1 Video View·Jul 16, 2024
2025 Audi A5 Sedan / A5 Avant PRODUCTION Car Manufacturing.
Audi is opening the next chapter in its successful history in the mid-size segment with the new A5 family. Launching 30 years after the first Audi A4, the sharpened design language of the latest generation, now called the Audi A5, captivates with premium proportions. Both body styles, Sedan and Avant, perfectly embody the sporty essence of the Audi design philosophy. A new design language in the interior creates a generous feeling of space and places the displays on a digital stage. The new operating concept increases interaction with the vehicle. Efficient, partially electrified combustion engines and thrilling S models round off the range.
With the expansion of its model range, AUDI AG has restructured the naming of its vehicles since 2024. The numbers in the names of electric and combustion-engine models are the differentiator. Going forward, even numbers stand for electrically powered models, odd numbers for vehicles with combustion engines. With the debut of the latest generation, the Audi A4, a long-standing bestseller, will be called the Audi A5 and will be produced in Neckarsulm. It is offered in four new variants: as the A5 Sedan and S5 Sedan2 and as the A5 Avant and S5 Avant1. These versions are the first models to be launched on the Premium Platform Combustion (PPC).
The new models are growing in length and width. Audi is also expanding their standard equipment, positioning the new Audi A5 in the upper mid-size segment. The new user experience based on the 1.2 version of the E³ electronic architecture matches this aspiration. Optional equipment is bundled in various packages.
Dynamic and muscular exterior design
Even at first glance, the completely redesigned A5 family has a powerful and clean design. The modified proportions with a long wheelbase, large wheels and the low, sporty body embody progressive dynamism and premium standards. In the Sedan, the sporty, compact-looking greenhouse stretches to the rear in a sweeping arc, flows seamlessly into the shallow rear window in a coupé-like manner, and ends at the visually short tailgate with a striking spoiler lip.
The rear hatch, which is new in this vehicle segment, offers a convincing symbiosis of design and functionality. It opens with the rear window and its size makes access to the luggage compartment considerably easier. This results in a completely new sedan concept for Audi. In the Avant, the dynamic, taut roofline merges into a seamlessly integrated roof spoiler that spans the sporty, flat rear window. The D-pillars, which are steeply raked, emphasize the dynamic side view of the A5 Avant.
The front is dominated by the wide and significantly flatter proportioned Singleframe with a three-dimensional honeycomb structure. Together with the slim and precisely drawn headlights, it shapes the face of the vehicle and gives it a striking and focused expression. Thanks to the “soft nose” integrated into the bumper, the hood is flush with the front end. The blisters protruding powerfully from the shoulder area at the front and rear wheels are reminiscent of the Audi Urquattro and a core element of the Audi design DNA.
The striking, distinctive rear combines sporty, emotional design and intelligent technology. A combination of sculptural geometry and continuous, three dimensionally offset light strip gives the rear of the new Audi A5 presence and visual dynamism. Further highlights of the rear view in the base models are the clear, modern design of the bumper with a dark diffuser and the high-quality rectangular exhaust tips.
New standards in digital light
The Audi A5 family offers digital daytime running lights with LED technology at the front and second-generation digital OLED rear lights at the rear. With around 60 segments per digital OLED panel, they are increasingly becoming a display at the rear of the vehicle on the A5.
This enables car-to-x communication and increases safety on the road - for example with the new communication light. The dynamic lighting effects when unlocking and leaving the vehicle reflect the aesthetics of movement as part of the Audi light DNA. The active digital light signature does so too, conveying a new sense of liveliness.
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[Music]
today I'm proud to present the on new
Audi s51 na A5 sedan turn the lights
on I'm Louisa from product marketing
team and I'm really proud to present
these two beauties together with my
colleagues from exterior design yakob
and interior design team
matis the Next Generation A5 is a
complete new car it is the first model
based on Audi's new premium platform
combustion short
PPC using the PPC brings several
advantages the model gets more roominess
in a passenger cabin especially in the
second seating row Additionally the new
A5 is the first combustion engine model
based on Audi's new electronic
architecture the product substance grows
beyond today's A4 in standard and
optional equipment consequently this
leads to renaming A4 into
A5 and these bigger dimensions are also
the perfect Baseline for the sport and
athletic exterior design so let's talk
to our exterior design colleague for
more details on this beauty yakob
exactly
Louisa the Audi A5 and S5 models
represent the sporty essence of our
design DNA let's turn the car into the
side and I explain you what I mean by
that a long wheel base h huge wheels and
a long
Bonnet flared
fenders and sculpted listers represent
quatro in its purest form we got a
really shallow Greenhouse that sits far
back on the body and shows dynamism
already when the car is
standing cleanly integrated details like
door handles and sensors blend nicely
into the clean and minimalist design on
the aant this really inclined SE post SS
in a super nice contrast with these
bulging re fenders and make the car
stand really Dynamic and bold on the
road let's have a look at the face now
we have a complete new front
architecture with a really low and wide
honeycom Grill it's flanked by very slim
and precisely designed
headlights the rear end is also very
Dynamic this sharp edge pronounces the
width of the car makes it look planted
and looks really Progressive together
with a rear tail light band coming down
to the diffuser we have a really
sculpted s specific diffuser that looks
high quality and also contains genuine
tail pipes lighting is a really
important aspect of our design the Audi
A5 and S5 feature new digital Lighting
Technologies such as the digital OLED
rear lights with a full width LED light
stripe with the active Digital Light
signature the car magically Comes Alive
you can see how it starts breathing
digitally
we call it Aesthetics and motion and
it's our way to show for Tech correct
yob this metrix LED headlights and the
Next Generation digital OLED taillights
the new A5 enables communication light
that communicates with other cars for
instance and warning
situations coming from exterior let us
now have a closer look into the interior
who could better do this than ma TI
thank you Louisa our new interior design
philosophy becomes visible inside of the
car let's take a look together
[Music]
okay the interior is more than ever
tailored to the needs of our customer
both driver and passenger the digital
stage is a very good example of this
approach within perfect reach of the
driver you will find our Masterpiece the
curved Audi MMI panoramic display OLED
technology at your fingertips now that's
fantastic it's so thin it seems to float
especially at night
wow the digital stage extends towards
the passenger side and there you find
the nicely integrated MMI passenger
display and thanks to the active privacy
mode I can even watch a video while
driving without distracting you Isn't
that cool it's fantastic further
highlights are in offer a new generation
head-up display with a 85% bigger field
of VI and four more functions that you
can configurate individually and not to
forget our new Audi assistant that
brings voice control to the next level
okay let's give it a try okay hey Audi
bring us to the Frankfurt
airport Frankfurt International Airport
in Frankfurt Al start route guidance I
have one more thing let's get out of the
car for
this besides the A5 around here in the S
version We would like to present another
derivative within the new A5 family we
have brought a A5 sedon as Edition one
it will be available from Market St with
an exclusive exterior color and
exclusive exterior Parts therefore I'd
like to hand over again to yakob yeah
absolutely Louisa the sedan is my
absolute highlight of the A5 family with
this long stretched roof ball the really
fast SE poost very short deck lit and
despite the really CET shaped silhouette
it offers High functionality due to this
big tailgate so blending function with
style good job yob absolutely in love
with these models I'm really looking
forward bringing them on the road
[Music]
there was this strong idea in my
head before I even put the first sketch
on paper I had this vision of the
car I started my first
sketches did the proposals couple of
views presented got selected for
model we were competing with each other
for a couple of months and bit by bit
along the way my model remained as a
contender
it was like more than a year after that
the model was finally
selected that was probably the best day
in my life in my professional life for
sure that my original sketch the work
that was done all along was find this
elect to go into
[Music]
production this was a big moment for
me we always had this working title in
in mind sedan 2.0 because we we did want
to make a big leap right we wanted to
make it look absolutely new to look
different than the predecessor and we
did this by giving it this curved moof
shape inspired by TT inspired by other
Audi of the of the past Heritage in our
design DNA is very important so this is
the key aspect and this brings you into
a rear end where the trunk liet is
rather short and you have cop shaped
roof line and this gives a really nice
silhouette but with a short deck liet
would not be too practical so actually
then incorporating a long deck liet a
long trunk that opens all the way up
with a window it's a total highlight
that even for me as a designer offers
this cool blend into functionality and
style at the same time as a whole it's
really something new these are some of
the views of the sketches of this car
you can clearly see the front sitting
really low is this kind of downroad
Graphics that make it look powerful and
confident at the same time is showing
how strong the quatro blisters are on
this car they really are part of the
volume it's something that grows out of
the body like real muscle that gives the
car a really strong three-dimensional
feel and a very athletic
stance we have the single frame Grill
but that has a new proportion so it's
the really low and wide honeycomb Grill
we have deliberately squeezed it in this
direction to give it a new presence a
new sporty look headlights that stretch
from the single frame are really Slim we
have Incorporated all the functions and
made it really Slim elegant we have
integrated door handles first time on
the combustion engine car we have a
really clean side thanks to that we have
a sculpted rear where the spoiler stands
very upright and forms with the deck
liet forms a really sharp contrast and
this in such a nice way is integrated
with the rear light and I think it looks
stunning when you drive behind and you
see this stripe and the digital olet
Graphics it has such a bold attitude I
really look forward to see the col
there's a line that comes from the
single frame gr runs through the
headlight sharp edge running over the
side taking the door handles running all
over the rear into the real life stripe
basically it's an equator and that sort
of splits light and Shadow giving it
punch this extreme sporty athletic
attitude it's always been my biggest
dream as a designer even before becoming
a designer to do a car that's becoming a
production car and to do that sketch and
to get it cre to production it's the
biggest gratification you can have as a
designer no more wish in life after this
in some way
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