Cách để khai phá và nâng cao sự sáng tạo bên trong bạn.

What do you know about creativity? There are a few comments on my channel that Sis, if I'm not creative, can I do design? Or Sis, if I'm not creative, can I do creative content? Besides, where else do you find the concept of creativity? We often praise the inventions of Japanese people who are very creative. We can understand that creativity is doing something new and different that can surprise others. I have 5 years of experience working in the content creation industry and I found out that we often misunderstand that there are only design industries or related to art, film, and music that require a lot of creativity. However, based on my own experience, I find that creativity is necessary for all fields and almost all professions. So I will try to explain creativity both in art work and in economic and technical work so that you can clearly understand creativity. In the end, what is it and how can we train creativity? You can go to Google and type in the search bar What is creativity? It will give you a lot of results. However, I will choose a result that is easiest for me to understand. Creativity is creating completely new things or arranging old things in a new order to create new things. We have a number of creative industries such as design, painting, film, photography and a number of content creation industries such as content, copywriter, screenwriter. However, as I said, creativity is necessary for almost all industries not just the above industries. I have read an interesting book which is called NETFLIX, breaking the rule to break. This book talks about how to manage people in a business. In a business with many employees, there must be rules for employees to follow to create an order, a discipline for the business. If the business owner can build the right rules, the right culture, it can help the company develop faster and create a friendly and comfortable working environment for employees. And it is worth mentioning that this book provides very innovative, creative and unique ways to build the company's culture. For you to understand the creativity in business management of CEO NETFLIX, I will take a few examples from this book. Normal companies want to hire employees with a reasonable salary. But in NETFLIX, they are willing to pay a higher salary than the market. It's a terrible thought, isn't it? Their actions are explained as follows. They want to increase the level of talent. A normal company will have talented people mixed with average-skilled people. But in NETFLIX, it is an excellent environment where everyone is super. When you come to the company, everyone around you is talented and bright. It will help you have more motivation for work. And everyone will go up together. Thanks to this, they can do a lot of things at a tremendous speed. Secondly, they want to remove the controls. In a normal company, the decisions of the bottom must have the approval of the top. But here it is not like that. The employees here are given the right to decide. They don't have to ask for the approval of the top. This is a strange thing and it is very difficult to find in any company in Vietnam. The explanation is as follows. First, they only hire excellent people. So they have great confidence in their employees. Talented people, when they are trusted, when they are given the right to decide, they will be very excited about their work. Second, when employees are given the right to decide, they will understand that they have to take responsibility when they fail. So they will consider very carefully in front of their ideas or decisions. Here, they also remove the rules and regulations. Normal companies will manage employees by the time they are present in the company. For example, they are present at 8am, and come home at 5pm. The CEO of Netlix shared that he has never cared about how many hours his employees work per week. That is meaningless to him. What he cares about is the values that employees create. That is the basis for him to promote or praise someone. In addition, here all employees are allowed to retire whenever they want and for as long as they want. They don't have to ask for the approval of the top even if it is a few hours a day, a week, or a month. Why is that? Because Netflix is a company dedicated to creativity. If they fire employees, force them to go to the office, force them to work on time, it may prevent their creativity. On the contrary, a comfortable spirit will help them have unique ideas. Previously, they also recruited talented and reliable people. So they believe that employees have the right to decide for their own life. I just share some of the ideas that I read in the book. If you like it, you can read it to get more information. The field that I just mentioned is about human management. You can see that it needs creativity. So you can understand that creativity is necessary in any field. Because in any field, it needs innovation, improvement, and better products. In the primitive age, we can only walk, but gradually we have bicycles, airplanes, they are all based on creativity. When it comes to art, such as design, music, film, etc., is it possible to work without creativity? I have studied drawing for many years and my opinion is that drawing a picture does not completely depend on creativity. It's not that I'm creative so I can draw a beautiful and unique picture. When you study drawing, there are still formulas and theories. I have studied the theory of symmetry, the two-thirds formula, the theory of color, and the theory of near-distance blending. I need to have the ability to recognize shapes, images, colors, light. Second, I need to have aesthetic taste or call it aesthetic brain. And creativity means I come up with something unique and different. I think it's important, but it's not everything. And now you think you are not a creative person, you can learn and practice it as I will reveal at the end of the video. Similarly, when it comes to creating video content or writing a film script, it is the same. That is, I also have formulas to support me. In addition, I really need to observe, experience, connect with life. So having a lot of knowledge about life and grasping formulas will make it easier for me to create. To answer the question if you are not creative, can you do the job of creating images, videos, content, or jobs that require a lot of creativity? I would like to answer as follows. You need to understand your strengths and weaknesses and the requirements in your job. Because creativity is just part of the requirement. If you have other strengths that correspond to your job, it will be very different from having absolutely no strengths that correspond to the job you want to pursue. You can refer to some of the tests I put in the description box to identify your strengths and weaknesses and the jobs that suit you. Next, I will talk about what is a creative value. If you have an idea or you create something that is different and innovative, it does not mean it is a valuable thing. Back to the example of running a company, you think of an innovative idea, but whether that idea brings back value and helps the company develop or not. Or you create something that is quite innovative, but no one needs it, it is not a creative value. Recently, I watched the MV of the singer Hien Ho. If not to mention the twists and turns, I think this MV is very creative. It is known that Denis Dang is a creative director and also the one who wrote the script for the MV. So you can understand the creativity of the MV based on some of my experiences. I would like to have some comments like this. The difficulty is not just focusing on having a creative idea. The difficulty is how to make others understand your idea. An MV shot outside the trash, the main character is a little girl with a duck. It does not sound as beautiful and romantic as other MVs. So how to present it so that others can understand your idea and how to convince others to spend a lot of money to realize your idea is a very difficult thing. The second important thing is the ability to realize the idea. I have a very innovative, very good, very creative idea. But the important thing is how I can turn it into a real product with value. In the MV, people who are very good will not meet better. I see a scene that has to be shot outside the trash. I have to shoot like this, have to dress like this, I have to shoot like this, In conclusion, there are two factors that help you become more creative. First, I have to have different thoughts, different actions, compared to the formulas or things that I and everyone else do. Second, I have to have a lot of knowledge and have a lot of experience in the field that I want to create. And don't forget that a creative idea has value along with the ability to realize that idea, which is much more important than just having a creative idea. Thank you for watching my video, don't forget to click on the bell and wait for the latest videos in my channel. Goodbye and see you again.