Should Asians Keep Buying Lululemon?

the billionaire founder of Lulu Lemon has said some more controversial statements about the brand but will it actually affect the brand and will it affect people buying it let's talk about it even though he named the brand to hear us say rudu reman wrong we still buy it in Japan uh listen Andrew chip Wilson the 68-year-old billionaire founder of Lululemon even though he has not been involved with the brand for 10 years still owns like 8% of it he made recently made some comments that cost some controversy in the media Andrew he said listen I'm slamming the company's diversity inclusion efforts you've got to be clear that you don't want some customers coming in we're going to break it down how problematic was it was the quote Twisted make sure you like subscribe and turn on your notifications and the reason we're talking about this news today is because a lot of Asians wear Lululemon like a lot yeah a lot of Asians buy Lululemon in fact uh I was just gifted a pair of Lululemon shorts for the first time my first Lululemon in piece I did not buy it but it was you look like a guy who would wear it skin Billy yeah but I've seen you walk into the store more than me you're more interested in that clo than me actually anyways guys if you're not just check out smalla sauce.com Asians also like this sauce non-asians too but anyways who who wears Lululemon though cuz a lot of Asians bu I want to say Obviously perceived to be originally upper middle class white females yoga brand from Vancouver Canada but a lot of Asians have adopted it I will say this I think the largest demographic buyer of Lululemon men's wear is preppy Asian guys specifically like Chinese guys of men's I I think that is a sizable demographic I don't know if that's the the most of the men that buy it but either way we got a preppy Hong Kong friend in Vancouver Canada literally every single piece of clothing out of like 80 things in his wardrobe is Lululemon you might not wear a lot of Lululemon but you know someone who makes like like who makes at least $80,000 a year who likes to wear a lot that is like that is definitely the $80,000 a year clothing right right but anyways I guess to delve deeper into the quote okay he said he was giving an interview to Fortune Magazine about the state of the company and this guy is definitely like anti-woke like this guy chip Wilson okay he's a billionaire billionaires are saying whatever they want nowadays because they are above the line of consequence you cannot touch them I heard this guy owns 5,000 thousand properties in the Vancouver area yeah so at the end of the day whatever he says doesn't matter because well he doesn't care because he's not part of the board of the company but he still owns the largest share of the company of any single individual right but that doesn't who's really watching over what he says he can kind of pop off whatever he say anyways he's talking about uh I believe he's referring more to body shapes because Lululemon has released a lot more plus-size clothing their advertisements are more plus-size or or or people who are quote unquote like he said sickly and look non- aspirational so basically people who are not super fit gym bodies so the the former general image of Lululemon has always been like a thin white woman but in really good shape in good shape right and then now they're advertising their plus-size line and it's bigger people obviously people are fatter it's the truth right you know and he does not like that he's like yo nah man you got to let people know that this brand is not everything for everybody some people should not be wearing it because he made comments throughout the years about this you know what I mean he's been consistently and he will'll say what he said about Asians before too but he you know what's interesting Andrew chip Wilson himself he doesn't look like he's in great shape he's actually a former skater who just had a really great idea by the way just because you have great ideas and you're smart and you can like run a great company to a billion dollars it doesn't mean you're also not saying the wrong bad thing racist things or whatever right um he said they're trying to become like the app everything to everybody uh I think the definition of the of a brand is is that you're not everything to everybody you've got to be clear that you don't want certain customers coming in yeah so this is exclusivity versus inclusivity if you think about a brand that's really cool like Supreme it was basically thriving off exclusivity for many many decades while Supreme was very cool nowadays Supreme is a little bit more accessible it's less cool which makes it less cool and guess what Andrew Supreme was also started by skaters and they also recently had charges of sort of like a problematic Pro white male company culture too by the way I'm not saying what's true or when that's not true but I'm just saying why is there so many charges out there I guess do you think these statements in itself are super problematic or just like kind of un PC I just feel like they're pretty honest of a like a rich straight white guy from his generation right that's why I think that that I believe everything that happened at supreme too but I believe that in 2020 3 we're clearly in a different era that these older rich white guys they don't really fully fit into would you agree with that like their thoughts even though they're being Lucid like you said because they're billionaires and they could do whatever they want it's not fitting with the times yeah and it's like different because because they are white like if you're a minority that you started Lululemon you probably wouldn't say this stuff because you're already a minority so you can't say like you're already going to be a little bit more tapped into the the the inclusivity but not all brands do offer plus-size stuff but you know it's like I have a question though what if a brand was more discriminatory based on price like what if he was like yo we are going to price our stuff at 120 I don't care so that's pricing out other people but is that discriminatory yeah it's not right I'll say this I think that chip Wilson can say whatever he wants he founded the brand he's attached to the stock price his net worth is but actually I think he's wrong I think that Lululemon's stock price will continue to go up and are the stocks doing really well because of the inclusivity though cuz think about it that doesn't that open up the market especially if let's be honest Americans or North Americans in general are kind of getting fatter why wouldn't you need to open up some of the sizing and the cuts to fit more of the population's body type yeah I ultimately listen if they make more money as a company then that's going to speak for itself because the whole point is not to keep Lulu lemon exclusive that's never the point of a business that's cool points not the actual Stock points the actual point of a business is to build a business and make as much money as possible right so whatever makes you the most money you'll do what do you think about this point Andrew will Asians still buy it because he had a quote from back in the day because he actually used to run a skateboard brand called homeless that was his other brand that before he struck it big with Lulu Lemon he said that he loved the name because he always wanted to hear Japanese people say it because it's true that Japanese they struggle to say L's so he wanted to hear them say and he thought it was really funny but it was like that ended up getting taken as such an anti-asian quote but then an but Asians still bought the brand and then a lot of people were like how come Asians always buy these anti-asian Brands whether it was abber cromi that was so prowhite or uh DOL and gabana had that anti-chinese ad sort of and then it got canceled in China the truth is uh most Asians didn't even know that he said that uh most Asians do not care and most ASI I could see a number of Asians not even finding any problems with that statement I'm saying some Asians were very offended and some Asians even if you told them about it they're like oh he said that oh okay I don't know that sounds weird but I'm still going to buy it right because they like the brand image is very clean it's very Canadian it's very like I will say this I'm not going to lie the technical Fabrics at Lululemon I think are pretty strong from what I've heard from people in the clothing field even relative to other athleisure brands you want to know how hard it is is to boycott a brand you already love to literally stop buying your favorite brand you know how hard that is you know how much you have to hate that person he's not he wasn't even the CEO at that time he was just the founder and I don't even know about that story that story doesn't even make any sense to me cuz what was he in Japan like how many Japanese people was he around well I guess he had known Japanese people in Vancouver from his previous Skate brand I don't know I I think it's it's tough like a lot people do not feel that political militant feeling emotionally strong enough to literally stop buying a brand that they already like especially preppy people who like have a Tesla Model 3 and a bunch of L they already don't care about those types of issues so uh I don't I don't I think Asians are going to keep buying it I think everybody's going to keep buying I think chubby people are still going to keep buying Lululemon because most people won't even hear about what he said this is not like massive news you know it's news but it's not like the biggest news um so yeah I know I think people still buy no Lululemon has become Andre to your point the Rolex of its fear I'm not saying Rolex is the best luxury watch but I'm just saying Rolex is Rolex BMW is BMW it's going to take more than the former founder saying some un PC stuff right to take it down I think so what do you think about brands in General Andrew being like a tribal marker because obviously nowadays I'm not endorsing them by the way cuz they have this weird like sort of membership pricing but like you can get these knockoff Lululemon Brands where it's cut very similar to your body for like one tenth of the price you could get a microfiber shirt for $10 that still has that slim fit look but obviously people are still willing to pay $70 $80 for a Lululemon t-shirt is it because they just were the had the first mover advantage in premium Leisure or is it just people still buying into Brands I mean when the girls come over they still want the bottle of 1942 right yeah what do you think I just think that people really like the status right like you don't want want to see the Costco vodka on the table right you want the the at least KAS Amigos why do I know people who pay five six times as much for just a white t-shirt that has no logo on it you mean instead of going toar Armani t-shirt a John Elliot t-shirt those t-shirts they look like you could if you know fashion sure they're cut a little different but from afar it's a white or black T-shirt but it costs about like 15 for a white or black T-shirt that's crazy well I think it's because you feel the type of way about yourself but also you may be so detail oriented that that 10 15% material or uh look difference means a lot to you right I think that everybody has different standards and thresholds and when it comes to like oh is that item too cheap or is that item too expensive you just got to analyze it for your own metrics on a per dollar ratio um for me I don't value it that much I've got a few things from Lululemon we actually have somebody that we know in our family that gets Lululemon for really cheap because they you know whatever but like I still don't get it um people were talking about marketing exclusiv tivity Andrew it's sort of like how Nike Andrew just recently re-up the contract to reproduce Kobe's right but the Kobe protor 6 is still incredibly limited to the point where it cost $400 or $500 to get some grinches just to play basketball in yeah don't you think I mean Andrew couldn't Nike make a bunch of them if they wanted to and have everybody in Kobe protro sixes and they make a bunch ofy yeah yeah but then that might take away from their other lines of shoes you know there's so many different reasons why a company does some something doesn't release you know doesn't release re-release something that everybody likes why why not right right it's human nature somebody said that I don't even consider Lululemon a fitness company it's a company for hot girls who go to yoga class for the social benefits and show their bodies off in a way that's plausibly deniable I consider Lululemon a fashion company yeah I mean I mean fashion identity branding listen Guys these are all different fashion and fitness again those two worlds have Blended in the past 15 years so somebody said why do you think all these old white billionaires are just popping off crazy whether they're popping off in a good way like Mark Cuban or popping off in a problematic way like whatever you know some people say Elon chip Wilson Trump andw why do you think it seems like right now is the age of just like the billionaires they just want to say it if they got something on their heart they got to spill it out I mean if you're looking if you're a billionaire right and you're it doesn't really matter what you say like you have your money tied up in so many different ways things right and like you would have to say some horrific stuff to get canceled right for people to reconsider but like really why wouldn't you want to say what you'd want to say because you feel like the world is or these companies are going one way and you just feel so strongly so I guess I guess just say it and to be honest knowing that they're billionaires it's true a lot more people are going to listen to them right because they're successful whether or not you think it was off sheer luck or sheer skill or their background or what they were born with regardless they're successful dudes so a lot of people are going to take their word for uh with some weight you know what's interesting you're saying Andrew that uh multi-billionaire is above the line of consequences but I feel like a lot of people that are just like screaming stuff on the street they're almost the line of consequences and everybody in the middle is worried about what they say but it's like the poorest guy and the richest guy those are the only guys who feel any freedom the poorest guy the guy with no money and the guy with all the money both do not care what they say in public because you can't cancel them what can you take away from them if they got billions of dollars they're they got they got their money tied up they're they got houses already you can't take away from their family owns or if they own an oil field you're no matter what they say you cannot take it even if you say even if they say something like RAC super racist or terrible like it's it's so hard to take that away and then if they're homeless it doesn't matter what they say either because you can't take anything away from them either hey guys man maybe we're all just constricted in the middle um anyway let us know what you guys think of Chip Wilson's comments in the comment section below some people were defending them some people were 50-50 on it obviously a lot of people were against him I think my ultimate takeaway is that uh yeah man I mean I don't think what he said was that bad so I I don't think he's a horrible person I don't think a cool person I wouldn't want to be his friend but also I don't buy Lululemon either so let us know what you guys think in the comments section below until next time with the hotop boys we out peace