THE MAKING OF NOBLE

Okay I'm ready Hello Ro So My name is Mimi Lacerte I am 23 and will be 24 soon Then in the background I am a new entrepreneur if you can call it that Ah that's at least funny he said the same And that's actually it I'm into adventures into projects I have a thousand and one of them at the same time Then there's one that's been really bugging me for a long time And I was eager to spend all my time then my energy then my love on it And this is who I present to you today In fact it's really funny because Noble has been doing it for years and years Then I think people who follow me on my platforms know that because I've been teasing them with all of this for years The first time I had the idea of starting my own clothing line I was 17 years old It's been a while that this has been on my mind It has always been my greatest dream but the first time I really put it into words it was when I was 17 years old I thought why not why not do something Why not do it in the background you know Then over the years the process was long I realized that actually starting a brand when you don't know much about it is quite difficult When you haven't studied it and then when you're 17 years old it's a huge challenge Then I didn't really know where to start I took a little bit from one side and the other I posse tried honestly through several paths several possible ways Then recently I even went back to school to try to learn how to do this job without necessarily doing it without any knowledge It seemed I needed that trust and that confirmation that I would be able to do it Then finally a few years later at the age of 23 the project got off the ground That's my baby I have the feeling that literally I gave birth to something I've been concocting for years There's a lot of love There is a lot of experience in there Then honestly if he had arrived earlier he wouldn't be as perfect as he is today I wouldn't be so proud because I was going through You know whether you want to or not it's like the result of all the maturity That I have earned with all those years It is also the result of all the experiences both positive and negative that I have lived through Then it's really Honestly I'm so proud of the result Then there we are No we shouldn't there Twenty minutes that's it Two seconds I'm just going to take it back Yes it's really the result of something I'm extremely proud of but it was really not easy but it was worth I think ний much effort Listen the first time I tried on my clothes I couldn 't believe it I think I cried non-stop for an hour Then truly it was ridiculous It makes no sense I am still someone who is very sensitive and emotional in life but really there are moments when it's almost embarrassing like this one but it's like seeing everything It's like seeing your greatest dream within reach something you can really touch you know something tangible Then again it was to see that the result was as much as I had in fact even higher than the expectations I had imagined It was really crazy moment The first time I tried it it was really the feeling I wanted to feel The first time I was going to try a piece from that project I wanted to feel like a woman I wanted to feel proud Then I wanted people to feel that those who would wear these pieces would just feel the same Since they were going to want to conquer the world with a piece on them that came from my mind in the back Honestly I think the biggest challenge was often having to say no That's what makes me want to do it myself I remember as I mentioned a little earlier I tried many approaches I tried many paths The paths that were just a little more I've already been told that this project wouldn't work Do you understand Then to be told that When it's a rap you've had since you were 17 it's the toughest thing you can be told But at the same time it's the most enriching thing because you just want to prove that you are capable of doing it I think it's because of those twists of fate that Noble eventually made it because without that I would never have had the arrogance I know doing it all by myself Just creating my own path without waiting for anyone You depend on someone bigger or more knowledgeable Me I just said look I'm Noémie I have a very strong instinct I have great confidence in my abilities let's do it you know Noble basically is a design It's an idea that came out of my head with whom I was able to make it all happen thanks to a wonderful team at I will present elsewhere It's a brand I've always wanted to be 100% Quebecer by using materials we use in collaboration with local companies Until the production of the garment Make it really it stays in Quebec then I found that was extremely important to me because I think we have nice stock here Coding is really I thought that among all the brands in the world that work well Then there are those who are successful there are many that are made elsewhere I wanted to shine a little light on where I'm from There have been so many twists and turns in situations because doing this in Quebec we realize that it's we have a few more challenges Different challenges in doing it elsewhere So we had to change the drawings we had to test things The deadlines were really longer too because we're talking about a small team It's really like a group of girls They work on each piece They are not many That's what made it really a crazy adventure Then you know it's all things I learned a bit on the spot too Make it so that's it Everything is done here That's my greatest pride honestly Because as I told you It was a huge challenge to focus on doing everything here But I think I think it's worth it a thousand times over Then I'm happy that through all the challenges we had we still managed to do something really top Noble is for girls who want to look good in clothes It's girls who aren't afraid The rock of outfits that stand out a bit from the ordinary These are girls who like to look sophisticated I never really wanted to push this brand forward because it's like a very distinct project Yes Noémie did Noble But Noémie didn't necessarily do it It's not me that's the face of the brand it was something I wanted Really clear things up with the team that I didn't want to take the lead on this project But I still imagined the clientele Target of who will be wearing it I rely a little on myself and my audience who in a way are a lot like me These are girls They make the clothing they wear have a reason to be worn It's girls who do the laundry It's not the clothes that carry them it's really the girls who make it interesting and sophisticated Relevant Then I found that fun of That's why I found it fun to do designs A little more sought after All the pieces from A to Z presented on Noble are made by Productions RN honestly I was really trying to clarify it's a whole group of girls There's only one boy in the team and he's greeted by the way But that's not something I was looking for necessarily just women but to know that the RN team is Practically all women I find that powerful actually I think it's I find it cool to put girls from here from the front Then there are girls who are extremely meticulous Honestly I had never had an experience yet in laundry production Then they really made my experience fun enriching and also These are girls who are passionate about What they do Then they are also passionate about getting involved in a project like Noble For them it's not an undecided project like that They are really proud of the result They are proud of Noble Then I think that's wonderful I really have the impressio That each person who comes to add their own touch to the piece considers it as their own That was extremely important to me They are located in Quebec You see that when you go there the atmosphere is fun You see that the girls like it It was really important for me precisely to do this here to see exactly who is behind the making of each piece Who takes time out of their day to Assemble the pieces sew the pieces then ship them to me so I ca Pack them and send them to my customers The team that produced the clothes is really Productions ARN de A à Z I have Camille Desjardins who helped me design all the pieces But I think that's the beauty of the project We are not many but we are capable of doing great things It's a lot of work It's a lot of steps I didn't expect That's actually what I find the most crazy It's that I had the chance to get a little involved in that project in a somewhat innocent way without really knowing too much Into what I was getting myself into Now looking back to see all the steps There's something behind it and then you hear that there the project issetSize But after that there's The other steps that are coming There are other collections coming It never stops But it's the first time in my life that I'm doing it A project that takes me as much time as much energy and causes me as much anxiety whether positive or negative as it does But what remains is that I always smile throughout I am passionate about it Then you go with your idea You draw it You have to test it Often you have to redo your test several times because there are things that aren't done or there are things that don't work either After that once your tes It works well you need to test it with the real fabric But there you need to go get your fabric This fabric it has to fit with your piece Here it's like a puzzle that you have to figure out to put everything together And that it makes sense and works well so that it produces a result that works well actually After that once you have your track you need to find someone who will produce it on time Demanded full of twists and turns It was tested it doesn't work We need to find another fabric or we need to find another design There I'm in total panic because at the moment it's like a mountain I'll never get over Being able to achieve it but in the end it goes much better than you had expected After that you need to go get labels You need to place your label order You need to place your order for the shipment Then without getting into the details of being an entrepreneur of starting a business all the paper work red tape I thought so like I started sweating but really I have to admit it Even though it's a project I consider to have started from scratch on my own the team I had gone to get It's all thanks to them I'm so grateful for the work we put in there because it's really thanks to them This project makes sense Their help their patience their generosity none of it makes sense Noble really has a lot of projects plans I really wanted to start small I am a big dreamer and that's something I really learned through this project It's that often great things take a lot of time You shouldn't be afraid of taking a lot of time We must do things properly We must do things slowly but surely That's why I wanted to start small With a small collection that introduces you to a few of the first tracks we truly created together Obviously this collection is It is extremely exclusive but there are others coming Those pieces I don't think we'll bring them back soon I don't even know if we're going to bring them back actually We'really testing as we go along I'm not stressed about it I don't think Noble will ever offer you a complete extensive collection because my goal is to avoid overproduction It's about not تكنولوجيا In fact I really want to go with the customers' requests However there 's a second collection coming We have a third one as well We'll have some small jobs now and then That's the beauty of doing business with a team that's so Listening then a team that is also close to Quebec It's really about going there step by step little by little en avoid making too much quantity then having losses in the tissue then ending up with a mess I have too much to do I really want to go Little by little and as I said at the beginning that's really what this project taught me Because I'm really intense in life If I had only listened to myself Noble that would be a collection of 500 tracks It just wouldn't make sense Then it was my team who told me Who actually taught me to be patient then to let things go and that precisely all big things take time Obviously this project would never have happened if it wasn' t for the endless help and generosity of my circle of friends Then my faithful partners honestly I don't know what I would have done without them I think I would have just been really panicked the whole time Their expertise and advice really made it possible for Noble to be what he is today To the entire RN production team who literally brought him into the world My most beautiful life project To my special models who were the first faces of the brand of my project To my audience who were extremely 金融机构 and patients with me then who really gave me the chance to create This sucks Honestly without them I would never have had the confidence to take on a project as big as Noble Everything I have is because of them Love and all the world's worth To Jay who gave his body and soul to the creation of this video which is e process of this project I find it completely wonderful then without his work honestly it would be missing a The majority of Noble's launch To Alex my faithful life partner who followed me through all the stages Both the bad ones and then the better ones Difficult then the good ones then the incredible Honestly without him I would never have had the confidence to leave A project like that Actually with him I would never have been able to do a project like that because I had They say tha Entrepreneurs are strong women who fear nothing but it took literally my little sweetness at night who encouraged me then told me not to give up through even the hardest moments And Noble clearly is A part of Alex as well My mother and father who have supported and loved me so much through all the projects I bombarded them with I took a path that was zero traditional in life then my parents never stopped believing in me then never They didn't doubt it actually At least I think so Then it was love and support that I truly had Need for creating this project Therefore without them Noble would not exist Then the same word towards my in-laws as well Alex's family honestly I came into their lives with so many projects so many crazy ideas Sometimes they could perhaps even surpass what they were used to and yet they never stopped believing in me Honestly it's the love of my surroundings sincerely That wouldn't have been so easy The site of NobleOfficial ca It is officially online right now so go check it out talk about it with as many people as possible And take care of my baby This thank-you speech I've been doing it in my shower for years you know When you're in your shower you're in your moment You practice and then there 's not many people listening so when you actually say it live for real it's like Hmm I can already connect you it's quiet Okay Oh We're going to take his hat