古典音樂的現代考驗

Danielle 的精英英語教育
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923 Video Views·Apr 22, 2024
費城室內樂團的營銷策略
Welcome to Look at the West.
This piece of music was played by the famous Philadelphia Orchestra.
Our guest today is his head, Mr. Peter Gislink
He is also the lead player of the Philadelphia Inner Orchestra.
Tell us about your earliest musical revolution
My earliest musical revolution
I come from a very musician's family
My father is a former director of public television
He is also a very respectful composer.
He is also a very respectful musician.
He is also a lute player
My brother David Glink is an award-winning lute player
This is my musical experience
Because my father met with a lot of classic musicians
Meet many lute musicians
These people come to our home
Daily life
I went to watch them on TV when I was a kid.
This is my first time
It's up to me to decide my future
Did you learn any music?
Of course there are
Then I entered college and university
At the same time, I entered the conservatory
When I started
I joined the lute and the harp
Then joined the lute and the lute
When I was about 17-18 years old
I entered the university
At the same time I entered the conservatory
Then I chose music theory
such as production and strings
in 2005
Philippine Pipa Orchestra
An international investigation was conducted
Who is the director?
What characteristics do you think they are looking for
What do you think this location is for
I think it's important
I think we're a good fit
They're looking for someone
I found out later
They want someone with experience
from different backgrounds
Can bring non-American experience
It also brings the American experience.
Can also think of new markets
Driving new markets
'Cause let's not forget
Even in 2005
The market is very challenging
We've been looking for funding
We are a non-funded product
I think they attract me the most
Is when they see my album
Provide new strategies
Create new revenue flows
This basically raises the
The core mission of an organization
I think it's them
The main reason
They think we
Really want to hire him
I signed the album in July 2006
In the western world, there are many art groups
Including non-profit groups like the Philadelphia Inner Orchestra that perform traditional art.
Funding from the government is actually a very small percentage.
And most of the money comes from ticket sales and private donations.
Dinner parties like tonight are also an important way to raise money.
It's also an excellent way to maintain an audience.
This party was started by Mr. Peter Gislink in 2007
Philadelphia City Orchestra Final Achievement Awards Gala
Once a year
Previous winners include world-renowned theatrical soprano Jazzy Norman
One of the three tenors, Domingo, and so on
Tonight's winner, Mr. Bert Baccarat
is one of the greatest contemporary pop music composers
In his nearly 60-year career
8 Grammy Awards
3 times won the Oscar Film Music Award
His works of high-yield quick-witted population.
Accompany the growth of several generations
The concert with him as the main character will naturally attract many people.
The arrival of these people naturally brought donations of popularity.
Of course, it also brings more future audiences to the orchestra.
Except that Peter and his team run the day-to-day operations of the orchestra.
a board of directors composed of prominent members of society
also plays a pivotal role
It's like these guys are the soul of the orchestra.
But speaking is still very modest
In my view of music
You can follow the story of the music
Whether it's classic music or songs
I'm very sensitive to how I feel about music
From a professional point of view
I think I can help the orchestra
in terms of their propaganda
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We think it's very unique
You once said in an interview
Working in Paris and London
Your plan will be completely different
Because the audience is different.
How is the audience different?
I'm glad you asked that question
I can answer this question in two ways
I think
Music group or art organization
Must serve their own community
If you mention
People will say of course
But a lot of arts organizations don't
Many people
without even realizing
They serve themselves.
on their choice
their choice
The audience has no choice.
Like or hate
I think it's an important step
You have to realize
That's the reason for the plan
The Philippines is a conservative city.
because of its history
very cultural
People's Taste
It's for some singers.
That's right.
Perfect
So I planned
We plan
in this way
Let the audience
When the audience comes to our concert
They have a unique experience
They really have
A great concert experience
They all come home happy
And then we're gonna
From time to time
do something random
make them like
Surprise them.
Right.
Because our music director
very good at
express these
If I use the same plan
Playing in Paris.
may not succeed
Can you tell us
Paris and Porterbull Tesla
What is the audience like?
Paris is comparison.
They are very progressive
They always want something new
I thought it was the opposite
I'm so surprised
I can give an example
If you are in Paris
Go see Cité de la Musique
You will see a very challenging
Music program
Because you're going with a new singer
With the new staff
You might do a lot
not too difficult
In the Philippines
You may have a huge challenge
There are 100 people at home.
This is not judgment
It's all a taste
You posted a
Four-year market research review
I guess it's for
Let the audience understand
but also let them
What is the most important thing you have found and how do you react to it?
By the way, our ratings are 83.7%
This is very important
So subscribers will come back
This shows that we are on a clear path
But one of the most important things about this study
Is the choice of recording
They are the most important factor
Their choice to come to the concert is the choice of music
Not a concert choice.
The choice of concert is very important
Let's say you're doing a popular show with an unknown actor.
They will come back
If you play an unpopular show with an unknown actor
And they won't come back
Really?
That's what we learned
This is also a concert choice.
What we also learned is that
Our music director begins in part two
Always introduce a new tune
It's not on the show
I said I have a 5-6 minute tune
You may not know
It's a modern tune
Start from there
Wait.
basically to show the audience something else
And in the investigation
they like
But if we say
You wish we could play more modern music now
We say no
I always talk about food here
52% of the audience before the concert
Before the concert.
This allows me to go to the restaurant
I went to the restaurant with the staff
I give this example because
There was only classic music.
Some works and works
in the 20th century
You will have the same thing
My true hero
We had a lot of talk in Paris
We also talked about modern music.
He is certainly not a
True fans of modern music
I agree with his idea
Because he always said
It's like being forced
He's a real melody man
We also say
It's like people
Those modern music
People are afraid
Create a beautiful melody
I also see
Sometimes in modern music
Producer
They write beautiful music
And beautiful melodic music
They basically
Criticizing most of the time.
Because it's so romantic
Or too many melodies
It's actually pretty crazy
Because the melody
Most of the time
are considered old-fashioned
and not
You think
These melodies
Elements in classic music
What is it?
They can't be touched
great melody
Should not be touched
For example
Bittle and Mozar
Yes
I think we should respect this tradition
Because Mozar
Write these melodies
Is there a certain way
have a certain sound
So we should respect
I can give a good example
That's why we're a melodic band
Why are we a melodic band?
We have 33 musicians
People often ask
Let's forget
For example, Mozar
and Bettel
And it must have been Bettel
and Termanson
And Helen
Just the name
Melody Band
Only a melody band
We now call it a melodic band
They only have 33 musicians
They only have melody bands
Only the Melody Band
In the earliest melody band
In the highest melody band
You can see
Development of Melody Band
is between the ages of 68 and 85
Then you go to the lute band
In the final melody band
There's Marlowe and Browns
These bands
There are 120 musicians.
So these are good
But they found some names
Makes us think
Wait a minute.
What are we going to do
Let's call it a melodic band
So the name came up
Back to your question
in the tradition
in Europe
in the seventies and eighties
There is a trend
Is
Beethoven's Melody Band
There are also Mozart melodic bands
There's also Beethoven's melodic band
Thank you for watching today's Western Watch
We'll see you next time
