How Starbucks get growth around the world

In 1971 along the cobblestone streets of Seattle’s historic Pike Place Market, “Moby-Dick” the 1st Starbucks’ store was opened, offering fresh-roasted coffee beans, tea and spices from around the world for its customers to take home. Today Starbucks is privileged to connect with millions of customers every day in more than 80 markets. The massive expansion hasn't come without growing pains. Let’s watch how Starbuck grows with very inspired stories.

Time stone
0:01 With nearly 30,000 cafes across the globe, Starbucks has become more than just a household name.
0:18 The last 47 years, Starbuck sales account for 57% of the total café market.
0:57 The year 1970, three college friends Zev Siegl, Jerry Baldwin and Gordon Bowker decided to get into the coffee market.
1:33 For the first decade, the founders opened five more locations
2:45 Company went public in 1992, it had 165 stores
2:58 Just three year later, Starbucks opened its 2,000th location
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7:10 Out of that is the halo effect that puts the brand in a higher light among consumers
Starbucks offers a range of exceptional products that customers enjoy in its stores, at home, and on-the-go. So, its products become popular even as necessary for many people around the world. By that way, Starbucks defines its mission clearly as “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time”.

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