Cách bạn xây dựng đội ngũ bán hàng THỰC CHIẾN | Phạm Ngọc Anh - Mr Why

Knowledge is something that can be read and understood. It's something that belongs to you. You don't need to train yourself. Except for the knowledge that is very difficult to read and understand, then you have to train yourself. For example, if you are learning about cosmetics, how many types are there? What are the characteristics of each type of skin? Do you have a textbook? Then I'll give you a textbook. A textbook that you can read. For example, if you are a dermatologist, skin is easy. How do you know what skin is? What are the characteristics? And so on. What I put here is a group of knowledge. Don't spend too much time on training and knowledge. But you have to have a set of standards to let people read, watch, and understand. You can let people watch videos, read documents. In short, you don't have to be a dermatologist. But this is important. But then you have to listen to what people say. I understand. I don't know. You have to test yourself. Do a few tests to see where you learn. If you don't like something, you know it. If you qualify for this, I'll let you jump out of the company. If you don't, then that's it. So you have to have a test. There are many kinds. For example, who sells real estate here? Right? I'll give you a 5-year-old. You have to figure out right away whether he is a real estate agent or not. How old is he? What's his background? Is he married or not? Okay? If you can't read, you can't sell real estate. But what does he know? Knowledge. Right? It's not a skill. You just have to read. It's not a lot. But you have to put it on the test. Right? If you learn from a guy like this, how can you advise a real estate agent? It's not a skill. Right? You have to advise him. Knowledge. Yes. And one thing that you have to pay attention to when selling real estate. For those who have a lot of knowledge, their level of advice is the style of selling. They are experts. They have a lot of knowledge. I have a chain. I have a chain of real estate agents. And my sales team is very strict. Their knowledge is no different from that of a real estate agent. They have to know how to cut back,