Facebook Pixel and Audiences (An introduction in 2020)
Facebook Pixel and Audiences (An introduction in 2020).
Now, I know what you're saying, "Robin, I don't care about this Facebook Pixel, Ads, and all that stuff I'm never going to use FB ads!"
But...that might not be the case one year from now.
Here's what we'll be talking about in this video:
0:00 - Facebook Pixel and Audiences
1:35 - Why Facebook Audiences are Important
2:59 - Business Manager in Facebook
3:29 - Create a Facebook Pixel
5:09 - Install your Facebook Pixel
8:39 - Install Facebook Pixel on EventBrite
10:34 - Custom Audience on Facebook
12:57 - Lookalike Audience
Setting up the Facebook pixel and initial audiences is super simple and allows you to start gathering data about people who:
- Look at your website
- Check out your Facebook Page
- Engage with your content
- Sign up to your Eventbrite listings
- Look at your booking form but don't actually book so you're missing a massive trick by not retargeting them within FB using advertising anyway.
Anyhow...before I go all ranty.
I recommend to ALL of my clients that at the very least they set up the Facebook
Pixel tracking code and the audiences, so on the off chance in the future you do want to run ads then the AUDIENCES are there.
Well worth doing and it doesn't take much time.
If you're stuck then I have a FB Ads course you can check out which shows you how to do it. Heck! I might even help you do it if you're struggling.
The data you get back might surprise you.
It might even make you want to think about running and testing some ads. Just maybe!!
Part of the 10 Things That Every Business Owner Needs series, for more information hit:
► https://fearless.biz/10-things/
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