Lecture 19 : Sustainability and Green Supply Chain (Part-1)

IIT Kanpur July 201
20 followers
Sep 6, 2024
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good afternoon
everyone welcome to uh a new topic in
the uh course titled carbon accounting
and sustainable designs in product life
cycle management this course is offered
as part of the NP Ms uh in
initiative uh from I kpur and we are in
the week four of this course and uh my
name is Dr Deo Philip I am from I kpur
and along with me Dr amep Singh obroy
and Dr prel pradap Singh are teaching
this course and today we are getting
into a new topic A New Concept that's
called
sustainability sustainability and green
supply chain okay so these are the two
topics and because this is important
important for us to we had already seen
carbon Footprints and other kind of
things so and there are so many
questions that are coming as part of the
course so we would like to address all
of those in today's lecture so without
further delay let us get into the next
topic the supply chain right and this is
a word that is used and misused and
abused so there is uh many definitions
and all those kind of things so let us
talk about the commonly used or commonly
the the popular one
it's a goal oriented
Network oriented
network of
processes of processes and Stock
points okay it's a goal oriented network
of processes and Stock
points used to
deliver used to deliver
goods and services to
customers and
or
services
to
customer okay so if you think about it
it was origin as we discussed earlier in
the class we had
inputs and we had a what we call as
transformation process
process then we had
outputs and we had the customer
here okay so this journey from the
transformation process to the customer
where processes and Stock points this is
originally what people called as the
supply
chain okay initially okay
now then after people saw the benefit of
this analysis it started coming to here
also to to the then it slowly started
percolating backwards okay all the way
through to the input and Beyond the
customer also it started percolating
both
directions
so with that the definition got updated
which
was business processes
process is
from end
user who is the end user this is also
the end
user from end
user
through original
supplier original
supplier that provides
products
services and
information this is more
important and
information that add
value value to customers and
shareholders
okay this definition is little bit more
updated because the originally the
initial definition this is the original
or initial starting point definition
where processes and Stock points to
deliver goods and service where the
delivery the delivery is happening here
okay uh instead of doing this I'll just
draw line like this so the delivery was
of the outputs from the transformation
process to the customer but when people
found out that this is good so then what
they started is the business process is
from end user okay through the original
supplier so from end user all the way to
the original supplier that provides
products services and information we saw
yesterday
that it is
PLM
substitutes
expensive materials
energy and
time
with
cheap
information we have already seen that
okay so that kind of a thing so
information became get uh added and
instead of just delivery the focused
point is adding value okay so the focus
changed
from
delivery to adding
value okay so once this happened and
people started seeing the benefits of it
again it became updated and things got
uh
modified and then now we know that this
a transformation process so with respect
to our course we can redefine okay so
for
us for this course we can redefine this
like this way all
activities associated with
the
associated with the
flow and transformation
of goods and
services
services
from raw
materials raw
materials
including
funds okay
to customer
Plus in addition to that information
flows okay so for us the input if you
remember the part of the input we said
man
materials monies
Etc so at this point the flow of flow
and transformation both of these things
there is flow this is the
flow and here is the transformation and
then it flows out again okay so the
transformation of goods and services
from raw materials so the goods and
services are created from the raw
materials which also including the funds
how does the funds flow into the system
to the customer the target is the
customer and in addition to that how the
information also flows along with it
this is the major criteria or major
definition of our uh our uh the for this
relevant for this course so let us have
an illustration okay let's look at here
okay so you can see this is
the
environment okay so um like an example
is uh you may get the raw materials from
the forest from the nature from mining
Okay so this is an example is
mining okay this can be
agriculture this is
forestry Etc okay so this is all of
these things we call it as The
primary
sector of
economy okay so the primary sector of
economy from there things get
uh it is either Timber gets harvested or
food grains get harvested
or call get mined Etc from there
multiple tiers of suppliers the local
suppliers they these are the lowest
level lowest level means
closest to the
location and from there they aggregate
there are people tier two they are
intermediaries
okay and these are aggregators tier one
suppliers are actually aggregators okay
they are large aggregators in this case
and from there they aggregate everything
and they use different means of
transportation
Transportation okay so there are
different means of transportation by
rail by Road by air Airline okay using
different means of transportation these
aggregators um I mean aggregators
through intermediaries and lowest level
suppliers aggregate the necessary raw
materials and here is the
inputs the all the raw materials go into
the they go into the warehous and some
of them directly goes to the factory
okay raw materials so to
either Warehouse or factory
okay and in the factory so this whole
thing that we call okay this much
portion this much portion okay of it up
to here we talk about this is called as
the
Upstream okay then you have a fact
Factory this is where your
transformation process
happen Okay this is where the
transformation of raw materials to
finished the good happens this is also
known as the
secondary
sector of
economy okay so you can see the factory
they use okay you can see emissions also
and here also there is emissions and
energy being used so
emissions like this okay and the
secondary sector transforms it into
finished goods okay so this is the from
here
onwards to the customer we call it as
Downstream
originally supply
chain focused
here the downstream was the focus of the
supply chain originally how do you get
it from the factory to the dist the
warehouse from Warehouse to the
Distribution Center okay and from
Distribution Center to the stores and
stores to the to the customer okay so
this is the
level
closest to the
customer okay and the customer buys it
from the store okay so this portion also
you can say somewhere from
here can also think about as a tertiary
sector
tertiary sector okay and so we now know
the Upstream is how we take the raw
materials and other things from the
environment all the way to the factory
where the transformation process happens
and the downstream is how the finished
goods and services move from
the uh Factory to the customer and you
can see the information this is the
information flow which is also what I
mentioned uh earlier that along with the
raw materials and finished goods and
other things the information also flows
as part of the system so how is this
information works so let us understand
this in the form of three subchains of
the uh supply chain so the first chain I
will draw it as let me draw it like this
and I name this chain as
the procurement
chain okay some people also call this as
a purchase ch ch but this is on the
source okay or source of the goods and
then I am making another
one and this is what I call as
the
production or transformation process
production or let's say
transformation and the one is Source
here the verb is make then the third one
is third chain you're assuming that
these are connected like a chain third
one
is this chain is called as let's call it
as the
distribution and the verb here is
deliver so the product after the
transformation the finished goods and
service actually gets delivered to the
customer through the distribution so
where is the information
I call This Thread that goes through
this one as the this is
the
information so we can think about it
as think about it as said so information
this
ties all three
subchains together
okay so if you look into this if you
talk this is
the
transformation
inputs that is
the sourcing chain okay you have
the
outputs to the
customer okay this is
the delivery chain and the
transformation obviously is the make
chain so these are the three but uh we
we just I've been only focusing on
transformation because this is where we
talked about and lot of the time the
studies around the transformation
process because that's where the maximum
amount of energy is and we also had what
we call as
the okay it's okay feedback
was like this we drew this where we said
productivity was a feedback and Etc but
that's part of the transformation
process or the make as part of this fair
enough now the traditional approach of
supply chain okay how is the supply
chain and because you can see that in
this kind of a scenario the carbon
footprint okay of uh uh this entire
operation is very large in addition to
the emissions there's emissions in this
there is emissions Associated
here Etc so and there is another
emission going on with the shape it's
all like that so in the traditional
approach the focus always have been okay
all involved
parties directly or indirectly
whether you are involved directly or
indirectly
focused on
fulfilling a customer
request so what is that the focus is on
fulfilling a customer request that was
the only focus at the time in
traditionally so if you think about it
one way to do this is the first function
is
extract or extract from the uh
Earth then we have what we call
as
transform then what we have
us procure
okay then what we have
is uh
make
oops
Del deliver Okay so so the
transformation also has this aspect here
we uh
the
transformation
process okay so it is a su
of equal
to
transform plus
procure plus make in make you can think
about it as assemble also is one part of
it so the process have different aspects
so like for example you may have a raw
material and you may transform the raw
material to a new shape you may buy a
tool bit and which will be used for the
transformation and once the parts are
there you will assemble it to make it
into a new bigger product so the extract
and deliver is the the input and output
chain part of it so the main thing here
is the
semm
was
always
treated as a
source of competitive
advantage and the reason why it was
treated as a source of competitive
Advantage because of what we call as the
the innovative business models
associated
with we discussed what is a business
model in the previous class so please
understand that it also talked about
value
creation okay and also is
efficiency because of these three things
the Innovative innovative business
models value creation and efficiency the
sem was always treated as a com if you
have good Supply Chain management you
could always have a competitive
Advantage with that in mind you can also
think about Supply Chain management from
a system standpoint so we can broadly it
is a very messy way to look into it but
let's you can we can look at it it
doesn't matter to
us
suppliers and let us call it
as organization
or you can also talk it as
Corporation or Corporation okay let's
call it this an organization and then
you
have
customers the suppliers to organization
to customer the traditional flow of from
suppliers to organization organiz
transforms it to the customer okay now
the suppliers okay uh they can procure
things okay through two ways okay this
is either
domestic or
import
sourcing okay so the thing you can think
about it is suppliers will have Main
things as main functionalities we do it
as functionalities it is
order
processing the manufact the organization
has given an order they're processing
the order okay then they also have the
sorry
Transportation okay and third one will
be
storage okay so these three things they
have to do okay and uh the uh they will
keep on having so in a place we will put
it something like this okay uh they have
uh uh let me put one more order
processing
then there is a
transportation and then there is
Storage they are connected but this is
where the I'm going to draw a dotted
line where I'm saying that it is the
supplier uh
organization
interface the supplier may be supplying
to many other organization okay they may
not be supplying to just the one
organization so they will have their own
so this
is dedicated this
is of the supplier
this
is for the
organization so they he may have a the
supplier may have a large Fleet of
trucks but when he dedicates a truck for
the organization to deliver that product
then that becomes a spot of it so if you
think about it
so this causes what do you call as
inbound
materials the inbound materials are to
the
factory okay and this is called
as through
flow or throughput you can think about
it as okay other word is
or
throughput
okay and from here it actually have what
we call as
outbound
outbound materials it can be finished
goods or waste or whatever it is okay
and the customer can again be
domestic or
export
distribution okay now in the when it
comes to this uh the corporation they
will have a function which is called
as called as materials
management based on the order
processing the transportation and
storage all things put together it comes
to what you call as a materials
management okay and that is part of the
organization and and as part of the
materials management there is another
function that is called as inventory
management that is the function of the
organization okay Inventory
management then there is also something
called as as part of our within this we
call it as physical distribution
management
distribution
management that is for the for the
factory it's a function of the factory
again but how you are physically
Distributing and then you
have
storage but this is called as work in
process okay that's in the shop floor
okay
so then the physical distribution
management from here what we have is
okay the outbound from here is the
outbound and from the outbound we have
four things
actually one is the order processing the
the order is a
customer you also what you call as
transportation
we also have what we call as customer
service and the last one is Inventory
management so now it is finished the
goods now I have much value added now
Inventory
management this is all part of the
physical distribution
now okay and now there is the similar
dto okay happens
here as we drew
there okay
and they're exactly the same but
okay so this is called as a
customer
organization
interface this is order
processing
transportation customer service
Inventory
management so these things
are of
the
customer or
distributor okay this is
for the
organization so there's an interface
where the things are mirrored but one is
dedicated to this okay and now along
with this we also
have a line underneath where we
say
forward and
reverse flow
of
information
products and
funds okay so back and forth when the
customer buys things they pay the money
money comes to organization organization
pays the money to supplier supplier
supplies the products so the in back and
forth the information products and the
funds travel back and forth as part of
this okay
all right
so if you see this is a systems view of
how the different systems and it also we
know what the interfaces that are
created as part of the system okay so
now uh the with this system when we talk
about it when we look at this system uh
the organization or Corporation what we
talk about
it this has the transformation process
process that does the value
addition okay you create the value
addition as part of the transformation
process okay which is undertaken by the
organization or Corporation so this is
where the organization or the
corporation or or or or owns the factory
okay accomplished
through a
factory for goods okay if it is Goods
physical Goods then you need c a factory
okay all right so the if you look into
it the it is cheaper because you can see
that the associated things of managing
the materials is expensive here whereas
it is cheaper to move the information as
we disc discussed in the pl so once you
look at the system view you can see that
the traditional one it was
unidirectional but in the systems view
it is back and forth because the forward
and reverse flow of information products
and funds is there how would the
information the products flow back
because sometimes if the customer
doesn't like the product or had to be
repaired or maintained then the product
flows back as well along with this so
this gives us a good point or a good
stopping point for us to stop here
before we get into what we call as the
green aspects of how do we make this
supply chain green or more sustainable
which we can continue as the lecture for
the upcoming uh the next part of this
week so thank you for your patient
hearing and uh we will continue in the
next session the green supply chain
aspect of it thank you
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