1755: Insider Secrets of the Supplement Industry with Mike Matthews

00:00 MAPS Anabolic giveaway
01:18 How did the supply-chain shortage affect Legion?
04:18 Why Facebook ads are NOT what they used to be.
09:14 The value of the brand factor.
11:22 The importance of timing.
15:03 The dirty tricks behind how the supplement industries sell products.
23:30 Is the market getting better or worse with weeding out the bad actors?
33:26 The common marketing ploy of taking research and using it to build profits.
36:14 The standards that Legion holds to.
44:11 His predictions on creatine.
56:03 How does Mike structure and scale his Limited Liability Companies (LLCs)?
1:04:18 The details behind Mike’s latest book and who it is for.
1:10:21 How a good coach will meet someone where they are at.
1:12:04 Mike’s process of analyzing data and distributing it to the masses.

Related Links/Products Mentioned

February Promotion: MAPS Performance and MAPS Aesthetic 50% off!! **Promo code “FEB50” at checkout**
http://www.mapsgreen.com/
http://www.mapsblack.com/

Visit Blinkist for an exclusive offer for Mind Pump listeners!
http://www.blinkist.com/mindpump

Books by Michael Matthews - Legion
https://legionathletics.com/products/books/

Muscle for Life | Book by Michael Matthews
https://www.simonandschuster.com/books/Muscle-for-Life/Michael-Matthews/9781982154691

Watch The Social Dilemma | Netflix Official Site
https://www.netflix.com/title/81254224

Arsenic, Lead Found in Popular Protein Supplements
https://www.consumerreports.org/dietary-supplements/heavy-metals-in-protein-supplements/

Redcon1 Founder Aaron Singerman Sentenced to 4.5 Years In Federal Jail in The Blackstone Labs Case
https://fitnessvolt.com/aaron-singerman-sentenced-federal-jail/

'Craze' Sports Supplement Contains Meth-Like Substance: Report
https://www.webmd.com/drug-medication/news/20131014/craze-sports-supplement

REDCON1 Completes Strategic Investment From Trivest Partners
https://global.redcon1.com/redcon1-trivest-partners/

Pros and Cons of Creatine – Mind Pump Blog
https://www.mindpumpmedia.com/blog/pros-and-cons-of-creatine

Creatine — Health Benefits, Dosage, Side Effects | Examine.com
https://examine.com/supplements/creatine/

Effect of different frequencies of creatine supplementation on muscle size and strength in young adults
https://pubmed.ncbi.nlm.nih.gov/21512399/

Mind Pump Podcast – YouTube
https://www.youtube.com/channel/UCq0hKkwnW5Cw1wQqu455WrA

Mind Pump Free Resources
http://www.mindpumpfree.com/

Featured Guest/People Mentioned

Mike Matthews (@muscleforlifefitness) on Instagram
Https://www.instagram.com/muscleforlifefitness

Darren Candow | KHS, University of Regina
https://www.uregina.ca/kinesiology/faculty-staff/faculty/candow-darren.html




CONNECT WITH US:
INSTAGRAM: http://bit.ly/mindpumpmedia
TWITTER: http://bit.ly/2vN1qpE
FACEBOOK: http://bit.ly/2vq95cd

SHOP MIND PUMP:
http://bit.ly/2uvQY6b

PRIVATE FACEBOOK GROUP:
http://bit.ly/2vuntia

PODCAST:
iTUNES - http://apple.co/2vMEPcA
STITCHER - http://bit.ly/2hQSIAS