汽車市場恐崩潰；買一輛車虧損5000；外企逃離

The new car in Yunnan If you can't sell it, you can't sell it You see When I opened this car supermarket I was in a coma 7, 7, 8, 8 I got up at 1, 2, 10 You have to sell 18 He has to sell 17 Our car In March We only sell more than 15 No one wants it It's really a cut-off Old tiger The market in July is really bad Now the more you sell this car, the less confidence you have In July this month No one bought a car I really don't know what to do These cars have been on display for almost two months The ones in the back It's been almost a month It doesn't feel like it's cheap now Now it's the whole market There is no need to buy a car We can only wait There is no other way The money is getting harder and harder to make It's a crisis in every industry Of course, it also includes our new car industry Now the car is to be honest The car in Kuchun More than a day a day The price is getting lower and lower But it's just not right Now even if there is a little profit It will not make money We all have to sell it quickly In case Kuchun has more It will be even harder to sell The report issued by the China Motor Association on July 8 pointed out Because of China's economic recovery Consumers are willing to spend low Although the government in April Pushed out to encourage motorists To make up for the old with new money But the effect has not been significant in recent months In June, the national motor market sales amounted to 1.78 million Down three months in a row Why has the car price dropped to the cabbage price But fewer and fewer people are buying The current situation is Those who should buy a car have already bought it The wallet is empty And those who don't buy a car still don't have the purchasing power The wallet is also empty This two-way situation Put the market in an awkward situation Some netizens explained Walking on the street What you see is young people taking the subway Middle-aged people ride a bike together The elderly drive a second-hand car Fewer and fewer people have a need for cars Only when the car is no longer squeezed by the market The bosses stopped exaggerating When electric cars really become new energy vehicles It is possible to welcome a new peak in purchasing power Recently, because of the continuous decline in sales And the high-end new energy car performance is not good In addition, the EU increased tariffs on electric cars China's largest car manufacturer Shangqi Group Faced a hurdle The overall economic environment in China is deteriorating The Chinese car market is facing a problem of supply and demand The sales of electric cars are also showing a cliff-like decline For Shangqi Group, it is no better than snow and frost The annual sales of Shangqi Group Has fallen from more than 7 million in 2018 To 5.02 million in 2023 In 2023, Shangqi Group sold a total of 502.1 million cars The total revenue is 7,447.1 billion yuan However, sales are still declining The latest data shows The sales of Shangqi Group in June this year 30.05 million 25.92% In the first half of this year, the accumulated sales were 1.82 million 11% This performance is only 33.3% of the annual sales target of 5.45 million According to the July 10 survey of the China Automobile Transmission Association In the first half of 2024 Only 18.4% of dealers completed half a year's sales 34.8% of dealers completed more than 80% of the task And 13.5% of dealers have not completed 50% of the task Car sales are on the rise The China Automobile Transmission Association said Looking ahead to the second half of the year The lack of domestic consumer confidence is still prominent The international trade situation is more severe The industry competition is further intensified The overall operation is facing greater pressure Recently, many media reported Large regional car dealers Sunfeng Group Limited Company in Jiangsu And Sunfeng Group News of financial crisis Then Sunfeng Group posted a tweet on its official WeChat public account Responding to the group's financial crisis And the group is actively rescuing itself China Daily Economic News media reporter Found that many phone rooms were unanswered Because in Jiangsu Sunfeng's 4S electric car Netizens said The reporter learned Sunfeng Group Due to previous investment in a certain brand And led to financial problems Now some brands are still operating normally Like Wenjie Experience Shop The after-sales manager, Zhuang Zhuping, introduced The current vehicle sales situation is basically flat But car sales are basically lost Since the epidemic Every time a car is sold, it will lose about 5,000 yuan And employee salaries and commission are normally issued The operating cost is about 1 million yuan And staff responded Binghaixian's overall monthly sales are 150 to 200 Compared with previous years, sales have fallen by 26% Profits fell by 10% to 15% The market competition is fierce Bank credit threshold increased The difficulty of new loans has increased And the pressure is huge Since this year Not only has the financial problem troubled Sunfeng Group It also affected other car dealers In January, Guangdong Yongao Investment Group Limited Was forced to close down its multiple 4S stores On February 29th Guangdong Yongao Investment Group Limited Announced that its business was not good and the debt was serious It officially closed down on March 1 What is worth paying attention to is that Now the second-hand car business is not doing well New year car dealers face serious losses Many car dealers have fallen one by one The car market is very difficult 90% of car dealers are suffering serious losses The car business is not going back The situation of making less money is getting worse For example, let's talk about second-hand cars Once the second-hand car is taken back, it has not been sold for a month Once the price of the new car drops The second-hand car can't be sold However, the new car we dragged over is not easy to sell There is a possibility of loss if it is not sold for a week Why? Because new cars are priced down every day If it drops too much, it may not be able to keep up In the end, it can only be sold at a loss It's about 400,000 If your budget is a little higher, you can sell it for 400,000 to 500,000 Some cars cost more than 300,000 Unfortunately, as the price of cars is getting worse Since last year Many car dealers have been forced to withdraw, close or change brands According to the survey by the China Automobile Traffic Association More than 70% of dealers failed to meet the annual task indicator Loss ratio reached 43.5% In 2023, there were about 1,500 to 2,000 car salesmen withdrew from China Cui Dongshu, secretary-general of the China Automobile Market Information Committee, said The characteristics of the June industry reserve are obvious The current structural adjustment pressure is accelerating From the main factory to the channel end Dealers are still not confident The latest survey by the China Automobile Traffic Association shows In June, the domestic car dealership reserve forecast index reached 62.3% The same rose by 8.3% During the not-so-urgent period 65.3% in November 2022 This data reflects the current losses and sales difficulties faced by the Chinese automobile market Zhang Junhao, the founder of Fujian Huase Brand Positioning Consultation, said The difficulties of Sunfeng Group and Guangdong Yongao Is the cause of huge loss of life in the entire industry Traditional car dealers are dealing with consumer demand changes Price war, storage pressure, and financial tensions Struggling to survive in various difficulties The price gap has left many car dealers struggling A salesperson from a Mercedes-Benz 4S store revealed Many vehicles are currently out of stock For example, Mercedes-Benz C-Class sells 70,000 yuan for each car This state of operation cannot be sustained Luxury car price war makes car dealers survive But failed to significantly increase sales The latest data shows In the first half of the year, BMW sold 37.59 million units in the Chinese market A drop of 4.2% In the first half of the year, Mercedes-Benz sold a total of 35.26 million units A drop of about 6% In order to help car dealers deal with short-term difficulties BMW has provided car dealers and 4S stores with subsidies Relieve business pressure What is worth paying attention to is The latest data shows Foreign car manufacturers are accelerating in the Chinese market Local brands have occupied most of the market According to the Wall Street Journal The data released by the China Motor Market Information Conference on July 8 shows In the first half of this year, Tesla and other foreign brands The share in the Chinese motor market Dropped from 50.5% to 43% in the same period last year At the same time Local electric car manufacturers such as BYD and Geely Rapidly rise and take the lead in the market In the new energy car sector Tesla has fallen to third place in the January-May ranking Behind BYD and Geely China is the largest car market in the world With the support of government subsidies Electrification is accelerating Local brands have a significant market share Japanese Mitsubishi In October last year Announced a halt to the production of joint venture companies in China And transfer the shares to Chinese partners At this time, it is at the peak of the Chinese car market price war July 2002 The Stirlandis Group, headquartered in the Netherlands Closed the only Jeep manufacturing plant in mainland China The reason is that the local government is willing to increase Many foreign car manufacturers are tightening their expenses To cope with the decline in sales Tesla said in an internal memo in April Over 10% of the country's revenue Chinese employees are also affected Modern cars have been declining in sales in China In January this year Announced the sale of Chongqing factory to a local company In June this year Japanese cars were announced to stop production in Changzhou factory The company's plan is to reduce its employees in Chinese joint venture companies Okay, that's all for today If you like our show Please subscribe, like and share with your friends Thank you for your support See you next time