bit different, but I'm just it's just not my bag But that is gonna be their their big push going into 2021 So Harley Davidson is also released in electric bicycle Yeah, I said it right an electric bicycle again, I'm not sure if it's more of the idea to focus on a younger base as The generation before is getting older. Not a lot of them are riding anymore, you know just trying to appeal to that younger crowd and They believe that the electric bicycle is gonna is gonna help their profit margin. We'll have to see how that goes I honestly think it's gonna be kind of like those electric scooters. I think it'll be here It'll be a fad and it'll be gone. That's just my opinion You guys can let me know down in the comments if that's even something you guys would entertain an electric bicycle I don't know one of those things where if I'm gonna be on a bicycle Probably want to just be pedaling a bicycle not sure I'd necessarily want it to be motorized But again, that's just my thoughts. So one of the biggest pieces of this announcement was probably that Harley is going to be eliminating all promotions and discounts from their lineup and we're gonna get into that a little heavier here Obviously there they took some hit in their numbers and they need to find a way to make that up They believe that that had to do with their discounts and their promotions was causing them to lose money on the back end So that's gonna change everything You know, that's it that's a big deal There was already a big push right now So, you know, there's people that kind of switched over to Indian because Indian was offering, you know Better promotion promotion deals and keep in mind. I do like the Indian bikes as well. I Love them all, you know, that's that's one of those things with those customers are on the fence They're gonna have a tough time Sticking with Harley or being a new customer of Harley. So their whole push here is that they want to get the used market Close to a brand new motorcycle the idea is that They no longer want to have like a gap there so if you think that you're gonna be able to go in and Purchase a used bike at a huge discount. Those days are probably over furthermore They want to be able to start selling their bikes closer to the MSRP price point Which also means that for all you out there that want to finagle a deal Those days are also over. I mean you're gonna be able to get maybe a small discount But if any of your buddies in 2021 are coming to you saying they got $10,000 off their new Harley Davidson I'm gonna go ahead and wave a BS flag and say that's probably not accurate because the company in itself has already stated They're they'll just let you walk away They would rather keep that profit margin for somebody that's actually gonna buy the bike So the other thing is, you know, Harley is actually they didn't make any big announcements on any new advertising or sponsorship You know ideas or directions that they're going in when it comes to that now my personal belief was If you take a look at the 90s in the 90s in itself one of the best things Harley Davidson ever did was probably get their bike into Terminator 2 the movie when Arnold Schwarzenegger shows up on that fat boy You know sales went through the roof after that because that was a really good promotional idea One of the things that I think they're doing wrong is they're trying to get celebrities to You know ride around on a Harley, you know for a day or take a photo on it and they are spending Millions of dollars on this type of advertising and I don't believe that that's going to persuade Anybody right now for just those little photo opportunities. I would really like to see them focus on real-world promotional ideas Maybe that is getting into YouTube influencers or Other influencers that help push their product I think they could save some money doing it and they would get a better return on their investment and that's just me Don't get me wrong I mean it, you know Once this channel grows to the level that I wanted to I wouldn't mind having Harley Davidson as a sponsorship I'd be a fool and lying if I if I told you otherwise So now let's go ahead and talk about what this all means to you it is not all bad and I've thought about this for quite some time and Here's what I've come up with again, it's objective just my point of view but in order for Harley to stay in the game with its current clientele, I believe they are going to have to be just blowing their customer service out of the water and Stepping up that game and I'm not saying that their customer service is currently bad But they really need to take that to the next level how they do that I'm not quite sure just yet, but for you as a customer, it's always good You know Everybody goes back and forth in that battle on you know Where you buy your motorcycle and where you take it for service after that and and what happens after this sale? but I would think that before the sale during this sale and Yes after this sale Harley Davidson is gonna have to make that statement So loud that their customer service is second to none And as a customer who doesn't want good customer service. I mean we're paying for it either way But now because they're not going to be doing any of those promotions and things like that in the past You know, I would expect their customer service to just be top-notch and I'm going to hold them to that I don't know what you what do you all think down below? What it what is it that you would want to see from the motor company in itself? To make you either stay with Harley or purchase a new Harley, so let me know leave a comment down below That's gonna do it today for this video Hopefully you guys enjoyed it If you like the content go ahead and give it a like don't forget we come out with a video every single Monday Sometimes we try to come out with more than one video a week But at least every single Monday, you know that full throttle hogs gonna have a video until next time Go ahead and be safe ride safe, and we will catch you next week