Muốn bán hàng với giá cao phải biết chiến lược này | Phạm Ngọc Anh - Mr Why

The job of a salesperson is to prove to the customer the value they receive with the money they spend. This one is bigger than this one. So we can simply sum up the job of a salesperson in this whole process. The job of a salesperson is to prove that this method is correct. This is the job of a salesperson. This is the basic math. You don't need to be a super star to do this math. How do you prove that this method is correct? How do you do it? Right? There are only two solutions. Either increase the value or decrease the price. And you will find out that you have been doing the wrong thing for many years in sales. That is breaking the price. That is shooting each other in the foot. The place that sells cheaply, I sell cheaper. Those are the people who have never learned how to sell high-quality goods. Even after this show, you are still trying to sell cheaply. Don't ever show off that you have learned how to sell high-quality goods. I can give you many examples. High-quality businesses, high-quality sales, with a large number of high revenue and a lot of profits. They are all high-priced people. Now, mobile phone. Mobile world. Bach Long, Hat Nam. Who sells cheaply? Who? Who sells a lot? OK? Smartphone. iPhone. Samsung. Xiaomi. Who sells a lot? You will understand it later. But they all agree with the principle of how to bring more value to the customers. That is the first priority. They try. And if you bring more value, but with a low cost, you are a bastard. Right? But usually, when you try to bring more value, you have to pay a higher price. Right? So, never play cheap games. The biggest mistake in sales is to cut sales' blood. There is a strange phrase in sales. Cut blood. That game is terrible. It is very difficult for you to sell a single item. It is very difficult for you to choose a deal. And that deal, you have a little income, a little bonus, right? But you cut blood. It is boring. Right? This requires us to have a greater pressure. How to increase the value? Then we will have to step into a new battle with more wisdom. To prove to the customers that the things they receive, even sadness, even excitement, are three times bigger than their money. Then the deal will happen. Then you have to care about their needs. You have to care about how a product is displayed. How to connect the characteristics, the advantages and disadvantages of the product with their pains, with their flaws. Right? You have to draw a bright, positive future to solve their problems in a profitable way when they hold and own this product in their hands. Then they will see the value. Let me ask you. What is the characteristic of a cup of coffee? It is brown, sticky, bitter, bitter. Right? A little sweet, if possible. That's all a cup of coffee is. So, how much does a cup of coffee cost? Let's say it's a good coffee. I think it's a lot. Let's say it's 5-6,000 VND. Right? A cup of coffee costs 10,000 VND. Brunel Distro costs 100,000-150,000 VND. Okay? So, what's the difference? Right? The difference is the value. In the modern world, we need to focus on the value. How to add value to the product? I have a team. They sell high-end products. They belong to the 5-star group. They started this project 5 years ago. Their products sell for millions of dollars. Millions of dollars. But they still sell well. They need to focus on the value. Look at the 5-star plazas. They sell high-end products. Let me ask you a question. A bag of Hermes Louis Vuitton. What do they have in common? They have the same thing. They lose the bag, but they get the same thing. They lose the bag, but they get the same thing. So, why does a cup cost 10,000 dollars and a cup costs 500 dollars? Right? The value is different. So, think like this. You will change the way you approach customers, the way you approach service products, and even change the way you choose. Trust me. They will buy whatever you choose. The problem is that this is a battle between the buyer and the seller. If you are weak, you will be crushed. And you will move on to the next one. Right? If you understand its advantage, and you are firm with it, you will be rewarded. It's worth it. So, don't forget. We have done statistics. The frauds in sales are only 6% related to the price. 94% of the frauds are related to the price. So, when you hear a customer say, Hey, the price is so high, don't assume that they don't have enough money to pay. Their interest is somewhere else. And your wallet is full. Okay? But you have to show me the value I receive more than the amount of money I spend. Otherwise, I'm like a fool. I agree. So, the modern way of selling is to prove the value is higher than the price. Or to follow the strategy of cutting blood and reducing price. Never. And trust me. The people who sell a lot are all frauds.