3 bài học kinh doanh ĐẮT GIÁ giúp bạn làm giàu bền vững 💲💲💲| Phạm Thành Long

If you want to sell to customers with high income, you can't wear a watch that costs 10 million VND, but you definitely have to wear a hat. You can't wear a shirt that costs 300,000 VND, but you definitely have to wear a pair of glasses that cost 10,000 USD. You can't wear a headband like this, but you definitely have to wear a headband. What is business in my opinion? Business has three conditions. First, you have to benefit from money. Second, you have to be happy, happy, and enjoy it. You have to be happy, happy, and enjoy the money. If you are not happy in business, it's not business. If you have a headache in business, it's not business. You have to be happy, happy, and enjoy it. As you can see, I am very happy to be here. I can say bad things, I can curse, I can have money, I can have children, I can have people to send letters to. I am very happy. If you are not happy in business, if you don't enjoy it, it's not business. Third, it has to have a meaning in this life. It has to have a meaning in this life. The definition of business has to satisfy these three conditions. It has to have a meaning in this life. If you are not happy in business, it's not business. First, you have to benefit from money. Second, you have to enjoy it. Business has to be enjoyable. Third, what is it? Third, it has to have a meaning in this life. So if you don't have money in business, if you don't enjoy it, it's not business. What do you have to do? Cut it off. The second definition is to cut off the inefficient projects. Cut off the inefficient projects. You can see that the big guys do the same thing. For example, under my house, there is a water park. This water park project is not competitive when it is built in the North Sea. Because in the winter, it's cold and no one plays it. At first, it was designed to be played in the winter. But the cost of operating in the winter and summer is too high compared to the cost of people coming to the show. So it was not effective. Cut the show. Build it into a supermarket. At first, it was not a big supermarket. But now, it's a big supermarket. Close the water park to make it a supermarket. That's the project. For example, we don't know which company's phone is faulty. Amazon's phone is not effective. So after a year, Amazon completely cut off the phone. The phone is no longer effective. So if we see that a project is not effective, we cut it off. That's how we think about business. You have to remember that in order to run this business, people have to have a lot of choices. Choices are the most important rights of people. Options. Choices. We have a lot of choices. I would like to ask you. I want to develop the jewelry market in Vietnam and jewelry accessories. I made a video for it, but it was not effective. Of course it's not effective. All methods are not effective. If we do it, it will be effective. Everyone does it. And after that, no one does it anymore. So in the first place, what is jewelry? Jewelry is one ... And you just say that, no one cares. Jewelry is one, jewelry is two. You will say this. Who needs jewelry? Follow me. Step 1. Who needs jewelry first? The answer is ... Who is it? My target customer is the same age as me. Okay, don't talk like that. The question that your customer is a man or a woman living in Saigon from 2 years old, 28 years old, 32 years old. That's the question. Answer it as soon as possible and forget it as soon as possible. Okay? Did you forget? Okay. Did you forget? Yes, I forgot. That's right. And the more you do that, the sooner you run out of money. So we will do this. First, let's talk about the things that are difficult in this life. Let's take an example. Is this incense? Why is it 1,500 dollars? Follow me. Or incense is a very precious wood. Is it precious to children? No. Okay. So how do you know it's precious? It's the value it brings to Feng Shui. So what is Feng Shui? That's right. Feng Shui is faith. So the second question is very important. Who are you to sell incense? And if you can't identify yourself, who are you to sell incense? That's what Mr. Ha said this afternoon. Who are you to sell incense? So number one, you have to identify who you sell it to. Number two, who are you to sell it? It's the same incense that I sell. Everyone believes it's 1,500 dollars. But if you sell it for 1,500 dollars, people will say, why do you sell it for 1,500 dollars? So number two is your personal brand. Who are you to sell incense? You have to answer the question and identify yourself correctly. Question number three, answer it. Why? Why incense? Why do you have to sell incense? Why do you have to buy incense? Why do you have to smell incense? Why do you have to light incense? Selling incense is just our idea. So who are you to sell incense? You have to explain it in a simple way for everyone to understand. Step number four, you have to answer. How do you sell incense? How do you get incense to sell incense? Got it? Step number five, you have to ask. You have to explain what incense really is. Incense is wind, incense is plastic, incense is a miracle, incense is not a miracle, etc. And finally, where do you buy it? When do you buy it? And that's it. So how many videos have you watched? Eight. Six. One, who do you sell it to? Identify it clearly. Two, who do you need to sell this product? Three, why do you need this product? Four, how do you use this product? Five, what is this product? Six, where do you buy it? When do you buy it? Thank you, Master. Give her a big round of applause. Thank you. After spending two days with you, with a lot of knowledge, I and a lot of friends here have a confusion. We realize that our business has not been suitable. So according to you, should we build a new system or should we go back to fix our current system? If you are in a brothel and you want to stay there for a long time, what will you do with the brothel? I will leave it there. Leave it there and build a new one. Very good. It is possible. But if your power is limited, what will you do? If your land is barren, what will you do? I have to leave it and start building. So it depends on your power. If the land is large, build a new brothel next to it. That is, if you have a lot of power, develop a business next to you, a current business. If the current business takes too much time, leave it there, leave it and build a new one. In reality, it will be like this. If you develop a new job and double your income, you will leave the old job. Yes. And Hoa? I would like to ask you that question. In the past, you focused on low-income customers. Now you want to focus on high-income customers. I would like to ask you to give me some suggestions to change the deal. There is no use. Don't change it. Before you decide which customer you want, you have to be like them. I mean, if you want to reach high-income customers, you have to be like high-income customers. For example, if you want to sell goods to high-income customers, you can't wear a watch that costs 10 million VND, but you have to wear a hat. You can't wear a shirt that costs 300,000 VND, but you have to wear a pair of glasses that cost 10,000 USD. You can't wear a headband like this, but you have to wear a headband. So, look-alike means look like. Yesterday, I learned from look-alike. Did you do it last night? Last night, I went home and read it again. Of course, you didn't do it. So, you don't look like high-income customers. The keyword here is look-alike. You look like them. So, if you want to sell to the rich, look-alike means look like the rich. You have to wear a hat that costs 10,000 USD, wear a pair of shoes that cost 50 million VND, and have a shiny head. For example, you have to be cheap when you drive. You have to be a S500. If you are not, you have to drive a car that is upside down. A Rolls-Royce. For example, you have to look like you live among them. You have to understand them. Only then can you help them. So, in order to change the target, a website name is not effective. Always remember this. The rich are extremely smart. A website name can't make spring come. Remember this for me. Everything has to be like the rich in order to understand the rich. What do you need to know about them? What do you need to help them? Before you can get through the door of the rich, get through my door. Yes, but your product is a chair. No one cares about the product, especially the rich. Remember this for me. The rich are actually very stupid. They don't care about the product. They don't care about the product itself. So, if you don't know what the rich need, what they want, you can continue to sell the product and never be able to sell it to them. Always remember this. The rich talk to each other like this. You just come and see. Listen. Then come back and talk to me. This is the correct message when they are about to buy something. Remember this. You just come and see. Listen. Then come back and talk to me. This is how the rich buy things. The rich never appear to make it easy for you to target. You can only target through the assistant of the rich. Each rich has a manager, who has the right to decide on behalf of the rich because the rich don't have time to spend money. The rich don't understand this. But this is the truth. What are you going to sell to me? Tell me. I'm going to sell a chair. Do you think I'm going to buy your chair? Who is going to buy my chair? My assistant. Who is my assistant? Her or his assistant? Who is my assistant when it comes to buying a chair here? Someone younger than you. Who is it? I don't know. So if you target the rich, all your money will go to the river or the sea. Most of the rich are busy feeding the fish. They don't have time for Facebook or YouTube. Do you understand? If you don't understand, it's okay. But in short, the rich don't have time for social media. They don't use mobile phones. They don't drive. They don't feed the fish. The rich don't use mobile phones. They don't have time for social media. They are very serious. My family is like that. The rich and their children are very serious. They are very good at it. They are very rich. How can I sell a chair to them? I'm a car mechanic. This car is full of parts. It's like a real car. It's fast and accurate. I bought a car from abroad. I'm not kidding. The rich can't do anything. How long do you think I use Facebook for a day? 30 minutes. I don't use it. I don't know what the rich think. So before I sell to the rich, I have to calculate. My advice is be like them. Thank you. Let's go back to Ms. Nguyet. If we want to increase the number of customers, we have to attract more customers. Who? Women over 30. What do they want? They want to be more beautiful, more confident, more elegant. Is being elegant at this age? It's possible. If you are elegant, you can sell less. If you are elegant, you can sell more. You can be elegant like them. So the business fashion is elegant, elegant, confident, and sharp, but still attractive. That's the fashion, isn't it? Those are the experiences we can bring to our customers. How can we create more customers? Video marketing. Recently, Ms. Nguyet did a photo for Facebook. It's beautiful, isn't it? But it lacks a specific strategy to attract customers. How do we increase revenue? We have to ask this question. How do we experience it? So we will set up clothes sets with a mix of colors from head to toe, including shirts, pants, accessories, backpacks, jackets, and even a set of clothes, so that when customers come, they can choose a set. Don't make a set of blue shirts with red pants, but a set of blue shirts with yellow pants, so that everyone has a choice. Divide the sets into each clothes, each pants separately. How do we increase revenue? Training and training employees. Complimenting customers. Suggesting customers, so that they look better. You should wear this shirt with this shirt, you should wear it with that shirt, so that it suits you. I'll show you. No, just try it. So, the keyword, just try it, must be trained for sales staff. If the keyword, just try it, is effective, then I will do it. Next, customers are very shy to choose each shirt and put it on their hands like this. Put a lot of bags, so that they can put their stuff in and try it. Right at the store, right at the counter, a bag to test the shirt. Bring your brand. So, I have to learn from my opponent. So, I have to learn from all these guys. Go to shopping malls, go abroad, to see what my opponent is doing. I am fascinated, I experience, I learn from them. So, increase the average revenue. How to increase the number of customer returns? There must be a membership program. Who to learn from? Levi. How does Levi have a membership program? If you buy 10 million a year, you will get a 5.1% discount from then on. If you buy 20 million a year, you will get a 10% discount from then on. If you buy 50 million a year, you will get a 15% discount from then on. If you buy 100 million a year, you are our VIP, you will get a 20% discount from then on. This is Levi's policy. Every birthday, no matter what brand you buy, you will get a 30% discount. No matter when. How to increase the average revenue? No matter when there is a new product line, the right size of the customer, and especially, how to increase the number of times you buy? Increase the number of times you buy by the events in your customer's life. On November 20, discount if you decide to buy for the teacher. On March 8, discount if the customer is a male. Why is the discount if the customer is a male? That's right. Buy for your girlfriend, boyfriend, lover, teacher, mother, child, etc. They will be willing to buy faster and more. In this way, increase the number of new customers, increase the number of old customers. That's the way. So we have a strategy called re-marketing, advertising to old customers. With Facebook, we collect old customers so that they can continue to see our brand frequently around our brand name. Advertising to customers who have already bought, will increase the number of times you buy.