How To Start A Pop Up Art Gallery To Sell Your Art in 5 Steps

The pop-up gallery is becoming increasingly popular with designers, photographers, and artists. It is very suitable for artists to expand the program or experiment with promoting their works in a local, a new city. The pop-up gallery is a flexible model that can be set up and opened quickly at a low cost and bring additional revenue.

In this video, artist Rob Reep shares his experiences setting up his pop-up gallery. Below are the steps to start a Pop Up Art Gallery to sell your own art.

- Establish the goal of your pop-up art gallery
First, you should clearly define what your pop-up gallery open target is and who your target audience is. Keep your goals in mind during each step of the process. Also, consider your long-term plan and how the pop-up exhibition's success helps you achieve that plan.

- Find your pop-up space
Choosing a suitable space and location for your goals and fitting your concept is very important. There are plenty of pop-up spaces that you could use: vacant storefronts or containers or an unexpected location. Think about the area, the size of the art gallery, and the foot traffic.

- Negotiation for renting space
Even if you specify setting up a pop-up gallery for a short time, take a closer look at the issues associated with renting your space: access to the room, utilities, restrictions on painting the walls and hanging things from the walls, load restrictions, how many people can you host...
- Promote your pop-up gallery
It would be best if you had the right promotion strategy to attract a target audience to your pop-up gallery. There are many ways to promote: handing out flyers, social media, running events and promotions, and launch parties...
- Create a budget
The highest cost is usually the rent of space. There will always be additional costs. It would be best if you plan the cost of your pop. Good research to save more costs. You can find comparable spaces for a smaller investment if you have the time to research and get creative in your outreach.

Thanks for watching!

Timestamp of video
0:00 – Intro
1:05 - Rob Reep’s history with art
2:25 – How Rob Reep started painting
3:40 – First exhibition
4:55 – Build up a stockpile of paintings
6:12 - Establish a pop-up gallery in a retail small downtown building.
11:15 – Getting your name out: Art at a pop-up gallery may not sell, may sell some, but getting your name out there is an excellent way to get your presence out within a community.
14:10 - Open on Saturday night with a big promotional event.
17:30 - Other expenses to maintain the pop-up gallery.
22:50 - How to display large paintings.