This ridiculous spiritual bracelet ad appeared as a youtube ad a week ago. It was making so many promises and claims that I couldn't stop myself from reacting to it in a video.
I used to be a professional spiritual teacher, yoga instructor and self-help guru. For years I used to have a lack of critical thinking myself. I used to believe many things which had little evidence or truth behind them. These beliefs led me to decisions which did not turn out to my favor. Eventually I discovered critical thinking and changed my life for the better. Now I choose what I believe in with much more care. Make better, more informed decisions and enjoy the results. Yet it doesn’t take much time to see that many people still fail to separate true information from false. That’s why I created the Practical Critical Thinkers channel.
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In this channel you will learn what is critical thinking, various critical thinking skills, find critical thinking exercises, learn how to use critical thinking in a debate, learn about the best critical thinking books out there, find critical thinking tutorials what results a lack of critical thinking has and much more.
In this video, I will be taking a critical look
at a YouTube ad which promotes a supposedly magical bracelet
that creates success in your life.
Hey, critical thinkers.
About a week ago, I started getting this ad
in my YouTube streams,
and I didn't watch the whole ad yet by myself,
but I watched enough to see that it makes ridiculous claims
and tries to convince its viewers
that this bracelet actually has magical powers.
Unfortunately, many people do believe that.
I mean, the video itself has over 4 million views.
That probably means that it's investing
a lot of money into advertisements,
but that also signifies that they're getting money back.
So people are buying this crap.
But since the ad was so ridiculous,
I couldn't stop myself from not sitting down together
with you and taking a critical look at it.
So right now, I'm gonna turn to my screen.
We'll watch the ad together
and apply critical thinking to it.
The ad is ready, and let's get started.
When my wife felt that I could no longer promote,
she left me and it broke my heart.
All right, so what stands out for me already
is that first of all, there's no name or surname,
and even more so, it's a 3D background.
Where's the proof that this person is real?
Where's the proof that the story is real?
It all began when my grandma gave me an envelope
and told me to never lose it as it brings good luck.
The next day, I struck a huge win in the lottery
and started my car business.
So apparently he's making a claim
that as soon as he got the bracelet,
he won a lottery ticket
and then continued to open up a successful business.
Now, this is clearly suggested as a real story,
but yet again, we have no name, we have no surname,
we have no company name.
There's no way to fact check it.
But on our vacation in Hawaii, we got lost in the ocean.
A few days later, all bad news came crashing down on me.
A car that was bought for me was involved in an accident.
So this is the moment where I realized that yes,
he is claiming a direct correlation
between the bracelet and his supposed success.
Just as all hope seemed lost,
my brother called me and told me
that he was doing better than ever.
He excitedly told me that he had got a bracelet
that I had once,
and things had gotten better for him ever since.
When I was first watching this ad,
I was hoping that maybe he's not trying
to claim a supposed correlation
between his bracelet and his supposed success.
But there's again, he's hitting it for the third time.
He's trying to make a claim
that the bracelet is the game changer in his life.
Told him that I lost mine, so asked him how he got it.
He recommended me to an online store
and I quickly bought several of them.
So this is kind of funny too,
how they are directly trying to manipulate the viewer.
If we jump back to the beginning of the video,
he's saying that his grandmother gave him this bracelet.
And yeah, of course she could have bought it online as well,
but it does create that impression
that it has to be some special bracelet
because it's his grandmother that gave it to him.
And I presume that's how they try to manipulate you
into believing the legitimacy of it.
Also to note how he specifically said he went online
and bought several of them,
which is again a suggestion that you should buy more.
According to Wikipedia,
Feng Shui is a pseudoscience originating from China.
So this is really crazy.
He's taking Wikipedia as his source of information.
He specifically says it's a pseudoscience,
but he kind of says it like it's a science.
He does not say any precautions about it.
Like, oh, it's a pseudoscience,
so maybe I shouldn't believe it.
But again, he says it almost as if it's a good thing.
And I suspect that's for people
who do not even know what pseudoscience means.
I learned that many famous people
and companies in the world use Feng Shui too.
So here are the marketing companies
clearly using authority figures and popular people
as proof that it works.
And they're going even as far
as to showing Leonardo DiCaprio himself.
Now I don't think that changes anything,
but I'm just curious to quickly check
if there's anything on Google
about Feng Shui and Leonardo DiCaprio.
Okay, so there's an article,
what do green design Feng Shui
and Leonardo DiCaprio have in common?
Simply put, mother nature.
Okay, so that's pretty much nothing.
Okay, there's something about Feng Shui desk.
So it's just a quick scan on Google,
but I'm quite certain if Leonardo DiCaprio
would be a big fan of Feng Shui,
probably we would see one or two articles about it.
The fact that it's hard to find an article
where Leonardo DiCaprio speaks about that
already makes it even more suspicious.
The marketing company is using him
as a way to create a sense of authority
in making the statement believable.
Sure enough, through some unexplainable energy gap,
one of my previous clients called me
to start a luxury watch business together
and our business took off in just a week.
What also kind of strikes me
is how they're using yellow letters
to signify exactly what people want to hear.
Each bracelet is carefully blessed
the bracelet with good energy.
So first of all, they're showing a Buddhist monk doing it
and I wonder, do they really do that?
If it's really true,
probably there should be some info on their website
or kind of a video of the process of how they do it.
So let's check their website.
So this is the website which sells it
and not much information here.
There's reviews and order now.
Oh, submitting.
Oh, I don't want that.
There's no information about the handmade thing
and the guy is not there either.
I mean, the speaker who presented that whole thing
as a point of reference.
There's also the usual marketing trick of saying,
hurry, there's 14 bracelets left.
This is pure nonsense, I guarantee.
It's just a way to create a sense of scarcity
that you would feel an urge to buy it
and have less time to think about it.
It's a really common marketing strategy trick.
So basically everything about this website
is streaming shady to me.
Okay, let's finish watching the ad
and to see if it has any more surprises for us.
It enhances the flow of positive energy greatly,
especially in the air well.
Again, I realize I'm asking too much,
but where's the evidence?
Where's the statistics?
How can you make this claim?
I mean, the fair way of saying it
would be to say it is claimed or it's supposed
or some magicians say it,
but you cannot make it just as a statement.
So now this part, it's again, playing with your psychology
by giving you specific ways to do it.
It creates this illusion
that there is the right way and the wrong way.
And if there's the right way,
then you get the sense that, oh, then it really works.
And if it doesn't, you can always be blamed
that you just didn't work correctly.
You also need to make work better.
All right, so here he's creating conditions.
So yet again, if it doesn't work and you complain about it,
the company can easily say to you,
oh, probably somebody touched it and you didn't just see it.
One more thing that just occurred to me.
You know, if this guy is really legit
and he has all these success,
why aren't they showing some photos of him,
some videos of him?
That would make it at least more believable.
But now he's standing in a 3D background,
not saying his name, not giving any information,
not giving any leads to us,
and we're apparently supposed to believe him.
But yet again, there's plenty of people who believe that.
One person shared finally passed the board exam
after failing seven times.
So yet again, this is all on the level of hearsay.
He's making claims without any proof
and he's expecting you to believe it.
Watching video like this one,
I'm reminded even more how important critical thinking is.
And the fact that so many people
don't have critical thinking,
ads like these, they prey on that.
So the next time you see an ad like this,
don't forget to turn on your critical thinking.
For more critical thinking videos,
check out this playlist right here.
Also, if you have some other ad or video
that you would like me to take a critical look at,
let me know about it in the comments.
This is Rokas, and let's keep creating
a culture of critical thinking together.